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Sales Retail and Wholesale Average Salaries in New Zealand 2024

How much money does a person working in Sales Retail and Wholesale make in New Zealand?


Average Yearly Salary
108,000 NZD
( 8,980 NZD monthly)

LOW
36,200
NZD
AVERAGE
108,000
NZD
HIGH
210,000
NZD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in New Zealand typically earns around 108,000 NZD. Salaries range from 36,200 NZD (lowest average) to 210,000 NZD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in New Zealand exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager111,000 NZD
Account Officer57,300 NZD
Area Manager116,000 NZD
Area Sales Director201,000 NZD
Area Sales Manager151,000 NZD
Assisstant Store Supervisor63,700 NZD
Assistant Department Manager72,500 NZD
Assistant Retail Store Manager90,700 NZD
Branch Manager119,000 NZD
Branch Supervisor94,000 NZD
Cashier37,600 NZD
Cashier Manager80,400 NZD
Commercial Sales Manager148,000 NZD
Conversion Rate Optimization Specialist124,000 NZD
Corporate Sales Manager142,000 NZD
Data-driven Sales Analyst109,000 NZD
Depot Manager109,000 NZD
Depot Supervisor95,800 NZD
Deputy Sales Manager112,000 NZD
Direct-to-Consumer Sales Executive141,000 NZD
Director of Sales183,000 NZD
Distribution Director130,000 NZD
District Leader97,900 NZD
District Manager121,000 NZD
District Sales Manager117,000 NZD
E-commerce Consultant113,000 NZD
External Sales Account Manager109,000 NZD
Field Sales Representative75,300 NZD
Furniture Sales Associate54,300 NZD
Global Wholesale Manager212,000 NZD
Head Cashier74,900 NZD
Head of Direct Sales145,000 NZD
Head of Retail138,000 NZD
Head Teller71,500 NZD
Inside Sales60,800 NZD
Inside Sales Account Manager95,000 NZD
Inside Sales Engineer68,100 NZD
Inside Sales Executive106,000 NZD
Inside Sales Representative62,900 NZD
Internal Sales Manager119,000 NZD
Inventory Manager109,000 NZD
Key Account Manager116,000 NZD
Medical Device Sales88,000 NZD
Medical Device Sales Representative84,100 NZD
Merchandiser73,100 NZD
Mobile App Sales Representative86,600 NZD
National Account Manager158,000 NZD
National Customer Solution Specialist127,000 NZD
National Sales Manager205,000 NZD
Omni-Channel Sales Coordinator97,300 NZD
Online Crafts Merchant79,800 NZD
Online Marketplace Manager121,000 NZD
Outside Sales Representative74,100 NZD
Parts Salesperson64,900 NZD
Personalization Strategist116,000 NZD
Project Development Manager126,000 NZD
Project Manager124,000 NZD
Project Sales Executive125,000 NZD
Purchasing and Sales Executive181,000 NZD
Quotation Engineer59,400 NZD
Regional Sales Director205,000 NZD
Regional Sales Manager208,000 NZD
Relationship Manager131,000 NZD
Retail Merchandiser46,800 NZD
Retail Operations Manager122,000 NZD
Retail Sales Associate83,700 NZD
Retail Sales Representative71,300 NZD
Retail Salesperson60,800 NZD
Retail Store Manager121,000 NZD
Retail Store Sales Person59,600 NZD
Revenue Manager119,000 NZD
Sales Account Manager135,000 NZD
Sales Admin Executive156,000 NZD
Sales Administration Manager145,000 NZD
Sales Analyst109,000 NZD
Sales Assistant46,500 NZD
Sales Associate63,000 NZD
Sales Consultant86,200 NZD
Sales Coordinator68,900 NZD
Sales Development Representative76,100 NZD
Sales Director188,000 NZD
Sales Engineer70,200 NZD
Sales Executive122,000 NZD
Sales Manager169,000 NZD
Sales Officer66,400 NZD
Sales Planner97,600 NZD
Sales Planning Analyst108,000 NZD
Sales Representative60,800 NZD
Sales Service Associate60,800 NZD
Sales Specialist95,500 NZD
Sales Supervisor98,600 NZD
Sales Support44,900 NZD
Sales Support Manager105,000 NZD
Sales Team Leader99,300 NZD
Sales Trainer113,000 NZD
Securities Sales Agent101,000 NZD
Shipper / Receiver48,400 NZD
Shop Manager109,000 NZD
Social Media Sales Manager136,000 NZD
Store Development Administrator75,300 NZD
Store Manager123,000 NZD
Subscription Box Curator111,000 NZD
Supply Chain Sustainability Manager119,000 NZD
Territory Sales Manager155,000 NZD
Territory Sales Representative91,900 NZD
Trade Marketing Officer104,000 NZD
Treasury Officer102,000 NZD
Vice President Sales149,000 NZD
Visual Merchandiser54,600 NZD
Voice Commerce Specialist90,800 NZD
Wholesale Data Analyst112,000 NZD
Wholesale Inventory Manager122,000 NZD
Wholesale Marketing Manager138,000 NZD
Wholesale Operations Manager150,000 NZD
Wholesale Sales Representative99,100 NZD


Sales Retail and Wholesale Jobs Pay Scale and Salaries in New Zealand

Median and salary distribution New Zealand Sales Retail and Wholesale yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
107,000 NZD or more
10% of people earn
89,200 to 107,000 NZD
20% of people earn
50,600 NZD or less
65% of people earn
50,600 to 89,200 NZD
Minimum Salary
36,200 NZD
Median
98,000 NZD
Maximum
210,000 NZD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in New Zealand range from 36,200 NZD (starting average salary) to 210,000 NZD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 98,000 NZD, implying that half of the workforce in New Zealand earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in New Zealand earn less than 74,100 NZD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 119,000 NZD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in New Zealand. The analysis revealed that roughly 65% of all reported salaries fell within the range of 50,600 NZD to 89,200 NZD. Approximately 20% of salaries were below the 50,600 NZD mark, while 10% ranged from 89,200 NZD to 107,000 NZD. Only 5% of individuals earned a gross salary of 107,000 NZD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in New Zealand having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in New Zealand, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in New Zealand costs anywhere from 40,700 NZD to 122,000 NZD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / New Zealand

Salary comparison by gender New Zealand Sales Retail and Wholesale yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in New Zealand, the average difference between the salary of male and female employees is 5%.

Male
110,000 NZD
Female-5%
105,000 NZD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in New Zealand for all Careers

Salary comparison by gender yearly New Zealand
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / New Zealand

How much are annual salary increments in New Zealand for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in New Zealand are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate New Zealand Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

New Zealand / All Professions

Annual Salary Increment Rate New Zealand
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in New Zealand is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / New Zealand

How much and how often are bonuses being awarded?Annual Salary Bonus Rate New Zealand Sales Retail and Wholesale
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20% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
80%
No Bonus
20%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / New Zealand


52 NZD per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in New Zealand is 52 NZD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in New Zealand is 17 NZD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Auckland120,000 NZD
Christchurch114,000 NZD
Hamilton104,000 NZD
Rotorua98,800 NZD
Wellington110,000 NZD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in New Zealand is 5% on average across all career fields.

Private Sector
94,900 NZD
Public Sector+5%
99,900 NZD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in New Zealand?

A good and competitive compensation would range anywhere between 98,000 NZD and 119,000 NZD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in New Zealand ranges from 36,200 NZD to 74,100 NZD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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