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Digital Marketing Manager Average Salary in Italy 2024

How much money does a person working as Digital Marketing Manager make in Italy?


Average Monthly Salary
5,210 EUR
( 62,500 EUR yearly)

LOW
2,710
EUR
AVERAGE
5,210
EUR
HIGH
7,970
EUR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Digital Marketing Manager in Italy typically earns around 5,210 EUR. Salaries range from 2,710 EUR (lowest) to 7,970 EUR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Digital Marketing Manager salaries in Italy vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Digital Marketing Manager Pay Scale and Salaries in Italy

Median and salary distribution Italy Digital Marketing Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,720 EUR or more
10% of people earn
4,200 to 4,720 EUR
20% of people earn
3,070 EUR or less
65% of people earn
3,070 to 4,200 EUR
Minimum Salary
2,710 EUR
Median
4,740 EUR
Maximum
7,970 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Digital Marketing Manager in Italy range from 2,710 EUR (starting salary) to 7,970 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 4,740 EUR, half of the professionals who work as Digital Marketing Manager in Italy earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Italy earn less than 3,930 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 5,380 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Italy compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 3,070 EUR to 4,200 EUR. About 20% of salaries are below the 3,070 EUR mark, while 10% fall within the range of 4,200 EUR to 4,720 EUR. Only 5% of individuals have salaries exceeding 4,720 EUR.

Salary Comparison by Years of Experience / Digital Marketing Manager / Italy

How do experience and age affect pay?

0 - 2 Years
3,080 EUR
2 - 5 Years+34%
4,130 EUR
5 - 10 Years+30%
5,370 EUR
10 - 15 Years+21%
6,500 EUR
15 - 20 Years+9%
7,110 EUR
20+ Years+5%
7,470 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Italy Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 3,080 EUR.

While someone with an experience level between two and five years is expected to earn 4,130 EUR, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 5,370 EUR, 30% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,500 EUR, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 7,110 EUR, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 7,470 EUR, 5% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Digital Marketing Manager / Italy

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Digital Marketing Manager.

High School
3,710 EUR
Certificate or Diploma+14%
4,240 EUR
Bachelor's Degree+41%
5,970 EUR
Master's Degree+21%
7,240 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Italy Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 3,710 EUR.


Level 2: Certificate or Diploma

At this level, the average salary becomes 4,240 EUR, 14% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 5,970 EUR, 41% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 7,240 EUR, 21% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Italy costs anywhere from 18,300 EUR to 54,900 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Digital Marketing Manager / Italy

Salary comparison by gender Italy Digital Marketing Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Italy, the average difference between the salary of male and female employees is 6%.

Male
5,370 EUR
Female-5%
5,080 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Italy for all Careers

Salary comparison by gender monthly Italy
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Average Annual Salary Increment Percentage / Digital Marketing Manager / Italy

How much are annual salary increments in Italy for individuals working as Digital Marketing Manager? How often do employees get salary raises?

Individuals working as Digital Marketing Manager in Italy are likely to observe a salary increase of approximately 12% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Italy Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Italy / All Professions

Annual Salary Increment Rate Italy
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Italy is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Digital Marketing Manager / Italy

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Italy Digital Marketing Manager
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20% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
80%
No Bonus
20%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Digital Marketing Manager / Italy


