Advertising Strategic Planner Average Salary in India 2023
How much money does a person working as Advertising Strategic Planner make in India?
LOW
18,200
INR AVERAGE
33,700
INR HIGH
50,900
INR
A person working as Advertising Strategic Planner in India typically earns around 33,700 INR per month. Salaries range from 18,200 INR (lowest) to 50,900 INR (highest).
This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Strategic Planner Pay Scale and Salaries in India
Salary Structure and Pay Scale Comparison
30,000 INR or more
26,900 to 30,000 INR
20,000 INR or less
20,000 to 26,900 INR
 18,200 INR |
30,100 INR |
50,900 INR |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Advertising Strategic Planner salaries in India range from 18,200 INR per month (starting salary) to 50,900 INR per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.
Median Salary
The median salary is 30,100 INR per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 30,100 INR while the other half are earning more than 30,100 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles and Salary Scale
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 25,200 INR while 75% of them are earning more than 25,200 INR. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 34,000 INR while 25% are earning more than 34,000 INR.
Pay Scale Structure
We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 20,000 INR to 26,900 INR. Approximatly 20% fall under the 20,000 INR cap. Ten percent of wages are from 26,900 INR to 30,000 INR. Only 5% of people grossed 30,000 INR or more.
Advertising Strategic Planner Salary Comparison by Years of Experience
How does experience and age affect your pay?
Advertising Strategic Planner average salary change by experience in India
| 0 - 2 Years | 21,200 INR | |
| 2 - 5 Years | +26% | 26,700 INR |
| 5 - 10 Years | +32% | 35,200 INR |
| 10 - 15 Years | +18% | 41,400 INR |
| 15 - 20 Years | +11% | 45,900 INR |
| 20+ Years | +6% | 48,800 INR |
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.
Employees with less than two years of experience makes approximately 21,200 INR per month.
While someone with an experience level between two and five years is expected to earn 26,700 INR per month, 26% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 35,200 INR per month, 32% more than someone with two to five years of experience.
Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 41,400 INR per month, 18% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 45,900 INR per month, 11% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 48,800 INR per month, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Advertising Strategic Planner Salary Comparison By Education
How do education levels affect salaries?
Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.
Advertising Strategic Planner average salary difference by education level in India
| High School | 25,700 INR | |
| Certificate or Diploma | +13% | 29,000 INR |
| Bachelor's Degree | +32% | 38,200 INR |
| Master's Degree | +24% | 47,300 INR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary is 25,700 INR per month.
While someone with a Certificate or Diploma gets a salary of 29,000 INR per month, 13% more than someone having a High School degree.
People with Bachelor's Degree have an average salary of 38,200 INR per month, 32% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 47,300 INR per month, 24% more than someone with Bachelor's Degree.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender - Advertising Strategic Planner
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in India earn 9% more than their female counterparts on average.
| Male | 34,900 INR | |
| Female | -8% | 32,000 INR |
Salary Comparison By Gender in India for all Careers
Advertising Strategic Planner Average Annual Salary Increment Percentage in India
How much are annual salary increments in India for Advertising Strategic Planner(s)? How often do employees get salary raises?
Advertising Strategic Planner
Advertising Strategic Planner(s) in India are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
India / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 1% | |
| Energy | 2% | |
| Information Technology | 3% | |
| Healthcare | 4% | |
| Travel | 5% | |
| Construction | 6% | |
| Education | 7% |
Listed above are the average annual increase rates for each industry in India for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Advertising Strategic Planner Bonus and Incentive Rates in India
How much and how often are bonuses being awarded?
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.
| Received Bonus | 76% | |
| No Bonus | 24% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Advertising Strategic Planner Salary Trend and Forecast in India
How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.
| Average Salary 2019 | 30,700 INR | |
| Average Salary 2020 | +2% | 31,300 INR |
| Average Salary 2021 | +2% | 32,000 INR |
| Average Salary 2022 | +2% | 32,800 INR |
Advertising Strategic Planner salaries in India are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.
