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Social Media Specialist Average Salary in Mexico 2024

How much money does a person working as Social Media Specialist make in Mexico?


Average Monthly Salary
31,400 MXN
( 377,000 MXN yearly)

LOW
16,300
MXN
AVERAGE
31,400
MXN
HIGH
48,000
MXN
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Specialist in Mexico typically earns around 31,400 MXN. Salaries range from 16,300 MXN (lowest) to 48,000 MXN (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Specialist salaries in Mexico vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Specialist Pay Scale and Salaries in Mexico

Median and salary distribution Mexico Social Media Specialist monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
28,400 MXN or more
10% of people earn
25,300 to 28,400 MXN
20% of people earn
18,500 MXN or less
65% of people earn
18,500 to 25,300 MXN
Minimum Salary
16,300 MXN
Median
28,600 MXN
Maximum
48,000 MXN




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Specialist in Mexico range from 16,300 MXN (starting salary) to 48,000 MXN (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 28,600 MXN, half of the professionals who work as Social Media Specialist in Mexico earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Specialist in Mexico earn less than 23,700 MXN, while 75% earn more. Similarly, the chart shows that 75% earn less than 32,400 MXN while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Specialist in Mexico compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 18,500 MXN to 25,300 MXN. About 20% of salaries are below the 18,500 MXN mark, while 10% fall within the range of 25,300 MXN to 28,400 MXN. Only 5% of individuals have salaries exceeding 28,400 MXN.

Salary Comparison by Years of Experience / Social Media Specialist / Mexico

How do experience and age affect pay?

0 - 2 Years
18,500 MXN
2 - 5 Years+34%
24,900 MXN
5 - 10 Years+30%
32,300 MXN
10 - 15 Years+21%
39,200 MXN
15 - 20 Years+9%
42,800 MXN
20+ Years+5%
45,000 MXN
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Mexico Social Media Specialist
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Specialist and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 18,500 MXN.

While someone with an experience level between two and five years is expected to earn 24,900 MXN, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 32,300 MXN, 30% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 39,200 MXN, 21% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 42,800 MXN, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 45,000 MXN, 5% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Social Media Specialist / Mexico

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Specialist.

High School
22,400 MXN
Certificate or Diploma+14%
25,500 MXN
Bachelor's Degree+41%
36,000 MXN
Master's Degree+21%
43,600 MXN
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Mexico Social Media Specialist
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Specialist in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 22,400 MXN.


Level 2: Certificate or Diploma

At this level, the average salary becomes 25,500 MXN, 14% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 36,000 MXN, 41% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 43,600 MXN, 21% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Mexico costs anywhere from 167,000 MXN to 500,000 MXN and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Social Media Specialist / Mexico

Salary comparison by gender Mexico Social Media Specialist monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Specialist in Mexico, the average difference between the salary of male and female employees is 10%.

Male
33,200 MXN
Female-9%
30,200 MXN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Mexico for all Careers

Salary comparison by gender monthly Mexico
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Average Annual Salary Increment Percentage / Social Media Specialist / Mexico

How much are annual salary increments in Mexico for individuals working as Social Media Specialist? How often do employees get salary raises?

Individuals working as Social Media Specialist in Mexico are likely to observe a salary increase of approximately 11% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Mexico Social Media Specialist
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Mexico / All Professions

Annual Salary Increment Rate Mexico
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Mexico is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Specialist / Mexico

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Mexico Social Media Specialist
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48% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 52% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.

Received Bonus
52%
No Bonus
48%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Specialist / Mexico


