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Marketing Average Salaries in Japan 2024

How much money does a person working in Marketing make in Japan?


Average Monthly Salary
580,000 JPY
( 6,960,000 JPY yearly)

LOW
268,000
JPY
AVERAGE
580,000
JPY
HIGH
957,000
JPY
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Japan typically earns around 580,000 JPY. Salaries range from 268,000 JPY (lowest average) to 957,000 JPY (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Japan exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler429,000 JPY
Affiliate Manager577,000 JPY
Affiliate Marketing Manager817,000 JPY
Affiliate Marketing Specialist535,000 JPY
Analytics Specialist425,000 JPY
Assistant Brand Manager636,000 JPY
Assistant Product Manager675,000 JPY
Associate Marketing Manager699,000 JPY
Associate Product Manager655,000 JPY
Blockchain Marketing Specialist630,000 JPY
Brand Ambassador799,000 JPY
Brand Director994,000 JPY
Brand Executive881,000 JPY
Brand Manager884,000 JPY
Business Analytics Specialist433,000 JPY
Business Channel Manager602,000 JPY
Business Intelligence Team Leader626,000 JPY
Campaign Specialist556,000 JPY
Chief Content Officer709,000 JPY
Chief Digital Marketing Officer949,000 JPY
Chief Marketing Officer 937,000 JPY
Chief Product Officer885,000 JPY
Communications Officer278,000 JPY
Content Manager484,000 JPY
Content Marketing Strategist583,000 JPY
Copy Editer366,000 JPY
Copy Writer369,000 JPY
Creative Marketing Lead588,000 JPY
Creative Writer368,000 JPY
Digital Marketer501,000 JPY
Digital Marketing Manager733,000 JPY
Digital Marketing Specialist548,000 JPY
Digital Marketing Strategist 701,000 JPY
Digital Media Specialist600,000 JPY
Director of Marketing987,000 JPY
Director of Research720,000 JPY
Email Marketing Specialist491,000 JPY
eMarketing Manager775,000 JPY
Event Marketing736,000 JPY
Experiential Marketing Manager888,000 JPY
Gamification Marketer414,000 JPY
Head of Executive Search807,000 JPY
Internet Marketer497,000 JPY
Key Affiliate Manager711,000 JPY
Localization Manager616,000 JPY
Market Development Executive780,000 JPY
Market Development Manager790,000 JPY
Market Research Analyst649,000 JPY
Market Research Manager642,000 JPY
Market Segmentation Director750,000 JPY
Marketing Account Supervisor586,000 JPY
Marketing Administrator488,000 JPY
Marketing Advisor552,000 JPY
Marketing Analyst544,000 JPY
Marketing and Communications Officer352,000 JPY
Marketing and Sales Head916,000 JPY
Marketing Assistant302,000 JPY
Marketing Associate288,000 JPY
Marketing Automation Specialist608,000 JPY
Marketing Communications Manager617,000 JPY
Marketing Consultant695,000 JPY
Marketing Coordinator312,000 JPY
Marketing Data Analyst564,000 JPY
Marketing Director957,000 JPY
Marketing Distribution Executive735,000 JPY
Marketing Executive767,000 JPY
Marketing Manager935,000 JPY
Marketing Officer323,000 JPY
Marketing Segment Manager674,000 JPY
Marketing Specialist455,000 JPY
Marketing Supervisor560,000 JPY
Marketing Vice President757,000 JPY
Marketing Writer362,000 JPY
Mobile Marketing Specialist615,000 JPY
Online Marketing Analyst508,000 JPY
Online Marketing Manager636,000 JPY
Optimization Manager625,000 JPY
Outbound Sales412,000 JPY
Outreach Coordinator393,000 JPY
Outreach Specialist514,000 JPY
Podcast Specialist542,000 JPY
Product Development659,000 JPY
Product Manager725,000 JPY
Product Marketing Engineer424,000 JPY
Product Marketing Executive733,000 JPY
Product Marketing Manager716,000 JPY
Product Researcher392,000 JPY
Product Strategist586,000 JPY
Product Strategy Researcher555,000 JPY
Product Training Specialist456,000 JPY
Project Manager569,000 JPY
Publications Coordinator327,000 JPY
Research Executive676,000 JPY
Sales and Marketing Assistant285,000 JPY
Sales and Marketing Coordinator329,000 JPY
Sales and Marketing Director967,000 JPY
Sales Director936,000 JPY
Sales Management Support345,000 JPY
Sales Manager906,000 JPY
Search Marketing Strategist766,000 JPY
Social Media Administrator505,000 JPY
Social Media Specialist498,000 JPY
Spaceman Analyst299,000 JPY
Sponsorship Consultant481,000 JPY
Team Leader553,000 JPY
Telemarketer270,000 JPY
TikTok marketer654,000 JPY
Trade Marketing Executive717,000 JPY
Trade Marketing Manager732,000 JPY
Trade Marketing Professional586,000 JPY
Trade Marketing Specialist417,000 JPY
Video Marketing Specialist625,000 JPY
Web Analytics Manager570,000 JPY
Web Content Manager567,000 JPY
Webinar Marketing Specialist626,000 JPY


Marketing Jobs Pay Scale and Salaries in Japan

Median and salary distribution Japan Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
565,000 JPY or more
10% of people earn
494,000 to 565,000 JPY
20% of people earn
336,000 JPY or less
65% of people earn
336,000 to 494,000 JPY
Minimum Salary
268,000 JPY
Median
554,000 JPY
Maximum
957,000 JPY




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Japan range from 268,000 JPY (starting average salary) to 957,000 JPY (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 554,000 JPY, implying that half of the workforce in Japan earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Japan earn less than 447,000 JPY, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 642,000 JPY, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Japan. The analysis revealed that roughly 65% of all reported salaries fell within the range of 336,000 JPY to 494,000 JPY. Approximately 20% of salaries were below the 336,000 JPY mark, while 10% ranged from 494,000 JPY to 565,000 JPY. Only 5% of individuals earned a gross salary of 565,000 JPY or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Japan having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Japan, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Japan costs anywhere from 2,580,000 JPY to 7,750,000 JPY and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Japan

Salary comparison by gender Japan Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Japan, the average difference between the salary of male and female employees is 7%.

Male
601,000 JPY
Female-7%
559,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Japan for all Careers

Salary comparison by gender monthly Japan
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Average Annual Salary Increment Percentage / Marketing / Japan

How much are annual salary increments in Japan for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Japan are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Japan Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Japan / All Professions

Annual Salary Increment Rate Japan
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Japan is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Japan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Japan Marketing
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16% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Japan


3,350 JPY per hour

The average hourly wage (pay per hour) in Marketing in Japan is 3,350 JPY.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Japan is 1,550 JPY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Fukuoka593,000 JPY
Hiroshima536,000 JPY
Kawasaki558,000 JPY
Kobe580,000 JPY
Kyoto569,000 JPY
Nagoya614,000 JPY
Osaka625,000 JPY
Saitama547,000 JPY
Sapporo603,000 JPY
Sendai525,000 JPY
Tokyo647,000 JPY
Yokohama636,000 JPY

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Japan is 4% on average across all career fields.

Private Sector
506,000 JPY
Public Sector+4%
527,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Japan?

A good and competitive compensation would range anywhere between 554,000 JPY and 642,000 JPY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Japan ranges from 268,000 JPY to 447,000 JPY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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