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Product Marketing Manager Average Salary in Tokyo 2024

How much money does a person working as Product Marketing Manager make in Tokyo?


Average Monthly Salary
775,000 JPY
( 9,300,000 JPY yearly)

LOW
380,000
JPY
AVERAGE
775,000
JPY
HIGH
1,210,000
JPY
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Product Marketing Manager in Tokyo typically earns around 775,000 JPY. Salaries range from 380,000 JPY (lowest) to 1,210,000 JPY (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Product Marketing Manager salaries in Tokyo vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Product Marketing Manager Pay Scale and Salaries in Tokyo

Median and salary distribution Tokyo Product Marketing Manager monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
719,000 JPY or more
10% of people earn
635,000 to 719,000 JPY
20% of people earn
451,000 JPY or less
65% of people earn
451,000 to 635,000 JPY
Minimum Salary
380,000
JPY
Median
723,000
JPY
Maximum
1,210,000
JPY




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Product Marketing Manager in Tokyo range from 380,000 JPY (starting salary) to 1,210,000 JPY (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 723,000 JPY, half of the professionals who work as Product Marketing Manager in Tokyo earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Product Marketing Manager in Tokyo earn less than 591,000 JPY, while 75% earn more. Similarly, the chart shows that 75% earn less than 827,000 JPY while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Product Marketing Manager in Tokyo compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 451,000 JPY to 635,000 JPY. About 20% of salaries are below the 451,000 JPY mark, while 10% fall within the range of 635,000 JPY to 719,000 JPY. Only 5% of individuals have salaries exceeding 719,000 JPY.

Salary Comparison by Years of Experience / Product Marketing Manager / Tokyo

How do experience and age affect pay?

0 - 2 Years
450,000 JPY
2 - 5 Years+29%
579,000 JPY
5 - 10 Years+38%
799,000 JPY
10 - 15 Years+24%
990,000 JPY
15 - 20 Years+7%
1,060,000 JPY
20+ Years+7%
1,130,000 JPY
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Tokyo Product Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Product Marketing Manager and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 450,000 JPY.

While someone with an experience level between two and five years is expected to earn 579,000 JPY, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 799,000 JPY, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 990,000 JPY, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 1,060,000 JPY, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 1,130,000 JPY, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Product Marketing Manager / Tokyo

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Product Marketing Manager.

High School
562,000 JPY
Certificate or Diploma+15%
645,000 JPY
Bachelor's Degree+35%
869,000 JPY
Master's Degree+26%
1,090,000 JPY
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Tokyo Product Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Product Marketing Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 562,000 JPY.


Level 2: Certificate or Diploma

At this level, the average salary becomes 645,000 JPY, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 869,000 JPY, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 1,090,000 JPY, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Japan costs anywhere from 2,580,000 JPY to 7,750,000 JPY and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Product Marketing Manager / Tokyo

Salary comparison by gender Japan Product Marketing Manager monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Product Marketing Manager in Japan, the average difference between the salary of male and female employees is 5%.

Male
732,000 JPY
Female-4%
700,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Japan for all Careers

Salary comparison by gender monthly Japan
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Average Annual Salary Increment Percentage / Product Marketing Manager / Tokyo

How much are annual salary increments in Tokyo for individuals working as Product Marketing Manager? How often do employees get salary raises?

Individuals working as Product Marketing Manager in Japan are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Japan Product Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Japan / All Professions

Annual Salary Increment Rate Japan
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Japan is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Product Marketing Manager / Japan

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Japan Product Marketing Manager
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Product Marketing Manager / Tokyo


