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Sales Retail and Wholesale Average Salaries in Sweden 2024

How much money does a person working in Sales Retail and Wholesale make in Sweden?


Average Monthly Salary
50,000 SEK
( 600,000 SEK yearly)

LOW
16,800
SEK
AVERAGE
50,000
SEK
HIGH
97,300
SEK
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Sweden typically earns around 50,000 SEK. Salaries range from 16,800 SEK (lowest average) to 97,300 SEK (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Sweden exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager54,300 SEK
Account Officer28,300 SEK
Area Manager59,900 SEK
Area Sales Director95,700 SEK
Area Sales Manager77,700 SEK
Assisstant Store Supervisor31,000 SEK
Assistant Department Manager38,200 SEK
Assistant Retail Store Manager40,600 SEK
Branch Manager56,100 SEK
Branch Supervisor46,300 SEK
Cashier17,000 SEK
Cashier Manager39,000 SEK
Commercial Sales Manager72,900 SEK
Conversion Rate Optimization Specialist64,000 SEK
Corporate Sales Manager66,000 SEK
Data-driven Sales Analyst50,300 SEK
Depot Manager54,300 SEK
Depot Supervisor50,500 SEK
Deputy Sales Manager52,100 SEK
Direct-to-Consumer Sales Executive65,300 SEK
Director of Sales95,100 SEK
Distribution Director62,900 SEK
District Leader46,500 SEK
District Manager58,700 SEK
District Sales Manager55,600 SEK
E-commerce Consultant58,400 SEK
External Sales Account Manager52,800 SEK
Field Sales Representative36,000 SEK
Furniture Sales Associate26,300 SEK
Global Wholesale Manager103,000 SEK
Head Cashier37,900 SEK
Head of Direct Sales71,300 SEK
Head of Retail71,700 SEK
Head Teller38,200 SEK
Inside Sales28,500 SEK
Inside Sales Account Manager44,500 SEK
Inside Sales Engineer33,700 SEK
Inside Sales Executive50,200 SEK
Inside Sales Representative31,100 SEK
Internal Sales Manager55,000 SEK
Inventory Manager50,300 SEK
Key Account Manager55,400 SEK
Medical Device Sales43,400 SEK
Medical Device Sales Representative43,800 SEK
Merchandiser36,500 SEK
Mobile App Sales Representative43,600 SEK
National Account Manager72,800 SEK
National Customer Solution Specialist63,200 SEK
National Sales Manager102,000 SEK
Omni-Channel Sales Coordinator47,000 SEK
Online Crafts Merchant40,100 SEK
Online Marketplace Manager55,700 SEK
Outside Sales Representative38,300 SEK
Parts Salesperson28,900 SEK
Personalization Strategist57,100 SEK
Project Development Manager58,600 SEK
Project Manager62,400 SEK
Project Sales Executive56,900 SEK
Purchasing and Sales Executive86,600 SEK
Quotation Engineer29,700 SEK
Regional Sales Director97,700 SEK
Regional Sales Manager93,500 SEK
Relationship Manager64,900 SEK
Retail Merchandiser21,800 SEK
Retail Operations Manager57,200 SEK
Retail Sales Associate41,300 SEK
Retail Sales Representative33,500 SEK
Retail Salesperson31,700 SEK
Retail Store Manager57,600 SEK
Retail Store Sales Person30,000 SEK
Revenue Manager55,000 SEK
Sales Account Manager64,100 SEK
Sales Admin Executive73,100 SEK
Sales Administration Manager71,300 SEK
Sales Analyst56,300 SEK
Sales Assistant22,400 SEK
Sales Associate28,400 SEK
Sales Consultant43,700 SEK
Sales Coordinator31,300 SEK
Sales Development Representative38,100 SEK
Sales Director90,900 SEK
Sales Engineer34,200 SEK
Sales Executive58,400 SEK
Sales Manager81,800 SEK
Sales Officer32,000 SEK
Sales Planner49,600 SEK
Sales Planning Analyst52,400 SEK
Sales Representative31,100 SEK
Sales Service Associate29,100 SEK
Sales Specialist47,100 SEK
Sales Supervisor50,500 SEK
Sales Support22,500 SEK
Sales Support Manager47,400 SEK
Sales Team Leader48,200 SEK
Sales Trainer53,400 SEK
Securities Sales Agent51,700 SEK
Shipper / Receiver22,600 SEK
Shop Manager54,500 SEK
Social Media Sales Manager63,900 SEK
Store Development Administrator38,200 SEK
Store Manager59,700 SEK
Subscription Box Curator53,200 SEK
Supply Chain Sustainability Manager58,700 SEK
Territory Sales Manager75,800 SEK
Territory Sales Representative42,900 SEK
Trade Marketing Officer52,200 SEK
Treasury Officer46,500 SEK
Vice President Sales73,700 SEK
Visual Merchandiser26,000 SEK
Voice Commerce Specialist44,000 SEK
Wholesale Data Analyst54,600 SEK
Wholesale Inventory Manager62,900 SEK
Wholesale Marketing Manager67,700 SEK
Wholesale Operations Manager77,600 SEK
Wholesale Sales Representative49,000 SEK


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Sweden

Median and salary distribution Sweden Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
49,500 SEK or more
10% of people earn
41,400 to 49,500 SEK
20% of people earn
23,500 SEK or less
65% of people earn
23,500 to 41,400 SEK
Minimum Salary
16,800 SEK
Median
45,400 SEK
Maximum
97,300 SEK




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Sweden range from 16,800 SEK (starting average salary) to 97,300 SEK (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 45,400 SEK, implying that half of the workforce in Sweden earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Sweden earn less than 34,400 SEK, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 55,300 SEK, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Sweden. The analysis revealed that roughly 65% of all reported salaries fell within the range of 23,500 SEK to 41,400 SEK. Approximately 20% of salaries were below the 23,500 SEK mark, while 10% ranged from 41,400 SEK to 49,500 SEK. Only 5% of individuals earned a gross salary of 49,500 SEK or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Sweden having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Sweden, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Sweden costs anywhere from 226,000 SEK to 679,000 SEK and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Sweden

Salary comparison by gender Sweden Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Sweden, the average difference between the salary of male and female employees is 5%.

Male
51,100 SEK
Female-4%
48,800 SEK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Sweden for all Careers

Salary comparison by gender monthly Sweden
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Sweden

How much are annual salary increments in Sweden for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Sweden are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Sweden Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Sweden / All Professions

Annual Salary Increment Rate Sweden
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Sweden is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Sweden

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Sweden Sales Retail and Wholesale
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19% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Sweden


290 SEK per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Sweden is 290 SEK.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Sweden is 97 SEK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Goteborg50,100 SEK
Malmo45,200 SEK
Stockholm54,500 SEK

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Sweden is 5% on average across all career fields.

Private Sector
44,200 SEK
Public Sector+5%
46,300 SEK
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Sweden?

A good and competitive compensation would range anywhere between 45,400 SEK and 55,300 SEK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Sweden ranges from 16,800 SEK to 34,400 SEK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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