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Sales Manager Average Salary in Australia 2020

How much money does a Sales Manager make in Australia?

Average Yearly Salary
148,000 AUD
( 12,300 AUD monthly)


A person working as a Sales Manager in Australia typically earns around 148,000 AUD per year. Salaries range from 74,000 AUD (lowest) to 229,000 AUD (highest).

This is the average yearly salary including housing, transport, and other benefits. Sales Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Manager Salary Distribution in Australia

Median and salary distribution yearly Australia Sales Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Manager salaries in Australia range from 74,000 AUD per year (minimum salary) to 229,000 AUD per year (maximum salary).

  • Median Salary

    The median salary is 148,000 AUD per year, which means that half (50%) of people working as Sales Manager(s) are earning less than 148,000 AUD while the other half are earning more than 148,000 AUD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Manager(s) are earning less than 99,900 AUD while 75% of them are earning more than 99,900 AUD. Also from the diagram, 75% of Sales Manager(s) are earning less than 189,000 AUD while 25% are earning more than 189,000 AUD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly Australia Sales Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Manager salaries by experience level and this is what we found.

A Sales Manager with less than two years of experience makes approximately 88,700 AUD per year.

While someone with an experience level between two and five years is expected to earn 117,000 AUD per year, 32% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 157,000 AUD per year, 34% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 187,000 AUD per year, 19% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 202,000 AUD per year, 8% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 217,000 AUD per year, 7% more than people with fifteen to twenty years of experience.

Sales Manager average salary change by experience in Australia

0 - 2 Years
88,700 AUD
2 - 5 Years+32%
117,000 AUD
5 - 10 Years+34%
157,000 AUD
10 - 15 Years+19%
187,000 AUD
15 - 20 Years+8%
202,000 AUD
20+ Years+7%
217,000 AUD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Manager(s) who have the same experience but different education levels.

Salary comparison by education level yearly Australia Sales Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Manager is 111,000 AUD per year.

While someone with a Certificate or Diploma gets a salary of 127,000 AUD per year, 14% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 172,000 AUD per year, 36% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 217,000 AUD per year, 26% more than someone with Bachelor's Degree.

Sales Manager average salary difference by education level in Australia

High School
111,000 AUD
Certificate or Diploma+14%
127,000 AUD
Bachelor's Degree+36%
172,000 AUD
Master's Degree+26%
217,000 AUD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Australia costs anywhere from 38,100 Australian Dollar(s) to 114,000 Australian Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Manager Salary Comparison By Gender

Salary comparison by gender yearly Australia Sales Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Manager employees in Australia earn 5% more than their female counterparts.

144,000 AUD
151,000 AUD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Australia for all Careers

Salary comparison by gender yearly Australia
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Sales Manager Average Annual Salary Increment Percentage in Australia

How much are annual salary increments in Australia for Sales Manager(s)? How often do employees get salary raises?

Sales Manager

Sales Manager(s) in Australia are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Australia Sales Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Australia / All Professions

Annual Salary Increment Rate Australia
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Australia is 6%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Australia for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Manager Bonus and Incentive Rates in Australia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Australia Sales Manager
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A Sales Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries yearly Australia
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Where can you get paid more, working for a private company or for the government? Public sector Sales Manager employees in Australia earn 5% more than their private sector counterparts.

Private Sector
89,400 AUD
Public Sector+5%
93,800 AUD
Percentage increase and decrease are relative to the previous value

Sales Manager Salary Trend and Forecast in Australia

How are Sales Manager salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast yearly Australia Sales Manager
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Average Salary 2016
134,000 AUD
Average Salary 2017+4%
139,000 AUD
Average Salary 2018+3%
142,000 AUD
Average Salary 2019+1%
144,000 AUD
Percentage increase and decrease are relative to the previous value

Sales Manager salaries in Australia are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 1% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.

Sales Manager Average Hourly Wage in Australia

71 AUD per hour

The average hourly wage (pay per hour) in Australia is 71 AUD. This means that the average Sales Manager in Australia earns approximately 71 AUD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Manager VS Other Jobs

Salary Comparison Between Sales Manager and Sales Retail and Wholesale yearly Australia
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The average salary for Sales Manager is 51% more than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 7% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer73,800 AUD-50%
Area Sales Manager148,000 AUD+0%
Assistant Department Manager59,100 AUD-60%
Assistant Retail Store Manager87,200 AUD-41%
Branch Manager121,000 AUD-18%
Cashier55,100 AUD-63%
Cashier Manager82,000 AUD-45%
Depot Manager122,000 AUD-18%
Deputy Sales Manager105,000 AUD-29%
Distribution Director139,000 AUD-6%
Global Wholesale Manager159,000 AUD+7%
Head Cashier80,200 AUD-46%
Head of Retail126,000 AUD-15%
Head Teller81,300 AUD-45%
Inside Sales Executive97,800 AUD-34%
Inside Sales Representative66,800 AUD-55%
Inventory Manager101,000 AUD-32%
Key Account Manager99,200 AUD-33%
Medical Device Sales83,900 AUD-43%
National Customer Solution Specialist134,000 AUD-9%
Parts Salesperson58,600 AUD-60%
Project Development Manager124,000 AUD-16%
Project Manager123,000 AUD-17%
Purchasing and Sales Executive142,000 AUD-4%
Quotation Engineer73,700 AUD-50%
Relationship Manager129,000 AUD-13%
Retail Operations Manager116,000 AUD-22%
Retail Sales Associate88,200 AUD-40%
Retail Store Manager96,600 AUD-35%
Revenue Manager116,000 AUD-22%
Sales Account Manager122,000 AUD-18%
Sales Admin Executive137,000 AUD-7%
Sales Assistant55,300 AUD-63%
Sales Associate64,100 AUD-57%
Sales Consultant75,900 AUD-49%
Sales Coordinator72,800 AUD-51%
Sales Development Representative74,900 AUD-49%
Sales Engineer77,100 AUD-48%
Sales Executive126,000 AUD-15%
Sales Manager148,000 AUD+0%
Sales Officer63,700 AUD-57%
Sales Planning Analyst99,800 AUD-33%
Sales Representative62,300 AUD-58%
Sales Specialist86,800 AUD-41%
Sales Support63,300 AUD-57%
Sales Team Leader92,800 AUD-37%
Sales Trainer93,000 AUD-37%
Securities Sales Agent98,400 AUD-33%
Shipper / Receiver58,500 AUD-60%
Shop Manager96,000 AUD-35%
Store Development Administrator75,900 AUD-49%
Trade Marketing Officer108,000 AUD-27%
Treasury Officer96,300 AUD-35%
Vice President Sales136,000 AUD-8%
Visual Merchandiser75,300 AUD-49%

Salary Comparison By City

CityAverage Salary
Adelaide147,000 AUD
Brisbane161,000 AUD
Canberra-Queanbeyan144,000 AUD
Gold Coast-Tweed140,000 AUD
Gosford135,000 AUD
Melbourne152,000 AUD
Newcastle145,000 AUD
Perth154,000 AUD
Sunshine Coast131,000 AUD
Sydney159,000 AUD
Wollongong132,000 AUD
86900 - 12

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