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Sales Promotion Manager Average Salary in India 2023

How much money does a person working as Sales Promotion Manager make in India?

Average Monthly Salary
49,400 INR
( 593,000 INR yearly)


A person working as Sales Promotion Manager in India typically earns around 49,400 INR per month. Salaries range from 23,700 INR (lowest) to 77,600 INR (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Promotion Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Promotion Manager Pay Scale and Salaries in India

Median and salary distribution India Sales Promotion Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
46,200 INR or more
10% of people earn
40,700 to 46,200 INR
20% of people earn
28,600 INR or less
65% of people earn
28,600 to 40,700 INR
Minimum Salary
23,700 INR
46,500 INR
77,600 INR

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Sales Promotion Manager salaries in India range from 23,700 INR per month (starting salary) to 77,600 INR per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 46,500 INR per month, which means that half (50%) of people working as Sales Promotion Manager(s) are earning less than 46,500 INR while the other half are earning more than 46,500 INR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Promotion Manager(s) are earning less than 37,800 INR while 75% of them are earning more than 37,800 INR. Also from the diagram, 75% of Sales Promotion Manager(s) are earning less than 53,300 INR while 25% are earning more than 53,300 INR.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 28,600 INR to 40,700 INR. Approximatly 20% fall under the 28,600 INR cap. Ten percent of wages are from 40,700 INR to 46,200 INR. Only 5% of people grossed 46,200 INR or more.

Sales Promotion Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Sales Promotion Manager average salary change by experience in India

0 - 2 Years
27,800 INR
2 - 5 Years+42%
39,300 INR
5 - 10 Years+31%
51,700 INR
10 - 15 Years+23%
63,600 INR
15 - 20 Years+6%
67,600 INR
20+ Years+10%
74,100 INR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly India Sales Promotion Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Promotion Manager salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 27,800 INR per month.

While someone with an experience level between two and five years is expected to earn 39,300 INR per month, 42% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 51,700 INR per month, 31% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Promotion Manager whose expertise span anywhere between ten and fifteen years get a salary equivalent to 63,600 INR per month, 23% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 67,600 INR per month, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 74,100 INR per month, 10% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Promotion Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Promotion Manager(s) who have the same experience but different education levels.

Sales Promotion Manager average salary difference by education level in India

High School
34,500 INR
Certificate or Diploma+16%
39,900 INR
Bachelor's Degree+46%
58,200 INR
Master's Degree+23%
71,600 INR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly India Sales Promotion Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Promotion Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 34,500 INR per month.

While someone with a Certificate or Diploma gets a salary of 39,900 INR per month, 16% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 58,200 INR per month, 46% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 71,600 INR per month, 23% more than someone with Bachelor's Degree.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 Indian Rupee(s) to 479,000 Indian Rupee(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Sales Promotion Manager

Salary comparison by gender India Sales Promotion Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Promotion Manager employees in India earn 9% more than their female counterparts on average.

52,400 INR
48,000 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Sales Promotion Manager Average Annual Salary Increment Percentage in India

How much are annual salary increments in India for Sales Promotion Manager(s)? How often do employees get salary raises?

Sales Promotion Manager

Sales Promotion Manager(s) in India are likely to observe a salary increase of approximately 13% every 18 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Sales Promotion Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

Annual Salary Increment Rate India
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in India for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Sales Promotion Manager Bonus and Incentive Rates in India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Sales Promotion Manager
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"Sales Promotion Manager" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Sales Promotion Manager Salary Trend and Forecast in India

How are Sales Promotion Manager salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
45,000 INR
Average Salary 2020+2%
45,900 INR
Average Salary 2021+1%
46,500 INR
Average Salary 2022+3%
48,100 INR
Percentage increase and decrease are relative to the previous value

Sales Promotion Manager salaries in India are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 3% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly India Sales Promotion Manager
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Sales Promotion Manager Average Hourly Wage in India

290 INR per hour

The average hourly wage (pay per hour) in India is 290 INR. This means that the average Sales Promotion Manager in India earns approximately 290 INR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Sales Promotion Manager' in India is 140 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Sales Promotion Manager VS Other Jobs

49,400 INR
30,100 INR
31,900 INR
Average Salary
Sales Promotion Manager
Average Salary
Advertising / Grapic Design / Events
Average Salary
All Jobs

