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Sales Retail and Wholesale Average Salaries in Kenya 2024

How much money does a person working in Sales Retail and Wholesale make in Kenya?


Average Monthly Salary
163,000 KES
( 1,950,000 KES yearly)

LOW
54,600
KES
AVERAGE
163,000
KES
HIGH
317,000
KES
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Kenya typically earns around 163,000 KES. Salaries range from 54,600 KES (lowest average) to 317,000 KES (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Kenya exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager165,000 KES
Account Officer92,700 KES
Area Manager182,000 KES
Area Sales Director315,000 KES
Area Sales Manager253,000 KES
Assisstant Store Supervisor103,000 KES
Assistant Department Manager117,000 KES
Assistant Retail Store Manager137,000 KES
Branch Manager189,000 KES
Branch Supervisor148,000 KES
Cashier57,400 KES
Cashier Manager123,000 KES
Commercial Sales Manager232,000 KES
Conversion Rate Optimization Specialist209,000 KES
Corporate Sales Manager226,000 KES
Data-driven Sales Analyst164,000 KES
Depot Manager166,000 KES
Depot Supervisor154,000 KES
Deputy Sales Manager179,000 KES
Direct-to-Consumer Sales Executive207,000 KES
Director of Sales282,000 KES
Distribution Director209,000 KES
District Leader149,000 KES
District Manager196,000 KES
District Sales Manager183,000 KES
E-commerce Consultant181,000 KES
External Sales Account Manager167,000 KES
Field Sales Representative116,000 KES
Furniture Sales Associate81,100 KES
Global Wholesale Manager344,000 KES
Head Cashier114,000 KES
Head of Direct Sales232,000 KES
Head of Retail213,000 KES
Head Teller115,000 KES
Inside Sales95,700 KES
Inside Sales Account Manager145,000 KES
Inside Sales Engineer113,000 KES
Inside Sales Executive169,000 KES
Inside Sales Representative102,000 KES
Internal Sales Manager174,000 KES
Inventory Manager164,000 KES
Key Account Manager178,000 KES
Medical Device Sales138,000 KES
Medical Device Sales Representative140,000 KES
Merchandiser111,000 KES
Mobile App Sales Representative148,000 KES
National Account Manager236,000 KES
National Customer Solution Specialist197,000 KES
National Sales Manager326,000 KES
Omni-Channel Sales Coordinator152,000 KES
Online Crafts Merchant132,000 KES
Online Marketplace Manager185,000 KES
Outside Sales Representative125,000 KES
Parts Salesperson99,300 KES
Personalization Strategist182,000 KES
Project Development Manager196,000 KES
Project Manager191,000 KES
Project Sales Executive198,000 KES
Purchasing and Sales Executive286,000 KES
Quotation Engineer93,100 KES
Regional Sales Director307,000 KES
Regional Sales Manager308,000 KES
Relationship Manager218,000 KES
Retail Merchandiser76,900 KES
Retail Operations Manager178,000 KES
Retail Sales Associate132,000 KES
Retail Sales Representative107,000 KES
Retail Salesperson94,100 KES
Retail Store Manager195,000 KES
Retail Store Sales Person102,000 KES
Revenue Manager174,000 KES
Sales Account Manager206,000 KES
Sales Admin Executive245,000 KES
Sales Administration Manager232,000 KES
Sales Analyst184,000 KES
Sales Assistant75,800 KES
Sales Associate93,400 KES
Sales Consultant134,000 KES
Sales Coordinator103,000 KES
Sales Development Representative123,000 KES
Sales Director302,000 KES
Sales Engineer114,000 KES
Sales Executive193,000 KES
Sales Manager252,000 KES
Sales Officer101,000 KES
Sales Planner157,000 KES
Sales Planning Analyst166,000 KES
Sales Representative96,100 KES
Sales Service Associate93,800 KES
Sales Specialist154,000 KES
Sales Supervisor160,000 KES
Sales Support72,400 KES
Sales Support Manager168,000 KES
Sales Team Leader152,000 KES
Sales Trainer171,000 KES
Securities Sales Agent172,000 KES
Shipper / Receiver77,400 KES
Shop Manager171,000 KES
Social Media Sales Manager220,000 KES
Store Development Administrator117,000 KES
Store Manager184,000 KES
Subscription Box Curator172,000 KES
Supply Chain Sustainability Manager192,000 KES
Territory Sales Manager259,000 KES
Territory Sales Representative147,000 KES
Trade Marketing Officer164,000 KES
Treasury Officer154,000 KES
Vice President Sales248,000 KES
Visual Merchandiser85,500 KES
Voice Commerce Specialist150,000 KES
Wholesale Data Analyst177,000 KES
Wholesale Inventory Manager205,000 KES
Wholesale Marketing Manager221,000 KES
Wholesale Operations Manager254,000 KES
Wholesale Sales Representative160,000 KES


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Kenya

Median and salary distribution Kenya Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
166,000 KES or more
10% of people earn
139,000 to 166,000 KES
20% of people earn
78,600 KES or less
65% of people earn
78,600 to 139,000 KES
Minimum Salary
54,600 KES
Median
152,000 KES
Maximum
317,000 KES




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Kenya range from 54,600 KES (starting average salary) to 317,000 KES (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 152,000 KES, implying that half of the workforce in Kenya earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Kenya earn less than 115,000 KES, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 185,000 KES, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Kenya. The analysis revealed that roughly 65% of all reported salaries fell within the range of 78,600 KES to 139,000 KES. Approximately 20% of salaries were below the 78,600 KES mark, while 10% ranged from 139,000 KES to 166,000 KES. Only 5% of individuals earned a gross salary of 166,000 KES or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Kenya having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Kenya, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Kenya costs anywhere from 737,000 KES to 2,210,000 KES and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Kenya

Salary comparison by gender Kenya Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Kenya, the average difference between the salary of male and female employees is 16%.

Male
175,000 KES
Female-14%
151,000 KES
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Kenya for all Careers

Salary comparison by gender monthly Kenya
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Kenya

How much are annual salary increments in Kenya for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Kenya are likely to observe a salary increase of approximately 6% every 27 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.

Annual Salary Increment Rate Kenya Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Kenya / All Professions

Annual Salary Increment Rate Kenya
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Kenya is 2%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Kenya

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Kenya Sales Retail and Wholesale
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36% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 64% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
64%
No Bonus
36%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Kenya


940 KES per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Kenya is 940 KES.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Kenya is 320 KES. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Kisumu158,000 KES
Mombasa177,000 KES
Nairobi194,000 KES

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Kenya is 14% on average across all career fields.

Private Sector
140,000 KES
Public Sector+14%
159,000 KES
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Kenya?

A good and competitive compensation would range anywhere between 152,000 KES and 185,000 KES. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Kenya ranges from 54,600 KES to 115,000 KES. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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