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Sales Representative Average Salary in Nigeria 2022

How much money does a Sales Representative make in Nigeria?

Average Monthly Salary
217,000 NGN
( 2,600,000 NGN yearly)


A person working as a Sales Representative in Nigeria typically earns around 217,000 NGN per month. Salaries range from 99,700 NGN (lowest) to 344,000 NGN (highest).

This is the average monthly salary including housing, transport, and other benefits. Sales Representative salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Sales Representative Salary Distribution in Nigeria

Median and salary distribution monthly Nigeria Sales Representative
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The median, the maximum, the minimum, and the range

  • Salary Range

    Sales Representative salaries in Nigeria range from 99,700 NGN per month (minimum salary) to 344,000 NGN per month (maximum salary).

  • Median Salary

    The median salary is 234,000 NGN per month, which means that half (50%) of people working as Sales Representative(s) are earning less than 234,000 NGN while the other half are earning more than 234,000 NGN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Sales Representative(s) are earning less than 150,000 NGN while 75% of them are earning more than 150,000 NGN. Also from the diagram, 75% of Sales Representative(s) are earning less than 312,000 NGN while 25% are earning more than 312,000 NGN.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Sales Representative Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Nigeria Sales Representative
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Sales Representative salaries by experience level and this is what we found.

A Sales Representative with less than two years of experience makes approximately 113,000 NGN per month.

While someone with an experience level between two and five years is expected to earn 151,000 NGN per month, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 223,000 NGN per month, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Sales Representative(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 272,000 NGN per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 297,000 NGN per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 321,000 NGN per month, 8% more than people with fifteen to twenty years of experience.

Sales Representative average salary change by experience in Nigeria

0 - 2 Years
113,000 NGN
2 - 5 Years+34%
151,000 NGN
5 - 10 Years+48%
223,000 NGN
10 - 15 Years+22%
272,000 NGN
15 - 20 Years+9%
297,000 NGN
20+ Years+8%
321,000 NGN
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Sales Representative Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Sales Representative(s) who have the same experience but different education levels.

Salary comparison by education level monthly Nigeria Sales Representative
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Sales Representative salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Sales Representative is 129,000 NGN per month.

While someone with a Certificate or Diploma gets a salary of 202,000 NGN per month, 57% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 340,000 NGN per month, 68% more than someone with a Certificate or Diploma.

Sales Representative average salary difference by education level in Nigeria

High School
129,000 NGN
Certificate or Diploma+57%
202,000 NGN
Bachelor's Degree+68%
340,000 NGN
Percentage increase and decrease are relative to the previous value

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Sales Representative Salary Comparison By Gender

Salary comparison by gender monthly Nigeria Sales Representative
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Sales Representative employees in Nigeria earn 18% less than their female counterparts on average.

195,000 NGN
238,000 NGN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Nigeria for all Careers

Salary comparison by gender monthly Nigeria
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Sales Representative Average Annual Salary Increment Percentage in Nigeria

How much are annual salary increments in Nigeria for Sales Representative(s)? How often do employees get salary raises?

Sales Representative

Sales Representative(s) in Nigeria are likely to observe a salary increase of approximately 11% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.

Annual Salary Increment Rate Nigeria Sales Representative
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Nigeria / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Nigeria is 5%.

Annual Increment Rate By Industry 2021

Information Technology

Listed above are the average annual increase rates for each industry in Nigeria for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Sales Representative Bonus and Incentive Rates in Nigeria

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Nigeria Sales Representative
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A Sales Representative is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

21% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Sales Representative Average Hourly Wage in Nigeria

1,250 NGN per hour

The average hourly wage (pay per hour) in Nigeria is 1,250 NGN. This means that the average Sales Representative in Nigeria earns approximately 1,250 NGN for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Sales Representative VS Other Jobs

Salary Comparison Between Sales Representative and Sales Retail and Wholesale monthly Nigeria
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The average salary for Sales Representative is 41% less than that of Sales Retail and Wholesale. Also, Sales Retail and Wholesale salaries are 9% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Officer201,000 NGN-7%
Area Sales Manager554,000 NGN+160%
Assistant Department Manager268,000 NGN+24%
Assistant Retail Store Manager315,000 NGN+45%
Branch Manager414,000 NGN+91%
Cashier119,000 NGN-45%
Cashier Manager282,000 NGN+30%
Depot Manager362,000 NGN+67%
Deputy Sales Manager381,000 NGN+76%
Distribution Director445,000 NGN+110%
Global Wholesale Manager728,000 NGN+240%
Head Cashier268,000 NGN+24%
Head of Retail510,000 NGN+140%
Head Teller257,000 NGN+19%
Inside Sales Executive352,000 NGN+62%
Inside Sales Representative221,000 NGN+2%
Inventory Manager378,000 NGN+74%
Key Account Manager397,000 NGN+83%
Medical Device Sales313,000 NGN+44%
National Customer Solution Specialist438,000 NGN+100%
Parts Salesperson211,000 NGN-3%
Project Development Manager413,000 NGN+91%
Project Manager415,000 NGN+92%
Purchasing and Sales Executive583,000 NGN+170%
Quotation Engineer216,000 NGN-0%
Relationship Manager479,000 NGN+120%
Retail Operations Manager417,000 NGN+92%
Retail Sales Associate313,000 NGN+44%
Retail Store Manager424,000 NGN+96%
Revenue Manager378,000 NGN+74%
Sales Account Manager461,000 NGN+110%
Sales Admin Executive513,000 NGN+140%
Sales Assistant164,000 NGN-24%
Sales Associate212,000 NGN-2%
Sales Consultant305,000 NGN+41%
Sales Coordinator233,000 NGN+8%
Sales Development Representative260,000 NGN+20%
Sales Engineer241,000 NGN+11%
Sales Executive413,000 NGN+91%
Sales Manager599,000 NGN+180%
Sales Officer221,000 NGN+2%
Sales Planning Analyst361,000 NGN+67%
Sales Representative217,000 NGN+0%
Sales Specialist319,000 NGN+47%
Sales Support154,000 NGN-29%
Sales Team Leader349,000 NGN+61%
Sales Trainer385,000 NGN+78%
Securities Sales Agent384,000 NGN+77%
Shipper / Receiver165,000 NGN-24%
Shop Manager377,000 NGN+74%
Store Development Administrator267,000 NGN+23%
Trade Marketing Officer379,000 NGN+75%
Treasury Officer346,000 NGN+60%
Vice President Sales544,000 NGN+150%
Visual Merchandiser184,000 NGN-15%

Salary Comparison By City

CityAverage Salary
Benin City185,000 NGN
Ibadan219,000 NGN
Kaduna201,000 NGN
Kano233,000 NGN
Lagos226,000 NGN

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Nigeria earn 6% more than their private sector counterparts on average across all sectors.

Private Sector
328,000 NGN
Public Sector+6%
347,000 NGN
Percentage increase and decrease are relative to the previous value

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