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Sales Manager Average Salary in Switzerland 2024

How much money does a person working as Sales Manager make in Switzerland?


Average Yearly Salary
219,000 CHF
( 18,200 CHF monthly)

LOW
107,000
CHF
AVERAGE
219,000
CHF
HIGH
341,000
CHF
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Sales Manager in Switzerland typically earns around 219,000 CHF. Salaries range from 107,000 CHF (lowest) to 341,000 CHF (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Sales Manager salaries in Switzerland vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Sales Manager Pay Scale and Salaries in Switzerland

Median and salary distribution Switzerland Sales Manager yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
203,000 CHF or more
10% of people earn
179,000 to 203,000 CHF
20% of people earn
127,000 CHF or less
65% of people earn
127,000 to 179,000 CHF
Minimum Salary
107,000 CHF
Median
204,000 CHF
Maximum
341,000 CHF




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Sales Manager in Switzerland range from 107,000 CHF (starting salary) to 341,000 CHF (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 204,000 CHF, half of the professionals who work as Sales Manager in Switzerland earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in Switzerland earn less than 167,000 CHF, while 75% earn more. Similarly, the chart shows that 75% earn less than 233,000 CHF while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in Switzerland compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 127,000 CHF to 179,000 CHF. About 20% of salaries are below the 127,000 CHF mark, while 10% fall within the range of 179,000 CHF to 203,000 CHF. Only 5% of individuals have salaries exceeding 203,000 CHF.

Salary Comparison by Years of Experience / Sales Manager / Switzerland

How do experience and age affect pay?

0 - 2 Years
127,000 CHF
2 - 5 Years+29%
163,000 CHF
5 - 10 Years+38%
225,000 CHF
10 - 15 Years+24%
279,000 CHF
15 - 20 Years+7%
299,000 CHF
20+ Years+7%
319,000 CHF
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Switzerland Sales Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 127,000 CHF.

While someone with an experience level between two and five years is expected to earn 163,000 CHF, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 225,000 CHF, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 279,000 CHF, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 299,000 CHF, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 319,000 CHF, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Sales Manager / Switzerland

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Sales Manager.

High School
159,000 CHF
Certificate or Diploma+15%
182,000 CHF
Bachelor's Degree+35%
245,000 CHF
Master's Degree+26%
308,000 CHF
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Switzerland Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 159,000 CHF.


Level 2: Certificate or Diploma

At this level, the average salary becomes 182,000 CHF, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 245,000 CHF, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 308,000 CHF, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Switzerland costs anywhere from 51,800 CHF to 155,000 CHF and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Sales Manager / Switzerland

Salary comparison by gender Switzerland Sales Manager yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in Switzerland, the average difference between the salary of male and female employees is 4%.

Male
223,000 CHF
Female-4%
214,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Switzerland for all Careers

Salary comparison by gender yearly Switzerland
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Average Annual Salary Increment Percentage / Sales Manager / Switzerland

How much are annual salary increments in Switzerland for individuals working as Sales Manager? How often do employees get salary raises?

Individuals working as Sales Manager in Switzerland are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Switzerland Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Switzerland / All Professions

Annual Salary Increment Rate Switzerland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Switzerland is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Sales Manager / Switzerland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Switzerland Sales Manager
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15% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 85% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
85%
No Bonus
15%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Sales Manager / Switzerland


