A person working as a Media Planner in Italy typically earns around 3,200 EUR per month. Salaries range from 1,570 EUR (lowest) to 5,000 EUR (highest).
This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Media Planner salaries in Italy range from 1,570 EUR per month (minimum salary) to 5,000 EUR per month (maximum salary).
The median salary is 3,270 EUR per month, which means that half (50%) of people working as Media Planner(s) are earning less than 3,270 EUR while the other half are earning more than 3,270 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 2,180 EUR while 75% of them are earning more than 2,180 EUR. Also from the diagram, 75% of Media Planner(s) are earning less than 4,220 EUR while 25% are earning more than 4,220 EUR.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.
A Media Planner with less than two years of experience makes approximately 1,860 EUR per month.
While someone with an experience level between two and five years is expected to earn 2,390 EUR per month, 29% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 3,300 EUR per month, 38% more than someone with two to five years of experience.
Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 4,090 EUR per month, 24% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 4,380 EUR per month, 7% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 4,670 EUR per month, 7% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+29%|
|5 - 10 Years||+38%|
|10 - 15 Years||+24%|
|15 - 20 Years||+7%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Media Planner is 2,320 EUR per month.
While someone with a Certificate or Diploma gets a salary of 2,670 EUR per month, 15% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 3,590 EUR per month, 35% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 4,520 EUR per month, 26% more than someone with Bachelor's Degree.
|Certificate or Diploma||+15%|
A Master's degree program or any post-graduate program in Italy costs anywhere from 18,200 Euro(s) to 54,700 Euro(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Italy earn 5% less than their female counterparts on average.
Media Planner(s) in Italy are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in Italy for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
43% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 57% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Media Planner is 7% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
|Job Title||Average Salary|
|Advertising Account Executive||4,190 EUR||+31%|
|Advertising Account Manager||4,540 EUR||+42%|
|Advertising Account Planner||2,270 EUR||-29%|
|Advertising Coordinator||3,130 EUR||-2%|
|Advertising Manager||6,360 EUR||+98%|
|Advertising Operations Manager||6,280 EUR||+96%|
|Advertising Strategic Planner||4,200 EUR||+31%|
|Advertising Team Leader||3,640 EUR||+14%|
|Art Director||3,600 EUR||+12%|
|Assistant Art Director||2,850 EUR||-11%|
|Audiosual Technician||2,170 EUR||-32%|
|Broadcast Administrator||3,920 EUR||+22%|
|Catering Sales||2,330 EUR||-27%|
|Catering Trainer||2,730 EUR||-15%|
|Commercial and Industrial Designer||2,160 EUR||-33%|
|Conference Organiser||2,810 EUR||-12%|
|Content and Media Production Lead||4,450 EUR||+39%|
|Creative Designer||2,790 EUR||-13%|
|Creative Director||3,730 EUR||+16%|
|Desktop Publisher||1,830 EUR||-43%|
|Director of Graphic Design||3,580 EUR||+12%|
|Events and Promotions Manager||6,170 EUR||+93%|
|Exhibit Display Coordinator||2,930 EUR||-9%|
|Exhibit Display Manager||3,920 EUR||+22%|
|Graphic Artist||2,340 EUR||-27%|
|Graphic Designer||2,440 EUR||-24%|
|Graphics Design Supervisor||3,300 EUR||+3%|
|Imagery Analyst||2,180 EUR||-32%|
|Imaging Technologist||2,190 EUR||-32%|
|Interaction Designer||1,900 EUR||-41%|
|Media Planner||3,200 EUR||-0%|
|Media Production Coordinator||2,970 EUR||-7%|
|Media Production Manager||4,860 EUR||+52%|
|Media Project Manager||4,940 EUR||+54%|
|Media Relations Representative||4,370 EUR||+36%|
|Media Sales Executive||5,110 EUR||+59%|
|Multimedia Specialist||2,190 EUR||-32%|
|PPC Campaign Manager||3,710 EUR||+16%|
|Print Production Manager||4,290 EUR||+34%|
|Product and Brand Manager||6,210 EUR||+94%|
|Sales Promotion Manager||5,650 EUR||+76%|
|Sketch Artist||2,660 EUR||-17%|
|Social Media Executive||4,640 EUR||+45%|
|Technical Typist||1,630 EUR||-49%|
|User Experience UX Designer||2,560 EUR||-20%|
|UX Designer||2,270 EUR||-29%|
Where can you get paid more, working for a private company or for the government? Public sector employees in Italy earn 5% more than their private sector counterparts on average across all sectors.