A person working as Product Marketing Manager in Tokyo typically earns around 775,000 JPY. Salaries range from 380,000 JPY (lowest) to 1,210,000 JPY (highest).
This is the average salary including housing, transport, and other benefits. Product Marketing Manager salaries in Tokyo vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Minimum Salary 380,000 JPY |
Median 723,000 JPY |
Maximum 1,210,000 JPY |
Salaries for the position Product Marketing Manager in Tokyo range from 380,000 JPY (starting salary) to 1,210,000 JPY (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
With a median salary of 723,000 JPY, half of the professionals who work as Product Marketing Manager in Tokyo earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Product Marketing Manager in Tokyo earn less than 591,000 JPY, while 75% earn more. Similarly, the chart shows that 75% earn less than 827,000 JPY while 25% earn more.
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Product Marketing Manager in Tokyo compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 451,000 JPY to 635,000 JPY. About 20% of salaries are below the 451,000 JPY mark, while 10% fall within the range of 635,000 JPY to 719,000 JPY. Only 5% of individuals have salaries exceeding 719,000 JPY.
0 - 2 Years | 450,000 JPY | |
2 - 5 Years | +29% | 579,000 JPY |
5 - 10 Years | +38% | 799,000 JPY |
10 - 15 Years | +24% | 990,000 JPY |
15 - 20 Years | +7% | 1,060,000 JPY |
20+ Years | +7% | 1,130,000 JPY |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Product Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 450,000 JPY.
While someone with an experience level between two and five years is expected to earn 579,000 JPY, 29% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 799,000 JPY, 38% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 990,000 JPY, 24% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 1,060,000 JPY, 7% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 1,130,000 JPY, 7% more than people with fifteen to twenty years of experience.
High School | 562,000 JPY | |
Certificate or Diploma | +15% | 645,000 JPY |
Bachelor's Degree | +35% | 869,000 JPY |
Master's Degree | +26% | 1,090,000 JPY |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Product Marketing Manager in order to make a comparison.
Employees at this education level have an average salary of 562,000 JPY.
At this level, the average salary becomes 645,000 JPY, 15% more than the previous level.
At this level, the average salary becomes 869,000 JPY, 35% more than the previous level.
At this level, the average salary becomes 1,090,000 JPY, 26% more than the previous level.
A Master's degree program or any post-graduate program in Japan costs anywhere from 2,580,000 JPY to 7,750,000 JPY and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Product Marketing Manager in Japan, the average difference between the salary of male and female employees is 5%.
Male | 732,000 JPY | |
Female | -4% | 700,000 JPY |
Individuals working as Product Marketing Manager in Japan are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
Received Bonus | % | |
No Bonus | 100% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working as Product Marketing Manager in Tokyo is 2,190 JPY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Job Title | Average Salary |
Marketing | -100% | |
Account Handler | 472,000 JPY | -39% |
Affiliate Manager | 612,000 JPY | -21% |
Affiliate Marketing Manager | 876,000 JPY | +13% |
Affiliate Marketing Specialist | 576,000 JPY | -26% |
Analytics Specialist | 470,000 JPY | -39% |
Assistant Brand Manager | 685,000 JPY | -12% |
Assistant Product Manager | 746,000 JPY | -4% |
Associate Marketing Manager | 753,000 JPY | -3% |
Associate Product Manager | 723,000 JPY | -7% |
Blockchain Marketing Specialist | 703,000 JPY | -9% |
Brand Ambassador | 918,000 JPY | +18% |
Brand Director | 1,060,000 JPY | +37% |
Brand Executive | 944,000 JPY | +22% |
Brand Manager | 990,000 JPY | +28% |
Business Analytics Specialist | 464,000 JPY | -40% |
Business Channel Manager | 668,000 JPY | -14% |
Business Intelligence Team Leader | 719,000 JPY | -7% |
Campaign Specialist | 633,000 JPY | -18% |
Chief Content Officer | 779,000 JPY | +0% |
Chief Digital Marketing Officer | 1,070,000 JPY | +38% |
Chief Marketing Officer | 1,030,000 JPY | +33% |
Chief Product Officer | 992,000 JPY | +28% |
Communications Officer | 327,000 JPY | -58% |
Content Manager | 573,000 JPY | -26% |
Content Marketing Strategist | 640,000 JPY | -17% |
Copy Editer | 415,000 JPY | -46% |
