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Marketing Average Salaries in Netherlands 2024

How much money does a person working in Marketing make in Netherlands?


Average Monthly Salary
5,490 EUR
( 65,800 EUR yearly)

LOW
2,610
EUR
AVERAGE
5,490
EUR
HIGH
8,960
EUR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Netherlands typically earns around 5,490 EUR. Salaries range from 2,610 EUR (lowest average) to 8,960 EUR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Netherlands exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler3,960 EUR
Affiliate Manager5,200 EUR
Affiliate Marketing Manager7,220 EUR
Affiliate Marketing Specialist4,520 EUR
Analytics Specialist3,710 EUR
Assistant Brand Manager5,360 EUR
Assistant Product Manager5,820 EUR
Associate Marketing Manager5,870 EUR
Associate Product Manager6,240 EUR
Blockchain Marketing Specialist5,390 EUR
Brand Ambassador7,280 EUR
Brand Director9,240 EUR
Brand Executive7,770 EUR
Brand Manager7,840 EUR
Business Analytics Specialist3,900 EUR
Business Channel Manager5,430 EUR
Business Intelligence Team Leader5,740 EUR
Campaign Specialist5,160 EUR
Chief Content Officer6,450 EUR
Chief Digital Marketing Officer7,960 EUR
Chief Marketing Officer 8,470 EUR
Chief Product Officer7,850 EUR
Communications Officer2,580 EUR
Content Manager4,330 EUR
Content Marketing Strategist5,320 EUR
Copy Editer3,310 EUR
Copy Writer3,150 EUR
Creative Marketing Lead5,010 EUR
Creative Writer3,330 EUR
Digital Marketer4,880 EUR
Digital Marketing Manager6,270 EUR
Digital Marketing Specialist4,780 EUR
Digital Marketing Strategist 6,660 EUR
Digital Media Specialist5,870 EUR
Director of Marketing8,230 EUR
Director of Research6,040 EUR
Email Marketing Specialist4,290 EUR
eMarketing Manager6,730 EUR
Event Marketing6,430 EUR
Experiential Marketing Manager7,540 EUR
Gamification Marketer3,840 EUR
Head of Executive Search7,350 EUR
Internet Marketer4,700 EUR
Key Affiliate Manager6,470 EUR
Localization Manager5,590 EUR
Market Development Executive6,730 EUR
Market Development Manager6,520 EUR
Market Research Analyst5,630 EUR
Market Research Manager5,810 EUR
Market Segmentation Director6,650 EUR
Marketing Account Supervisor5,180 EUR
Marketing Administrator4,460 EUR
Marketing Advisor5,220 EUR
Marketing Analyst5,180 EUR
Marketing and Communications Officer3,230 EUR
Marketing and Sales Head8,540 EUR
Marketing Assistant2,780 EUR
Marketing Associate2,810 EUR
Marketing Automation Specialist5,220 EUR
Marketing Communications Manager5,800 EUR
Marketing Consultant6,290 EUR
Marketing Coordinator2,780 EUR
Marketing Data Analyst5,080 EUR
Marketing Director8,950 EUR
Marketing Distribution Executive6,430 EUR
Marketing Executive6,650 EUR
Marketing Manager8,710 EUR
Marketing Officer2,990 EUR
Marketing Segment Manager6,200 EUR
Marketing Specialist4,080 EUR
Marketing Supervisor4,890 EUR
Marketing Vice President6,870 EUR
Marketing Writer3,410 EUR
Mobile Marketing Specialist6,040 EUR
Online Marketing Analyst4,820 EUR
Online Marketing Manager5,680 EUR
Optimization Manager5,290 EUR
Outbound Sales3,840 EUR
Outreach Coordinator3,670 EUR
Outreach Specialist4,500 EUR
Podcast Specialist4,960 EUR
Product Development6,120 EUR
Product Manager6,790 EUR
Product Marketing Engineer3,700 EUR
Product Marketing Executive6,570 EUR
Product Marketing Manager6,280 EUR
Product Researcher3,420 EUR
Product Strategist5,000 EUR
Product Strategy Researcher4,960 EUR
Product Training Specialist4,240 EUR
Project Manager5,100 EUR
Publications Coordinator3,230 EUR
Research Executive5,730 EUR
Sales and Marketing Assistant2,680 EUR
Sales and Marketing Coordinator2,840 EUR
Sales and Marketing Director8,610 EUR
Sales Director8,180 EUR
Sales Management Support3,040 EUR
Sales Manager8,270 EUR
Search Marketing Strategist7,200 EUR
Social Media Administrator4,920 EUR
Social Media Specialist4,900 EUR
Spaceman Analyst2,580 EUR
Sponsorship Consultant4,370 EUR
Team Leader5,160 EUR
Telemarketer2,490 EUR
TikTok marketer5,760 EUR
Trade Marketing Executive6,520 EUR
Trade Marketing Manager6,230 EUR
Trade Marketing Professional5,300 EUR
Trade Marketing Specialist3,650 EUR
Video Marketing Specialist6,050 EUR
Web Analytics Manager5,420 EUR
Web Content Manager5,100 EUR
Webinar Marketing Specialist5,610 EUR


Marketing Jobs Pay Scale and Salaries in Netherlands

Median and salary distribution Netherlands Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
5,360 EUR or more
10% of people earn
4,700 to 5,360 EUR
20% of people earn
3,250 EUR or less
65% of people earn
3,250 to 4,700 EUR
Minimum Salary
2,610 EUR
Median
5,260 EUR
Maximum
8,960 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Netherlands range from 2,610 EUR (starting average salary) to 8,960 EUR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 5,260 EUR, implying that half of the workforce in Netherlands earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Netherlands earn less than 4,270 EUR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 6,070 EUR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Netherlands. The analysis revealed that roughly 65% of all reported salaries fell within the range of 3,250 EUR to 4,700 EUR. Approximately 20% of salaries were below the 3,250 EUR mark, while 10% ranged from 4,700 EUR to 5,360 EUR. Only 5% of individuals earned a gross salary of 5,360 EUR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Netherlands having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Netherlands, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Netherlands costs anywhere from 24,500 EUR to 73,500 EUR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Netherlands

Salary comparison by gender Netherlands Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Netherlands, the average difference between the salary of male and female employees is 5%.

Male
5,620 EUR
Female-5%
5,350 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Netherlands for all Careers

Salary comparison by gender monthly Netherlands
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Average Annual Salary Increment Percentage / Marketing / Netherlands

How much are annual salary increments in Netherlands for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Netherlands are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Netherlands Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Netherlands / All Professions

Annual Salary Increment Rate Netherlands
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Netherlands is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Netherlands

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Netherlands Marketing
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17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Netherlands


32 EUR per hour

The average hourly wage (pay per hour) in Marketing in Netherlands is 32 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Netherlands is 15 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Almere5,410 EUR
Amsterdam6,030 EUR
Breda5,200 EUR
Eindhoven5,620 EUR
Groningen5,300 EUR
Nijmegen5,090 EUR
Rotterdam5,930 EUR
s-Gravenhage5,830 EUR
Tilburg5,510 EUR
Utrecht5,720 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Netherlands is 5% on average across all career fields.

Private Sector
4,780 EUR
Public Sector+5%
5,030 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Netherlands?

A good and competitive compensation would range anywhere between 5,260 EUR and 6,070 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Netherlands ranges from 2,610 EUR to 4,270 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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