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Marketing Average Salaries in Baku 2024

How much money does a person working in Marketing make in Baku?


Average Monthly Salary
3,630 AZN
( 43,600 AZN yearly)

LOW
1,680
AZN
AVERAGE
3,630
AZN
HIGH
6,000
AZN
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Baku typically earns around 3,630 AZN. Salaries range from 1,680 AZN (lowest average) to 6,000 AZN (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Baku exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler2,780 AZN
Affiliate Manager3,620 AZN
Affiliate Marketing Manager5,140 AZN
Affiliate Marketing Specialist3,370 AZN
Analytics Specialist2,550 AZN
Assistant Brand Manager3,700 AZN
Assistant Product Manager4,130 AZN
Associate Marketing Manager4,410 AZN
Associate Product Manager4,170 AZN
Blockchain Marketing Specialist3,870 AZN
Brand Ambassador5,070 AZN
Brand Director6,120 AZN
Brand Executive5,430 AZN
Brand Manager5,770 AZN
Business Analytics Specialist2,720 AZN
Business Channel Manager3,760 AZN
Business Intelligence Team Leader3,970 AZN
Campaign Specialist3,580 AZN
Chief Content Officer4,240 AZN
Chief Digital Marketing Officer5,740 AZN
Chief Marketing Officer 6,080 AZN
Chief Product Officer5,340 AZN
Communications Officer1,850 AZN
Content Manager3,230 AZN
Content Marketing Strategist3,560 AZN
Copy Editer2,180 AZN
Copy Writer2,200 AZN
Creative Marketing Lead3,690 AZN
Creative Writer2,310 AZN
Digital Marketer3,370 AZN
Digital Marketing Manager4,590 AZN
Digital Marketing Specialist3,280 AZN
Digital Marketing Strategist 4,550 AZN
Digital Media Specialist4,100 AZN
Director of Marketing6,220 AZN
Director of Research4,540 AZN
Email Marketing Specialist3,120 AZN
eMarketing Manager4,820 AZN
Event Marketing4,390 AZN
Experiential Marketing Manager5,450 AZN
Gamification Marketer2,790 AZN
Head of Executive Search5,010 AZN
Internet Marketer3,060 AZN
Key Affiliate Manager4,430 AZN
Localization Manager4,090 AZN
Market Development Executive4,570 AZN
Market Development Manager4,720 AZN
Market Research Analyst3,890 AZN
Market Research Manager4,260 AZN
Market Segmentation Director4,350 AZN
Marketing Account Supervisor3,700 AZN
Marketing Administrator2,870 AZN
Marketing Advisor3,600 AZN
Marketing Analyst3,610 AZN
Marketing and Communications Officer2,080 AZN
Marketing and Sales Head5,990 AZN
Marketing Assistant2,010 AZN
Marketing Associate1,910 AZN
Marketing Automation Specialist3,800 AZN
Marketing Communications Manager4,110 AZN
Marketing Consultant4,340 AZN
Marketing Coordinator1,830 AZN
Marketing Data Analyst3,530 AZN
Marketing Director6,240 AZN
Marketing Distribution Executive4,830 AZN
Marketing Executive4,670 AZN
Marketing Manager6,230 AZN
Marketing Officer1,940 AZN
Marketing Segment Manager4,440 AZN
Marketing Specialist3,040 AZN
Marketing Supervisor3,700 AZN
Marketing Vice President4,520 AZN
Marketing Writer2,330 AZN
Mobile Marketing Specialist4,030 AZN
Online Marketing Analyst3,250 AZN
Online Marketing Manager4,080 AZN
Optimization Manager3,780 AZN
Outbound Sales2,660 AZN
Outreach Coordinator2,590 AZN
Outreach Specialist3,390 AZN
Podcast Specialist3,240 AZN
Product Development3,990 AZN
Product Manager4,740 AZN
Product Marketing Engineer2,500 AZN
Product Marketing Executive4,330 AZN
Product Marketing Manager4,350 AZN
Product Researcher2,500 AZN
Product Strategist3,390 AZN
Product Strategy Researcher3,230 AZN
Product Training Specialist3,000 AZN
Project Manager3,710 AZN
Publications Coordinator2,030 AZN
Research Executive4,240 AZN
Sales and Marketing Assistant1,850 AZN
Sales and Marketing Coordinator2,070 AZN
Sales and Marketing Director6,060 AZN
Sales Director5,910 AZN
Sales Management Support2,030 AZN
Sales Manager5,510 AZN
Search Marketing Strategist4,900 AZN
Social Media Administrator3,140 AZN
Social Media Specialist3,400 AZN
Spaceman Analyst1,780 AZN
Sponsorship Consultant3,070 AZN
Team Leader3,350 AZN
Telemarketer1,700 AZN
TikTok marketer4,130 AZN
Trade Marketing Executive4,290 AZN
Trade Marketing Manager4,410 AZN
Trade Marketing Professional3,520 AZN
Trade Marketing Specialist2,500 AZN
Video Marketing Specialist4,200 AZN
Web Analytics Manager3,790 AZN
Web Content Manager3,780 AZN
Webinar Marketing Specialist3,860 AZN


Marketing Jobs Pay Scale and Salaries in Baku

Median and salary distribution Baku Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
3,540 AZN or more
10% of people earn
3,090 to 3,540 AZN
20% of people earn
2,110 AZN or less
65% of people earn
2,110 to 3,090 AZN
Minimum Salary
1,680 AZN
Median
3,470 AZN
Maximum
6,000 AZN




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Baku range from 1,680 AZN (starting average salary) to 6,000 AZN (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 3,470 AZN, implying that half of the workforce in Baku earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Baku earn less than 2,800 AZN, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 4,030 AZN, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Baku. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,110 AZN to 3,090 AZN. Approximately 20% of salaries were below the 2,110 AZN mark, while 10% ranged from 3,090 AZN to 3,540 AZN. Only 5% of individuals earned a gross salary of 3,540 AZN or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Baku having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Baku, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Azerbaijan costs anywhere from 14,800 AZN to 44,400 AZN and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Baku

Salary comparison by gender Azerbaijan Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Azerbaijan, the average difference between the salary of male and female employees is 19%.

Male
3,610 AZN
Female-16%
3,040 AZN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Azerbaijan for all Careers

Salary comparison by gender monthly Azerbaijan
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Average Annual Salary Increment Percentage / Marketing / Baku

How much are annual salary increments in Baku for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Azerbaijan are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.

Annual Salary Increment Rate Azerbaijan Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Azerbaijan / All Professions

Annual Salary Increment Rate Azerbaijan
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Azerbaijan is 4%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Azerbaijan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Azerbaijan Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Baku


21 AZN per hour

The average hourly wage (pay per hour) in Marketing in Baku is 21 AZN.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Baku is 10 AZN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Baku3,630 AZN
Ganja3,370 AZN
Sumqayit3,090 AZN

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Azerbaijan is 10% on average across all career fields.

Private Sector
2,800 AZN
Public Sector+10%
3,070 AZN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Baku?

A good and competitive compensation would range anywhere between 3,470 AZN and 4,030 AZN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Baku ranges from 1,680 AZN to 2,800 AZN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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