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Marketing Average Salaries in India 2024

How much money does a person working in Marketing make in India?


Average Monthly Salary
36,000 INR
( 432,000 INR yearly)

LOW
16,600
INR
AVERAGE
36,000
INR
HIGH
59,400
INR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in India typically earns around 36,000 INR. Salaries range from 16,600 INR (lowest average) to 59,400 INR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in India exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler26,100 INR
Affiliate Manager34,000 INR
Affiliate Marketing Manager47,500 INR
Affiliate Marketing Specialist30,900 INR
Analytics Specialist25,200 INR
Assistant Brand Manager36,000 INR
Assistant Product Manager39,200 INR
Associate Marketing Manager40,400 INR
Associate Product Manager40,400 INR
Blockchain Marketing Specialist36,100 INR
Brand Ambassador47,500 INR
Brand Director59,400 INR
Brand Executive52,300 INR
Brand Manager52,300 INR
Business Analytics Specialist25,200 INR
Business Channel Manager37,600 INR
Business Intelligence Team Leader37,200 INR
Campaign Specialist32,900 INR
Chief Content Officer42,300 INR
Chief Digital Marketing Officer54,600 INR
Chief Marketing Officer 57,000 INR
Chief Product Officer51,300 INR
Communications Officer17,100 INR
Content Manager29,300 INR
Content Marketing Strategist34,000 INR
Copy Editer21,400 INR
Copy Writer21,400 INR
Creative Marketing Lead34,400 INR
Creative Writer21,400 INR
Digital Marketer31,300 INR
Digital Marketing Manager43,500 INR
Digital Marketing Specialist31,100 INR
Digital Marketing Strategist 42,400 INR
Digital Media Specialist37,200 INR
Director of Marketing57,000 INR
Director of Research41,600 INR
Email Marketing Specialist29,000 INR
eMarketing Manager44,700 INR
Event Marketing42,400 INR
Experiential Marketing Manager50,800 INR
Gamification Marketer25,700 INR
Head of Executive Search48,900 INR
Internet Marketer29,700 INR
Key Affiliate Manager40,800 INR
Localization Manager38,400 INR
Market Development Executive45,100 INR
Market Development Manager45,100 INR
Market Research Analyst36,800 INR
Market Research Manager40,000 INR
Market Segmentation Director42,800 INR
Marketing Account Supervisor33,600 INR
Marketing Administrator28,000 INR
Marketing Advisor32,900 INR
Marketing Analyst33,600 INR
Marketing and Communications Officer20,000 INR
Marketing and Sales Head57,000 INR
Marketing Assistant18,500 INR
Marketing Associate17,800 INR
Marketing Automation Specialist36,100 INR
Marketing Communications Manager37,600 INR
Marketing Consultant41,600 INR
Marketing Coordinator18,100 INR
Marketing Data Analyst33,300 INR
Marketing Director57,000 INR
Marketing Distribution Executive44,700 INR
Marketing Executive45,100 INR
Marketing Manager57,000 INR
Marketing Officer19,000 INR
Marketing Segment Manager40,800 INR
Marketing Specialist27,600 INR
Marketing Supervisor33,600 INR
Marketing Vice President45,100 INR
Marketing Writer21,400 INR
Mobile Marketing Specialist38,000 INR
Online Marketing Analyst30,900 INR
Online Marketing Manager38,400 INR
Optimization Manager36,000 INR
Outbound Sales25,400 INR
Outreach Coordinator23,800 INR
Outreach Specialist30,900 INR
Podcast Specialist32,300 INR
Product Development39,600 INR
Product Manager45,100 INR
Product Marketing Engineer24,200 INR
Product Marketing Executive41,600 INR
Product Marketing Manager42,800 INR
Product Researcher22,800 INR
Product Strategist33,600 INR
Product Strategy Researcher31,700 INR
Product Training Specialist27,600 INR
Project Manager33,600 INR
Publications Coordinator20,000 INR
Research Executive39,600 INR
Sales and Marketing Assistant17,300 INR
Sales and Marketing Coordinator19,000 INR
Sales and Marketing Director57,000 INR
Sales Director53,700 INR
Sales Management Support19,700 INR
Sales Manager53,700 INR
Search Marketing Strategist46,600 INR
Social Media Administrator30,900 INR
Social Media Specialist30,900 INR
Spaceman Analyst17,300 INR
Sponsorship Consultant29,500 INR
Team Leader33,300 INR
Telemarketer16,600 INR
TikTok marketer37,500 INR
Trade Marketing Executive42,800 INR
Trade Marketing Manager42,800 INR
Trade Marketing Professional34,400 INR
Trade Marketing Specialist24,700 INR
Video Marketing Specialist39,000 INR
Web Analytics Manager35,200 INR
Web Content Manager34,800 INR
Webinar Marketing Specialist35,600 INR


