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Digital Marketing Manager Average Salary in Netherlands 2023

How much money does a Digital Marketing Manager make in Netherlands?

Average Monthly Salary
6,270 EUR
( 75,200 EUR yearly)


A person working as a Digital Marketing Manager in Netherlands typically earns around 6,270 EUR per month. Salaries range from 3,200 EUR (lowest) to 9,650 EUR (highest).

This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Digital Marketing Manager Salary Distribution in Netherlands

Median and salary distribution monthly Netherlands Digital Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Digital Marketing Manager salaries in Netherlands range from 3,200 EUR per month (minimum salary) to 9,650 EUR per month (maximum salary).

  • Median Salary

    The median salary is 6,140 EUR per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 6,140 EUR while the other half are earning more than 6,140 EUR. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 4,200 EUR while 75% of them are earning more than 4,200 EUR. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 7,740 EUR while 25% are earning more than 7,740 EUR.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Digital Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Netherlands Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.

A Digital Marketing Manager with less than two years of experience makes approximately 3,580 EUR per month.

While someone with an experience level between two and five years is expected to earn 4,680 EUR per month, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 6,550 EUR per month, 40% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 7,870 EUR per month, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 8,550 EUR per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 9,230 EUR per month, 8% more than people with fifteen to twenty years of experience.

Digital Marketing Manager average salary change by experience in Netherlands

0 - 2 Years
3,580 EUR
2 - 5 Years+31%
4,680 EUR
5 - 10 Years+40%
6,550 EUR
10 - 15 Years+20%
7,870 EUR
15 - 20 Years+9%
8,550 EUR
20+ Years+8%
9,230 EUR
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Digital Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Digital Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly Netherlands Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Digital Marketing Manager is 4,290 EUR per month.

While someone with a Certificate or Diploma gets a salary of 4,940 EUR per month, 15% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 6,940 EUR per month, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 8,940 EUR per month, 29% more than someone with Bachelor's Degree.

Digital Marketing Manager average salary difference by education level in Netherlands

High School
4,290 EUR
Certificate or Diploma+15%
4,940 EUR
Bachelor's Degree+41%
6,940 EUR
Master's Degree+29%
8,940 EUR
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Netherlands costs anywhere from 24,400 Euro(s) to 73,300 Euro(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Digital Marketing Manager Salary Comparison By Gender

Salary comparison by gender monthly Netherlands Digital Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in Netherlands earn 5% more than their female counterparts on average.

6,420 EUR
6,120 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Netherlands for all Careers

Salary comparison by gender monthly Netherlands
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Digital Marketing Manager Average Annual Salary Increment Percentage in Netherlands

How much are annual salary increments in Netherlands for Digital Marketing Manager(s)? How often do employees get salary raises?

Digital Marketing Manager

Digital Marketing Manager(s) in Netherlands are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Netherlands Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Netherlands / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Netherlands is 7%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Netherlands for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Digital Marketing Manager Bonus and Incentive Rates in Netherlands

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Netherlands Digital Marketing Manager
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A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

19% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Digital Marketing Manager Average Hourly Wage in Netherlands

36 EUR per hour

The average hourly wage (pay per hour) in Netherlands is 36 EUR. This means that the average Digital Marketing Manager in Netherlands earns approximately 36 EUR for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Digital Marketing Manager VS Other Jobs

Salary Comparison Between Digital Marketing Manager and Marketing monthly Netherlands
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The average salary for Digital Marketing Manager is 15% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler3,960 EUR-37%
Affiliate Manager5,200 EUR-17%
Analytics Specialist3,710 EUR-41%
Assistant Brand Manager5,360 EUR-14%
Assistant Product Manager5,820 EUR-7%
Brand Ambassador7,280 EUR+16%
Brand Manager7,840 EUR+25%
Campaign Specialist5,160 EUR-18%
Chief Marketing Officer 8,470 EUR+35%
Communications Officer2,580 EUR-59%
Content Marketing Strategist5,320 EUR-15%
Creative Marketing Lead5,010 EUR-20%
Creative Writer3,330 EUR-47%
Digital Marketing Manager6,270 EUR+0%
Event Marketing6,430 EUR+3%
Localization Manager5,590 EUR-11%
Market Development Manager6,520 EUR+4%
Market Research Analyst5,630 EUR-10%
Market Research Manager5,810 EUR-7%
Market Segmentation Director6,650 EUR+6%
Marketing Advisor5,220 EUR-17%
Marketing Analyst5,180 EUR-17%
Marketing Assistant2,780 EUR-56%
Marketing Associate2,810 EUR-55%
Marketing Communications Manager5,800 EUR-7%
Marketing Consultant6,290 EUR+0%
Marketing Coordinator2,780 EUR-56%
Marketing Distribution Executive6,430 EUR+3%
Marketing Executive6,650 EUR+6%
Marketing Manager8,710 EUR+39%
Marketing Officer2,990 EUR-52%
Marketing Specialist4,080 EUR-35%
Marketing Writer3,410 EUR-46%
Online Marketing Analyst4,820 EUR-23%
Optimization Manager5,290 EUR-16%
Outbound Sales3,840 EUR-39%
Outreach Coordinator3,670 EUR-41%
Outreach Specialist4,500 EUR-28%
Product Development6,120 EUR-2%
Product Marketing Manager6,280 EUR+0%
Product Researcher3,420 EUR-45%
Product Training Specialist4,240 EUR-32%
Project Manager5,100 EUR-19%
Publications Coordinator3,230 EUR-48%
Research Executive5,730 EUR-9%
Sales and Marketing Assistant2,680 EUR-57%
Sales Management Support3,040 EUR-51%
Search Marketing Strategist7,200 EUR+15%
Social Media Specialist4,900 EUR-22%
Spaceman Analyst2,580 EUR-59%
Sponsorship Consultant4,370 EUR-30%
Team Leader5,160 EUR-18%
Telemarketer2,490 EUR-60%
Trade Marketing Manager6,230 EUR-1%
Trade Marketing Professional5,300 EUR-15%
Web Analytics Manager5,420 EUR-13%
Web Content Manager5,100 EUR-19%

Salary Comparison By City

CityAverage Salary
Almere6,140 EUR
Amsterdam6,890 EUR
Breda5,890 EUR
Eindhoven6,390 EUR
Groningen6,330 EUR
Nijmegen6,070 EUR
Rotterdam7,120 EUR
s-Gravenhage6,640 EUR
Tilburg6,600 EUR
Utrecht6,860 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Netherlands earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
4,770 EUR
Public Sector+5%
5,010 EUR
Percentage increase and decrease are relative to the previous value

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