Copy Writer | 380,000 JPY | -51% |
Creative Marketing Lead | 627,000 JPY | -19% |
Creative Writer | 394,000 JPY | -49% |
Digital Marketer | 574,000 JPY | -26% |
Digital Marketing Manager | 773,000 JPY | -0% |
Digital Marketing Specialist | 573,000 JPY | -26% |
Digital Marketing Strategist | 774,000 JPY | -0% |
Digital Media Specialist | 680,000 JPY | -12% |
Director of Marketing | 1,060,000 JPY | +37% |
Director of Research | 775,000 JPY | -0% |
Email Marketing Specialist | 567,000 JPY | -27% |
eMarketing Manager | 848,000 JPY | +9% |
Event Marketing | 762,000 JPY | -2% |
Experiential Marketing Manager | 990,000 JPY | +28% |
Gamification Marketer | 477,000 JPY | -38% |
Head of Executive Search | 927,000 JPY | +20% |
Internet Marketer | 529,000 JPY | -32% |
Key Affiliate Manager | 782,000 JPY | +1% |
Localization Manager | 716,000 JPY | -8% |
Market Development Executive | 815,000 JPY | +5% |
Market Development Manager | 822,000 JPY | +6% |
Market Research Analyst | 679,000 JPY | -12% |
Market Research Manager | 746,000 JPY | -4% |
Market Segmentation Director | 804,000 JPY | +4% |
Marketing Account Supervisor | 635,000 JPY | -18% |
Marketing Administrator | 512,000 JPY | -34% |
Marketing Advisor | 615,000 JPY | -21% |
Marketing Analyst | 635,000 JPY | -18% |
Marketing and Communications Officer | 374,000 JPY | -52% |
Marketing and Sales Head | 1,080,000 JPY | +39% |
Marketing Assistant | 354,000 JPY | -54% |
Marketing Associate | 336,000 JPY | -57% |
Marketing Automation Specialist | 641,000 JPY | -17% |
Marketing Communications Manager | 727,000 JPY | -6% |
Marketing Consultant | 807,000 JPY | +4% |
Marketing Coordinator | 326,000 JPY | -58% |
Marketing Data Analyst | 598,000 JPY | -23% |
Marketing Director | 1,070,000 JPY | +38% |
Marketing Distribution Executive | 794,000 JPY | +2% |
Marketing Executive | 839,000 JPY | +8% |
Marketing Manager | 1,100,000 JPY | +42% |
Marketing Officer | 359,000 JPY | -54% |
Marketing Segment Manager | 733,000 JPY | -5% |
Marketing Specialist | 539,000 JPY | -30% |
Marketing Supervisor | 613,000 JPY | -21% |
Marketing Vice President | 832,000 JPY | +7% |
Marketing Writer | 412,000 JPY | -47% |
Mobile Marketing Specialist | 729,000 JPY | -6% |
Online Marketing Analyst | 567,000 JPY | -27% |
Online Marketing Manager | 713,000 JPY | -8% |
Optimization Manager | 704,000 JPY | -9% |
Outbound Sales | 495,000 JPY | -36% |
Outreach Coordinator | 427,000 JPY | -45% |
Outreach Specialist | 562,000 JPY | -28% |
Podcast Specialist | 595,000 JPY | -23% |
Product Development | 709,000 JPY | -9% |
Product Manager | 855,000 JPY | +10% |
Product Marketing Engineer | 448,000 JPY | -42% |
Product Marketing Executive | 779,000 JPY | +0% |
Product Marketing Manager | 775,000 JPY | -0% |
Product Researcher | 413,000 JPY | -47% |
Product Strategist | 625,000 JPY | -19% |
Product Strategy Researcher | 596,000 JPY | -23% |
Product Training Specialist | 495,000 JPY | -36% |
Project Manager | 638,000 JPY | -18% |
Publications Coordinator | 374,000 JPY | -52% |
Research Executive | 721,000 JPY | -7% |
Sales and Marketing Assistant | 313,000 JPY | -60% |
Sales and Marketing Coordinator | 354,000 JPY | -54% |
Sales and Marketing Director | 1,030,000 JPY | +33% |
Sales Director | 1,010,000 JPY | +30% |
Sales Management Support | 365,000 JPY | -53% |
Sales Manager | 985,000 JPY | +27% |
Search Marketing Strategist | 855,000 JPY | +10% |
Social Media Administrator | 578,000 JPY | -25% |
Social Media Specialist | 565,000 JPY | -27% |
Spaceman Analyst | 308,000 JPY | -60% |
Sponsorship Consultant | 534,000 JPY | -31% |
Team Leader | 595,000 JPY | -23% |
Telemarketer | 303,000 JPY | -61% |
TikTok marketer | 709,000 JPY | -9% |
Trade Marketing Executive | 788,000 JPY | +2% |
Trade Marketing Manager | 817,000 JPY | +5% |
Trade Marketing Professional | 650,000 JPY | -16% |
Trade Marketing Specialist | 461,000 JPY | -41% |
Video Marketing Specialist | 715,000 JPY | -8% |
Web Analytics Manager | 665,000 JPY | -14% |
Web Content Manager | 665,000 JPY | -14% |
Webinar Marketing Specialist | 635,000 JPY | -18% |
City | Average Salary |
Tokyo | 775,000 JPY |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Japan is 4% on average across all career fields.
Private Sector | 506,000 JPY | |
Public Sector | +4% | 527,000 JPY |
A good and competitive compensation would range anywhere between 723,000 JPY and 827,000 JPY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for a careers like Product Marketing Manager in Tokyo ranges from 380,000 JPY to 591,000 JPY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary