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Marketing Average Salaries in Morocco 2024

How much money does a person working in Marketing make in Morocco?


Average Monthly Salary
21,900 MAD
( 263,000 MAD yearly)

LOW
10,100
MAD
AVERAGE
21,900
MAD
HIGH
36,100
MAD
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Morocco typically earns around 21,900 MAD. Salaries range from 10,100 MAD (lowest average) to 36,100 MAD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Morocco exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler15,600 MAD
Affiliate Manager20,700 MAD
Affiliate Marketing Manager28,700 MAD
Affiliate Marketing Specialist19,500 MAD
Analytics Specialist15,100 MAD
Assistant Brand Manager21,900 MAD
Assistant Product Manager25,000 MAD
Associate Marketing Manager25,500 MAD
Associate Product Manager23,800 MAD
Blockchain Marketing Specialist22,800 MAD
Brand Ambassador28,200 MAD
Brand Director35,600 MAD
Brand Executive32,800 MAD
Brand Manager30,700 MAD
Business Analytics Specialist15,200 MAD
Business Channel Manager21,800 MAD
Business Intelligence Team Leader22,100 MAD
Campaign Specialist20,900 MAD
Chief Content Officer26,800 MAD
Chief Digital Marketing Officer32,300 MAD
Chief Marketing Officer 34,000 MAD
Chief Product Officer32,000 MAD
Communications Officer10,200 MAD
Content Manager17,300 MAD
Content Marketing Strategist20,700 MAD
Copy Editer12,500 MAD
Copy Writer13,100 MAD
Creative Marketing Lead21,900 MAD
Creative Writer12,900 MAD
Digital Marketer19,200 MAD
Digital Marketing Manager25,300 MAD
Digital Marketing Specialist19,700 MAD
Digital Marketing Strategist 26,500 MAD
Digital Media Specialist22,100 MAD
Director of Marketing36,000 MAD
Director of Research26,200 MAD
Email Marketing Specialist18,000 MAD
eMarketing Manager27,600 MAD
Event Marketing27,000 MAD
Experiential Marketing Manager32,100 MAD
Gamification Marketer14,900 MAD
Head of Executive Search30,200 MAD
Internet Marketer17,800 MAD
Key Affiliate Manager23,800 MAD
Localization Manager23,100 MAD
Market Development Executive26,900 MAD
Market Development Manager27,300 MAD
Market Research Analyst23,300 MAD
Market Research Manager24,000 MAD
Market Segmentation Director27,400 MAD
Marketing Account Supervisor20,100 MAD
Marketing Administrator17,500 MAD
Marketing Advisor20,400 MAD
Marketing Analyst21,200 MAD
Marketing and Communications Officer12,400 MAD
Marketing and Sales Head33,500 MAD
Marketing Assistant11,000 MAD
Marketing Associate11,200 MAD
Marketing Automation Specialist20,900 MAD
Marketing Communications Manager23,500 MAD
Marketing Consultant25,500 MAD
Marketing Coordinator10,800 MAD
Marketing Data Analyst20,200 MAD
Marketing Director35,400 MAD
Marketing Distribution Executive27,300 MAD
Marketing Executive26,200 MAD
Marketing Manager35,600 MAD
Marketing Officer11,900 MAD
Marketing Segment Manager26,000 MAD
Marketing Specialist16,300 MAD
Marketing Supervisor20,400 MAD
Marketing Vice President28,600 MAD
Marketing Writer13,600 MAD
Mobile Marketing Specialist23,400 MAD
Online Marketing Analyst18,000 MAD
Online Marketing Manager23,500 MAD
Optimization Manager21,300 MAD
Outbound Sales15,300 MAD
Outreach Coordinator15,200 MAD
Outreach Specialist18,700 MAD
Podcast Specialist20,500 MAD
Product Development24,500 MAD
Product Manager26,500 MAD
Product Marketing Engineer14,300 MAD
Product Marketing Executive25,800 MAD
Product Marketing Manager25,100 MAD
Product Researcher14,100 MAD
Product Strategist20,600 MAD
Product Strategy Researcher20,300 MAD
Product Training Specialist17,600 MAD
Project Manager19,800 MAD
Publications Coordinator11,800 MAD
Research Executive25,200 MAD
Sales and Marketing Assistant10,400 MAD
Sales and Marketing Coordinator12,000 MAD
Sales and Marketing Director34,700 MAD
Sales Director32,100 MAD
Sales Management Support11,700 MAD
Sales Manager33,000 MAD
Search Marketing Strategist27,200 MAD
Social Media Administrator18,200 MAD
Social Media Specialist18,400 MAD
Spaceman Analyst10,600 MAD
Sponsorship Consultant18,200 MAD
Team Leader20,600 MAD
Telemarketer10,600 MAD
TikTok marketer22,500 MAD
Trade Marketing Executive27,100 MAD
Trade Marketing Manager25,500 MAD
Trade Marketing Professional21,700 MAD
Trade Marketing Specialist14,800 MAD
Video Marketing Specialist23,900 MAD
Web Analytics Manager22,200 MAD
Web Content Manager20,800 MAD
Webinar Marketing Specialist21,400 MAD


Marketing Jobs Pay Scale and Salaries in Morocco

Median and salary distribution Morocco Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
21,300 MAD or more
10% of people earn
18,600 to 21,300 MAD
20% of people earn
12,700 MAD or less
65% of people earn
12,700 to 18,600 MAD
Minimum Salary
10,100 MAD
Median
20,900 MAD
Maximum
36,100 MAD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Morocco range from 10,100 MAD (starting average salary) to 36,100 MAD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 20,900 MAD, implying that half of the workforce in Morocco earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Morocco earn less than 16,900 MAD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 24,200 MAD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Morocco. The analysis revealed that roughly 65% of all reported salaries fell within the range of 12,700 MAD to 18,600 MAD. Approximately 20% of salaries were below the 12,700 MAD mark, while 10% ranged from 18,600 MAD to 21,300 MAD. Only 5% of individuals earned a gross salary of 21,300 MAD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Morocco having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Morocco, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Morocco costs anywhere from 97,400 MAD to 292,000 MAD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Morocco

Salary comparison by gender Morocco Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Morocco, the average difference between the salary of male and female employees is 20%.

Male
23,900 MAD
Female-17%
19,900 MAD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Morocco for all Careers

Salary comparison by gender monthly Morocco
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Average Annual Salary Increment Percentage / Marketing / Morocco

How much are annual salary increments in Morocco for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Morocco are likely to observe a salary increase of approximately 11% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.

Annual Salary Increment Rate Morocco Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Morocco / All Professions

Annual Salary Increment Rate Morocco
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Morocco is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Morocco

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Morocco Marketing
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19% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Morocco


130 MAD per hour

The average hourly wage (pay per hour) in Marketing in Morocco is 130 MAD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Morocco is 58 MAD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Agadir19,400 MAD
Casablanca23,800 MAD
Marrakech22,300 MAD
Rabat21,100 MAD
Tangier23,400 MAD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Morocco is 8% on average across all career fields.

Private Sector
18,600 MAD
Public Sector+8%
20,100 MAD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Morocco?

A good and competitive compensation would range anywhere between 20,900 MAD and 24,200 MAD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Morocco ranges from 10,100 MAD to 16,900 MAD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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