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Marketing Average Salaries in Ireland 2020

How much money does a person working in Marketing make in Ireland?


Average Yearly Salary
43,100 EUR
( 3,590 EUR monthly)

LOW
20,000
EUR
AVERAGE
43,100
EUR
HIGH
71,600
EUR

A person working in Marketing in Ireland typically earns around 43,100 EUR per year. Salaries range from 20,000 EUR (lowest average) to 71,600 EUR (highest average, actual maximum salary is higher).

This is the average yearly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler33,700 EUR
Affiliate Manager41,000 EUR
Analytics Specialist30,700 EUR
Assistant Brand Manager45,800 EUR
Assistant Product Manager49,800 EUR
Brand Ambassador58,700 EUR
Brand Manager68,500 EUR
Campaign Specialist41,900 EUR
Chief Marketing Officer 73,600 EUR
Communications Officer21,000 EUR
Content Marketing Strategist43,100 EUR
Creative Marketing Lead41,700 EUR
Creative Writer26,000 EUR
Digital Marketing Manager52,300 EUR
Event Marketing51,000 EUR
Localization Manager46,800 EUR
Market Development Manager54,600 EUR
Market Research Analyst44,700 EUR
Market Research Manager48,800 EUR
Market Segmentation Director54,100 EUR
Marketing Advisor42,900 EUR
Marketing Analyst41,200 EUR
Marketing Assistant22,800 EUR
Marketing Associate21,800 EUR
Marketing Communications Manager46,500 EUR
Marketing Consultant54,900 EUR
Marketing Coordinator23,300 EUR
Marketing Distribution Executive53,700 EUR
Marketing Executive56,900 EUR
Marketing Manager70,400 EUR
Marketing Officer23,300 EUR
Marketing Specialist34,200 EUR
Marketing Writer27,300 EUR
Online Marketing Analyst38,800 EUR
Optimization Manager44,700 EUR
Outbound Sales32,500 EUR
Outreach Coordinator28,600 EUR
Outreach Specialist37,400 EUR
Product Development49,300 EUR
Product Marketing Manager53,500 EUR
Product Researcher28,500 EUR
Product Training Specialist33,200 EUR
Project Manager44,100 EUR
Publications Coordinator26,100 EUR
Research Executive47,900 EUR
Sales and Marketing Assistant22,400 EUR
Sales Management Support25,600 EUR
Search Marketing Strategist58,400 EUR
Social Media Specialist40,000 EUR
Spaceman Analyst20,800 EUR
Sponsorship Consultant36,800 EUR
Team Leader41,400 EUR
Telemarketer20,100 EUR
Trade Marketing Manager52,600 EUR
Trade Marketing Professional42,200 EUR
Web Analytics Manager43,200 EUR
Web Content Manager42,900 EUR

Marketing Jobs Salary Distribution in Ireland

Median and salary distribution yearly Ireland Marketing
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The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in Ireland range from 20,000 EUR per year (minimum average salary) to 71,600 EUR per year (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 46,600 EUR per year, which means that half (50%) of people working in Marketing are earning less than 46,600 EUR while the other half are earning more than 46,600 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 30,000 EUR while 75% of them are earning more than 30,000 EUR. Also from the diagram, 75% of people working in Marketing are earning less than 63,800 EUR while 25% are earning more than 63,800 EUR.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Ireland costs anywhere from 16,000 Euro(s) to 48,100 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Marketing Salary Comparison By Gender

Salary comparison by gender yearly Ireland Marketing
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Ireland who work in Marketing earn 6% more than their female counterparts on average.

Male
44,400 EUR
Female-6%
41,900 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Ireland for all Careers

Salary comparison by gender yearly Ireland
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Marketing Average Annual Salary Increment Percentage in Ireland

How much are annual salary increments in Ireland for Marketing professionals? How often do employees get salary raises?

Marketing

Marketing professionals in Ireland are likely to observe a salary increase of approximately 11% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate Ireland Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Ireland / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Ireland is 7%.

Annual Increment Rate By Industry 2019

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Listed above are the average annual increase rates for each industry in Ireland for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Marketing Bonus and Incentive Rates in Ireland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Ireland Marketing
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Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

18% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
82%
No Bonus
18%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Hourly Average Wage in Ireland


21 EUR per hour

The average hourly wage (pay per hour) in Ireland is 21 EUR. This means that the average person in Ireland earns approximately 21 EUR for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing yearly Ireland
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The average salary for Marketing is 12% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Cork48,400 EUR
Dublin50,600 EUR
Galway43,800 EUR
Limerick46,600 EUR
Waterford41,600 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Ireland earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
37,600 EUR
Public Sector+5%
39,300 EUR
Percentage increase and decrease are relative to the previous value

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