A person working as Digital Marketing Manager in Austria typically earns around 5,090 EUR. Salaries range from 2,440 EUR (lowest) to 7,990 EUR (highest).
This is the average salary including housing, transport, and other benefits. Digital Marketing Manager salaries in Austria vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Minimum Salary 2,440 EUR |
Median 4,790 EUR |
Maximum 7,990 EUR |
Salaries for the position Digital Marketing Manager in Austria range from 2,440 EUR (starting salary) to 7,990 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
With a median salary of 4,790 EUR, half of the professionals who work as Digital Marketing Manager in Austria earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Austria earn less than 3,900 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 5,490 EUR while 25% earn more.
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Austria compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,950 EUR to 4,190 EUR. About 20% of salaries are below the 2,950 EUR mark, while 10% fall within the range of 4,190 EUR to 4,760 EUR. Only 5% of individuals have salaries exceeding 4,760 EUR.
0 - 2 Years | 2,860 EUR | |
2 - 5 Years | +42% | 4,050 EUR |
5 - 10 Years | +31% | 5,330 EUR |
10 - 15 Years | +23% | 6,550 EUR |
15 - 20 Years | +6% | 6,970 EUR |
20+ Years | +10% | 7,630 EUR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 2,860 EUR.
While someone with an experience level between two and five years is expected to earn 4,050 EUR, 42% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 5,330 EUR, 31% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,550 EUR, 23% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 6,970 EUR, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 7,630 EUR, 10% more than people with fifteen to twenty years of experience.
High School | 3,550 EUR | |
Certificate or Diploma | +16% | 4,110 EUR |
Bachelor's Degree | +46% | 6,000 EUR |
Master's Degree | +23% | 7,380 EUR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.
Employees at this education level have an average salary of 3,550 EUR.
At this level, the average salary becomes 4,110 EUR, 16% more than the previous level.
At this level, the average salary becomes 6,000 EUR, 46% more than the previous level.
At this level, the average salary becomes 7,380 EUR, 23% more than the previous level.
A Master's degree program or any post-graduate program in Austria costs anywhere from 19,000 EUR to 57,000 EUR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Austria, the average difference between the salary of male and female employees is 4%.
Male | 5,200 EUR | |
Female | -4% | 4,990 EUR |
Individuals working as Digital Marketing Manager in Austria are likely to observe a salary increase of approximately 9% every 28 months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
35% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 65% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
Received Bonus | 65% | |
No Bonus | 35% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working as Digital Marketing Manager in Austria is 14 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Job Title | Average Salary |
Marketing | -100% | |
Account Handler | 3,220 EUR | -37% |
Affiliate Manager | 4,040 EUR | -21% |
Affiliate Marketing Manager | 5,800 EUR | +14% |
Affiliate Marketing Specialist | 3,820 EUR | -25% |
Analytics Specialist | 2,960 EUR | -42% |
Assistant Brand Manager | 4,640 EUR | -9% |
Assistant Product Manager | 4,800 EUR | -6% |
Associate Marketing Manager | 5,000 EUR | -2% |
Associate Product Manager | 4,850 EUR | -5% |
Blockchain Marketing Specialist | 4,550 EUR | -11% |
Brand Ambassador | 6,130 EUR | +20% |
Brand Director | 7,590 EUR | +49% |
Brand Executive | 6,120 EUR | +20% |
Brand Manager | 6,160 EUR | +21% |
Business Analytics Specialist | 3,070 EUR | -40% |
Business Channel Manager | 4,400 EUR | -14% |
Business Intelligence Team Leader | 4,800 EUR | -6% |
Campaign Specialist | 3,880 EUR | -24% |
Chief Content Officer | 5,420 EUR | +6% |
Chief Digital Marketing Officer | 6,810 EUR | +34% |
Chief Marketing Officer | 7,030 EUR | +38% |
Chief Product Officer | 6,300 EUR | +24% |
Communications Officer | 2,070 EUR | -59% |
Content Manager | 3,650 EUR | -28% |
Content Marketing Strategist | 4,120 EUR | -19% |
Copy Editer | 2,590 EUR | -49% |
