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Marketing Average Salaries in Kenya 2019

How much money does a person working in Marketing make in Kenya?

173,480 KES per month
Average Monthly Salary
A person working in Marketing in Kenya typically earns around 173,480 KES per month.
This is the average monthly salary including housing, transport, and other benefits.
Salaries differ drasticly between different Marketing jobs. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler146,958 KES
Affiliate Manager164,758 KES
Analytics Specialist139,022 KES
Assistant Brand Manager173,115 KES
Assistant Product Manager183,652 KES
Brand Ambassador233,523 KES
Brand Manager248,121 KES
Campaign Specialist151,776 KES
Chief Marketing Officer 272,065 KES
Communications Officer120,172 KES
Content Marketing Strategist157,751 KES
Creative Marketing Lead168,480 KES
Creative Writer135,060 KES
Digital Marketing Manager208,442 KES
Event Marketing210,057 KES
Localization Manager178,096 KES
Market Development Manager234,095 KES
Market Research Analyst168,821 KES
Market Research Manager185,456 KES
Market Segmentation Director203,213 KES
Marketing Advisor154,293 KES
Marketing Analyst157,835 KES
Marketing Assistant116,432 KES
Marketing Associate116,989 KES
Marketing Communications Manager180,380 KES
Marketing Consultant196,772 KES
Marketing Coordinator109,675 KES
Marketing Distribution Executive208,774 KES
Marketing Executive213,972 KES
Marketing Manager256,318 KES
Marketing Officer138,579 KES
Marketing Specialist145,874 KES
Marketing Writer118,863 KES
Online Marketing Analyst150,903 KES
Optimization Manager166,045 KES
Outbound Sales145,810 KES
Outreach Coordinator134,520 KES
Outreach Specialist147,356 KES
Product Development194,026 KES
Product Marketing Manager211,808 KES
Product Researcher118,247 KES
Product Training Specialist138,264 KES
Project Manager159,767 KES
Publications Coordinator112,320 KES
Research Executive193,647 KES
Sales and Marketing Assistant113,191 KES
Sales Management Support131,435 KES
Search Marketing Strategist230,232 KES
Social Media Specialist152,824 KES
Spaceman Analyst126,253 KES
Sponsorship Consultant141,630 KES
Team Leader162,988 KES
Telemarketer99,458 KES
Trade Marketing Manager211,071 KES
Trade Marketing Professional169,799 KES
Web Analytics Manager165,277 KES
Web Content Manager165,240 KES

Marketing Jobs Salary Distribution in Kenya

Median and salary distribution monthly Kenya Marketing

Abount These Figures: Salary Range, Median and Percentiles

The Marketing salaries in Kenya range between 98,332 KES per month (minimum salary) to 254,942 KES per month (maximum salary).

The median salary is 180,419 KES per month, which means that half (50%) of people working in Marketing are earning less than 180,419 KES while the other half are earning more than 180,419 KES. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 125,438 KES while 75% of them are earning more than 125,438 KES. Also from the diagram, 75% of people working in Marketing are earning less than 235,095 KES while 25% are earning more than 235,095 KES.

What is the difference between the median and the average salary? What should you be looking at?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plently of room for improvement. If your wage is in between the average and median, then things can be a bit confusing. We have written a guide to explain all the different senarios. How to compare your salary

Marketing Salary Forecast and Trend in Kenya

How do Marketing salaries change over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly Kenya Marketing
Average Salary 2016    =  
155,565 KES
Average Salary 2017    +4%  
161,321 KES
Average Salary 2018    +4%  
167,290 KES
Average Salary 2019    +4%  
173,480 KES
Percentage increase and decrease are relative to the previous value
Marketing salaries in Kenya are rising in the year 2019 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continous increase in pay in 2020 and future years. These numbers differ slightly from industry to another.

Marketing Hourly Average Wage in Kenya

1,001 KES per hour
Average Hourly Wage

The average hourly wage (pay per hour) in Kenya for Marketing is 1,001 KES. This means that the average person in Kenya earns approximatly 1,001 KES for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one working hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and annual vacation allowance. The figures mentioned above are good approximation and they are considered to the be the standard.

Marketing VS Other Jobs

Salary Comparison Between Marketing and Marketing monthly KenyaWe compared Kenya salaries for Marketing and All Jobs and we found that Marketing salaries are 17% more than those of All Jobs.

Salary Comparison By City

CityAverage Salary
Kisumu168,216 KES
Mombasa189,071 KES
Nairobi206,714 KES
146601 - 54
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