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Sales Retail and Wholesale Average Salaries in Colombia 2024

How much money does a person working in Sales Retail and Wholesale make in Colombia?


Average Monthly Salary
5,190,000 COP
( 62,300,000 COP yearly)

LOW
1,740,000
COP
AVERAGE
5,190,000
COP
HIGH
10,100,000
COP
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Colombia typically earns around 5,190,000 COP. Salaries range from 1,740,000 COP (lowest average) to 10,100,000 COP (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Colombia exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager5,280,000 COP
Account Officer2,980,000 COP
Area Manager5,460,000 COP
Area Sales Director9,250,000 COP
Area Sales Manager8,060,000 COP
Assisstant Store Supervisor3,080,000 COP
Assistant Department Manager3,670,000 COP
Assistant Retail Store Manager4,250,000 COP
Branch Manager6,100,000 COP
Branch Supervisor4,910,000 COP
Cashier1,740,000 COP
Cashier Manager3,920,000 COP
Commercial Sales Manager7,730,000 COP
Conversion Rate Optimization Specialist6,490,000 COP
Corporate Sales Manager6,780,000 COP
Data-driven Sales Analyst5,230,000 COP
Depot Manager5,550,000 COP
Depot Supervisor4,850,000 COP
Deputy Sales Manager5,350,000 COP
Direct-to-Consumer Sales Executive6,820,000 COP
Director of Sales9,420,000 COP
Distribution Director6,410,000 COP
District Leader4,520,000 COP
District Manager5,840,000 COP
District Sales Manager5,940,000 COP
E-commerce Consultant5,430,000 COP
External Sales Account Manager5,310,000 COP
Field Sales Representative3,780,000 COP
Furniture Sales Associate2,660,000 COP
Global Wholesale Manager10,300,000 COP
Head Cashier3,710,000 COP
Head of Direct Sales6,960,000 COP
Head of Retail7,100,000 COP
Head Teller3,520,000 COP
Inside Sales2,880,000 COP
Inside Sales Account Manager4,510,000 COP
Inside Sales Engineer3,520,000 COP
Inside Sales Executive4,940,000 COP
Inside Sales Representative3,270,000 COP
Internal Sales Manager5,740,000 COP
Inventory Manager5,230,000 COP
Key Account Manager5,250,000 COP
Medical Device Sales4,160,000 COP
Medical Device Sales Representative4,360,000 COP
Merchandiser3,720,000 COP
Mobile App Sales Representative4,350,000 COP
National Account Manager7,000,000 COP
National Customer Solution Specialist5,950,000 COP
National Sales Manager9,520,000 COP
Omni-Channel Sales Coordinator4,350,000 COP
Online Crafts Merchant4,020,000 COP
Online Marketplace Manager5,890,000 COP
Outside Sales Representative3,890,000 COP
Parts Salesperson3,080,000 COP
Personalization Strategist5,470,000 COP
Project Development Manager6,060,000 COP
Project Manager6,230,000 COP
Project Sales Executive6,240,000 COP
Purchasing and Sales Executive8,170,000 COP
Quotation Engineer3,020,000 COP
Regional Sales Director9,320,000 COP
Regional Sales Manager9,620,000 COP
Relationship Manager6,790,000 COP
Retail Merchandiser2,230,000 COP
Retail Operations Manager5,730,000 COP
Retail Sales Associate4,370,000 COP
Retail Sales Representative3,340,000 COP
Retail Salesperson3,140,000 COP
Retail Store Manager6,120,000 COP
Retail Store Sales Person2,990,000 COP
Revenue Manager5,740,000 COP
Sales Account Manager6,230,000 COP
Sales Admin Executive7,360,000 COP
Sales Administration Manager6,960,000 COP
Sales Analyst5,710,000 COP
Sales Assistant2,320,000 COP
Sales Associate2,920,000 COP
Sales Consultant4,260,000 COP
Sales Coordinator3,140,000 COP
Sales Development Representative3,850,000 COP
Sales Director9,250,000 COP
Sales Engineer3,400,000 COP
Sales Executive6,090,000 COP
Sales Manager8,280,000 COP
Sales Officer3,290,000 COP
Sales Planner4,800,000 COP
Sales Planning Analyst5,270,000 COP
Sales Representative2,960,000 COP
Sales Service Associate2,760,000 COP
Sales Specialist4,500,000 COP
Sales Supervisor4,770,000 COP
Sales Support2,270,000 COP
Sales Support Manager4,780,000 COP
Sales Team Leader4,850,000 COP
Sales Trainer5,320,000 COP
Securities Sales Agent4,950,000 COP
Shipper / Receiver2,320,000 COP
Shop Manager5,010,000 COP
Social Media Sales Manager6,400,000 COP
Store Development Administrator3,720,000 COP
Store Manager6,040,000 COP
Subscription Box Curator5,050,000 COP
Supply Chain Sustainability Manager6,180,000 COP
Territory Sales Manager7,480,000 COP
Territory Sales Representative4,400,000 COP
Trade Marketing Officer5,180,000 COP
Treasury Officer4,670,000 COP
Vice President Sales7,710,000 COP
Visual Merchandiser2,770,000 COP
Voice Commerce Specialist4,450,000 COP
Wholesale Data Analyst5,460,000 COP
Wholesale Inventory Manager6,520,000 COP
Wholesale Marketing Manager6,610,000 COP
Wholesale Operations Manager7,870,000 COP
Wholesale Sales Representative4,670,000 COP


