HOME BROWSE SALARIES ARTICLES BEST PAYING JOBS SUBMIT SALARY
Browse Salaries
Best Paying Jobs
Articles
Submit Salary
Salary Increase Letters

Social Media Specialist Average Salary in Netherlands 2024

How much money does a person working as Social Media Specialist make in Netherlands?


Average Monthly Salary
4,900 EUR
( 58,800 EUR yearly)

LOW
2,400
EUR
AVERAGE
4,900
EUR
HIGH
7,640
EUR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Social Media Specialist in Netherlands typically earns around 4,900 EUR. Salaries range from 2,400 EUR (lowest) to 7,640 EUR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Social Media Specialist salaries in Netherlands vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Social Media Specialist Pay Scale and Salaries in Netherlands

Median and salary distribution Netherlands Social Media Specialist monthly
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/marketing/social-media-specialist/median-and-salary-distribution-monthly-netherlands-social-media-specialist.jpg

Salary Structure and Pay Scale Comparison

5% of people earn
4,540 EUR or more
10% of people earn
4,010 to 4,540 EUR
20% of people earn
2,850 EUR or less
65% of people earn
2,850 to 4,010 EUR
Minimum Salary
2,400 EUR
Median
4,570 EUR
Maximum
7,640 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Social Media Specialist in Netherlands range from 2,400 EUR (starting salary) to 7,640 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 4,570 EUR, half of the professionals who work as Social Media Specialist in Netherlands earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Specialist in Netherlands earn less than 3,740 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 5,220 EUR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Specialist in Netherlands compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,850 EUR to 4,010 EUR. About 20% of salaries are below the 2,850 EUR mark, while 10% fall within the range of 4,010 EUR to 4,540 EUR. Only 5% of individuals have salaries exceeding 4,540 EUR.

Salary Comparison by Years of Experience / Social Media Specialist / Netherlands

How do experience and age affect pay?

0 - 2 Years
2,850 EUR
2 - 5 Years+29%
3,660 EUR
5 - 10 Years+38%
5,050 EUR
10 - 15 Years+24%
6,250 EUR
15 - 20 Years+7%
6,700 EUR
20+ Years+7%
7,140 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Netherlands Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/marketing/social-media-specialist/salary-comparison-by-years-of-experience-monthly-netherlands-social-media-specialist.jpg

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Specialist and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 2,850 EUR.

While someone with an experience level between two and five years is expected to earn 3,660 EUR, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 5,050 EUR, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,250 EUR, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 6,700 EUR, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 7,140 EUR, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-by-experience.jpg

Salary Comparison By Education / Social Media Specialist / Netherlands

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Social Media Specialist.

High School
3,550 EUR
Certificate or Diploma+15%
4,080 EUR
Bachelor's Degree+35%
5,490 EUR
Master's Degree+26%
6,910 EUR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Netherlands Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/marketing/social-media-specialist/salary-comparison-by-education-level-monthly-netherlands-social-media-specialist.jpg

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Specialist in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 3,550 EUR.


Level 2: Certificate or Diploma

At this level, the average salary becomes 4,080 EUR, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 5,490 EUR, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 6,910 EUR, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Netherlands costs anywhere from 24,500 EUR to 73,500 EUR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-comparison-by-education.jpg


Salary and Compensation Comparison By Gender / Social Media Specialist / Netherlands

Salary comparison by gender Netherlands Social Media Specialist monthly
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/marketing/social-media-specialist/salary-comparison-by-gender-monthly-netherlands-social-media-specialist.jpg

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Specialist in Netherlands, the average difference between the salary of male and female employees is 5%.

Male
5,000 EUR
Female-4%
4,780 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Netherlands for all Careers

Salary comparison by gender monthly Netherlands
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/salary-comparison-by-gender-monthly-netherlands.jpg


Average Annual Salary Increment Percentage / Social Media Specialist / Netherlands

How much are annual salary increments in Netherlands for individuals working as Social Media Specialist? How often do employees get salary raises?

Individuals working as Social Media Specialist in Netherlands are likely to observe a salary increase of approximately 12% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Netherlands Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/marketing/social-media-specialist/annual-salary-increment-rate-netherlands-social-media-specialist.jpg


The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Netherlands / All Professions

Annual Salary Increment Rate Netherlands
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/annual-salary-increment-rate-netherlands.jpg

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Netherlands is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/images/salary-increment-world.jpg

Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Social Media Specialist / Netherlands

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Netherlands Social Media Specialist
Share This Chart
        Get Chart Linkhttp://www.salaryexplorer.com/charts/netherlands/marketing/social-media-specialist/annual-salary-bonus-rate-netherlands-social-media-specialist.jpg

43% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 57% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
57%
No Bonus
43%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Social Media Specialist / Netherlands


