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Sales Retail and Wholesale Average Salaries in Thailand 2024

How much money does a person working in Sales Retail and Wholesale make in Thailand?


Average Monthly Salary
107,000 THB
( 1,290,000 THB yearly)

LOW
36,000
THB
AVERAGE
107,000
THB
HIGH
209,000
THB
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Thailand typically earns around 107,000 THB. Salaries range from 36,000 THB (lowest average) to 209,000 THB (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Thailand exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager115,000 THB
Account Officer61,900 THB
Area Manager127,000 THB
Area Sales Director193,000 THB
Area Sales Manager167,000 THB
Assisstant Store Supervisor71,600 THB
Assistant Department Manager75,200 THB
Assistant Retail Store Manager86,800 THB
Branch Manager121,000 THB
Branch Supervisor104,000 THB
Cashier36,800 THB
Cashier Manager85,100 THB
Commercial Sales Manager163,000 THB
Conversion Rate Optimization Specialist139,000 THB
Corporate Sales Manager136,000 THB
Data-driven Sales Analyst108,000 THB
Depot Manager118,000 THB
Depot Supervisor99,400 THB
Deputy Sales Manager107,000 THB
Direct-to-Consumer Sales Executive143,000 THB
Director of Sales189,000 THB
Distribution Director130,000 THB
District Leader95,600 THB
District Manager123,000 THB
District Sales Manager124,000 THB
E-commerce Consultant120,000 THB
External Sales Account Manager115,000 THB
Field Sales Representative82,900 THB
Furniture Sales Associate53,100 THB
Global Wholesale Manager216,000 THB
Head Cashier77,700 THB
Head of Direct Sales154,000 THB
Head of Retail143,000 THB
Head Teller78,900 THB
Inside Sales60,700 THB
Inside Sales Account Manager96,600 THB
Inside Sales Engineer72,100 THB
Inside Sales Executive108,000 THB
Inside Sales Representative67,900 THB
Internal Sales Manager121,000 THB
Inventory Manager108,000 THB
Key Account Manager115,000 THB
Medical Device Sales87,700 THB
Medical Device Sales Representative89,100 THB
Merchandiser78,900 THB
Mobile App Sales Representative95,500 THB
National Account Manager155,000 THB
National Customer Solution Specialist132,000 THB
National Sales Manager208,000 THB
Omni-Channel Sales Coordinator99,100 THB
Online Crafts Merchant81,200 THB
Online Marketplace Manager128,000 THB
Outside Sales Representative83,300 THB
Parts Salesperson66,000 THB
Personalization Strategist115,000 THB
Project Development Manager123,000 THB
Project Manager124,000 THB
Project Sales Executive122,000 THB
Purchasing and Sales Executive177,000 THB
Quotation Engineer63,000 THB
Regional Sales Director208,000 THB
Regional Sales Manager207,000 THB
Relationship Manager139,000 THB
Retail Merchandiser48,600 THB
Retail Operations Manager119,000 THB
Retail Sales Associate92,300 THB
Retail Sales Representative75,400 THB
Retail Salesperson63,100 THB
Retail Store Manager126,000 THB
Retail Store Sales Person65,700 THB
Revenue Manager121,000 THB
Sales Account Manager132,000 THB
Sales Admin Executive155,000 THB
Sales Administration Manager154,000 THB
Sales Analyst122,000 THB
Sales Assistant49,300 THB
Sales Associate62,900 THB
Sales Consultant96,800 THB
Sales Coordinator70,100 THB
Sales Development Representative78,900 THB
Sales Director187,000 THB
Sales Engineer71,400 THB
Sales Executive131,000 THB
Sales Manager165,000 THB
Sales Officer68,900 THB
Sales Planner107,000 THB
Sales Planning Analyst103,000 THB
Sales Representative63,100 THB
Sales Service Associate60,700 THB
Sales Specialist93,200 THB
Sales Supervisor100,000 THB
Sales Support46,600 THB
Sales Support Manager108,000 THB
Sales Team Leader105,000 THB
Sales Trainer120,000 THB
Securities Sales Agent107,000 THB
Shipper / Receiver46,400 THB
Shop Manager115,000 THB
Social Media Sales Manager147,000 THB
Store Development Administrator84,600 THB
Store Manager120,000 THB
Subscription Box Curator111,000 THB
Supply Chain Sustainability Manager128,000 THB
Territory Sales Manager171,000 THB
Territory Sales Representative88,000 THB
Trade Marketing Officer112,000 THB
Treasury Officer104,000 THB
Vice President Sales158,000 THB
Visual Merchandiser57,800 THB
Voice Commerce Specialist98,100 THB
Wholesale Data Analyst117,000 THB
Wholesale Inventory Manager135,000 THB
Wholesale Marketing Manager146,000 THB
Wholesale Operations Manager169,000 THB
Wholesale Sales Representative96,800 THB


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Thailand

Median and salary distribution Thailand Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
106,000 THB or more
10% of people earn
88,800 to 106,000 THB
20% of people earn
50,400 THB or less
65% of people earn
50,400 to 88,800 THB
Minimum Salary
36,000 THB
Median
97,600 THB
Maximum
209,000 THB




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Thailand range from 36,000 THB (starting average salary) to 209,000 THB (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 97,600 THB, implying that half of the workforce in Thailand earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Thailand earn less than 73,800 THB, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 119,000 THB, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Thailand. The analysis revealed that roughly 65% of all reported salaries fell within the range of 50,400 THB to 88,800 THB. Approximately 20% of salaries were below the 50,400 THB mark, while 10% ranged from 88,800 THB to 106,000 THB. Only 5% of individuals earned a gross salary of 106,000 THB or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Thailand having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Thailand, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Thailand costs anywhere from 486,000 THB to 1,460,000 THB and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Thailand

Salary comparison by gender Thailand Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Thailand, the average difference between the salary of male and female employees is 9%.

Male
111,000 THB
Female-9%
102,000 THB
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Thailand for all Careers

Salary comparison by gender monthly Thailand
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Thailand

How much are annual salary increments in Thailand for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Thailand are likely to observe a salary increase of approximately 10% every 15 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Thailand Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Thailand / All Professions

Annual Salary Increment Rate Thailand
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Thailand is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Thailand

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Thailand Sales Retail and Wholesale
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21% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
79%
No Bonus
21%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Thailand


620 THB per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Thailand is 620 THB.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Thailand is 210 THB. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Bangkok (Krung Thep)124,000 THB
Chiang Mai119,000 THB

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Thailand is 7% on average across all career fields.

Private Sector
94,300 THB
Public Sector+7%
101,000 THB
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Thailand?

A good and competitive compensation would range anywhere between 97,600 THB and 119,000 THB. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Thailand ranges from 36,000 THB to 73,800 THB. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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