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Marketing Average Salaries in India 2022

How much money does a person working in Marketing make in India?

Average Monthly Salary
35,800 INR
( 430,000 INR yearly)


A person working in Marketing in India typically earns around 35,800 INR per month. Salaries range from 16,600 INR (lowest average) to 59,400 INR (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler26,100 INR
Affiliate Manager34,000 INR
Analytics Specialist25,200 INR
Assistant Brand Manager36,000 INR
Assistant Product Manager39,200 INR
Brand Ambassador47,500 INR
Brand Manager52,300 INR
Campaign Specialist32,900 INR
Chief Marketing Officer 57,000 INR
Communications Officer17,100 INR
Content Marketing Strategist34,000 INR
Creative Marketing Lead34,400 INR
Creative Writer21,400 INR
Digital Marketing Manager43,500 INR
Event Marketing42,400 INR
Localization Manager38,400 INR
Market Development Manager45,100 INR
Market Research Analyst36,800 INR
Market Research Manager40,000 INR
Market Segmentation Director42,800 INR
Marketing Advisor32,900 INR
Marketing Analyst33,600 INR
Marketing Assistant18,500 INR
Marketing Associate17,800 INR
Marketing Communications Manager37,600 INR
Marketing Consultant41,600 INR
Marketing Coordinator18,100 INR
Marketing Distribution Executive44,700 INR
Marketing Executive45,100 INR
Marketing Manager57,000 INR
Marketing Officer19,000 INR
Marketing Specialist27,600 INR
Marketing Writer21,400 INR
Online Marketing Analyst30,900 INR
Optimization Manager36,000 INR
Outbound Sales25,400 INR
Outreach Coordinator23,800 INR
Outreach Specialist30,900 INR
Product Development39,600 INR
Product Marketing Manager42,800 INR
Product Researcher22,800 INR
Product Training Specialist27,600 INR
Project Manager33,600 INR
Publications Coordinator20,000 INR
Research Executive39,600 INR
Sales and Marketing Assistant17,300 INR
Sales Management Support19,700 INR
Search Marketing Strategist46,600 INR
Social Media Specialist30,900 INR
Spaceman Analyst17,300 INR
Sponsorship Consultant29,500 INR
Team Leader33,300 INR
Telemarketer16,600 INR
Trade Marketing Manager42,800 INR
Trade Marketing Professional34,400 INR
Web Analytics Manager35,200 INR
Web Content Manager34,800 INR

Marketing Jobs Salary Distribution in India

Median and salary distribution monthly India Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in India range from 16,600 INR per month (minimum average salary) to 59,400 INR per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 38,700 INR per month, which means that half (50%) of people working in Marketing are earning less than 38,700 INR while the other half are earning more than 38,700 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 24,900 INR while 75% of them are earning more than 24,900 INR. Also from the diagram, 75% of people working in Marketing are earning less than 52,900 INR while 25% are earning more than 52,900 INR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.

Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender monthly India Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in India who work in Marketing earn 20% more than their female counterparts on average.

39,100 INR
32,500 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Marketing Average Annual Salary Increment Percentage in India

How much are annual salary increments in India for Marketing professionals? How often do employees get salary raises?


Marketing professionals in India are likely to observe a salary increase of approximately 11% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in India for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

18% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Hourly Average Wage in India

210 INR per hour

The average hourly wage (pay per hour) in India is 210 INR. This means that the average person in India earns approximately 210 INR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly India
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The average salary for Marketing is 12% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
agra32,600 INR
Ahmadabad40,300 INR
Bangalore38,700 INR
Bhopal35,400 INR
Chennai37,900 INR
Coimbatore33,600 INR
Delhi40,900 INR
Ghaziabad34,300 INR
Hyderabad41,900 INR
Indore35,700 INR
Jaipur39,700 INR
Kanpur36,600 INR
Kolkata39,200 INR
Lucknow37,000 INR
Ludhiana35,400 INR
Madurai31,400 INR
Mumbai41,000 INR
Nagpur36,600 INR
Patna32,900 INR
Pimpri-Chinchwad35,700 INR
Pune38,100 INR
Surat39,200 INR
Vadodara33,900 INR
Visakhapatnam33,800 INR

Salary Comparison By State

StateAverage Salary
Andaman & Nicobar Islands30,700 INR
Andhra Pradesh39,600 INR
Arunachal Pradesh33,400 INR
Assam38,200 INR
Bihar42,700 INR
Chandigarh32,000 INR
Chhatisgarh37,600 INR
Dadra & Nagar Haveli31,300 INR
Daman & Diu30,600 INR
Delhi36,600 INR
Goa33,300 INR
Gujarat40,400 INR
Haryana37,100 INR
Himachal Pradesh35,600 INR
Jammu & Kashmir36,400 INR
Jharkhand39,400 INR
Karnataka41,000 INR
Kerala39,200 INR
Lakshadweep30,500 INR
Madhya Pradesh42,200 INR
Maharashtra43,000 INR
Manipur35,100 INR
Meghalaya34,800 INR
Mizoram32,900 INR
Nagaland34,500 INR
Orissa40,200 INR
Pondicherry33,400 INR
Punjab38,800 INR
Rajasthan42,200 INR
Sikkim32,400 INR
Tamil Nadu41,900 INR
Tripura35,900 INR
Uttar Pradesh44,400 INR
Uttaranchal36,700 INR
West Bengal43,300 INR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
31,000 INR
Public Sector+5%
32,700 INR
Percentage increase and decrease are relative to the previous value

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