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Advertising Strategic Planner Average Salary in Latvia 2023

How much money does a person working as Advertising Strategic Planner make in Latvia?

Average Monthly Salary
1,350 LVL
( 16,300 LVL yearly)


A person working as Advertising Strategic Planner in Latvia typically earns around 1,350 LVL per month. Salaries range from 730 LVL (lowest) to 2,050 LVL (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Pay Scale and Salaries in Latvia

Median and salary distribution Latvia Advertising Strategic Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
1,210 LVL or more
10% of people earn
1,080 to 1,210 LVL
20% of people earn
800 LVL or less
65% of people earn
800 to 1,080 LVL
Minimum Salary
730 LVL
1,210 LVL
2,050 LVL

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Advertising Strategic Planner salaries in Latvia range from 730 LVL per month (starting salary) to 2,050 LVL per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 1,210 LVL per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 1,210 LVL while the other half are earning more than 1,210 LVL. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 1,010 LVL while 75% of them are earning more than 1,010 LVL. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 1,370 LVL while 25% are earning more than 1,370 LVL.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 800 LVL to 1,080 LVL. Approximatly 20% fall under the 800 LVL cap. Ten percent of wages are from 1,080 LVL to 1,210 LVL. Only 5% of people grossed 1,210 LVL or more.

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Advertising Strategic Planner average salary change by experience in Latvia

0 - 2 Years
850 LVL
2 - 5 Years+26%
1,070 LVL
5 - 10 Years+32%
1,420 LVL
10 - 15 Years+18%
1,670 LVL
15 - 20 Years+11%
1,840 LVL
20+ Years+6%
1,960 LVL
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Latvia Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 850 LVL per month.

While someone with an experience level between two and five years is expected to earn 1,070 LVL per month, 26% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 1,420 LVL per month, 32% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 1,670 LVL per month, 18% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 1,840 LVL per month, 11% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 1,960 LVL per month, 6% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Advertising Strategic Planner average salary difference by education level in Latvia

High School
1,030 LVL
Certificate or Diploma+13%
1,170 LVL
Bachelor's Degree+32%
1,530 LVL
Master's Degree+24%
1,900 LVL
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Latvia Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 1,030 LVL per month.

While someone with a Certificate or Diploma gets a salary of 1,170 LVL per month, 13% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 1,530 LVL per month, 32% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 1,900 LVL per month, 24% more than someone with Bachelor's Degree.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Latvia costs anywhere from 6,510 Latvian Lats(s) to 19,500 Latvian Lats(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Advertising Strategic Planner

Salary comparison by gender Latvia Advertising Strategic Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Latvia earn 5% more than their female counterparts on average.

1,390 LVL
1,320 LVL
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Latvia for all Careers

Salary comparison by gender monthly Latvia
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Advertising Strategic Planner Average Annual Salary Increment Percentage in Latvia

How much are annual salary increments in Latvia for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in Latvia are likely to observe a salary increase of approximately 11% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Latvia Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Latvia / All Professions

Annual Salary Increment Rate Latvia
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Latvia is 5%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Latvia for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Advertising Strategic Planner Bonus and Incentive Rates in Latvia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Latvia Advertising Strategic Planner
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

26% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 74% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Salary Trend and Forecast in Latvia

How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
1,240 LVL
Average Salary 2020+2%
1,260 LVL
Average Salary 2021+2%
1,290 LVL
Average Salary 2022+2%
1,320 LVL
Percentage increase and decrease are relative to the previous value

Advertising Strategic Planner salaries in Latvia are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly Latvia Advertising Strategic Planner
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Advertising Strategic Planner Average Hourly Wage in Latvia

8 LVL per hour

The average hourly wage (pay per hour) in Latvia is 8 LVL. This means that the average Advertising Strategic Planner in Latvia earns approximately 8 LVL for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Advertising Strategic Planner' in Latvia is 4 LVL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Advertising Strategic Planner VS Other Jobs

1,350 LVL
1,230 LVL
1,300 LVL
Average Salary
Advertising Strategic Planner
Average Salary
Advertising / Grapic Design / Events
Average Salary
All Jobs

The average salary for Advertising Strategic Planner is 10% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly Latvia
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Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive1,530 LVL+13%
Advertising Account Manager1,640 LVL+21%
Advertising Account Planner850 LVL-37%
Advertising Coordinator1,100 LVL-19%
Advertising Manager2,040 LVL+51%
Advertising Operations Manager2,260 LVL+67%
Advertising Strategic Planner1,350 LVL-0%
Advertising Team Leader1,320 LVL-3%
Animator950 LVL-30%
Art Director1,330 LVL-2%
Artist1,060 LVL-22%
Artworker800 LVL-41%
Assistant Art Director1,060 LVL-22%
Audiosual Technician760 LVL-44%
Broadcast Administrator1,390 LVL+3%
Catering Sales850 LVL-37%
Catering Trainer1,010 LVL-25%
Commercial and Industrial Designer810 LVL-40%
Conference Organiser990 LVL-27%
Content and Media Production Lead1,520 LVL+12%
CopyWriter910 LVL-33%
Creative Designer960 LVL-29%
Creative Director1,360 LVL+0%
Designer 770 LVL-43%
Desktop Publisher650 LVL-52%
Director of Graphic Design1,200 LVL-11%
Events and Promotions Manager2,090 LVL+54%
Exhibit Display Coordinator1,010 LVL-25%
Exhibit Display Manager1,370 LVL+1%
Finisher700 LVL-48%
Graphic Artist820 LVL-39%
Graphic Designer860 LVL-37%
Graphics Design Supervisor1,150 LVL-15%
Imagery Analyst810 LVL-40%
Imaging Technologist740 LVL-45%
Interaction Designer660 LVL-51%
Media Planner1,140 LVL-16%
Media Production Coordinator1,010 LVL-25%
Media Production Manager1,850 LVL+37%
Media Project Manager1,740 LVL+28%
Media Relations Representative1,530 LVL+13%
Media Sales Executive1,780 LVL+31%
Multimedia Specialist740 LVL-45%
Photographer710 LVL-48%
PPC Campaign Manager1,370 LVL+1%
Print Production Manager1,420 LVL+5%
Product and Brand Manager2,090 LVL+54%
Sales Promotion Manager2,180 LVL+61%
Sketch Artist930 LVL-31%
Social Media Executive1,710 LVL+26%
Technical Typist580 LVL-57%
User Experience UX Designer880 LVL-35%
UX Designer820 LVL-39%

Salary Comparison By City

CityAverage Salary
Riga1,570 LVL

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Latvia earn 7% more than their private sector counterparts on average across all sectors.

Private Sector
1,250 LVL
Public Sector+7%
1,340 LVL
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Advertising Strategic Planner in Latvia?

A good and competitive compensation would range anywhere between 1,210 LVL and 1,370 LVL. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Advertising Strategic Planner in Latvia is ranges from 1,010 LVL to 1,370 LVL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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