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Sales Retail and Wholesale Average Salaries in Kenya 2020

How much money does a person working in Sales Retail and Wholesale make in Kenya?


Average Monthly Salary
160,000 KES
( 1,920,000 KES yearly)

LOW
54,600
KES
AVERAGE
160,000
KES
HIGH
317,000
KES

A person working in Sales Retail and Wholesale in Kenya typically earns around 160,000 KES per month. Salaries range from 54,600 KES (lowest average) to 317,000 KES (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Sales Retail and Wholesale careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Officer92,700 KES
Area Sales Manager253,000 KES
Assistant Department Manager117,000 KES
Assistant Retail Store Manager137,000 KES
Branch Manager189,000 KES
Cashier57,400 KES
Cashier Manager123,000 KES
Depot Manager166,000 KES
Deputy Sales Manager179,000 KES
Distribution Director209,000 KES
Global Wholesale Manager344,000 KES
Head Cashier114,000 KES
Head of Retail213,000 KES
Head Teller115,000 KES
Inside Sales Executive169,000 KES
Inside Sales Representative102,000 KES
Inventory Manager164,000 KES
Key Account Manager178,000 KES
Medical Device Sales138,000 KES
National Customer Solution Specialist197,000 KES
Parts Salesperson99,300 KES
Project Development Manager196,000 KES
Project Manager191,000 KES
Purchasing and Sales Executive286,000 KES
Quotation Engineer93,100 KES
Relationship Manager218,000 KES
Retail Operations Manager178,000 KES
Retail Sales Associate132,000 KES
Retail Store Manager195,000 KES
Revenue Manager174,000 KES
Sales Account Manager206,000 KES
Sales Admin Executive245,000 KES
Sales Assistant75,800 KES
Sales Associate93,400 KES
Sales Consultant134,000 KES
Sales Coordinator103,000 KES
Sales Development Representative123,000 KES
Sales Engineer114,000 KES
Sales Executive193,000 KES
Sales Manager252,000 KES
Sales Officer101,000 KES
Sales Planning Analyst166,000 KES
Sales Representative96,100 KES
Sales Specialist154,000 KES
Sales Support72,400 KES
Sales Team Leader152,000 KES
Sales Trainer171,000 KES
Securities Sales Agent172,000 KES
Shipper / Receiver77,400 KES
Shop Manager171,000 KES
Store Development Administrator117,000 KES
Trade Marketing Officer164,000 KES
Treasury Officer154,000 KES
Vice President Sales248,000 KES
Visual Merchandiser85,500 KES

Sales Retail and Wholesale Jobs Salary Distribution in Kenya

Median and salary distribution monthly Kenya Sales Retail and Wholesale
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Retail and Wholesale salaries in Kenya range from 54,600 KES per month (minimum average salary) to 317,000 KES per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 173,000 KES per month, which means that half (50%) of people working in Sales Retail and Wholesale are earning less than 173,000 KES while the other half are earning more than 173,000 KES. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Sales Retail and Wholesale are earning less than 103,000 KES while 75% of them are earning more than 103,000 KES. Also from the diagram, 75% of people working in Sales Retail and Wholesale are earning less than 265,000 KES while 25% are earning more than 265,000 KES.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.


Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Kenya costs anywhere from 734,000 Kenyan Shilling(s) to 2,200,000 Kenyan Shilling(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Sales Retail and Wholesale Salary Comparison By Gender

Salary comparison by gender monthly Kenya Sales Retail and Wholesale
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Kenya who work in Sales Retail and Wholesale earn 16% more than their female counterparts on average.

Male
172,000 KES
Female-14%
149,000 KES
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Kenya for all Careers

Salary comparison by gender monthly Kenya
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Sales Retail and Wholesale Average Annual Salary Increment Percentage in Kenya

How much are annual salary increments in Kenya for Sales Retail and Wholesale professionals? How often do employees get salary raises?

Sales Retail and Wholesale

Sales Retail and Wholesale professionals in Kenya are likely to observe a salary increase of approximately 6% every 27 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.

Annual Salary Increment Rate Kenya Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Kenya / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Kenya is 2%.

Annual Increment Rate By Industry 2019

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Listed above are the average annual increase rates for each industry in Kenya for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

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Sales Retail and Wholesale Bonus and Incentive Rates in Kenya

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Kenya Sales Retail and Wholesale
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Sales Retail and Wholesale is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

36% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 64% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
64%
No Bonus
36%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Sales Retail and Wholesale Hourly Average Wage in Kenya


930 KES per hour

The average hourly wage (pay per hour) in Kenya is 930 KES. This means that the average person in Kenya earns approximately 930 KES for every worked hour.


Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Retail and Wholesale VS Other Jobs

Salary Comparison Between Sales Retail and Wholesale and Sales Retail and Wholesale monthly Kenya
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The average salary for Sales Retail and Wholesale is 9% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Kisumu155,000 KES
Mombasa175,000 KES
Nairobi191,000 KES

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Kenya earn 14% more than their private sector counterparts on average across all sectors.

Private Sector
140,000 KES
Public Sector+14%
159,000 KES
Percentage increase and decrease are relative to the previous value

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