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Advertising Strategic Planner Average Salary in India 2023

How much money does a person working as Advertising Strategic Planner make in India?

Average Monthly Salary
33,700 INR
( 405,000 INR yearly)


A person working as Advertising Strategic Planner in India typically earns around 33,700 INR per month. Salaries range from 18,200 INR (lowest) to 50,900 INR (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Pay Scale and Salaries in India

Median and salary distribution India Advertising Strategic Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
30,000 INR or more
10% of people earn
26,900 to 30,000 INR
20% of people earn
20,000 INR or less
65% of people earn
20,000 to 26,900 INR
Minimum Salary
18,200 INR
30,100 INR
50,900 INR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Advertising Strategic Planner salaries in India range from 18,200 INR per month (starting salary) to 50,900 INR per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 30,100 INR per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 30,100 INR while the other half are earning more than 30,100 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 25,200 INR while 75% of them are earning more than 25,200 INR. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 34,000 INR while 25% are earning more than 34,000 INR.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 20,000 INR to 26,900 INR. Approximatly 20% fall under the 20,000 INR cap. Ten percent of wages are from 26,900 INR to 30,000 INR. Only 5% of people grossed 30,000 INR or more.

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Advertising Strategic Planner average salary change by experience in India

0 - 2 Years
21,200 INR
2 - 5 Years+26%
26,700 INR
5 - 10 Years+32%
35,200 INR
10 - 15 Years+18%
41,400 INR
15 - 20 Years+11%
45,900 INR
20+ Years+6%
48,800 INR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly India Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 21,200 INR per month.

While someone with an experience level between two and five years is expected to earn 26,700 INR per month, 26% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 35,200 INR per month, 32% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 41,400 INR per month, 18% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 45,900 INR per month, 11% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 48,800 INR per month, 6% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Advertising Strategic Planner average salary difference by education level in India

High School
25,700 INR
Certificate or Diploma+13%
29,000 INR
Bachelor's Degree+32%
38,200 INR
Master's Degree+24%
47,300 INR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly India Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 25,700 INR per month.

While someone with a Certificate or Diploma gets a salary of 29,000 INR per month, 13% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 38,200 INR per month, 32% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 47,300 INR per month, 24% more than someone with Bachelor's Degree.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Advertising Strategic Planner

Salary comparison by gender India Advertising Strategic Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in India earn 9% more than their female counterparts on average.

34,900 INR
32,000 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Advertising Strategic Planner Average Annual Salary Increment Percentage in India

How much are annual salary increments in India for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in India are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

Annual Salary Increment Rate India
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in India for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Advertising Strategic Planner Bonus and Incentive Rates in India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Advertising Strategic Planner
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Salary Trend and Forecast in India

How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
30,700 INR
Average Salary 2020+2%
31,300 INR
Average Salary 2021+2%
32,000 INR
Average Salary 2022+2%
32,800 INR
Percentage increase and decrease are relative to the previous value

Advertising Strategic Planner salaries in India are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly India Advertising Strategic Planner
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Advertising Strategic Planner Average Hourly Wage in India

190 INR per hour

The average hourly wage (pay per hour) in India is 190 INR. This means that the average Advertising Strategic Planner in India earns approximately 190 INR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Advertising Strategic Planner' in India is 110 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Advertising Strategic Planner VS Other Jobs

33,700 INR
30,100 INR
31,900 INR
Average Salary
Advertising Strategic Planner
Average Salary
Advertising / Grapic Design / Events
Average Salary
All Jobs

