Advertising Strategic Planner Average Salary in Latvia 2023
How much money does a person working as Advertising Strategic Planner make in Latvia?
LOW
730
LVL AVERAGE
1,350
LVL HIGH
2,050
LVL
A person working as Advertising Strategic Planner in Latvia typically earns around 1,350 LVL per month. Salaries range from 730 LVL (lowest) to 2,050 LVL (highest).
This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Strategic Planner Pay Scale and Salaries in Latvia
Salary Structure and Pay Scale Comparison
1,210 LVL or more
1,080 to 1,210 LVL
800 LVL or less
800 to 1,080 LVL
 730 LVL |
1,210 LVL |
2,050 LVL |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Advertising Strategic Planner salaries in Latvia range from 730 LVL per month (starting salary) to 2,050 LVL per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.
Median Salary
The median salary is 1,210 LVL per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 1,210 LVL while the other half are earning more than 1,210 LVL. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles and Salary Scale
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 1,010 LVL while 75% of them are earning more than 1,010 LVL. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 1,370 LVL while 25% are earning more than 1,370 LVL.
Pay Scale Structure
We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 800 LVL to 1,080 LVL. Approximatly 20% fall under the 800 LVL cap. Ten percent of wages are from 1,080 LVL to 1,210 LVL. Only 5% of people grossed 1,210 LVL or more.
Advertising Strategic Planner Salary Comparison by Years of Experience
How does experience and age affect your pay?
Advertising Strategic Planner average salary change by experience in Latvia
| 0 - 2 Years | 850 LVL | |
| 2 - 5 Years | +26% | 1,070 LVL |
| 5 - 10 Years | +32% | 1,420 LVL |
| 10 - 15 Years | +18% | 1,670 LVL |
| 15 - 20 Years | +11% | 1,840 LVL |
| 20+ Years | +6% | 1,960 LVL |
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.
Employees with less than two years of experience makes approximately 850 LVL per month.
While someone with an experience level between two and five years is expected to earn 1,070 LVL per month, 26% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 1,420 LVL per month, 32% more than someone with two to five years of experience.
Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 1,670 LVL per month, 18% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 1,840 LVL per month, 11% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 1,960 LVL per month, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Advertising Strategic Planner Salary Comparison By Education
How do education levels affect salaries?
Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.
Advertising Strategic Planner average salary difference by education level in Latvia
| High School | 1,030 LVL | |
| Certificate or Diploma | +13% | 1,170 LVL |
| Bachelor's Degree | +32% | 1,530 LVL |
| Master's Degree | +24% | 1,900 LVL |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary is 1,030 LVL per month.
While someone with a Certificate or Diploma gets a salary of 1,170 LVL per month, 13% more than someone having a High School degree.
People with Bachelor's Degree have an average salary of 1,530 LVL per month, 32% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 1,900 LVL per month, 24% more than someone with Bachelor's Degree.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Latvia costs anywhere from 6,510 Latvian Lats(s) to 19,500 Latvian Lats(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender - Advertising Strategic Planner
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Latvia earn 5% more than their female counterparts on average.
| Male | 1,390 LVL | |
| Female | -5% | 1,320 LVL |
Salary Comparison By Gender in Latvia for all Careers
Advertising Strategic Planner Average Annual Salary Increment Percentage in Latvia
How much are annual salary increments in Latvia for Advertising Strategic Planner(s)? How often do employees get salary raises?
Advertising Strategic Planner
Advertising Strategic Planner(s) in Latvia are likely to observe a salary increase of approximately 11% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.
Latvia / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 1% | |
| Energy | 2% | |
| Information Technology | 3% | |
| Healthcare | 4% | |
| Travel | 5% | |
| Construction | 6% | |
| Education | 7% |
Listed above are the average annual increase rates for each industry in Latvia for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Advertising Strategic Planner Bonus and Incentive Rates in Latvia
How much and how often are bonuses being awarded?
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
26% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 74% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.
| Received Bonus | 74% | |
| No Bonus | 26% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Advertising Strategic Planner Salary Trend and Forecast in Latvia
How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.
| Average Salary 2019 | 1,240 LVL | |
| Average Salary 2020 | +2% | 1,260 LVL |
| Average Salary 2021 | +2% | 1,290 LVL |
| Average Salary 2022 | +2% | 1,320 LVL |
Advertising Strategic Planner salaries in Latvia are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.
