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Sales Retail and Wholesale Average Salaries in United Kingdom 2024

How much money does a person working in Sales Retail and Wholesale make in United Kingdom?


Average Yearly Salary
78,600 GBP
( 6,550 GBP monthly)

LOW
26,400
GBP
AVERAGE
78,600
GBP
HIGH
153,000
GBP
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in United Kingdom typically earns around 78,600 GBP. Salaries range from 26,400 GBP (lowest average) to 153,000 GBP (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in United Kingdom exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager78,600 GBP
Account Officer42,600 GBP
Area Manager88,400 GBP
Area Sales Director153,000 GBP
Area Sales Manager116,000 GBP
Assisstant Store Supervisor50,200 GBP
Assistant Department Manager57,800 GBP
Assistant Retail Store Manager67,400 GBP
Branch Manager85,900 GBP
Branch Supervisor73,600 GBP
Cashier26,500 GBP
Cashier Manager60,300 GBP
Commercial Sales Manager116,000 GBP
Conversion Rate Optimization Specialist99,400 GBP
Corporate Sales Manager103,000 GBP
Data-driven Sales Analyst79,200 GBP
Depot Manager80,600 GBP
Depot Supervisor76,400 GBP
Deputy Sales Manager81,500 GBP
Direct-to-Consumer Sales Executive103,000 GBP
Director of Sales139,000 GBP
Distribution Director93,100 GBP
District Leader70,700 GBP
District Manager90,300 GBP
District Sales Manager93,200 GBP
E-commerce Consultant86,900 GBP
External Sales Account Manager81,600 GBP
Field Sales Representative59,800 GBP
Furniture Sales Associate40,800 GBP
Global Wholesale Manager159,000 GBP
Head Cashier57,800 GBP
Head of Direct Sales109,000 GBP
Head of Retail105,000 GBP
Head Teller53,800 GBP
Inside Sales44,200 GBP
Inside Sales Account Manager72,600 GBP
Inside Sales Engineer53,200 GBP
Inside Sales Executive73,000 GBP
Inside Sales Representative46,800 GBP
Internal Sales Manager86,700 GBP
Inventory Manager79,200 GBP
Key Account Manager87,400 GBP
Medical Device Sales65,600 GBP
Medical Device Sales Representative67,400 GBP
Merchandiser54,100 GBP
Mobile App Sales Representative70,600 GBP
National Account Manager116,000 GBP
National Customer Solution Specialist94,600 GBP
National Sales Manager144,000 GBP
Omni-Channel Sales Coordinator69,800 GBP
Online Crafts Merchant58,900 GBP
Online Marketplace Manager88,400 GBP
Outside Sales Representative59,600 GBP
Parts Salesperson48,400 GBP
Personalization Strategist86,200 GBP
Project Development Manager96,600 GBP
Project Manager96,200 GBP
Project Sales Executive92,000 GBP
Purchasing and Sales Executive130,000 GBP
Quotation Engineer48,600 GBP
Regional Sales Director147,000 GBP
Regional Sales Manager154,000 GBP
Relationship Manager102,000 GBP
Retail Merchandiser34,000 GBP
Retail Operations Manager84,000 GBP
Retail Sales Associate65,600 GBP
Retail Sales Representative54,300 GBP
Retail Salesperson46,300 GBP
Retail Store Manager91,600 GBP
Retail Store Sales Person48,600 GBP
Revenue Manager86,700 GBP
Sales Account Manager97,600 GBP
Sales Admin Executive113,000 GBP
Sales Administration Manager109,000 GBP
Sales Analyst87,500 GBP
Sales Assistant33,400 GBP
Sales Associate46,700 GBP
Sales Consultant66,600 GBP
Sales Coordinator48,400 GBP
Sales Development Representative59,100 GBP
Sales Director135,000 GBP
Sales Engineer52,600 GBP
Sales Executive92,000 GBP
Sales Manager127,000 GBP
Sales Officer50,100 GBP
Sales Planner71,600 GBP
Sales Planning Analyst77,200 GBP
Sales Representative44,500 GBP
Sales Service Associate46,000 GBP
Sales Specialist67,500 GBP
Sales Supervisor75,700 GBP
Sales Support34,900 GBP
Sales Support Manager77,300 GBP
Sales Team Leader74,500 GBP
Sales Trainer86,400 GBP
Securities Sales Agent78,100 GBP
Shipper / Receiver35,300 GBP
Shop Manager84,700 GBP
Social Media Sales Manager98,700 GBP
Store Development Administrator58,200 GBP
Store Manager92,700 GBP
Subscription Box Curator84,100 GBP
Supply Chain Sustainability Manager88,300 GBP
Territory Sales Manager116,000 GBP
Territory Sales Representative67,000 GBP
Trade Marketing Officer80,300 GBP
Treasury Officer71,900 GBP
Vice President Sales116,000 GBP
Visual Merchandiser43,500 GBP
Voice Commerce Specialist71,700 GBP
Wholesale Data Analyst80,000 GBP
Wholesale Inventory Manager94,000 GBP
Wholesale Marketing Manager103,000 GBP
Wholesale Operations Manager121,000 GBP
Wholesale Sales Representative70,100 GBP