110 CHF per hour

The average hourly wage (pay per hour) for individuals working as Sales Manager in Switzerland is 110 CHF.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Sales Manager in Switzerland is 51 CHF. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Sales Retail and Wholesale-100%
Account Manager144,000 CHF-34%
Account Officer77,900 CHF-64%
Area Manager159,000 CHF-27%
Area Sales Director264,000 CHF+21%
Area Sales Manager203,000 CHF-7%
Assisstant Store Supervisor86,200 CHF-61%
Assistant Department Manager96,700 CHF-56%
Assistant Retail Store Manager119,000 CHF-46%
Branch Manager165,000 CHF-25%
Branch Supervisor126,000 CHF-42%
Cashier49,900 CHF-77%
Cashier Manager111,000 CHF-49%
Commercial Sales Manager198,000 CHF-9%
Conversion Rate Optimization Specialist167,000 CHF-24%
Corporate Sales Manager186,000 CHF-15%
Data-driven Sales Analyst138,000 CHF-37%
Depot Manager152,000 CHF-30%
Depot Supervisor128,000 CHF-41%
Deputy Sales Manager147,000 CHF-33%
Direct-to-Consumer Sales Executive186,000 CHF-15%
Director of Sales250,000 CHF+14%
Distribution Director166,000 CHF-24%
District Leader127,000 CHF-42%
District Manager155,000 CHF-29%
District Sales Manager162,000 CHF-26%
E-commerce Consultant157,000 CHF-28%
External Sales Account Manager150,000 CHF-31%
Field Sales Representative103,000 CHF-53%
Furniture Sales Associate70,300 CHF-68%
Global Wholesale Manager273,000 CHF+25%
Head Cashier94,800 CHF-57%
Head of Direct Sales186,000 CHF-15%
Head of Retail188,000 CHF-14%
Head Teller95,800 CHF-56%
Inside Sales79,500 CHF-64%
Inside Sales Account Manager122,000 CHF-44%
Inside Sales Engineer94,000 CHF-57%
Inside Sales Executive140,000 CHF-36%
Inside Sales Representative85,500 CHF-61%
Internal Sales Manager157,000 CHF-28%
Inventory Manager138,000 CHF-37%
Key Account Manager151,000 CHF-31%
Medical Device Sales112,000 CHF-49%
Medical Device Sales Representative113,000 CHF-48%
Merchandiser102,000 CHF-53%
Mobile App Sales Representative116,000 CHF-47%
National Account Manager210,000 CHF-4%
National Customer Solution Specialist161,000 CHF-26%
National Sales Manager263,000 CHF+20%
Omni-Channel Sales Coordinator129,000 CHF-41%
Online Crafts Merchant111,000 CHF-49%
Online Marketplace Manager155,000 CHF-29%
Outside Sales Representative100,000 CHF-54%
Parts Salesperson85,700 CHF-61%
Personalization Strategist147,000 CHF-33%
Project Development Manager163,000 CHF-25%
Project Manager158,000 CHF-28%
Project Sales Executive162,000 CHF-26%
Purchasing and Sales Executive240,000 CHF+10%
Quotation Engineer80,100 CHF-63%
Regional Sales Director263,000 CHF+20%
Regional Sales Manager271,000 CHF+24%
Relationship Manager181,000 CHF-17%
Retail Merchandiser59,300 CHF-73%
Retail Operations Manager161,000 CHF-26%
Retail Sales Associate112,000 CHF-49%
Retail Sales Representative91,300 CHF-58%
Retail Salesperson83,200 CHF-62%
Retail Store Manager153,000 CHF-30%
Retail Store Sales Person79,900 CHF-63%
Revenue Manager157,000 CHF-28%
Sales Account Manager175,000 CHF-20%
Sales Admin Executive204,000 CHF-7%
Sales Administration Manager186,000 CHF-15%
Sales Analyst147,000 CHF-33%
Sales Assistant59,600 CHF-73%
Sales Associate82,400 CHF-62%
Sales Consultant117,000 CHF-46%
Sales Coordinator91,000 CHF-58%
Sales Development Representative104,000 CHF-52%
Sales Director240,000 CHF+10%
Sales Engineer90,300 CHF-59%
Sales Executive170,000 CHF-22%
Sales Manager219,000 CHF+0%
Sales Officer86,400 CHF-60%
Sales Planner134,000 CHF-39%
Sales Planning Analyst142,000 CHF-35%
Sales Representative83,200 CHF-62%
Sales Service Associate79,500 CHF-64%
Sales Specialist124,000 CHF-43%
Sales Supervisor137,000 CHF-37%
Sales Support61,400 CHF-72%
Sales Support Manager136,000 CHF-38%
Sales Team Leader137,000 CHF-37%
Sales Trainer145,000 CHF-34%
Securities Sales Agent137,000 CHF-37%
Shipper / Receiver63,600 CHF-71%
Shop Manager140,000 CHF-36%
Social Media Sales Manager190,000 CHF-13%
Store Development Administrator102,000 CHF-53%
Store Manager160,000 CHF-27%
Subscription Box Curator145,000 CHF-34%
Supply Chain Sustainability Manager162,000 CHF-26%
Territory Sales Manager213,000 CHF-3%
Territory Sales Representative121,000 CHF-45%
Trade Marketing Officer141,000 CHF-35%
Treasury Officer135,000 CHF-38%
Vice President Sales206,000 CHF-6%
Visual Merchandiser75,400 CHF-66%
Voice Commerce Specialist124,000 CHF-43%
Wholesale Data Analyst142,000 CHF-35%
Wholesale Inventory Manager164,000 CHF-25%
Wholesale Marketing Manager177,000 CHF-19%
Wholesale Operations Manager203,000 CHF-7%
Wholesale Sales Representative128,000 CHF-41%

Salary Comparison By City

CityAverage Salary
Zurich234,000 CHF

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Switzerland is 4% on average across all career fields.

Private Sector
122,000 CHF
Public Sector+4%
127,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Sales Manager in Switzerland?

A good and competitive compensation would range anywhere between 204,000 CHF and 233,000 CHF. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Sales Manager in Switzerland ranges from 107,000 CHF to 167,000 CHF. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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