The average salary for Advertising Strategic Planner is 12% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly India
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Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive35,200 INR+4%
Advertising Account Manager39,000 INR+16%
Advertising Account Planner19,500 INR-42%
Advertising Coordinator25,200 INR-25%
Advertising Manager50,800 INR+51%
Advertising Operations Manager52,300 INR+55%
Advertising Strategic Planner33,700 INR-0%
Advertising Team Leader29,900 INR-11%
Animator22,800 INR-32%
Art Director31,400 INR-7%
Artist26,100 INR-23%
Artworker19,000 INR-44%
Assistant Art Director24,700 INR-27%
Audiosual Technician18,500 INR-45%
Broadcast Administrator33,300 INR-1%
Catering Sales20,400 INR-40%
Catering Trainer23,800 INR-29%
Commercial and Industrial Designer19,000 INR-44%
Conference Organiser24,700 INR-27%
Content and Media Production Lead36,100 INR+7%
CopyWriter21,400 INR-37%
Creative Designer23,800 INR-29%
Creative Director31,400 INR-7%
Designer 18,100 INR-46%
Desktop Publisher15,200 INR-55%
Director of Graphic Design29,900 INR-11%
Events and Promotions Manager51,300 INR+52%
Exhibit Display Coordinator24,200 INR-28%
Exhibit Display Manager32,300 INR-4%
Finisher16,400 INR-51%
Graphic Artist20,000 INR-41%
Graphic Designer20,000 INR-41%
Graphics Design Supervisor27,600 INR-18%
Imagery Analyst18,500 INR-45%
Imaging Technologist18,500 INR-45%
Interaction Designer16,200 INR-52%
Media Planner26,100 INR-23%
Media Production Coordinator23,800 INR-29%
Media Production Manager42,800 INR+27%
Media Project Manager42,800 INR+27%
Media Relations Representative35,600 INR+6%
Media Sales Executive40,900 INR+21%
Multimedia Specialist18,500 INR-45%
Photographer17,600 INR-48%
PPC Campaign Manager32,300 INR-4%
Print Production Manager34,700 INR+3%
Product and Brand Manager49,900 INR+48%
Sales Promotion Manager49,400 INR+46%
Sketch Artist22,300 INR-34%
Social Media Executive40,400 INR+20%
Technical Typist14,300 INR-58%
User Experience UX Designer21,900 INR-35%
UX Designer19,000 INR-44%

Salary Comparison By City

CityAverage Salary
agra31,300 INR
Ahmadabad38,800 INR
Bangalore38,600 INR
Bhopal34,500 INR
Chennai37,100 INR
Coimbatore32,200 INR
Delhi37,100 INR
Ghaziabad33,100 INR
Hyderabad37,700 INR
Indore35,600 INR
Jaipur35,200 INR
Kanpur36,800 INR
Kolkata38,000 INR
Lucknow36,400 INR
Ludhiana33,100 INR
Madurai29,400 INR
Mumbai37,900 INR
Nagpur35,700 INR
Patna31,600 INR
Pimpri-Chinchwad35,000 INR
Pune37,900 INR
Surat36,900 INR
Vadodara31,200 INR
Visakhapatnam32,800 INR

Salary Comparison By State

StateAverage Salary
Andaman & Nicobar Islands30,800 INR
Andhra Pradesh38,900 INR
Arunachal Pradesh32,000 INR
Assam35,800 INR
Bihar39,100 INR
Chandigarh31,600 INR
Chhatisgarh36,400 INR
Dadra & Nagar Haveli29,600 INR
Daman & Diu28,200 INR
Delhi36,500 INR
Goa32,400 INR
Gujarat38,500 INR
Haryana34,500 INR
Himachal Pradesh32,400 INR
Jammu & Kashmir35,700 INR
Jharkhand37,900 INR
Karnataka38,500 INR
Kerala35,900 INR
Lakshadweep27,300 INR
Madhya Pradesh40,900 INR
Maharashtra40,700 INR
Manipur32,500 INR
Meghalaya31,400 INR
Mizoram32,100 INR
Nagaland32,900 INR
Orissa37,500 INR
Pondicherry30,400 INR
Punjab34,500 INR
Rajasthan40,600 INR
Sikkim30,400 INR
Tamil Nadu38,500 INR
Tripura32,200 INR
Uttar Pradesh42,000 INR
Uttaranchal35,500 INR
West Bengal40,000 INR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
31,000 INR
Public Sector+5%
32,700 INR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Advertising Strategic Planner in India?

A good and competitive compensation would range anywhere between 30,100 INR and 34,000 INR. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Advertising Strategic Planner in India is ranges from 25,200 INR to 34,000 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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