Sales Retail and Wholesale Jobs Pay Scale and Salaries in United Kingdom

Median and salary distribution United Kingdom Sales Retail and Wholesale yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
80,200 GBP or more
10% of people earn
67,000 to 80,200 GBP
20% of people earn
38,000 GBP or less
65% of people earn
38,000 to 67,000 GBP
Minimum Salary
26,400 GBP
Median
73,600 GBP
Maximum
153,000 GBP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in United Kingdom range from 26,400 GBP (starting average salary) to 153,000 GBP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 73,600 GBP, implying that half of the workforce in United Kingdom earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in United Kingdom earn less than 55,700 GBP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 89,500 GBP, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in United Kingdom. The analysis revealed that roughly 65% of all reported salaries fell within the range of 38,000 GBP to 67,000 GBP. Approximately 20% of salaries were below the 38,000 GBP mark, while 10% ranged from 67,000 GBP to 80,200 GBP. Only 5% of individuals earned a gross salary of 80,200 GBP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in United Kingdom having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in United Kingdom, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / United Kingdom

Salary comparison by gender United Kingdom Sales Retail and Wholesale yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in United Kingdom, the average difference between the salary of male and female employees is 5%.

Male
80,500 GBP
Female-5%
76,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in United Kingdom for all Careers

Salary comparison by gender yearly United Kingdom
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / United Kingdom

How much are annual salary increments in United Kingdom for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in United Kingdom are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate United Kingdom Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United Kingdom / All Professions

Annual Salary Increment Rate United Kingdom
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in United Kingdom is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / United Kingdom

How much and how often are bonuses being awarded?Annual Salary Bonus Rate United Kingdom Sales Retail and Wholesale
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16% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / United Kingdom


38 GBP per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in United Kingdom is 38 GBP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in United Kingdom is 13 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Aberdeen79,100 GBP
Abingdon73,400 GBP
Armagh78,300 GBP
Bangor69,300 GBP
Belfast83,000 GBP
Birmingham94,000 GBP
Bradford89,200 GBP
Brighton86,800 GBP
Bristol92,700 GBP
Cambridge79,600 GBP
Canterbury74,800 GBP
Cardiff85,800 GBP
Chester77,300 GBP
Coventry89,700 GBP
Derby87,300 GBP
Derry74,600 GBP
Dundee76,900 GBP
Durham76,700 GBP
Edinburgh85,400 GBP
Exeter80,900 GBP
Glasgow87,800 GBP
Gloucester80,200 GBP
Hartlepool78,600 GBP
Inverness70,200 GBP
Kingston upon Hull89,400 GBP
Kirkwall67,900 GBP
Leeds94,500 GBP
Leicester91,300 GBP
Lincoln82,200 GBP
Lisburn72,300 GBP
Liverpool93,900 GBP
London95,700 GBP
Manchester93,300 GBP
Newcastle89,200 GBP
Newport78,100 GBP
Newry74,700 GBP
Norwich81,800 GBP
Nottingham90,200 GBP
Oxford84,400 GBP
Peterborough85,400 GBP
Plymouth88,000 GBP
Poole83,000 GBP
Portsmouth86,400 GBP
Ripon74,800 GBP
Salisbury77,400 GBP
Sheffield94,300 GBP
Somerset90,700 GBP
Southampton87,600 GBP
St Davids68,000 GBP
Stirling73,400 GBP
Stromness67,300 GBP
Strontian66,600 GBP
Swansea81,300 GBP
Truro75,900 GBP
Wakefield71,800 GBP
Wells67,300 GBP
Winchester70,400 GBP
Wolverhampton80,400 GBP
York78,200 GBP

Salary Comparison By State

StateAverage Salary
England150,000 GBP
Northern Ireland71,800 GBP
Scotland110,000 GBP
Wales74,700 GBP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.

Private Sector
69,700 GBP
Public Sector+4%
72,800 GBP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in United Kingdom?

A good and competitive compensation would range anywhere between 73,600 GBP and 89,500 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in United Kingdom ranges from 26,400 GBP to 55,700 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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