A person working as a Media Planner in Liechtenstein typically earns around 4,530 CHF per month. Salaries range from 2,220 CHF (lowest) to 7,070 CHF (highest).
This is the average monthly salary including housing, transport, and other benefits. Media Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Media Planner salaries in Liechtenstein range from 2,220 CHF per month (minimum salary) to 7,070 CHF per month (maximum salary).
The median salary is 4,620 CHF per month, which means that half (50%) of people working as Media Planner(s) are earning less than 4,620 CHF while the other half are earning more than 4,620 CHF. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Media Planner(s) are earning less than 3,080 CHF while 75% of them are earning more than 3,080 CHF. Also from the diagram, 75% of Media Planner(s) are earning less than 5,970 CHF while 25% are earning more than 5,970 CHF.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Media Planner salaries by experience level and this is what we found.
A Media Planner with less than two years of experience makes approximately 2,630 CHF per month.
While someone with an experience level between two and five years is expected to earn 3,390 CHF per month, 29% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 4,670 CHF per month, 38% more than someone with two to five years of experience.
Additionally, Media Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 5,790 CHF per month, 24% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 6,200 CHF per month, 7% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 6,610 CHF per month, 7% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+29%|
|5 - 10 Years||+38%|
|10 - 15 Years||+24%|
|15 - 20 Years||+7%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Media Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary of a Media Planner is 3,290 CHF per month.
While someone with a Certificate or Diploma gets a salary of 3,770 CHF per month, 15% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 5,080 CHF per month, 35% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 6,390 CHF per month, 26% more than someone with Bachelor's Degree.
|Certificate or Diploma||+15%|
A Master's degree program or any post-graduate program in Liechtenstein costs anywhere from 26,600 Swiss Franc(s) to 79,700 Swiss Franc(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Media Planner employees in Liechtenstein earn 10% less than their female counterparts on average.
Media Planner(s) in Liechtenstein are likely to observe a salary increase of approximately 7% every 29 months. The national average annual increment for all professions combined is 4% granted to employees every 29 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in Liechtenstein for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Media Planner is considered to be a moderate bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
62% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 38% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Media Planner is 9% less than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
|Job Title||Average Salary|
|Advertising Account Executive||5,870 CHF||+29%|
|Advertising Account Manager||6,830 CHF||+51%|
|Advertising Account Planner||3,210 CHF||-29%|
|Advertising Coordinator||4,410 CHF||-3%|
|Advertising Manager||9,100 CHF||+100%|
|Advertising Operations Manager||8,780 CHF||+94%|
|Advertising Strategic Planner||6,020 CHF||+33%|
|Advertising Team Leader||5,160 CHF||+14%|
|Art Director||5,450 CHF||+20%|
|Assistant Art Director||4,390 CHF||-3%|
|Audiosual Technician||3,190 CHF||-30%|
|Broadcast Administrator||5,860 CHF||+29%|
|Catering Sales||3,470 CHF||-23%|
|Catering Trainer||4,130 CHF||-9%|
|Commercial and Industrial Designer||3,280 CHF||-28%|
|Conference Organiser||4,010 CHF||-12%|
|Content and Media Production Lead||6,040 CHF||+33%|
|Creative Designer||4,010 CHF||-12%|
|Creative Director||5,240 CHF||+16%|
|Desktop Publisher||2,500 CHF||-45%|
|Director of Graphic Design||5,120 CHF||+13%|
|Events and Promotions Manager||8,970 CHF||+98%|
|Exhibit Display Coordinator||4,330 CHF||-4%|
|Exhibit Display Manager||5,350 CHF||+18%|
|Graphic Artist||3,440 CHF||-24%|
|Graphic Designer||3,380 CHF||-25%|
|Graphics Design Supervisor||4,900 CHF||+8%|
|Imagery Analyst||3,080 CHF||-32%|
|Imaging Technologist||3,150 CHF||-31%|
|Interaction Designer||2,790 CHF||-38%|
|Media Planner||4,530 CHF||-0%|
|Media Production Coordinator||4,090 CHF||-10%|
|Media Production Manager||7,530 CHF||+66%|
|Media Project Manager||7,160 CHF||+58%|
|Media Relations Representative||6,060 CHF||+34%|
|Media Sales Executive||7,170 CHF||+58%|
|Multimedia Specialist||3,150 CHF||-31%|
|PPC Campaign Manager||5,610 CHF||+24%|
|Print Production Manager||5,700 CHF||+26%|
|Product and Brand Manager||8,390 CHF||+85%|
|Sales Promotion Manager||8,050 CHF||+78%|
|Sketch Artist||3,960 CHF||-13%|
|Social Media Executive||7,010 CHF||+55%|
|Technical Typist||2,370 CHF||-48%|
|User Experience UX Designer||3,690 CHF||-19%|
|UX Designer||3,180 CHF||-30%|
Where can you get paid more, working for a private company or for the government? Public sector employees in Liechtenstein earn 14% more than their private sector counterparts on average across all sectors.