A person working as a Digital Marketing Manager in India typically earns around 43,500 INR per month. Salaries range from 21,800 INR (lowest) to 67,500 INR (highest).
This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Digital Marketing Manager salaries in India range from 21,800 INR per month (minimum salary) to 67,500 INR per month (maximum salary).
The median salary is 43,500 INR per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 43,500 INR while the other half are earning more than 43,500 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 29,400 INR while 75% of them are earning more than 29,400 INR. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 55,500 INR while 25% are earning more than 55,500 INR.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.
A Digital Marketing Manager with less than two years of experience makes approximately 26,100 INR per month.
While someone with an experience level between two and five years is expected to earn 34,600 INR per month, 32% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 46,200 INR per month, 34% more than someone with two to five years of experience.
Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 55,100 INR per month, 19% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 59,500 INR per month, 8% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 63,800 INR per month, 7% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+32%|
|5 - 10 Years||+34%|
|10 - 15 Years||+19%|
|15 - 20 Years||+8%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Digital Marketing Manager is 32,700 INR per month.
While someone with a Certificate or Diploma gets a salary of 37,300 INR per month, 14% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 50,600 INR per month, 36% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 63,800 INR per month, 26% more than someone with Bachelor's Degree.
|Certificate or Diploma||+14%|
A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in India earn 7% more than their female counterparts on average.
Digital Marketing Manager(s) in India are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in India for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
19% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Digital Marketing Manager is 22% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.
|Job Title||Average Salary|
|Account Handler||26,100 INR||-40%|
|Affiliate Manager||34,000 INR||-22%|
|Analytics Specialist||25,200 INR||-42%|
|Assistant Brand Manager||36,000 INR||-17%|
|Assistant Product Manager||39,200 INR||-10%|
|Brand Ambassador||47,500 INR||+9%|
|Brand Manager||52,300 INR||+20%|
|Campaign Specialist||32,900 INR||-24%|
|Chief Marketing Officer||57,000 INR||+31%|
|Communications Officer||17,100 INR||-61%|
|Content Marketing Strategist||34,000 INR||-22%|
|Creative Marketing Lead||34,400 INR||-21%|
|Creative Writer||21,400 INR||-51%|
|Digital Marketing Manager||43,500 INR||-0%|
|Event Marketing||42,400 INR||-3%|
|Localization Manager||38,400 INR||-12%|
|Market Development Manager||45,100 INR||+4%|
|Market Research Analyst||36,800 INR||-15%|
|Market Research Manager||40,000 INR||-8%|
|Market Segmentation Director||42,800 INR||-2%|
|Marketing Advisor||32,900 INR||-24%|
|Marketing Analyst||33,600 INR||-23%|
|Marketing Assistant||18,500 INR||-58%|
|Marketing Associate||17,800 INR||-59%|
|Marketing Communications Manager||37,600 INR||-14%|
|Marketing Consultant||41,600 INR||-4%|
|Marketing Coordinator||18,100 INR||-58%|
|Marketing Distribution Executive||44,700 INR||+3%|
|Marketing Executive||45,100 INR||+4%|
|Marketing Manager||57,000 INR||+31%|
|Marketing Officer||19,000 INR||-56%|
|Marketing Specialist||27,600 INR||-37%|
|Marketing Writer||21,400 INR||-51%|
|Online Marketing Analyst||30,900 INR||-29%|
|Optimization Manager||36,000 INR||-17%|
|Outbound Sales||25,400 INR||-42%|
|Outreach Coordinator||23,800 INR||-45%|
|Outreach Specialist||30,900 INR||-29%|
|Product Development||39,600 INR||-9%|
|Product Marketing Manager||42,800 INR||-2%|
|Product Researcher||22,800 INR||-48%|
|Product Training Specialist||27,600 INR||-37%|
|Project Manager||33,600 INR||-23%|
|Publications Coordinator||20,000 INR||-54%|
|Research Executive||39,600 INR||-9%|
|Sales and Marketing Assistant||17,300 INR||-60%|
|Sales Management Support||19,700 INR||-55%|
|Search Marketing Strategist||46,600 INR||+7%|
|Social Media Specialist||30,900 INR||-29%|
|Spaceman Analyst||17,300 INR||-60%|
|Sponsorship Consultant||29,500 INR||-32%|
|Team Leader||33,300 INR||-24%|
|Trade Marketing Manager||42,800 INR||-2%|
|Trade Marketing Professional||34,400 INR||-21%|
|Web Analytics Manager||35,200 INR||-19%|
|Web Content Manager||34,800 INR||-20%|
|Andaman & Nicobar Islands||36,100 INR|
|Andhra Pradesh||49,000 INR|
|Arunachal Pradesh||39,200 INR|
|Dadra & Nagar Haveli||38,500 INR|
|Daman & Diu||35,700 INR|
|Himachal Pradesh||43,500 INR|
|Jammu & Kashmir||42,200 INR|
|Madhya Pradesh||51,300 INR|
|Tamil Nadu||47,900 INR|
|Uttar Pradesh||53,200 INR|
|West Bengal||49,200 INR|
Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.