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Sales Assistant Average Salary in Indonesia 2023

How much money does a Sales Assistant make in Indonesia?

Average Monthly Salary
6,210,000 IDR
( 74,600,000 IDR yearly)


A person working as a Sales Assistant in Indonesia typically earns around 6,210,000 IDR per month. Salaries range from 3,230,000 IDR (lowest) to 9,510,000 IDR (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Assistant salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Assistant Salary Distribution in Indonesia

Median and salary distribution monthly Indonesia Sales Assistant
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Assistant salaries in Indonesia range from 3,230,000 IDR per month (minimum salary) to 9,510,000 IDR per month (maximum salary).

  • Median Salary

    The median salary is 5,970,000 IDR per month, which means that half (50%) of people working as Sales Assistant(s) are earning less than 5,970,000 IDR while the other half are earning more than 5,970,000 IDR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Assistant(s) are earning less than 4,140,000 IDR while 75% of them are earning more than 4,140,000 IDR. Also from the diagram, 75% of Sales Assistant(s) are earning less than 7,430,000 IDR while 25% are earning more than 7,430,000 IDR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Assistant Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Indonesia Sales Assistant
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Assistant salaries by experience level and this is what we found.

A Sales Assistant with less than two years of experience makes approximately 3,670,000 IDR per month.

While someone with an experience level between two and five years is expected to earn 4,930,000 IDR per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 6,400,000 IDR per month, 30% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Assistant(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 7,750,000 IDR per month, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 8,470,000 IDR per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 8,910,000 IDR per month, 5% more than people with fifteen to twenty years of experience.

Sales Assistant average salary change by experience in Indonesia

0 - 2 Years
3,670,000 IDR
2 - 5 Years+34%
4,930,000 IDR
5 - 10 Years+30%
6,400,000 IDR
10 - 15 Years+21%
7,750,000 IDR
15 - 20 Years+9%
8,470,000 IDR
20+ Years+5%
8,910,000 IDR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Assistant Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Assistant(s) who have the same experience but different education levels.

Salary comparison by education level monthly Indonesia Sales Assistant
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Assistant salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Assistant is 4,360,000 IDR per month.

While someone with a Certificate or Diploma gets a salary of 6,240,000 IDR per month, 43% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 8,630,000 IDR per month, 38% more than someone with a Certificate or Diploma.

Sales Assistant average salary difference by education level in Indonesia

High School
4,360,000 IDR
Certificate or Diploma+43%
6,240,000 IDR
Bachelor's Degree+38%
8,630,000 IDR
Percentage increase and decrease are relative to the previous value

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Assistant Salary Comparison By Gender

Salary comparison by gender monthly Indonesia Sales Assistant
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Assistant employees in Indonesia earn 9% more than their female counterparts on average.

6,550,000 IDR
5,980,000 IDR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Indonesia for all Careers

Salary comparison by gender monthly Indonesia
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Sales Assistant Average Annual Salary Increment Percentage in Indonesia

How much are annual salary increments in Indonesia for Sales Assistant(s)? How often do employees get salary raises?

Sales Assistant

Sales Assistant(s) in Indonesia are likely to observe a salary increase of approximately 10% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Indonesia Sales Assistant
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Indonesia / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Indonesia is 5%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Indonesia for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Assistant Bonus and Incentive Rates in Indonesia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Indonesia Sales Assistant
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A Sales Assistant is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Sales Assistant Average Hourly Wage in Indonesia

35,800 IDR per hour

The average hourly wage (pay per hour) in Indonesia is 35,800 IDR. This means that the average Sales Assistant in Indonesia earns approximately 35,800 IDR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Assistant VS Other Jobs

Salary Comparison Between Sales Assistant and Sales Retail and Wholesale monthly Indonesia
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The average salary for Sales Assistant is 53% less than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer7,430,000 IDR+20%
Area Sales Manager20,900,000 IDR+240%
Assistant Department Manager9,770,000 IDR+57%
Assistant Retail Store Manager11,800,000 IDR+90%
Branch Manager16,100,000 IDR+160%
Cashier4,840,000 IDR-22%
Cashier Manager10,600,000 IDR+71%
Depot Manager14,000,000 IDR+130%
Deputy Sales Manager13,900,000 IDR+120%
Distribution Director17,300,000 IDR+180%
Global Wholesale Manager27,900,000 IDR+350%
Head Cashier9,480,000 IDR+53%
Head of Retail18,700,000 IDR+200%
Head Teller9,490,000 IDR+53%
Inside Sales Executive13,000,000 IDR+110%
Inside Sales Representative8,160,000 IDR+31%
Inventory Manager13,600,000 IDR+120%
Key Account Manager15,500,000 IDR+150%
Medical Device Sales11,500,000 IDR+85%
National Customer Solution Specialist16,500,000 IDR+170%
Parts Salesperson8,460,000 IDR+36%
Project Development Manager15,700,000 IDR+150%
Project Manager15,800,000 IDR+150%
Purchasing and Sales Executive21,900,000 IDR+250%
Quotation Engineer8,430,000 IDR+36%
Relationship Manager17,000,000 IDR+170%
Retail Operations Manager15,000,000 IDR+140%
Retail Sales Associate12,000,000 IDR+93%
Retail Store Manager16,300,000 IDR+160%
Revenue Manager14,900,000 IDR+140%
Sales Account Manager18,200,000 IDR+190%
Sales Admin Executive19,300,000 IDR+210%
Sales Assistant6,210,000 IDR-0%
Sales Associate8,120,000 IDR+31%
Sales Consultant12,100,000 IDR+95%
Sales Coordinator8,810,000 IDR+42%
Sales Development Representative10,800,000 IDR+74%
Sales Engineer9,240,000 IDR+49%
Sales Executive16,300,000 IDR+160%
Sales Manager22,400,000 IDR+260%
Sales Officer8,850,000 IDR+42%
Sales Planning Analyst14,300,000 IDR+130%
Sales Representative8,440,000 IDR+36%
Sales Specialist12,400,000 IDR+100%
Sales Support6,350,000 IDR+2%
Sales Team Leader13,100,000 IDR+110%
Sales Trainer15,400,000 IDR+150%
Securities Sales Agent14,100,000 IDR+130%
Shipper / Receiver6,030,000 IDR-3%
Shop Manager14,000,000 IDR+130%
Store Development Administrator10,500,000 IDR+69%
Trade Marketing Officer14,600,000 IDR+130%
Treasury Officer13,100,000 IDR+110%
Vice President Sales19,300,000 IDR+210%
Visual Merchandiser7,370,000 IDR+19%

Salary Comparison By City

CityAverage Salary
Bandung6,350,000 IDR
Jakarta6,970,000 IDR
Makasar5,690,000 IDR
Malang5,660,000 IDR
Medan6,060,000 IDR
Palembang6,260,000 IDR
Semarang5,970,000 IDR
Surabaya6,660,000 IDR
Surakarta5,780,000 IDR
Tangerang6,490,000 IDR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Indonesia earn 9% more than their private sector counterparts on average across all sectors.

Private Sector
11,600,000 IDR
Public Sector+9%
12,600,000 IDR
Percentage increase and decrease are relative to the previous value

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