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Digital Marketing Manager Average Salary in India 2022

How much money does a Digital Marketing Manager make in India?

Average Monthly Salary
43,500 INR
( 523,000 INR yearly)


A person working as a Digital Marketing Manager in India typically earns around 43,500 INR per month. Salaries range from 21,800 INR (lowest) to 67,500 INR (highest).

This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Digital Marketing Manager Salary Distribution in India

Median and salary distribution monthly India Digital Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Digital Marketing Manager salaries in India range from 21,800 INR per month (minimum salary) to 67,500 INR per month (maximum salary).

  • Median Salary

    The median salary is 43,500 INR per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 43,500 INR while the other half are earning more than 43,500 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 29,400 INR while 75% of them are earning more than 29,400 INR. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 55,500 INR while 25% are earning more than 55,500 INR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Digital Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly India Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.

A Digital Marketing Manager with less than two years of experience makes approximately 26,100 INR per month.

While someone with an experience level between two and five years is expected to earn 34,600 INR per month, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 46,200 INR per month, 34% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 55,100 INR per month, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 59,500 INR per month, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 63,800 INR per month, 7% more than people with fifteen to twenty years of experience.

Digital Marketing Manager average salary change by experience in India

0 - 2 Years
26,100 INR
2 - 5 Years+32%
34,600 INR
5 - 10 Years+34%
46,200 INR
10 - 15 Years+19%
55,100 INR
15 - 20 Years+8%
59,500 INR
20+ Years+7%
63,800 INR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Digital Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Digital Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly India Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Digital Marketing Manager is 32,700 INR per month.

While someone with a Certificate or Diploma gets a salary of 37,300 INR per month, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 50,600 INR per month, 36% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 63,800 INR per month, 26% more than someone with Bachelor's Degree.

Digital Marketing Manager average salary difference by education level in India

High School
32,700 INR
Certificate or Diploma+14%
37,300 INR
Bachelor's Degree+36%
50,600 INR
Master's Degree+26%
63,800 INR
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Digital Marketing Manager Salary Comparison By Gender

Salary comparison by gender monthly India Digital Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in India earn 7% more than their female counterparts on average.

44,800 INR
42,000 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Digital Marketing Manager Average Annual Salary Increment Percentage in India

How much are annual salary increments in India for Digital Marketing Manager(s)? How often do employees get salary raises?

Digital Marketing Manager

Digital Marketing Manager(s) in India are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in India for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Digital Marketing Manager Bonus and Incentive Rates in India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Digital Marketing Manager
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A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

19% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Digital Marketing Manager Average Hourly Wage in India

250 INR per hour

The average hourly wage (pay per hour) in India is 250 INR. This means that the average Digital Marketing Manager in India earns approximately 250 INR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Digital Marketing Manager VS Other Jobs

Salary Comparison Between Digital Marketing Manager and Marketing monthly India
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The average salary for Digital Marketing Manager is 22% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler26,100 INR-40%
Affiliate Manager34,000 INR-22%
Analytics Specialist25,200 INR-42%
Assistant Brand Manager36,000 INR-17%
Assistant Product Manager39,200 INR-10%
Brand Ambassador47,500 INR+9%
Brand Manager52,300 INR+20%
Campaign Specialist32,900 INR-24%
Chief Marketing Officer 57,000 INR+31%
Communications Officer17,100 INR-61%
Content Marketing Strategist34,000 INR-22%
Creative Marketing Lead34,400 INR-21%
Creative Writer21,400 INR-51%
Digital Marketing Manager43,500 INR-0%
Event Marketing42,400 INR-3%
Localization Manager38,400 INR-12%
Market Development Manager45,100 INR+4%
Market Research Analyst36,800 INR-15%
Market Research Manager40,000 INR-8%
Market Segmentation Director42,800 INR-2%
Marketing Advisor32,900 INR-24%
Marketing Analyst33,600 INR-23%
Marketing Assistant18,500 INR-58%
Marketing Associate17,800 INR-59%
Marketing Communications Manager37,600 INR-14%
Marketing Consultant41,600 INR-4%
Marketing Coordinator18,100 INR-58%
Marketing Distribution Executive44,700 INR+3%
Marketing Executive45,100 INR+4%
Marketing Manager57,000 INR+31%
Marketing Officer19,000 INR-56%
Marketing Specialist27,600 INR-37%
Marketing Writer21,400 INR-51%
Online Marketing Analyst30,900 INR-29%
Optimization Manager36,000 INR-17%
Outbound Sales25,400 INR-42%
Outreach Coordinator23,800 INR-45%
Outreach Specialist30,900 INR-29%
Product Development39,600 INR-9%
Product Marketing Manager42,800 INR-2%
Product Researcher22,800 INR-48%
Product Training Specialist27,600 INR-37%
Project Manager33,600 INR-23%
Publications Coordinator20,000 INR-54%
Research Executive39,600 INR-9%
Sales and Marketing Assistant17,300 INR-60%
Sales Management Support19,700 INR-55%
Search Marketing Strategist46,600 INR+7%
Social Media Specialist30,900 INR-29%
Spaceman Analyst17,300 INR-60%
Sponsorship Consultant29,500 INR-32%
Team Leader33,300 INR-24%
Telemarketer16,600 INR-62%
Trade Marketing Manager42,800 INR-2%
Trade Marketing Professional34,400 INR-21%
Web Analytics Manager35,200 INR-19%
Web Content Manager34,800 INR-20%

Salary Comparison By City

CityAverage Salary
agra38,300 INR
Ahmadabad46,200 INR
Bangalore47,000 INR
Bhopal44,000 INR
Chennai48,100 INR
Coimbatore40,500 INR
Delhi50,000 INR
Ghaziabad40,100 INR
Hyderabad49,000 INR
Indore42,200 INR
Jaipur44,000 INR
Kanpur43,100 INR
Kolkata47,700 INR
Lucknow45,800 INR
Ludhiana41,700 INR
Madurai39,900 INR
Mumbai47,900 INR
Nagpur42,700 INR
Patna41,300 INR
Pimpri-Chinchwad41,400 INR
Pune46,800 INR
Surat47,200 INR
Vadodara38,800 INR
Visakhapatnam43,100 INR

Salary Comparison By State

StateAverage Salary
Andaman & Nicobar Islands36,100 INR
Andhra Pradesh49,000 INR
Arunachal Pradesh39,200 INR
Assam47,200 INR
Bihar50,100 INR
Chandigarh39,400 INR
Chhatisgarh44,000 INR
Dadra & Nagar Haveli38,500 INR
Daman & Diu35,700 INR
Delhi44,900 INR
Goa38,800 INR
Gujarat49,500 INR
Haryana43,100 INR
Himachal Pradesh43,500 INR
Jammu & Kashmir42,200 INR
Jharkhand48,100 INR
Karnataka47,500 INR
Kerala47,700 INR
Lakshadweep35,300 INR
Madhya Pradesh51,300 INR
Maharashtra49,600 INR
Manipur42,600 INR
Meghalaya40,100 INR
Mizoram39,900 INR
Nagaland39,600 INR
Orissa48,600 INR
Pondicherry38,300 INR
Punjab46,800 INR
Rajasthan48,300 INR
Sikkim39,000 INR
Tamil Nadu47,900 INR
Tripura43,100 INR
Uttar Pradesh53,200 INR
Uttaranchal41,800 INR
West Bengal49,200 INR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
31,000 INR
Public Sector+5%
32,700 INR
Percentage increase and decrease are relative to the previous value

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