A person working in Marketing in India typically earns around 35,800 INR per month. Salaries range from 16,600 INR (lowest average) to 59,400 INR (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
|Job Title||Average Salary|
|Account Handler||26,100 INR|
|Affiliate Manager||34,000 INR|
|Analytics Specialist||25,200 INR|
|Assistant Brand Manager||36,000 INR|
|Assistant Product Manager||39,200 INR|
|Brand Ambassador||47,500 INR|
|Brand Manager||52,300 INR|
|Campaign Specialist||32,900 INR|
|Chief Marketing Officer||57,000 INR|
|Communications Officer||17,100 INR|
|Content Marketing Strategist||34,000 INR|
|Creative Marketing Lead||34,400 INR|
|Creative Writer||21,400 INR|
|Digital Marketing Manager||43,500 INR|
|Event Marketing||42,400 INR|
|Localization Manager||38,400 INR|
|Market Development Manager||45,100 INR|
|Market Research Analyst||36,800 INR|
|Market Research Manager||40,000 INR|
|Market Segmentation Director||42,800 INR|
|Marketing Advisor||32,900 INR|
|Marketing Analyst||33,600 INR|
|Marketing Assistant||18,500 INR|
|Marketing Associate||17,800 INR|
|Marketing Communications Manager||37,600 INR|
|Marketing Consultant||41,600 INR|
|Marketing Coordinator||18,100 INR|
|Marketing Distribution Executive||44,700 INR|
|Marketing Executive||45,100 INR|
|Marketing Manager||57,000 INR|
|Marketing Officer||19,000 INR|
|Marketing Specialist||27,600 INR|
|Marketing Writer||21,400 INR|
|Online Marketing Analyst||30,900 INR|
|Optimization Manager||36,000 INR|
|Outbound Sales||25,400 INR|
|Outreach Coordinator||23,800 INR|
|Outreach Specialist||30,900 INR|
|Product Development||39,600 INR|
|Product Marketing Manager||42,800 INR|
|Product Researcher||22,800 INR|
|Product Training Specialist||27,600 INR|
|Project Manager||33,600 INR|
|Publications Coordinator||20,000 INR|
|Research Executive||39,600 INR|
|Sales and Marketing Assistant||17,300 INR|
|Sales Management Support||19,700 INR|
|Search Marketing Strategist||46,600 INR|
|Social Media Specialist||30,900 INR|
|Spaceman Analyst||17,300 INR|
|Sponsorship Consultant||29,500 INR|
|Team Leader||33,300 INR|
|Trade Marketing Manager||42,800 INR|
|Trade Marketing Professional||34,400 INR|
|Web Analytics Manager||35,200 INR|
|Web Content Manager||34,800 INR|
Marketing salaries in India range from 16,600 INR per month (minimum average salary) to 59,400 INR per month (maximum average salary, actual maximum is higher).
The median salary is 38,700 INR per month, which means that half (50%) of people working in Marketing are earning less than 38,700 INR while the other half are earning more than 38,700 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 24,900 INR while 75% of them are earning more than 24,900 INR. Also from the diagram, 75% of people working in Marketing are earning less than 52,900 INR while 25% are earning more than 52,900 INR.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in India who work in Marketing earn 20% more than their female counterparts on average.
Marketing professionals in India are likely to observe a salary increase of approximately 11% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in India for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
18% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Marketing is 12% more than that of All Jobs.
|Andaman & Nicobar Islands||30,700 INR|
|Andhra Pradesh||39,600 INR|
|Arunachal Pradesh||33,400 INR|
|Dadra & Nagar Haveli||31,300 INR|
|Daman & Diu||30,600 INR|
|Himachal Pradesh||35,600 INR|
|Jammu & Kashmir||36,400 INR|
|Madhya Pradesh||42,200 INR|
|Tamil Nadu||41,900 INR|
|Uttar Pradesh||44,400 INR|
|West Bengal||43,300 INR|
Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.