Advertising Strategic Planner Average Hourly Wage in India
190 INR per hourThe average hourly wage (pay per hour) in India is 190 INR. This means that the average Advertising Strategic Planner in India earns approximately 190 INR for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for 'Advertising Strategic Planner' in India is 110 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Advertising Strategic Planner VS Other Jobs
The average salary for Advertising Strategic Planner is 12% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising Account Executive | 35,200 INR |  +4% |
| Advertising Account Manager | 39,000 INR | +16% |
| Advertising Account Planner | 19,500 INR |  -42% |
| Advertising Coordinator | 25,200 INR | -25% |
| Advertising Manager | 50,800 INR | +51% |
| Advertising Operations Manager | 52,300 INR | +55% |
| Advertising Strategic Planner | 33,700 INR | -0% |
| Advertising Team Leader | 29,900 INR | -11% |
| Animator | 22,800 INR | -32% |
| Art Director | 31,400 INR | -7% |
| Artist | 26,100 INR | -23% |
| Artworker | 19,000 INR | -44% |
| Assistant Art Director | 24,700 INR | -27% |
| Audiosual Technician | 18,500 INR | -45% |
| Broadcast Administrator | 33,300 INR | -1% |
| Catering Sales | 20,400 INR | -40% |
| Catering Trainer | 23,800 INR | -29% |
| Commercial and Industrial Designer | 19,000 INR | -44% |
| Conference Organiser | 24,700 INR | -27% |
| Content and Media Production Lead | 36,100 INR | +7% |
| CopyWriter | 21,400 INR | -37% |
| Creative Designer | 23,800 INR | -29% |
| Creative Director | 31,400 INR | -7% |
| Designer | 18,100 INR | -46% |
| Desktop Publisher | 15,200 INR | -55% |
| Director of Graphic Design | 29,900 INR | -11% |
| Events and Promotions Manager | 51,300 INR | +52% |
| Exhibit Display Coordinator | 24,200 INR | -28% |
| Exhibit Display Manager | 32,300 INR | -4% |
| Finisher | 16,400 INR | -51% |
| Graphic Artist | 20,000 INR | -41% |
| Graphic Designer | 20,000 INR | -41% |
| Graphics Design Supervisor | 27,600 INR | -18% |
| Imagery Analyst | 18,500 INR | -45% |
| Imaging Technologist | 18,500 INR | -45% |
| Interaction Designer | 16,200 INR | -52% |
| Media Planner | 26,100 INR | -23% |
| Media Production Coordinator | 23,800 INR | -29% |
| Media Production Manager | 42,800 INR | +27% |
| Media Project Manager | 42,800 INR | +27% |
| Media Relations Representative | 35,600 INR | +6% |
| Media Sales Executive | 40,900 INR | +21% |
| Multimedia Specialist | 18,500 INR | -45% |
| Photographer | 17,600 INR | -48% |
| PPC Campaign Manager | 32,300 INR | -4% |
| Print Production Manager | 34,700 INR | +3% |
| Product and Brand Manager | 49,900 INR | +48% |
| Sales Promotion Manager | 49,400 INR | +46% |
| Sketch Artist | 22,300 INR | -34% |
| Social Media Executive | 40,400 INR | +20% |
| Technical Typist | 14,300 INR | -58% |
| User Experience UX Designer | 21,900 INR | -35% |
| UX Designer | 19,000 INR | -44% |
Salary Comparison By City
| City | Average Salary |
| agra | 31,300 INR |
| Ahmadabad | 38,800 INR |
| Bangalore | 38,600 INR |
| Bhopal | 34,500 INR |
| Chennai | 37,100 INR |
| Coimbatore | 32,200 INR |
| Delhi | 37,100 INR |
| Ghaziabad | 33,100 INR |
| Hyderabad | 37,700 INR |
| Indore | 35,600 INR |
| Jaipur | 35,200 INR |
| Kanpur | 36,800 INR |
| Kolkata | 38,000 INR |
| Lucknow | 36,400 INR |
| Ludhiana | 33,100 INR |
| Madurai | 29,400 INR |
| Mumbai | 37,900 INR |
| Nagpur | 35,700 INR |
| Patna | 31,600 INR |
| Pimpri-Chinchwad | 35,000 INR |
| Pune | 37,900 INR |
| Surat | 36,900 INR |
| Vadodara | 31,200 INR |
| Visakhapatnam | 32,800 INR |
Salary Comparison By State
| State | Average Salary |
| Andaman & Nicobar Islands | 30,800 INR |
| Andhra Pradesh | 38,900 INR |
| Arunachal Pradesh | 32,000 INR |
| Assam | 35,800 INR |
| Bihar | 39,100 INR |
| Chandigarh | 31,600 INR |
| Chhatisgarh | 36,400 INR |
| Dadra & Nagar Haveli | 29,600 INR |
| Daman & Diu | 28,200 INR |
| Delhi | 36,500 INR |
| Goa | 32,400 INR |
| Gujarat | 38,500 INR |
| Haryana | 34,500 INR |
| Himachal Pradesh | 32,400 INR |
| Jammu & Kashmir | 35,700 INR |
| Jharkhand | 37,900 INR |
| Karnataka | 38,500 INR |
| Kerala | 35,900 INR |
| Lakshadweep | 27,300 INR |
| Madhya Pradesh | 40,900 INR |
| Maharashtra | 40,700 INR |
| Manipur | 32,500 INR |
| Meghalaya | 31,400 INR |
| Mizoram | 32,100 INR |
| Nagaland | 32,900 INR |
| Orissa | 37,500 INR |
| Pondicherry | 30,400 INR |
| Punjab | 34,500 INR |
| Rajasthan | 40,600 INR |
| Sikkim | 30,400 INR |
| Tamil Nadu | 38,500 INR |
| Tripura | 32,200 INR |
| Uttar Pradesh | 42,000 INR |
| Uttaranchal | 35,500 INR |
| West Bengal | 40,000 INR |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.
| Private Sector | 31,000 INR | |
| Public Sector | +5% | 32,700 INR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for Advertising Strategic Planner in India?
A good and competitive compensation would range anywhere between 30,100 INR and 34,000 INR. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.
Base / Basic Salary
The base salary for Advertising Strategic Planner in India is ranges from 25,200 INR to 34,000 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
