HOME BROWSE SALARIES ARTICLES BEST PAYING JOBS SUBMIT SALARY
Browse Salaries
Best Paying Jobs
Articles
Submit Salary
Salary Increase Letters

Social Media Specialist Average Salary in Australia 2024

How much money does a person working as Social Media Specialist make in Australia?


Average Yearly Salary
93,200 AUD
( 7,770 AUD monthly)

LOW
48,500
AUD
AVERAGE
93,200
AUD
HIGH
143,000
AUD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Specialist in Australia typically earns around 93,200 AUD. Salaries range from 48,500 AUD (lowest) to 143,000 AUD (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Specialist salaries in Australia vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Specialist Pay Scale and Salaries in Australia

Median and salary distribution Australia Social Media Specialist yearly
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/marketing/social-media-specialist/median-and-salary-distribution-yearly-australia-social-media-specialist.jpg

Salary Structure and Pay Scale Comparison

5% of people earn
84,400 AUD or more
10% of people earn
75,200 to 84,400 AUD
20% of people earn
54,900 AUD or less
65% of people earn
54,900 to 75,200 AUD
Minimum Salary
48,500 AUD
Median
84,800 AUD
Maximum
143,000 AUD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Specialist in Australia range from 48,500 AUD (starting salary) to 143,000 AUD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 84,800 AUD, half of the professionals who work as Social Media Specialist in Australia earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Specialist in Australia earn less than 70,300 AUD, while 75% earn more. Similarly, the chart shows that 75% earn less than 96,200 AUD while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Specialist in Australia compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 54,900 AUD to 75,200 AUD. About 20% of salaries are below the 54,900 AUD mark, while 10% fall within the range of 75,200 AUD to 84,400 AUD. Only 5% of individuals have salaries exceeding 84,400 AUD.

Salary Comparison by Years of Experience / Social Media Specialist / Australia

How do experience and age affect pay?

0 - 2 Years
55,100 AUD
2 - 5 Years+34%
73,900 AUD
5 - 10 Years+30%
96,000 AUD
10 - 15 Years+21%
116,000 AUD
15 - 20 Years+9%
127,000 AUD
20+ Years+5%
134,000 AUD
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Australia Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/marketing/social-media-specialist/salary-comparison-by-years-of-experience-yearly-australia-social-media-specialist.jpg

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Specialist and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 55,100 AUD.

While someone with an experience level between two and five years is expected to earn 73,900 AUD, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 96,000 AUD, 30% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 116,000 AUD, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 127,000 AUD, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 134,000 AUD, 5% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-by-experience.jpg

Salary Comparison By Education / Social Media Specialist / Australia

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Specialist.

High School
66,400 AUD
Certificate or Diploma+14%
75,800 AUD
Bachelor's Degree+41%
107,000 AUD
Master's Degree+21%
129,000 AUD
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Australia Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/marketing/social-media-specialist/salary-comparison-by-education-level-yearly-australia-social-media-specialist.jpg

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Specialist in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 66,400 AUD.


Level 2: Certificate or Diploma

At this level, the average salary becomes 75,800 AUD, 14% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 107,000 AUD, 41% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 129,000 AUD, 21% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Australia costs anywhere from 38,000 AUD to 114,000 AUD and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-comparison-by-education.jpg


Salary and Compensation Comparison By Gender / Social Media Specialist / Australia

Salary comparison by gender Australia Social Media Specialist yearly
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/marketing/social-media-specialist/salary-comparison-by-gender-yearly-australia-social-media-specialist.jpg

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Specialist in Australia, the average difference between the salary of male and female employees is 5%.

Male
95,800 AUD
Female-5%
91,000 AUD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Australia for all Careers

Salary comparison by gender yearly Australia
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/salary-comparison-by-gender-yearly-australia.jpg


Average Annual Salary Increment Percentage / Social Media Specialist / Australia

How much are annual salary increments in Australia for individuals working as Social Media Specialist? How often do employees get salary raises?

Individuals working as Social Media Specialist in Australia are likely to observe a salary increase of approximately 11% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Australia Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/marketing/social-media-specialist/annual-salary-increment-rate-australia-social-media-specialist.jpg


The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Australia / All Professions

Annual Salary Increment Rate Australia
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/annual-salary-increment-rate-australia.jpg

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Australia is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-increment-world.jpg

Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Specialist / Australia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Australia Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/australia/marketing/social-media-specialist/annual-salary-bonus-rate-australia-social-media-specialist.jpg

46% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 54% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
54%
No Bonus
46%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Specialist / Australia