180 MXN per hour

The average hourly wage (pay per hour) for individuals working as Social Media Specialist in Mexico is 180 MXN.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Specialist in Mexico is 94 MXN. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler26,200 MXN-17%
Affiliate Manager37,200 MXN+18%
Affiliate Marketing Manager50,900 MXN+62%
Affiliate Marketing Specialist31,100 MXN-1%
Analytics Specialist27,300 MXN-13%
Assistant Brand Manager37,800 MXN+20%
Assistant Product Manager40,100 MXN+28%
Associate Marketing Manager40,600 MXN+29%
Associate Product Manager40,400 MXN+29%
Blockchain Marketing Specialist39,900 MXN+27%
Brand Ambassador51,200 MXN+63%
Brand Director64,900 MXN+110%
Brand Executive53,700 MXN+71%
Brand Manager55,400 MXN+76%
Business Analytics Specialist27,000 MXN-14%
Business Channel Manager37,600 MXN+20%
Business Intelligence Team Leader40,100 MXN+28%
Campaign Specialist34,100 MXN+9%
Chief Content Officer44,100 MXN+40%
Chief Digital Marketing Officer56,800 MXN+81%
Chief Marketing Officer 57,100 MXN+82%
Chief Product Officer56,600 MXN+80%
Communications Officer17,300 MXN-45%
Content Manager32,000 MXN+2%
Content Marketing Strategist37,000 MXN+18%
Copy Editer22,200 MXN-29%
Copy Writer23,100 MXN-26%
Creative Marketing Lead35,500 MXN+13%
Creative Writer22,900 MXN-27%
Digital Marketer33,000 MXN+5%
Digital Marketing Manager45,800 MXN+46%
Digital Marketing Specialist34,100 MXN+9%
Digital Marketing Strategist 44,200 MXN+41%
Digital Media Specialist37,800 MXN+20%
Director of Marketing57,400 MXN+83%
Director of Research41,800 MXN+33%
Email Marketing Specialist29,300 MXN-7%
eMarketing Manager48,600 MXN+55%
Event Marketing43,000 MXN+37%
Experiential Marketing Manager56,100 MXN+79%
Gamification Marketer28,200 MXN-10%
Head of Executive Search50,600 MXN+61%
Internet Marketer32,400 MXN+3%
Key Affiliate Manager41,700 MXN+33%
Localization Manager39,600 MXN+26%
Market Development Executive47,600 MXN+52%
Market Development Manager47,600 MXN+52%
Market Research Analyst40,400 MXN+29%
Market Research Manager41,300 MXN+32%
Market Segmentation Director43,100 MXN+37%
Marketing Account Supervisor35,200 MXN+12%
Marketing Administrator30,700 MXN-2%
Marketing Advisor33,500 MXN+7%
Marketing Analyst36,100 MXN+15%
Marketing and Communications Officer21,400 MXN-32%
Marketing and Sales Head57,500 MXN+83%
Marketing Assistant18,700 MXN-40%
Marketing Associate19,100 MXN-39%
Marketing Automation Specialist38,000 MXN+21%
Marketing Communications Manager39,500 MXN+26%
Marketing Consultant42,000 MXN+34%
Marketing Coordinator19,000 MXN-39%
Marketing Data Analyst36,400 MXN+16%
Marketing Director58,100 MXN+85%
Marketing Distribution Executive45,900 MXN+46%
Marketing Executive47,200 MXN+50%
Marketing Manager59,900 MXN+91%
Marketing Officer19,400 MXN-38%
Marketing Segment Manager43,500 MXN+39%
Marketing Specialist30,100 MXN-4%
Marketing Supervisor33,800 MXN+8%
Marketing Vice President47,100 MXN+50%
Marketing Writer22,200 MXN-29%
Mobile Marketing Specialist39,900 MXN+27%
Online Marketing Analyst33,400 MXN+6%
Online Marketing Manager39,100 MXN+25%
Optimization Manager37,400 MXN+19%
Outbound Sales26,100 MXN-17%
Outreach Coordinator25,400 MXN-19%
Outreach Specialist31,000 MXN-1%
Podcast Specialist33,700 MXN+7%
Product Development40,700 MXN+30%
Product Manager45,500 MXN+45%
Product Marketing Engineer25,000 MXN-20%
Product Marketing Executive44,600 MXN+42%
Product Marketing Manager45,700 MXN+46%
Product Researcher25,000 MXN-20%
Product Strategist36,100 MXN+15%
Product Strategy Researcher31,900 MXN+2%
Product Training Specialist29,400 MXN-6%
Project Manager35,700 MXN+14%
Publications Coordinator21,900 MXN-30%
Research Executive40,700 MXN+30%
Sales and Marketing Assistant17,400 MXN-45%
Sales and Marketing Coordinator19,100 MXN-39%
Sales and Marketing Director62,300 MXN+98%
Sales Director56,200 MXN+79%
Sales Management Support20,300 MXN-35%
Sales Manager53,900 MXN+72%
Search Marketing Strategist50,400 MXN+61%
Social Media Administrator33,900 MXN+8%
Social Media Specialist31,400 MXN+0%
Spaceman Analyst18,700 MXN-40%
Sponsorship Consultant30,700 MXN-2%
Team Leader34,200 MXN+9%
Telemarketer18,000 MXN-43%
TikTok marketer39,300 MXN+25%
Trade Marketing Executive44,600 MXN+42%
Trade Marketing Manager45,400 MXN+45%
Trade Marketing Professional35,200 MXN+12%
Trade Marketing Specialist26,800 MXN-15%
Video Marketing Specialist41,200 MXN+31%
Web Analytics Manager37,800 MXN+20%
Web Content Manager35,200 MXN+12%
Webinar Marketing Specialist37,100 MXN+18%

Salary Comparison By City

CityAverage Salary
Cancun37,700 MXN
Guadalajara42,300 MXN
Mexico City43,200 MXN

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Mexico is 9% on average across all career fields.

Private Sector
32,000 MXN
Public Sector+9%
34,800 MXN
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Specialist in Mexico?

A good and competitive compensation would range anywhere between 28,600 MXN and 32,400 MXN. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Specialist in Mexico ranges from 16,300 MXN to 23,700 MXN. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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