28 EUR per hour

The average hourly wage (pay per hour) for individuals working as Social Media Specialist in Netherlands is 28 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Social Media Specialist in Netherlands is 14 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler3,960 EUR-19%
Affiliate Manager5,200 EUR+6%
Affiliate Marketing Manager7,220 EUR+47%
Affiliate Marketing Specialist4,520 EUR-8%
Analytics Specialist3,710 EUR-24%
Assistant Brand Manager5,360 EUR+9%
Assistant Product Manager5,820 EUR+19%
Associate Marketing Manager5,870 EUR+20%
Associate Product Manager6,240 EUR+27%
Blockchain Marketing Specialist5,390 EUR+10%
Brand Ambassador7,280 EUR+49%
Brand Director9,240 EUR+89%
Brand Executive7,770 EUR+59%
Brand Manager7,840 EUR+60%
Business Analytics Specialist3,900 EUR-20%
Business Channel Manager5,430 EUR+11%
Business Intelligence Team Leader5,740 EUR+17%
Campaign Specialist5,160 EUR+5%
Chief Content Officer6,450 EUR+32%
Chief Digital Marketing Officer7,960 EUR+63%
Chief Marketing Officer 8,470 EUR+73%
Chief Product Officer7,850 EUR+60%
Communications Officer2,580 EUR-47%
Content Manager4,330 EUR-12%
Content Marketing Strategist5,320 EUR+9%
Copy Editer3,310 EUR-32%
Copy Writer3,150 EUR-36%
Creative Marketing Lead5,010 EUR+2%
Creative Writer3,330 EUR-32%
Digital Marketer4,880 EUR-0%
Digital Marketing Manager6,270 EUR+28%
Digital Marketing Specialist4,780 EUR-2%
Digital Marketing Strategist 6,660 EUR+36%
Digital Media Specialist5,870 EUR+20%
Director of Marketing8,230 EUR+68%
Director of Research6,040 EUR+23%
Email Marketing Specialist4,290 EUR-12%
eMarketing Manager6,730 EUR+37%
Event Marketing6,430 EUR+31%
Experiential Marketing Manager7,540 EUR+54%
Gamification Marketer3,840 EUR-22%
Head of Executive Search7,350 EUR+50%
Internet Marketer4,700 EUR-4%
Key Affiliate Manager6,470 EUR+32%
Localization Manager5,590 EUR+14%
Market Development Executive6,730 EUR+37%
Market Development Manager6,520 EUR+33%
Market Research Analyst5,630 EUR+15%
Market Research Manager5,810 EUR+19%
Market Segmentation Director6,650 EUR+36%
Marketing Account Supervisor5,180 EUR+6%
Marketing Administrator4,460 EUR-9%
Marketing Advisor5,220 EUR+7%
Marketing Analyst5,180 EUR+6%
Marketing and Communications Officer3,230 EUR-34%
Marketing and Sales Head8,540 EUR+74%
Marketing Assistant2,780 EUR-43%
Marketing Associate2,810 EUR-43%
Marketing Automation Specialist5,220 EUR+7%
Marketing Communications Manager5,800 EUR+18%
Marketing Consultant6,290 EUR+28%
Marketing Coordinator2,780 EUR-43%
Marketing Data Analyst5,080 EUR+4%
Marketing Director8,950 EUR+83%
Marketing Distribution Executive6,430 EUR+31%
Marketing Executive6,650 EUR+36%
Marketing Manager8,710 EUR+78%
Marketing Officer2,990 EUR-39%
Marketing Segment Manager6,200 EUR+27%
Marketing Specialist4,080 EUR-17%
Marketing Supervisor4,890 EUR-0%
Marketing Vice President6,870 EUR+40%
Marketing Writer3,410 EUR-30%
Mobile Marketing Specialist6,040 EUR+23%
Online Marketing Analyst4,820 EUR-2%
Online Marketing Manager5,680 EUR+16%
Optimization Manager5,290 EUR+8%
Outbound Sales3,840 EUR-22%
Outreach Coordinator3,670 EUR-25%
Outreach Specialist4,500 EUR-8%
Podcast Specialist4,960 EUR+1%
Product Development6,120 EUR+25%
Product Manager6,790 EUR+39%
Product Marketing Engineer3,700 EUR-24%
Product Marketing Executive6,570 EUR+34%
Product Marketing Manager6,280 EUR+28%
Product Researcher3,420 EUR-30%
Product Strategist5,000 EUR+2%
Product Strategy Researcher4,960 EUR+1%
Product Training Specialist4,240 EUR-13%
Project Manager5,100 EUR+4%
Publications Coordinator3,230 EUR-34%
Research Executive5,730 EUR+17%
Sales and Marketing Assistant2,680 EUR-45%
Sales and Marketing Coordinator2,840 EUR-42%
Sales and Marketing Director8,610 EUR+76%
Sales Director8,180 EUR+67%
Sales Management Support3,040 EUR-38%
Sales Manager8,270 EUR+69%
Search Marketing Strategist7,200 EUR+47%
Social Media Administrator4,920 EUR+0%
Social Media Specialist4,900 EUR+0%
Spaceman Analyst2,580 EUR-47%
Sponsorship Consultant4,370 EUR-11%
Team Leader5,160 EUR+5%
Telemarketer2,490 EUR-49%
TikTok marketer5,760 EUR+18%
Trade Marketing Executive6,520 EUR+33%
Trade Marketing Manager6,230 EUR+27%
Trade Marketing Professional5,300 EUR+8%
Trade Marketing Specialist3,650 EUR-25%
Video Marketing Specialist6,050 EUR+24%
Web Analytics Manager5,420 EUR+11%
Web Content Manager5,100 EUR+4%
Webinar Marketing Specialist5,610 EUR+15%

Salary Comparison By City

CityAverage Salary
Amsterdam5,390 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Netherlands is 5% on average across all career fields.

Private Sector
4,780 EUR
Public Sector+5%
5,030 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Social Media Specialist in Netherlands?

A good and competitive compensation would range anywhere between 4,570 EUR and 5,220 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Social Media Specialist in Netherlands ranges from 2,400 EUR to 3,740 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


Browse Salaries

Salary Increase Letters

Best Paying Jobs
Home BROWSE SALARIES ARTICLES BEST PAYING JOBS Salary Comparison Arabic Spanish

©Salary Explorer 2024