45 AUD per hour

The average hourly wage (pay per hour) for individuals working as Social Media Specialist in Australia is 45 AUD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Specialist in Australia is 23 AUD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler75,900 AUD-19%
Affiliate Manager102,000 AUD+9%
Affiliate Marketing Manager146,000 AUD+57%
Affiliate Marketing Specialist86,800 AUD-7%
Analytics Specialist72,700 AUD-22%
Assistant Brand Manager110,000 AUD+18%
Assistant Product Manager111,000 AUD+19%
Associate Marketing Manager114,000 AUD+22%
Associate Product Manager121,000 AUD+30%
Blockchain Marketing Specialist105,000 AUD+13%
Brand Ambassador146,000 AUD+57%
Brand Director183,000 AUD+96%
Brand Executive148,000 AUD+59%
Brand Manager160,000 AUD+72%
Business Analytics Specialist77,300 AUD-17%
Business Channel Manager106,000 AUD+14%
Business Intelligence Team Leader114,000 AUD+22%
Campaign Specialist96,600 AUD+4%
Chief Content Officer120,000 AUD+29%
Chief Digital Marketing Officer166,000 AUD+78%
Chief Marketing Officer 166,000 AUD+78%
Chief Product Officer154,000 AUD+65%
Communications Officer48,100 AUD-48%
Content Manager84,700 AUD-9%
Content Marketing Strategist105,000 AUD+13%
Copy Editer60,700 AUD-35%
Copy Writer61,600 AUD-34%
Creative Marketing Lead104,000 AUD+12%
Creative Writer65,600 AUD-30%
Digital Marketer89,400 AUD-4%
Digital Marketing Manager129,000 AUD+38%
Digital Marketing Specialist93,200 AUD-0%
Digital Marketing Strategist 125,000 AUD+34%
Digital Media Specialist112,000 AUD+20%
Director of Marketing160,000 AUD+72%
Director of Research117,000 AUD+26%
Email Marketing Specialist81,700 AUD-12%
eMarketing Manager134,000 AUD+44%
Event Marketing124,000 AUD+33%
Experiential Marketing Manager148,000 AUD+59%
Gamification Marketer74,300 AUD-20%
Head of Executive Search139,000 AUD+49%
Internet Marketer91,700 AUD-2%
Key Affiliate Manager123,000 AUD+32%
Localization Manager116,000 AUD+24%
Market Development Executive138,000 AUD+48%
Market Development Manager133,000 AUD+43%
Market Research Analyst110,000 AUD+18%
Market Research Manager121,000 AUD+30%
Market Segmentation Director129,000 AUD+38%
Marketing Account Supervisor95,900 AUD+3%
Marketing Administrator86,700 AUD-7%
Marketing Advisor99,300 AUD+7%
Marketing Analyst103,000 AUD+10%
Marketing and Communications Officer57,300 AUD-39%
Marketing and Sales Head166,000 AUD+78%
Marketing Assistant52,200 AUD-44%
Marketing Associate54,700 AUD-41%
Marketing Automation Specialist107,000 AUD+15%
Marketing Communications Manager107,000 AUD+15%
Marketing Consultant121,000 AUD+30%
Marketing Coordinator55,100 AUD-41%
Marketing Data Analyst99,500 AUD+7%
Marketing Director172,000 AUD+85%
Marketing Distribution Executive135,000 AUD+45%
Marketing Executive137,000 AUD+47%
Marketing Manager163,000 AUD+75%
Marketing Officer55,600 AUD-40%
Marketing Segment Manager125,000 AUD+34%
Marketing Specialist79,700 AUD-14%
Marketing Supervisor94,500 AUD+1%
Marketing Vice President129,000 AUD+38%
Marketing Writer62,800 AUD-33%
Mobile Marketing Specialist112,000 AUD+20%
Online Marketing Analyst95,100 AUD+2%
Online Marketing Manager108,000 AUD+16%
Optimization Manager110,000 AUD+18%
Outbound Sales71,900 AUD-23%
Outreach Coordinator72,800 AUD-22%
Outreach Specialist86,700 AUD-7%
Podcast Specialist92,000 AUD-1%
Product Development116,000 AUD+24%
Product Manager131,000 AUD+41%
Product Marketing Engineer68,700 AUD-26%
Product Marketing Executive119,000 AUD+28%
Product Marketing Manager127,000 AUD+36%
Product Researcher66,000 AUD-29%
Product Strategist100,000 AUD+7%
Product Strategy Researcher95,300 AUD+2%
Product Training Specialist84,500 AUD-9%
Project Manager103,000 AUD+10%
Publications Coordinator61,800 AUD-34%
Research Executive120,000 AUD+29%
Sales and Marketing Assistant50,400 AUD-46%
Sales and Marketing Coordinator53,400 AUD-43%
Sales and Marketing Director171,000 AUD+83%
Sales Director153,000 AUD+64%
Sales Management Support55,900 AUD-40%
Sales Manager161,000 AUD+73%
Search Marketing Strategist143,000 AUD+53%
Social Media Administrator95,600 AUD+3%
Social Media Specialist93,200 AUD-0%
Spaceman Analyst49,900 AUD-46%
Sponsorship Consultant89,600 AUD-4%
Team Leader97,400 AUD+4%
Telemarketer47,900 AUD-49%
TikTok marketer107,000 AUD+15%
Trade Marketing Executive122,000 AUD+31%
Trade Marketing Manager127,000 AUD+36%
Trade Marketing Professional101,000 AUD+8%
Trade Marketing Specialist71,300 AUD-24%
Video Marketing Specialist111,000 AUD+19%
Web Analytics Manager108,000 AUD+16%
Web Content Manager98,100 AUD+5%
Webinar Marketing Specialist105,000 AUD+13%

Salary Comparison By City

CityAverage Salary
Melbourne101,000 AUD
Sydney98,100 AUD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Australia is 5% on average across all career fields.

Private Sector
89,000 AUD
Public Sector+5%
93,400 AUD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Specialist in Australia?

A good and competitive compensation would range anywhere between 84,800 AUD and 96,200 AUD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Specialist in Australia ranges from 48,500 AUD to 70,300 AUD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


Browse Salaries

Salary Increase Letters

Best Paying Jobs
Home BROWSE SALARIES ARTICLES BEST PAYING JOBS Salary Comparison Arabic Spanish

©Salary Explorer 2024