The average salary for Sales Promotion Manager is 64% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary Comparison Between Sales Promotion Manager and Advertising / Grapic Design / Events monthly India
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Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive35,200 INR-29%
Advertising Account Manager39,000 INR-21%
Advertising Account Planner19,500 INR-61%
Advertising Coordinator25,200 INR-49%
Advertising Manager50,800 INR+3%
Advertising Operations Manager52,300 INR+6%
Advertising Strategic Planner33,700 INR-32%
Advertising Team Leader29,900 INR-39%
Animator22,800 INR-54%
Art Director31,400 INR-36%
Artist26,100 INR-47%
Artworker19,000 INR-62%
Assistant Art Director24,700 INR-50%
Audiosual Technician18,500 INR-63%
Broadcast Administrator33,300 INR-33%
Catering Sales20,400 INR-59%
Catering Trainer23,800 INR-52%
Commercial and Industrial Designer19,000 INR-62%
Conference Organiser24,700 INR-50%
Content and Media Production Lead36,100 INR-27%
CopyWriter21,400 INR-57%
Creative Designer23,800 INR-52%
Creative Director31,400 INR-36%
Designer 18,100 INR-63%
Desktop Publisher15,200 INR-69%
Director of Graphic Design29,900 INR-39%
Events and Promotions Manager51,300 INR+4%
Exhibit Display Coordinator24,200 INR-51%
Exhibit Display Manager32,300 INR-35%
Finisher16,400 INR-67%
Graphic Artist20,000 INR-60%
Graphic Designer20,000 INR-60%
Graphics Design Supervisor27,600 INR-44%
Imagery Analyst18,500 INR-63%
Imaging Technologist18,500 INR-63%
Interaction Designer16,200 INR-67%
Media Planner26,100 INR-47%
Media Production Coordinator23,800 INR-52%
Media Production Manager42,800 INR-13%
Media Project Manager42,800 INR-13%
Media Relations Representative35,600 INR-28%
Media Sales Executive40,900 INR-17%
Multimedia Specialist18,500 INR-63%
Photographer17,600 INR-64%
PPC Campaign Manager32,300 INR-35%
Print Production Manager34,700 INR-30%
Product and Brand Manager49,900 INR+1%
Sales Promotion Manager49,400 INR=
Sketch Artist22,300 INR-55%
Social Media Executive40,400 INR-18%
Technical Typist14,300 INR-71%
User Experience UX Designer21,900 INR-56%
UX Designer19,000 INR-62%

Salary Comparison By City

CityAverage Salary
agra46,900 INR
Ahmadabad55,700 INR
Bangalore54,600 INR
Bhopal50,900 INR
Chennai53,300 INR
Coimbatore50,200 INR
Delhi56,400 INR
Ghaziabad46,300 INR
Hyderabad54,500 INR
Indore48,300 INR
Jaipur51,700 INR
Kanpur51,600 INR
Kolkata52,000 INR
Lucknow50,100 INR
Ludhiana47,900 INR
Madurai45,200 INR
Mumbai56,600 INR
Nagpur51,600 INR
Patna48,300 INR
Pimpri-Chinchwad47,200 INR
Pune50,400 INR
Surat52,000 INR
Vadodara47,800 INR
Visakhapatnam50,500 INR

Salary Comparison By State

StateAverage Salary
Andaman & Nicobar Islands43,200 INR
Andhra Pradesh53,600 INR
Arunachal Pradesh47,900 INR
Assam52,800 INR
Bihar62,600 INR
Chandigarh45,000 INR
Chhatisgarh50,800 INR
Dadra & Nagar Haveli44,900 INR
Daman & Diu42,200 INR
Delhi48,500 INR
Goa46,800 INR
Gujarat54,600 INR
Haryana53,200 INR
Himachal Pradesh49,200 INR
Jammu & Kashmir48,200 INR
Jharkhand55,500 INR
Karnataka55,400 INR
Kerala56,200 INR
Lakshadweep42,100 INR
Madhya Pradesh56,000 INR
Maharashtra60,600 INR
Manipur47,500 INR
Meghalaya49,900 INR
Mizoram45,500 INR
Nagaland45,700 INR
Orissa56,600 INR
Pondicherry45,200 INR
Punjab55,600 INR
Rajasthan58,300 INR
Sikkim42,900 INR
Tamil Nadu59,000 INR
Tripura48,500 INR
Uttar Pradesh61,200 INR
Uttaranchal47,600 INR
West Bengal57,300 INR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in India earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
31,000 INR
Public Sector+5%
32,700 INR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Sales Promotion Manager in India?

A good and competitive compensation would range anywhere between 46,500 INR and 53,300 INR. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Sales Promotion Manager in India is ranges from 37,800 INR to 53,300 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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