4,470 JPY per hour

The average hourly wage (pay per hour) for individuals working as Product Marketing Manager in Tokyo is 4,470 JPY.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Product Marketing Manager in Tokyo is 2,190 JPY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler472,000 JPY-39%
Affiliate Manager612,000 JPY-21%
Affiliate Marketing Manager876,000 JPY+13%
Affiliate Marketing Specialist576,000 JPY-26%
Analytics Specialist470,000 JPY-39%
Assistant Brand Manager685,000 JPY-12%
Assistant Product Manager746,000 JPY-4%
Associate Marketing Manager753,000 JPY-3%
Associate Product Manager723,000 JPY-7%
Blockchain Marketing Specialist703,000 JPY-9%
Brand Ambassador918,000 JPY+18%
Brand Director1,060,000 JPY+37%
Brand Executive944,000 JPY+22%
Brand Manager990,000 JPY+28%
Business Analytics Specialist464,000 JPY-40%
Business Channel Manager668,000 JPY-14%
Business Intelligence Team Leader719,000 JPY-7%
Campaign Specialist633,000 JPY-18%
Chief Content Officer779,000 JPY+0%
Chief Digital Marketing Officer1,070,000 JPY+38%
Chief Marketing Officer 1,030,000 JPY+33%
Chief Product Officer992,000 JPY+28%
Communications Officer327,000 JPY-58%
Content Manager573,000 JPY-26%
Content Marketing Strategist640,000 JPY-17%
Copy Editer415,000 JPY-46%
Copy Writer380,000 JPY-51%
Creative Marketing Lead627,000 JPY-19%
Creative Writer394,000 JPY-49%
Digital Marketer574,000 JPY-26%
Digital Marketing Manager773,000 JPY-0%
Digital Marketing Specialist573,000 JPY-26%
Digital Marketing Strategist 774,000 JPY-0%
Digital Media Specialist680,000 JPY-12%
Director of Marketing1,060,000 JPY+37%
Director of Research775,000 JPY-0%
Email Marketing Specialist567,000 JPY-27%
eMarketing Manager848,000 JPY+9%
Event Marketing762,000 JPY-2%
Experiential Marketing Manager990,000 JPY+28%
Gamification Marketer477,000 JPY-38%
Head of Executive Search927,000 JPY+20%
Internet Marketer529,000 JPY-32%
Key Affiliate Manager782,000 JPY+1%
Localization Manager716,000 JPY-8%
Market Development Executive815,000 JPY+5%
Market Development Manager822,000 JPY+6%
Market Research Analyst679,000 JPY-12%
Market Research Manager746,000 JPY-4%
Market Segmentation Director804,000 JPY+4%
Marketing Account Supervisor635,000 JPY-18%
Marketing Administrator512,000 JPY-34%
Marketing Advisor615,000 JPY-21%
Marketing Analyst635,000 JPY-18%
Marketing and Communications Officer374,000 JPY-52%
Marketing and Sales Head1,080,000 JPY+39%
Marketing Assistant354,000 JPY-54%
Marketing Associate336,000 JPY-57%
Marketing Automation Specialist641,000 JPY-17%
Marketing Communications Manager727,000 JPY-6%
Marketing Consultant807,000 JPY+4%
Marketing Coordinator326,000 JPY-58%
Marketing Data Analyst598,000 JPY-23%
Marketing Director1,070,000 JPY+38%
Marketing Distribution Executive794,000 JPY+2%
Marketing Executive839,000 JPY+8%
Marketing Manager1,100,000 JPY+42%
Marketing Officer359,000 JPY-54%
Marketing Segment Manager733,000 JPY-5%
Marketing Specialist539,000 JPY-30%
Marketing Supervisor613,000 JPY-21%
Marketing Vice President832,000 JPY+7%
Marketing Writer412,000 JPY-47%
Mobile Marketing Specialist729,000 JPY-6%
Online Marketing Analyst567,000 JPY-27%
Online Marketing Manager713,000 JPY-8%
Optimization Manager704,000 JPY-9%
Outbound Sales495,000 JPY-36%
Outreach Coordinator427,000 JPY-45%
Outreach Specialist562,000 JPY-28%
Podcast Specialist595,000 JPY-23%
Product Development709,000 JPY-9%
Product Manager855,000 JPY+10%
Product Marketing Engineer448,000 JPY-42%
Product Marketing Executive779,000 JPY+0%
Product Marketing Manager775,000 JPY-0%
Product Researcher413,000 JPY-47%
Product Strategist625,000 JPY-19%
Product Strategy Researcher596,000 JPY-23%
Product Training Specialist495,000 JPY-36%
Project Manager638,000 JPY-18%
Publications Coordinator374,000 JPY-52%
Research Executive721,000 JPY-7%
Sales and Marketing Assistant313,000 JPY-60%
Sales and Marketing Coordinator354,000 JPY-54%
Sales and Marketing Director1,030,000 JPY+33%
Sales Director1,010,000 JPY+30%
Sales Management Support365,000 JPY-53%
Sales Manager985,000 JPY+27%
Search Marketing Strategist855,000 JPY+10%
Social Media Administrator578,000 JPY-25%
Social Media Specialist565,000 JPY-27%
Spaceman Analyst308,000 JPY-60%
Sponsorship Consultant534,000 JPY-31%
Team Leader595,000 JPY-23%
Telemarketer303,000 JPY-61%
TikTok marketer709,000 JPY-9%
Trade Marketing Executive788,000 JPY+2%
Trade Marketing Manager817,000 JPY+5%
Trade Marketing Professional650,000 JPY-16%
Trade Marketing Specialist461,000 JPY-41%
Video Marketing Specialist715,000 JPY-8%
Web Analytics Manager665,000 JPY-14%
Web Content Manager665,000 JPY-14%
Webinar Marketing Specialist635,000 JPY-18%

Salary Comparison By City

CityAverage Salary
Tokyo775,000 JPY

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Japan is 4% on average across all career fields.

Private Sector
506,000 JPY
Public Sector+4%
527,000 JPY
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Product Marketing Manager in Tokyo?

A good and competitive compensation would range anywhere between 723,000 JPY and 827,000 JPY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Product Marketing Manager in Tokyo ranges from 380,000 JPY to 591,000 JPY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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