Marketing Jobs Pay Scale and Salaries in India

Median and salary distribution India Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
35,100 INR or more
10% of people earn
30,600 to 35,100 INR
20% of people earn
20,800 INR or less
65% of people earn
20,800 to 30,600 INR
Minimum Salary
16,600 INR
Median
34,400 INR
Maximum
59,400 INR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in India range from 16,600 INR (starting average salary) to 59,400 INR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 34,400 INR, implying that half of the workforce in India earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in India earn less than 27,800 INR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 39,900 INR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in India. The analysis revealed that roughly 65% of all reported salaries fell within the range of 20,800 INR to 30,600 INR. Approximately 20% of salaries were below the 20,800 INR mark, while 10% ranged from 30,600 INR to 35,100 INR. Only 5% of individuals earned a gross salary of 35,100 INR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in India having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in India, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 INR to 481,000 INR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / India

Salary comparison by gender India Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in India, the average difference between the salary of male and female employees is 20%.

Male
39,300 INR
Female-17%
32,700 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Average Annual Salary Increment Percentage / Marketing / India

How much are annual salary increments in India for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in India are likely to observe a salary increase of approximately 11% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

Annual Salary Increment Rate India
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Marketing
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18% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
82%
No Bonus
18%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / India


210 INR per hour

The average hourly wage (pay per hour) in Marketing in India is 210 INR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in India is 96 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
agra32,800 INR
Ahmadabad40,500 INR
Bangalore38,900 INR
Bhopal35,600 INR
Chennai38,100 INR
Coimbatore33,700 INR
Delhi41,100 INR
Ghaziabad34,400 INR
Hyderabad42,100 INR
Indore35,900 INR
Jaipur39,900 INR
Kanpur36,800 INR
Kolkata39,400 INR
Lucknow37,200 INR
Ludhiana35,600 INR
Madurai31,600 INR
Mumbai41,200 INR
Nagpur36,800 INR
Patna33,100 INR
Pimpri-Chinchwad35,800 INR
Pune38,300 INR
Surat39,400 INR
Vadodara34,100 INR
Visakhapatnam33,900 INR

Salary Comparison By State

StateAverage Salary
Andaman & Nicobar Islands30,900 INR
Andhra Pradesh39,800 INR
Arunachal Pradesh33,500 INR
Assam38,400 INR
Bihar42,900 INR
Chandigarh32,100 INR
Chhatisgarh37,800 INR
Dadra & Nagar Haveli31,500 INR
Daman & Diu30,700 INR
Delhi36,800 INR
Goa33,400 INR
Gujarat40,600 INR
Haryana37,300 INR
Himachal Pradesh35,800 INR
Jammu & Kashmir36,600 INR
Jharkhand39,600 INR
Karnataka41,200 INR
Kerala39,300 INR
Lakshadweep30,700 INR
Madhya Pradesh42,500 INR
Maharashtra43,300 INR
Manipur35,300 INR
Meghalaya35,000 INR
Mizoram33,100 INR
Nagaland34,700 INR
Orissa40,400 INR
Pondicherry33,600 INR
Punjab39,000 INR
Rajasthan42,500 INR
Sikkim32,500 INR
Tamil Nadu42,200 INR
Tripura36,100 INR
Uttar Pradesh44,600 INR
Uttaranchal36,900 INR
West Bengal43,500 INR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in India is 5% on average across all career fields.

Private Sector
31,100 INR
Public Sector+5%
32,800 INR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in India?

A good and competitive compensation would range anywhere between 34,400 INR and 39,900 INR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in India ranges from 16,600 INR to 27,800 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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