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Marketing Average Salaries in Tokyo 2024

How much money does a person working in Marketing make in Tokyo?


Average Monthly Salary
647,000 JPY
( 7,760,000 JPY yearly)

LOW
299,000
JPY
AVERAGE
647,000
JPY
HIGH
1,070,000
JPY
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Tokyo typically earns around 647,000 JPY. Salaries range from 299,000 JPY (lowest average) to 1,070,000 JPY (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Tokyo exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler472,000 JPY
Affiliate Manager612,000 JPY
Affiliate Marketing Manager876,000 JPY
Affiliate Marketing Specialist576,000 JPY
Analytics Specialist470,000 JPY
Assistant Brand Manager685,000 JPY
Assistant Product Manager746,000 JPY
Associate Marketing Manager753,000 JPY
Associate Product Manager723,000 JPY
Blockchain Marketing Specialist703,000 JPY
Brand Ambassador918,000 JPY
Brand Director1,060,000 JPY
Brand Executive944,000 JPY
Brand Manager990,000 JPY
Business Analytics Specialist464,000 JPY
Business Channel Manager668,000 JPY
Business Intelligence Team Leader719,000 JPY
Campaign Specialist633,000 JPY
Chief Content Officer779,000 JPY
Chief Digital Marketing Officer1,070,000 JPY
Chief Marketing Officer 1,030,000 JPY
Chief Product Officer992,000 JPY
Communications Officer327,000 JPY
Content Manager573,000 JPY
Content Marketing Strategist640,000 JPY
Copy Editer415,000 JPY
Copy Writer380,000 JPY
Creative Marketing Lead627,000 JPY
Creative Writer394,000 JPY
Digital Marketer574,000 JPY
Digital Marketing Manager773,000 JPY
Digital Marketing Specialist573,000 JPY
Digital Marketing Strategist 774,000 JPY
Digital Media Specialist680,000 JPY
Director of Marketing1,060,000 JPY
Director of Research775,000 JPY
Email Marketing Specialist567,000 JPY
eMarketing Manager848,000 JPY
Event Marketing762,000 JPY
Experiential Marketing Manager990,000 JPY
Gamification Marketer477,000 JPY
Head of Executive Search927,000 JPY
Internet Marketer529,000 JPY
Key Affiliate Manager782,000 JPY
Localization Manager716,000 JPY
Market Development Executive815,000 JPY
Market Development Manager822,000 JPY
Market Research Analyst679,000 JPY
Market Research Manager746,000 JPY
Market Segmentation Director804,000 JPY
Marketing Account Supervisor635,000 JPY
Marketing Administrator512,000 JPY
Marketing Advisor615,000 JPY
Marketing Analyst635,000 JPY
Marketing and Communications Officer374,000 JPY
Marketing and Sales Head1,080,000 JPY
Marketing Assistant354,000 JPY
Marketing Associate336,000 JPY
Marketing Automation Specialist641,000 JPY
Marketing Communications Manager727,000 JPY
Marketing Consultant807,000 JPY
Marketing Coordinator326,000 JPY
Marketing Data Analyst598,000 JPY
Marketing Director1,070,000 JPY
Marketing Distribution Executive794,000 JPY
Marketing Executive839,000 JPY
Marketing Manager1,100,000 JPY
Marketing Officer359,000 JPY
Marketing Segment Manager733,000 JPY
Marketing Specialist539,000 JPY
Marketing Supervisor613,000 JPY
Marketing Vice President832,000 JPY
Marketing Writer412,000 JPY
Mobile Marketing Specialist729,000 JPY
Online Marketing Analyst567,000 JPY
Online Marketing Manager713,000 JPY
Optimization Manager704,000 JPY
Outbound Sales495,000 JPY
Outreach Coordinator427,000 JPY
Outreach Specialist562,000 JPY
Podcast Specialist595,000 JPY
Product Development709,000 JPY
Product Manager855,000 JPY
Product Marketing Engineer448,000 JPY
Product Marketing Executive779,000 JPY
Product Marketing Manager775,000 JPY
Product Researcher413,000 JPY
Product Strategist625,000 JPY
Product Strategy Researcher596,000 JPY
Product Training Specialist495,000 JPY
Project Manager638,000 JPY
Publications Coordinator374,000 JPY
Research Executive721,000 JPY
Sales and Marketing Assistant313,000 JPY
Sales and Marketing Coordinator354,000 JPY
Sales and Marketing Director1,030,000 JPY
Sales Director1,010,000 JPY
Sales Management Support365,000 JPY
Sales Manager985,000 JPY
Search Marketing Strategist855,000 JPY
Social Media Administrator578,000 JPY
Social Media Specialist565,000 JPY
Spaceman Analyst308,000 JPY
Sponsorship Consultant534,000 JPY
Team Leader595,000 JPY
Telemarketer303,000 JPY
TikTok marketer709,000 JPY
Trade Marketing Executive788,000 JPY
Trade Marketing Manager817,000 JPY
Trade Marketing Professional650,000 JPY
Trade Marketing Specialist461,000 JPY
Video Marketing Specialist715,000 JPY
Web Analytics Manager665,000 JPY
Web Content Manager665,000 JPY
Webinar Marketing Specialist635,000 JPY


Marketing Jobs Pay Scale and Salaries in Tokyo

Median and salary distribution Tokyo Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
631,000 JPY or more
10% of people earn
551,000 to 631,000 JPY
20% of people earn
375,000 JPY or less
65% of people earn
375,000 to 551,000 JPY
Minimum Salary
299,000
JPY
Median
619,000
JPY
Maximum
1,070,000
JPY




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Tokyo range from 299,000 JPY (starting average salary) to 1,070,000 JPY (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 619,000 JPY, implying that half of the workforce in Tokyo earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Tokyo earn less than 499,000 JPY, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 717,000 JPY, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Tokyo. The analysis revealed that roughly 65% of all reported salaries fell within the range of 375,000 JPY to 551,000 JPY. Approximately 20% of salaries were below the 375,000 JPY mark, while 10% ranged from 551,000 JPY to 631,000 JPY. Only 5% of individuals earned a gross salary of 631,000 JPY or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Tokyo having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Tokyo, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Japan costs anywhere from 2,580,000 JPY to 7,750,000 JPY and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Tokyo

Salary comparison by gender Japan Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Japan, the average difference between the salary of male and female employees is 7%.

Male
601,000 JPY
Female-7%
559,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Japan for all Careers

Salary comparison by gender monthly Japan
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Average Annual Salary Increment Percentage / Marketing / Tokyo

How much are annual salary increments in Tokyo for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Japan are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Japan Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Japan / All Professions

Annual Salary Increment Rate Japan
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Japan is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Japan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Japan Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Tokyo


3,730 JPY per hour

The average hourly wage (pay per hour) in Marketing in Tokyo is 3,730 JPY.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Tokyo is 1,720 JPY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Fukuoka593,000 JPY
Hiroshima536,000 JPY
Kawasaki558,000 JPY
Kobe580,000 JPY
Kyoto569,000 JPY
Nagoya614,000 JPY
Osaka625,000 JPY
Saitama547,000 JPY
Sapporo603,000 JPY
Sendai525,000 JPY
Tokyo647,000 JPY
Yokohama636,000 JPY

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Japan is 4% on average across all career fields.

Private Sector
506,000 JPY
Public Sector+4%
527,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Tokyo?

A good and competitive compensation would range anywhere between 619,000 JPY and 717,000 JPY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Tokyo ranges from 299,000 JPY to 499,000 JPY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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