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Marketing Average Salaries in Dublin 2024

How much money does a person working in Marketing make in Dublin?


Average Yearly Salary
50,900 EUR
( 4,240 EUR monthly)

LOW
23,500
EUR
AVERAGE
50,900
EUR
HIGH
84,000
EUR
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Dublin typically earns around 50,900 EUR. Salaries range from 23,500 EUR (lowest average) to 84,000 EUR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Dublin exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler35,400 EUR
Affiliate Manager48,200 EUR
Affiliate Marketing Manager63,000 EUR
Affiliate Marketing Specialist43,800 EUR
Analytics Specialist35,700 EUR
Assistant Brand Manager50,100 EUR
Assistant Product Manager54,600 EUR
Associate Marketing Manager57,300 EUR
Associate Product Manager54,000 EUR
Blockchain Marketing Specialist52,100 EUR
Brand Ambassador67,700 EUR
Brand Director83,000 EUR
Brand Executive70,700 EUR
Brand Manager75,900 EUR
Business Analytics Specialist33,400 EUR
Business Channel Manager49,600 EUR
Business Intelligence Team Leader53,000 EUR
Campaign Specialist44,300 EUR
Chief Content Officer56,000 EUR
Chief Digital Marketing Officer75,400 EUR
Chief Marketing Officer 77,100 EUR
Chief Product Officer73,100 EUR
Communications Officer22,800 EUR
Content Manager40,500 EUR
Content Marketing Strategist48,900 EUR
Copy Editer29,200 EUR
Copy Writer28,200 EUR
Creative Marketing Lead47,200 EUR
Creative Writer28,300 EUR
Digital Marketer43,400 EUR
Digital Marketing Manager57,500 EUR
Digital Marketing Specialist41,200 EUR
Digital Marketing Strategist 61,300 EUR
Digital Media Specialist53,900 EUR
Director of Marketing80,900 EUR
Director of Research59,000 EUR
Email Marketing Specialist40,000 EUR
eMarketing Manager65,000 EUR
Event Marketing59,900 EUR
Experiential Marketing Manager73,300 EUR
Gamification Marketer34,400 EUR
Head of Executive Search71,100 EUR
Internet Marketer41,500 EUR
Key Affiliate Manager57,400 EUR
Localization Manager54,500 EUR
Market Development Executive61,100 EUR
Market Development Manager61,800 EUR
Market Research Analyst48,800 EUR
Market Research Manager56,800 EUR
Market Segmentation Director61,400 EUR
Marketing Account Supervisor46,300 EUR
Marketing Administrator40,600 EUR
Marketing Advisor44,700 EUR
Marketing Analyst46,300 EUR
Marketing and Communications Officer27,100 EUR
Marketing and Sales Head82,800 EUR
Marketing Assistant24,700 EUR
Marketing Associate24,500 EUR
Marketing Automation Specialist47,700 EUR
Marketing Communications Manager53,600 EUR
Marketing Consultant56,700 EUR
Marketing Coordinator24,400 EUR
Marketing Data Analyst47,000 EUR
Marketing Director77,500 EUR
Marketing Distribution Executive59,000 EUR
Marketing Executive60,600 EUR
Marketing Manager81,300 EUR
Marketing Officer26,100 EUR
Marketing Segment Manager57,700 EUR
Marketing Specialist38,100 EUR
Marketing Supervisor46,100 EUR
Marketing Vice President59,800 EUR
Marketing Writer28,800 EUR
Mobile Marketing Specialist53,500 EUR
Online Marketing Analyst42,800 EUR
Online Marketing Manager51,500 EUR
Optimization Manager49,800 EUR
Outbound Sales36,600 EUR
Outreach Coordinator33,600 EUR
Outreach Specialist42,300 EUR
Podcast Specialist42,800 EUR
Product Development52,900 EUR
Product Manager65,600 EUR
Product Marketing Engineer34,000 EUR
Product Marketing Executive56,500 EUR
Product Marketing Manager61,200 EUR
Product Researcher32,600 EUR
Product Strategist45,200 EUR
Product Strategy Researcher45,500 EUR
Product Training Specialist39,000 EUR
Project Manager48,900 EUR
Publications Coordinator27,100 EUR
Research Executive54,200 EUR
Sales and Marketing Assistant23,500 EUR
Sales and Marketing Coordinator27,000 EUR
Sales and Marketing Director80,600 EUR
Sales Director73,800 EUR
Sales Management Support27,700 EUR
Sales Manager74,400 EUR
Search Marketing Strategist64,500 EUR
Social Media Administrator42,000 EUR
Social Media Specialist44,700 EUR
Spaceman Analyst22,900 EUR
Sponsorship Consultant42,100 EUR
Team Leader44,400 EUR
Telemarketer22,800 EUR
TikTok marketer51,600 EUR
Trade Marketing Executive56,700 EUR
Trade Marketing Manager56,900 EUR
Trade Marketing Professional47,400 EUR
Trade Marketing Specialist35,100 EUR
Video Marketing Specialist54,000 EUR
Web Analytics Manager48,500 EUR
Web Content Manager46,400 EUR
Webinar Marketing Specialist49,800 EUR


Marketing Jobs Pay Scale and Salaries in Dublin

Median and salary distribution Dublin Marketing yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
49,600 EUR or more
10% of people earn
43,300 to 49,600 EUR
20% of people earn
29,500 EUR or less
65% of people earn
29,500 to 43,300 EUR
Minimum Salary
23,500 EUR
Median
48,700 EUR
Maximum
84,000 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Dublin range from 23,500 EUR (starting average salary) to 84,000 EUR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 48,700 EUR, implying that half of the workforce in Dublin earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Dublin earn less than 39,300 EUR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 56,400 EUR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Dublin. The analysis revealed that roughly 65% of all reported salaries fell within the range of 29,500 EUR to 43,300 EUR. Approximately 20% of salaries were below the 29,500 EUR mark, while 10% ranged from 43,300 EUR to 49,600 EUR. Only 5% of individuals earned a gross salary of 49,600 EUR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Dublin having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Dublin, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Ireland costs anywhere from 16,100 EUR to 48,300 EUR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Dublin

Salary comparison by gender Ireland Marketing yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Ireland, the average difference between the salary of male and female employees is 6%.

Male
44,600 EUR
Female-6%
42,100 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Ireland for all Careers

Salary comparison by gender yearly Ireland
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Average Annual Salary Increment Percentage / Marketing / Dublin

How much are annual salary increments in Dublin for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Ireland are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate Ireland Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Ireland / All Professions

Annual Salary Increment Rate Ireland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Ireland is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Ireland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Ireland Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Dublin


24 EUR per hour

The average hourly wage (pay per hour) in Marketing in Dublin is 24 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Dublin is 11 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Cork48,600 EUR
Dublin50,900 EUR
Galway44,000 EUR
Limerick46,900 EUR
Waterford41,800 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Ireland is 5% on average across all career fields.

Private Sector
37,700 EUR
Public Sector+5%
39,400 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Dublin?

A good and competitive compensation would range anywhere between 48,700 EUR and 56,400 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Dublin ranges from 23,500 EUR to 39,300 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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