Copy Writer | 2,630 EUR | -48% |
Creative Marketing Lead | 4,150 EUR | -18% |
Creative Writer | 2,610 EUR | -49% |
Digital Marketer | 3,670 EUR | -28% |
Digital Marketing Manager | 5,090 EUR | -0% |
Digital Marketing Specialist | 3,990 EUR | -22% |
Digital Marketing Strategist | 5,300 EUR | +4% |
Digital Media Specialist | 4,420 EUR | -13% |
Director of Marketing | 7,060 EUR | +39% |
Director of Research | 5,150 EUR | +1% |
Email Marketing Specialist | 3,430 EUR | -33% |
eMarketing Manager | 5,550 EUR | +9% |
Event Marketing | 5,290 EUR | +4% |
Experiential Marketing Manager | 6,410 EUR | +26% |
Gamification Marketer | 3,060 EUR | -40% |
Head of Executive Search | 6,070 EUR | +19% |
Internet Marketer | 3,790 EUR | -26% |
Key Affiliate Manager | 5,130 EUR | +1% |
Localization Manager | 4,520 EUR | -11% |
Market Development Executive | 5,570 EUR | +9% |
Market Development Manager | 5,710 EUR | +12% |
Market Research Analyst | 4,720 EUR | -7% |
Market Research Manager | 4,710 EUR | -8% |
Market Segmentation Director | 5,430 EUR | +7% |
Marketing Account Supervisor | 4,220 EUR | -17% |
Marketing Administrator | 3,510 EUR | -31% |
Marketing Advisor | 4,220 EUR | -17% |
Marketing Analyst | 4,020 EUR | -21% |
Marketing and Communications Officer | 2,560 EUR | -50% |
Marketing and Sales Head | 6,720 EUR | +32% |
Marketing Assistant | 2,240 EUR | -56% |
Marketing Associate | 2,130 EUR | -58% |
Marketing Automation Specialist | 4,220 EUR | -17% |
Marketing Communications Manager | 4,620 EUR | -9% |
Marketing Consultant | 5,300 EUR | +4% |
Marketing Coordinator | 2,230 EUR | -56% |
Marketing Data Analyst | 3,950 EUR | -22% |
Marketing Director | 7,330 EUR | +44% |
Marketing Distribution Executive | 5,510 EUR | +8% |
Marketing Executive | 5,380 EUR | +6% |
Marketing Manager | 7,000 EUR | +37% |
Marketing Officer | 2,270 EUR | -55% |
Marketing Segment Manager | 5,090 EUR | -0% |
Marketing Specialist | 3,430 EUR | -33% |
Marketing Supervisor | 4,260 EUR | -16% |
Marketing Vice President | 5,790 EUR | +14% |
Marketing Writer | 2,530 EUR | -50% |
Mobile Marketing Specialist | 4,550 EUR | -11% |
Online Marketing Analyst | 3,820 EUR | -25% |
Online Marketing Manager | 4,810 EUR | -6% |
Optimization Manager | 4,490 EUR | -12% |
Outbound Sales | 3,050 EUR | -40% |
Outreach Coordinator | 2,960 EUR | -42% |
Outreach Specialist | 3,910 EUR | -23% |
Podcast Specialist | 4,140 EUR | -19% |
Product Development | 5,000 EUR | -2% |
Product Manager | 5,320 EUR | +4% |
Product Marketing Engineer | 3,070 EUR | -40% |
Product Marketing Executive | 5,340 EUR | +5% |
Product Marketing Manager | 5,470 EUR | +7% |
Product Researcher | 2,780 EUR | -45% |
Product Strategist | 4,220 EUR | -17% |
Product Strategy Researcher | 4,020 EUR | -21% |
Product Training Specialist | 3,440 EUR | -32% |
Project Manager | 3,970 EUR | -22% |
Publications Coordinator | 2,440 EUR | -52% |
Research Executive | 4,770 EUR | -6% |
Sales and Marketing Assistant | 2,140 EUR | -58% |
Sales and Marketing Coordinator | 2,350 EUR | -54% |
Sales and Marketing Director | 6,760 EUR | +33% |
Sales Director | 6,740 EUR | +32% |
Sales Management Support | 2,500 EUR | -51% |
Sales Manager | 6,300 EUR | +24% |
Search Marketing Strategist | 5,750 EUR | +13% |
Social Media Administrator | 3,780 EUR | -26% |
Social Media Specialist | 3,670 EUR | -28% |
Spaceman Analyst | 2,130 EUR | -58% |
Sponsorship Consultant | 3,590 EUR | -29% |
Team Leader | 4,200 EUR | -18% |
Telemarketer | 2,000 EUR | -61% |
TikTok marketer | 4,710 EUR | -8% |
Trade Marketing Executive | 5,480 EUR | +8% |
Trade Marketing Manager | 5,180 EUR | +2% |
Trade Marketing Professional | 4,110 EUR | -19% |
Trade Marketing Specialist | 2,910 EUR | -43% |
Video Marketing Specialist | 4,570 EUR | -10% |
Web Analytics Manager | 4,210 EUR | -17% |
Web Content Manager | 4,220 EUR | -17% |
Webinar Marketing Specialist | 4,550 EUR | -11% |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Austria is 7% on average across all career fields.
Private Sector | 3,650 EUR | |
Public Sector | +7% | 3,920 EUR |
A good and competitive compensation would range anywhere between 4,790 EUR and 5,490 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for a careers like Digital Marketing Manager in Austria ranges from 2,440 EUR to 3,900 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary