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Marketing Average Salaries in Budapest 2024

How much money does a person working in Marketing make in Budapest?


Average Monthly Salary
563,000 HUF
( 6,760,000 HUF yearly)

LOW
260,000
HUF
AVERAGE
563,000
HUF
HIGH
930,000
HUF
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Budapest typically earns around 563,000 HUF. Salaries range from 260,000 HUF (lowest average) to 930,000 HUF (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Budapest exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler440,000 HUF
Affiliate Manager533,000 HUF
Affiliate Marketing Manager768,000 HUF
Affiliate Marketing Specialist508,000 HUF
Analytics Specialist414,000 HUF
Assistant Brand Manager569,000 HUF
Assistant Product Manager619,000 HUF
Associate Marketing Manager664,000 HUF
Associate Product Manager651,000 HUF
Blockchain Marketing Specialist589,000 HUF
Brand Ambassador741,000 HUF
Brand Director984,000 HUF
Brand Executive879,000 HUF
Brand Manager849,000 HUF
Business Analytics Specialist407,000 HUF
Business Channel Manager579,000 HUF
Business Intelligence Team Leader580,000 HUF
Campaign Specialist527,000 HUF
Chief Content Officer684,000 HUF
Chief Digital Marketing Officer866,000 HUF
Chief Marketing Officer 959,000 HUF
Chief Product Officer800,000 HUF
Communications Officer290,000 HUF
Content Manager464,000 HUF
Content Marketing Strategist529,000 HUF
Copy Editer358,000 HUF
Copy Writer329,000 HUF
Creative Marketing Lead548,000 HUF
Creative Writer346,000 HUF
Digital Marketer520,000 HUF
Digital Marketing Manager671,000 HUF
Digital Marketing Specialist503,000 HUF
Digital Marketing Strategist 655,000 HUF
Digital Media Specialist575,000 HUF
Director of Marketing937,000 HUF
Director of Research683,000 HUF
Email Marketing Specialist459,000 HUF
eMarketing Manager727,000 HUF
Event Marketing663,000 HUF
Experiential Marketing Manager829,000 HUF
Gamification Marketer433,000 HUF
Head of Executive Search795,000 HUF
Internet Marketer492,000 HUF
Key Affiliate Manager673,000 HUF
Localization Manager631,000 HUF
Market Development Executive759,000 HUF
Market Development Manager718,000 HUF
Market Research Analyst596,000 HUF
Market Research Manager657,000 HUF
Market Segmentation Director664,000 HUF
Marketing Account Supervisor562,000 HUF
Marketing Administrator433,000 HUF
Marketing Advisor525,000 HUF
Marketing Analyst562,000 HUF
Marketing and Communications Officer319,000 HUF
Marketing and Sales Head926,000 HUF
Marketing Assistant314,000 HUF
Marketing Associate297,000 HUF
Marketing Automation Specialist556,000 HUF
Marketing Communications Manager586,000 HUF
Marketing Consultant697,000 HUF
Marketing Coordinator304,000 HUF
Marketing Data Analyst521,000 HUF
Marketing Director911,000 HUF
Marketing Distribution Executive689,000 HUF
Marketing Executive762,000 HUF
Marketing Manager889,000 HUF
Marketing Officer317,000 HUF
Marketing Segment Manager638,000 HUF
Marketing Specialist437,000 HUF
Marketing Supervisor536,000 HUF
Marketing Vice President730,000 HUF
Marketing Writer343,000 HUF
Mobile Marketing Specialist627,000 HUF
Online Marketing Analyst514,000 HUF
Online Marketing Manager649,000 HUF
Optimization Manager571,000 HUF
Outbound Sales414,000 HUF
Outreach Coordinator372,000 HUF
Outreach Specialist491,000 HUF
Podcast Specialist523,000 HUF
Product Development638,000 HUF
Product Manager733,000 HUF
Product Marketing Engineer381,000 HUF
Product Marketing Executive664,000 HUF
Product Marketing Manager700,000 HUF
Product Researcher373,000 HUF
Product Strategist568,000 HUF
Product Strategy Researcher492,000 HUF
Product Training Specialist431,000 HUF
Project Manager546,000 HUF
Publications Coordinator319,000 HUF
Research Executive630,000 HUF
Sales and Marketing Assistant292,000 HUF
Sales and Marketing Coordinator312,000 HUF
Sales and Marketing Director893,000 HUF
Sales Director896,000 HUF
Sales Management Support310,000 HUF
Sales Manager893,000 HUF
Search Marketing Strategist774,000 HUF
Social Media Administrator493,000 HUF
Social Media Specialist477,000 HUF
Spaceman Analyst267,000 HUF
Sponsorship Consultant482,000 HUF
Team Leader536,000 HUF
Telemarketer265,000 HUF
TikTok marketer627,000 HUF
Trade Marketing Executive692,000 HUF
Trade Marketing Manager725,000 HUF
Trade Marketing Professional575,000 HUF
Trade Marketing Specialist406,000 HUF
Video Marketing Specialist648,000 HUF
Web Analytics Manager588,000 HUF
Web Content Manager591,000 HUF
Webinar Marketing Specialist590,000 HUF


Marketing Jobs Pay Scale and Salaries in Budapest

Median and salary distribution Budapest Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
549,000 HUF or more
10% of people earn
480,000 to 549,000 HUF
20% of people earn
326,000 HUF or less
65% of people earn
326,000 to 480,000 HUF
Minimum Salary
260,000 HUF
Median
539,000 HUF
Maximum
930,000 HUF




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Budapest range from 260,000 HUF (starting average salary) to 930,000 HUF (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 539,000 HUF, implying that half of the workforce in Budapest earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Budapest earn less than 435,000 HUF, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 624,000 HUF, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Budapest. The analysis revealed that roughly 65% of all reported salaries fell within the range of 326,000 HUF to 480,000 HUF. Approximately 20% of salaries were below the 326,000 HUF mark, while 10% ranged from 480,000 HUF to 549,000 HUF. Only 5% of individuals earned a gross salary of 549,000 HUF or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Budapest having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Budapest, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Hungary costs anywhere from 2,470,000 HUF to 7,420,000 HUF and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Budapest

Salary comparison by gender Hungary Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Hungary, the average difference between the salary of male and female employees is 10%.

Male
581,000 HUF
Female-9%
530,000 HUF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Hungary for all Careers

Salary comparison by gender monthly Hungary
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Average Annual Salary Increment Percentage / Marketing / Budapest

How much are annual salary increments in Budapest for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Hungary are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.

Annual Salary Increment Rate Hungary Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Hungary / All Professions

Annual Salary Increment Rate Hungary
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Hungary is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Hungary

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Hungary Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Budapest


3,250 HUF per hour

The average hourly wage (pay per hour) in Marketing in Budapest is 3,250 HUF.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Budapest is 1,500 HUF. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Budapest563,000 HUF
Debrecen528,000 HUF

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Hungary is 9% on average across all career fields.

Private Sector
476,000 HUF
Public Sector+9%
518,000 HUF
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Budapest?

A good and competitive compensation would range anywhere between 539,000 HUF and 624,000 HUF. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Budapest ranges from 260,000 HUF to 435,000 HUF. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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