30 EUR per hour

The average hourly wage (pay per hour) for individuals working as Digital Marketing Manager in Italy is 30 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Digital Marketing Manager in Italy is 16 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler3,250 EUR-38%
Affiliate Manager4,100 EUR-21%
Affiliate Marketing Manager5,770 EUR+11%
Affiliate Marketing Specialist3,770 EUR-28%
Analytics Specialist3,150 EUR-40%
Assistant Brand Manager4,400 EUR-16%
Assistant Product Manager4,900 EUR-6%
Associate Marketing Manager4,930 EUR-5%
Associate Product Manager5,050 EUR-3%
Blockchain Marketing Specialist4,130 EUR-21%
Brand Ambassador5,600 EUR+7%
Brand Director7,180 EUR+38%
Brand Executive6,350 EUR+22%
Brand Manager6,000 EUR+15%
Business Analytics Specialist3,060 EUR-41%
Business Channel Manager4,280 EUR-18%
Business Intelligence Team Leader4,390 EUR-16%
Campaign Specialist3,830 EUR-27%
Chief Content Officer5,260 EUR+1%
Chief Digital Marketing Officer6,310 EUR+21%
Chief Marketing Officer 7,090 EUR+36%
Chief Product Officer5,890 EUR+13%
Communications Officer2,060 EUR-60%
Content Manager3,560 EUR-32%
Content Marketing Strategist4,240 EUR-19%
Copy Editer2,480 EUR-52%
Copy Writer2,490 EUR-52%
Creative Marketing Lead4,160 EUR-20%
Creative Writer2,600 EUR-50%
Digital Marketer3,670 EUR-30%
Digital Marketing Manager5,210 EUR-0%
Digital Marketing Specialist3,690 EUR-29%
Digital Marketing Strategist 5,300 EUR+2%
Digital Media Specialist4,320 EUR-17%
Director of Marketing6,960 EUR+34%
Director of Research5,070 EUR-3%
Email Marketing Specialist3,430 EUR-34%
eMarketing Manager5,540 EUR+6%
Event Marketing4,970 EUR-5%
Experiential Marketing Manager5,810 EUR+11%
Gamification Marketer3,020 EUR-42%
Head of Executive Search5,770 EUR+11%
Internet Marketer3,590 EUR-31%
Key Affiliate Manager5,070 EUR-3%
Localization Manager4,570 EUR-12%
Market Development Executive5,350 EUR+3%
Market Development Manager5,320 EUR+2%
Market Research Analyst4,360 EUR-16%
Market Research Manager4,760 EUR-9%
Market Segmentation Director5,190 EUR-0%
Marketing Account Supervisor4,130 EUR-21%
Marketing Administrator3,340 EUR-36%
Marketing Advisor3,760 EUR-28%
Marketing Analyst4,030 EUR-23%
Marketing and Communications Officer2,400 EUR-54%
Marketing and Sales Head6,890 EUR+32%
Marketing Assistant2,230 EUR-57%
Marketing Associate2,130 EUR-59%
Marketing Automation Specialist4,320 EUR-17%
Marketing Communications Manager4,550 EUR-13%
Marketing Consultant4,950 EUR-5%
Marketing Coordinator2,140 EUR-59%
Marketing Data Analyst4,000 EUR-23%
Marketing Director6,520 EUR+25%
Marketing Distribution Executive5,490 EUR+5%
Marketing Executive5,590 EUR+7%
Marketing Manager6,890 EUR+32%
Marketing Officer2,160 EUR-59%
Marketing Segment Manager5,030 EUR-3%
Marketing Specialist3,350 EUR-36%
Marketing Supervisor4,170 EUR-20%
Marketing Vice President5,620 EUR+8%
Marketing Writer2,490 EUR-52%
Mobile Marketing Specialist4,620 EUR-11%
Online Marketing Analyst3,530 EUR-32%
Online Marketing Manager4,410 EUR-15%
Optimization Manager4,160 EUR-20%
Outbound Sales3,130 EUR-40%
Outreach Coordinator2,930 EUR-44%
Outreach Specialist3,820 EUR-27%
Podcast Specialist4,020 EUR-23%
Product Development4,830 EUR-7%
Product Manager5,450 EUR+5%
Product Marketing Engineer2,900 EUR-44%
Product Marketing Executive5,000 EUR-4%
Product Marketing Manager5,240 EUR+1%
Product Researcher2,730 EUR-48%
Product Strategist4,070 EUR-22%
Product Strategy Researcher3,850 EUR-26%
Product Training Specialist3,400 EUR-35%
Project Manager3,870 EUR-26%
Publications Coordinator2,340 EUR-55%
Research Executive4,780 EUR-8%
Sales and Marketing Assistant2,160 EUR-59%
Sales and Marketing Coordinator2,320 EUR-55%
Sales and Marketing Director6,860 EUR+32%
Sales Director6,580 EUR+26%
Sales Management Support2,360 EUR-55%
Sales Manager6,620 EUR+27%
Search Marketing Strategist5,320 EUR+2%
Social Media Administrator3,620 EUR-31%
Social Media Specialist3,580 EUR-31%
Spaceman Analyst2,020 EUR-61%
Sponsorship Consultant3,350 EUR-36%
Team Leader4,060 EUR-22%
Telemarketer1,910 EUR-63%
TikTok marketer4,600 EUR-12%
Trade Marketing Executive5,320 EUR+2%
Trade Marketing Manager4,890 EUR-6%
Trade Marketing Professional3,920 EUR-25%
Trade Marketing Specialist3,090 EUR-41%
Video Marketing Specialist4,570 EUR-12%
Web Analytics Manager4,220 EUR-19%
Web Content Manager4,190 EUR-20%
Webinar Marketing Specialist4,090 EUR-22%

Salary Comparison By City

CityAverage Salary
Milano5,350 EUR
Rome5,730 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Italy is 5% on average across all career fields.

Private Sector
3,560 EUR
Public Sector+5%
3,750 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Digital Marketing Manager in Italy?

A good and competitive compensation would range anywhere between 4,740 EUR and 5,380 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Digital Marketing Manager in Italy ranges from 2,710 EUR to 3,930 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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