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Colombia

Median and salary distribution Colombia Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
5,150,000 COP or more
10% of people earn
4,300,000 to 5,150,000 COP
20% of people earn
2,440,000 COP or less
65% of people earn
2,440,000 to 4,300,000 COP
Minimum Salary
1,740,000
COP
Median
4,720,000
COP
Maximum
10,100,000
COP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Colombia range from 1,740,000 COP (starting average salary) to 10,100,000 COP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 4,720,000 COP, implying that half of the workforce in Colombia earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Colombia earn less than 3,570,000 COP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 5,740,000 COP, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Colombia. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,440,000 COP to 4,300,000 COP. Approximately 20% of salaries were below the 2,440,000 COP mark, while 10% ranged from 4,300,000 COP to 5,150,000 COP. Only 5% of individuals earned a gross salary of 5,150,000 COP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Colombia having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Colombia, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Colombia costs anywhere from 23,500,000 COP to 70,600,000 COP and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Colombia

Salary comparison by gender Colombia Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Colombia, the average difference between the salary of male and female employees is 10%.

Male
5,400,000 COP
Female-9%
4,900,000 COP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Colombia for all Careers

Salary comparison by gender monthly Colombia
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Colombia

How much are annual salary increments in Colombia for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Colombia are likely to observe a salary increase of approximately 9% every 17 months. The national average annual increment for all professions combined is 7% granted to employees every 19 months.

Annual Salary Increment Rate Colombia Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Colombia / All Professions

Annual Salary Increment Rate Colombia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Colombia is 4%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Colombia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Colombia Sales Retail and Wholesale
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24% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
76%
No Bonus
24%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Colombia


30,000 COP per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Colombia is 30,000 COP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Colombia is 10,100 COP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Barranquilla5,350,000 COP
Bello4,940,000 COP
Bogota6,000,000 COP
Bucaramanga5,070,000 COP
Buenaventura4,810,000 COP
Cartagena5,300,000 COP
Cucuta5,260,000 COP
Ibague5,180,000 COP
Manizales4,700,000 COP
Medellin5,950,000 COP
Monteria4,840,000 COP
Neiva4,650,000 COP
Pereira4,820,000 COP
Santa Marta4,980,000 COP
Soacha5,170,000 COP
Soledad5,260,000 COP
Valledupar4,930,000 COP
Villavicencio5,060,000 COP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Colombia is 11% on average across all career fields.

Private Sector
4,410,000 COP
Public Sector+11%
4,900,000 COP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Colombia?

A good and competitive compensation would range anywhere between 4,720,000 COP and 5,740,000 COP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Colombia ranges from 1,740,000 COP to 3,570,000 COP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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