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Product Marketing Manager Average Salary in Tokyo 2021

How much money does a Product Marketing Manager make in Tokyo?

Average Monthly Salary
775,000 JPY
( 9,300,000 JPY yearly)


A person working as a Product Marketing Manager in Tokyo typically earns around 775,000 JPY per month. Salaries range from 380,000 JPY (lowest) to 1,210,000 JPY (highest).

This is the average monthly salary including housing, transport, and other benefits. Product Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Product Marketing Manager Salary Distribution in Tokyo

Median and salary distribution monthly Tokyo Product Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Product Marketing Manager salaries in Tokyo range from 380,000 JPY per month (minimum salary) to 1,210,000 JPY per month (maximum salary).

  • Median Salary

    The median salary is 791,000 JPY per month, which means that half (50%) of people working as Product Marketing Manager(s) are earning less than 791,000 JPY while the other half are earning more than 791,000 JPY. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Product Marketing Manager(s) are earning less than 527,000 JPY while 75% of them are earning more than 527,000 JPY. Also from the diagram, 75% of Product Marketing Manager(s) are earning less than 1,020,000 JPY while 25% are earning more than 1,020,000 JPY.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Product Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Tokyo Product Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Product Marketing Manager salaries by experience level and this is what we found.

A Product Marketing Manager with less than two years of experience makes approximately 450,000 JPY per month.

While someone with an experience level between two and five years is expected to earn 579,000 JPY per month, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 799,000 JPY per month, 38% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Product Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 990,000 JPY per month, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 1,060,000 JPY per month, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 1,130,000 JPY per month, 7% more than people with fifteen to twenty years of experience.

Product Marketing Manager average salary change by experience in Tokyo

0 - 2 Years
450,000 JPY
2 - 5 Years+29%
579,000 JPY
5 - 10 Years+38%
799,000 JPY
10 - 15 Years+24%
990,000 JPY
15 - 20 Years+7%
1,060,000 JPY
20+ Years+7%
1,130,000 JPY
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Product Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Product Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly Tokyo Product Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Product Marketing Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Product Marketing Manager is 562,000 JPY per month.

While someone with a Certificate or Diploma gets a salary of 645,000 JPY per month, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 869,000 JPY per month, 35% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 1,090,000 JPY per month, 26% more than someone with Bachelor's Degree.

Product Marketing Manager average salary difference by education level in Tokyo

High School
562,000 JPY
Certificate or Diploma+15%
645,000 JPY
Bachelor's Degree+35%
869,000 JPY
Master's Degree+26%
1,090,000 JPY
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Japan costs anywhere from 2,570,000 Yen(s) to 7,720,000 Yen(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Product Marketing Manager Salary Comparison By Gender

Salary comparison by gender monthly Japan Product Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Product Marketing Manager employees in Japan earn 5% more than their female counterparts on average.

732,000 JPY
700,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Japan for all Careers

Salary comparison by gender monthly Japan
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Product Marketing Manager Average Annual Salary Increment Percentage in Japan

How much are annual salary increments in Japan for Product Marketing Manager(s)? How often do employees get salary raises?

Product Marketing Manager

Product Marketing Manager(s) in Japan are likely to observe a salary increase of approximately 12% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Japan Product Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Japan / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Japan is 6%.

Annual Increment Rate By Industry 2020

Information Technology

Listed above are the average annual increase rates for each industry in Japan for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Product Marketing Manager Bonus and Incentive Rates in Japan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Japan Product Marketing Manager
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A Product Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Product Marketing Manager Average Hourly Wage in Tokyo

4,470 JPY per hour

The average hourly wage (pay per hour) in Tokyo is 4,470 JPY. This means that the average Product Marketing Manager in Tokyo earns approximately 4,470 JPY for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Product Marketing Manager VS Other Jobs

Salary Comparison Between Product Marketing Manager and Marketing monthly Tokyo
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The average salary for Product Marketing Manager is 20% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Tokyo VS Japan

Salary Comparison Between Tokyo and Japan monthly Product Marketing Manager
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We compared Product Marketing Manager salaries in Tokyo and Japan and we found that Tokyo salaries are 8% more than those of Japan.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler472,000 JPY-39%
Affiliate Manager612,000 JPY-21%
Analytics Specialist470,000 JPY-39%
Assistant Brand Manager685,000 JPY-12%
Assistant Product Manager746,000 JPY-4%
Brand Ambassador918,000 JPY+18%
Brand Manager990,000 JPY+28%
Campaign Specialist633,000 JPY-18%
Chief Marketing Officer 1,030,000 JPY+33%
Communications Officer327,000 JPY-58%
Content Marketing Strategist640,000 JPY-17%
Creative Marketing Lead627,000 JPY-19%
Creative Writer394,000 JPY-49%
Digital Marketing Manager773,000 JPY-0%
Event Marketing762,000 JPY-2%
Localization Manager716,000 JPY-8%
Market Development Manager822,000 JPY+6%
Market Research Analyst679,000 JPY-12%
Market Research Manager746,000 JPY-4%
Market Segmentation Director804,000 JPY+4%
Marketing Advisor615,000 JPY-21%
Marketing Analyst635,000 JPY-18%
Marketing Assistant354,000 JPY-54%
Marketing Associate336,000 JPY-57%
Marketing Communications Manager727,000 JPY-6%
Marketing Consultant807,000 JPY+4%
Marketing Coordinator326,000 JPY-58%
Marketing Distribution Executive794,000 JPY+2%
Marketing Executive839,000 JPY+8%
Marketing Manager1,100,000 JPY+42%
Marketing Officer359,000 JPY-54%
Marketing Specialist539,000 JPY-30%
Marketing Writer412,000 JPY-47%
Online Marketing Analyst567,000 JPY-27%
Optimization Manager704,000 JPY-9%
Outbound Sales495,000 JPY-36%
Outreach Coordinator427,000 JPY-45%
Outreach Specialist562,000 JPY-28%
Product Development709,000 JPY-9%
Product Marketing Manager775,000 JPY-0%
Product Researcher413,000 JPY-47%
Product Training Specialist495,000 JPY-36%
Project Manager638,000 JPY-18%
Publications Coordinator374,000 JPY-52%
Research Executive721,000 JPY-7%
Sales and Marketing Assistant313,000 JPY-60%
Sales Management Support365,000 JPY-53%
Search Marketing Strategist855,000 JPY+10%
Social Media Specialist565,000 JPY-27%
Spaceman Analyst308,000 JPY-60%
Sponsorship Consultant534,000 JPY-31%
Team Leader595,000 JPY-23%
Telemarketer303,000 JPY-61%
Trade Marketing Manager817,000 JPY+5%
Trade Marketing Professional650,000 JPY-16%
Web Analytics Manager665,000 JPY-14%
Web Content Manager665,000 JPY-14%

Salary Comparison By City

CityAverage Salary
Fukuoka738,000 JPY
Hiroshima668,000 JPY
Kawasaki650,000 JPY
Kobe745,000 JPY
Kyoto684,000 JPY
Nagoya737,000 JPY
Osaka801,000 JPY
Saitama660,000 JPY
Sapporo749,000 JPY
Sendai612,000 JPY
Tokyo775,000 JPY
Yokohama789,000 JPY

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Japan earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
504,000 JPY
Public Sector+4%
525,000 JPY
Percentage increase and decrease are relative to the previous value

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