Advertising Strategic Planner Average Hourly Wage in Latvia
8 LVL per hourThe average hourly wage (pay per hour) in Latvia is 8 LVL. This means that the average Advertising Strategic Planner in Latvia earns approximately 8 LVL for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for 'Advertising Strategic Planner' in Latvia is 4 LVL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Advertising Strategic Planner VS Other Jobs
The average salary for Advertising Strategic Planner is 10% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising Account Executive | 1,530 LVL |  +13% |
| Advertising Account Manager | 1,640 LVL | +21% |
| Advertising Account Planner | 850 LVL |  -37% |
| Advertising Coordinator | 1,100 LVL | -19% |
| Advertising Manager | 2,040 LVL | +51% |
| Advertising Operations Manager | 2,260 LVL | +67% |
| Advertising Strategic Planner | 1,350 LVL | -0% |
| Advertising Team Leader | 1,320 LVL | -3% |
| Animator | 950 LVL | -30% |
| Art Director | 1,330 LVL | -2% |
| Artist | 1,060 LVL | -22% |
| Artworker | 800 LVL | -41% |
| Assistant Art Director | 1,060 LVL | -22% |
| Audiosual Technician | 760 LVL | -44% |
| Broadcast Administrator | 1,390 LVL | +3% |
| Catering Sales | 850 LVL | -37% |
| Catering Trainer | 1,010 LVL | -25% |
| Commercial and Industrial Designer | 810 LVL | -40% |
| Conference Organiser | 990 LVL | -27% |
| Content and Media Production Lead | 1,520 LVL | +12% |
| CopyWriter | 910 LVL | -33% |
| Creative Designer | 960 LVL | -29% |
| Creative Director | 1,360 LVL | +0% |
| Designer | 770 LVL | -43% |
| Desktop Publisher | 650 LVL | -52% |
| Director of Graphic Design | 1,200 LVL | -11% |
| Events and Promotions Manager | 2,090 LVL | +54% |
| Exhibit Display Coordinator | 1,010 LVL | -25% |
| Exhibit Display Manager | 1,370 LVL | +1% |
| Finisher | 700 LVL | -48% |
| Graphic Artist | 820 LVL | -39% |
| Graphic Designer | 860 LVL | -37% |
| Graphics Design Supervisor | 1,150 LVL | -15% |
| Imagery Analyst | 810 LVL | -40% |
| Imaging Technologist | 740 LVL | -45% |
| Interaction Designer | 660 LVL | -51% |
| Media Planner | 1,140 LVL | -16% |
| Media Production Coordinator | 1,010 LVL | -25% |
| Media Production Manager | 1,850 LVL | +37% |
| Media Project Manager | 1,740 LVL | +28% |
| Media Relations Representative | 1,530 LVL | +13% |
| Media Sales Executive | 1,780 LVL | +31% |
| Multimedia Specialist | 740 LVL | -45% |
| Photographer | 710 LVL | -48% |
| PPC Campaign Manager | 1,370 LVL | +1% |
| Print Production Manager | 1,420 LVL | +5% |
| Product and Brand Manager | 2,090 LVL | +54% |
| Sales Promotion Manager | 2,180 LVL | +61% |
| Sketch Artist | 930 LVL | -31% |
| Social Media Executive | 1,710 LVL | +26% |
| Technical Typist | 580 LVL | -57% |
| User Experience UX Designer | 880 LVL | -35% |
| UX Designer | 820 LVL | -39% |
Salary Comparison By City
| City | Average Salary |
| Riga | 1,570 LVL |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Latvia earn 7% more than their private sector counterparts on average across all sectors.
| Private Sector | 1,250 LVL | |
| Public Sector | +7% | 1,340 LVL |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for Advertising Strategic Planner in Latvia?
A good and competitive compensation would range anywhere between 1,210 LVL and 1,370 LVL. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.
Base / Basic Salary
The base salary for Advertising Strategic Planner in Latvia is ranges from 1,010 LVL to 1,370 LVL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
