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Marketing Executive Average Salary in Philippines 2024

How much money does a person working as Marketing Executive make in Philippines?


Average Monthly Salary
60,300 PHP
( 724,000 PHP yearly)

LOW
27,800
PHP
AVERAGE
60,300
PHP
HIGH
95,900
PHP
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Marketing Executive in Philippines typically earns around 60,300 PHP. Salaries range from 27,800 PHP (lowest) to 95,900 PHP (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Marketing Executive salaries in Philippines vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Marketing Executive Pay Scale and Salaries in Philippines

Median and salary distribution Philippines Marketing Executive monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
57,200 PHP or more
10% of people earn
50,100 to 57,200 PHP
20% of people earn
34,500 PHP or less
65% of people earn
34,500 to 50,100 PHP
Minimum Salary
27,800 PHP
Median
57,700 PHP
Maximum
95,900 PHP




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Marketing Executive in Philippines range from 27,800 PHP (starting salary) to 95,900 PHP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 57,700 PHP, half of the professionals who work as Marketing Executive in Philippines earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Executive in Philippines earn less than 46,500 PHP, while 75% earn more. Similarly, the chart shows that 75% earn less than 66,400 PHP while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Executive in Philippines compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 34,500 PHP to 50,100 PHP. About 20% of salaries are below the 34,500 PHP mark, while 10% fall within the range of 50,100 PHP to 57,200 PHP. Only 5% of individuals have salaries exceeding 57,200 PHP.

Salary Comparison by Years of Experience / Marketing Executive / Philippines

How do experience and age affect pay?

0 - 2 Years
31,500 PHP
2 - 5 Years+34%
42,100 PHP
5 - 10 Years+48%
62,200 PHP
10 - 15 Years+22%
75,800 PHP
15 - 20 Years+9%
82,600 PHP
20+ Years+8%
89,400 PHP
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Philippines Marketing Executive
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Executive and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 31,500 PHP.

While someone with an experience level between two and five years is expected to earn 42,100 PHP, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 62,200 PHP, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 75,800 PHP, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 82,600 PHP, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 89,400 PHP, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Marketing Executive / Philippines

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Marketing Executive.

High School
38,700 PHP
Certificate or Diploma+18%
45,500 PHP
Bachelor's Degree+45%
65,900 PHP
Master's Degree+31%
86,400 PHP
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Philippines Marketing Executive
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Executive in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 38,700 PHP.


Level 2: Certificate or Diploma

At this level, the average salary becomes 45,500 PHP, 18% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 65,900 PHP, 45% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 86,400 PHP, 31% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Philippines costs anywhere from 224,000 PHP to 671,000 PHP and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Marketing Executive / Philippines

Salary comparison by gender Philippines Marketing Executive monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Executive in Philippines, the average difference between the salary of male and female employees is 15%.

Male
64,500 PHP
Female-13%
56,200 PHP
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Philippines for all Careers

Salary comparison by gender monthly Philippines
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Average Annual Salary Increment Percentage / Marketing Executive / Philippines

How much are annual salary increments in Philippines for individuals working as Marketing Executive? How often do employees get salary raises?

Individuals working as Marketing Executive in Philippines are likely to observe a salary increase of approximately 12% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Philippines Marketing Executive
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Philippines / All Professions

Annual Salary Increment Rate Philippines
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Philippines is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Marketing Executive / Philippines

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Philippines Marketing Executive
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17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Marketing Executive / Philippines


350 PHP per hour

The average hourly wage (pay per hour) for individuals working as Marketing Executive in Philippines is 350 PHP.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Marketing Executive in Philippines is 160 PHP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler36,800 PHP-39%
Affiliate Manager45,200 PHP-25%
Affiliate Marketing Manager65,800 PHP+9%
Affiliate Marketing Specialist41,600 PHP-31%
Analytics Specialist33,000 PHP-45%
Assistant Brand Manager51,500 PHP-15%
Assistant Product Manager54,600 PHP-9%
Associate Marketing Manager54,400 PHP-10%
Associate Product Manager57,400 PHP-5%
Blockchain Marketing Specialist47,500 PHP-21%
Brand Ambassador68,100 PHP+13%
Brand Director79,800 PHP+32%
Brand Executive68,100 PHP+13%
Brand Manager72,400 PHP+20%
Business Analytics Specialist34,900 PHP-42%
Business Channel Manager48,900 PHP-19%
Business Intelligence Team Leader53,300 PHP-12%
Campaign Specialist43,400 PHP-28%
Chief Content Officer57,200 PHP-5%
Chief Digital Marketing Officer78,000 PHP+29%
Chief Marketing Officer 80,200 PHP+33%
Chief Product Officer68,200 PHP+13%
Communications Officer22,300 PHP-63%
Content Manager39,800 PHP-34%
Content Marketing Strategist48,800 PHP-19%
Copy Editer27,900 PHP-54%
Copy Writer30,000 PHP-50%
Creative Marketing Lead49,100 PHP-19%
Creative Writer29,600 PHP-51%
Digital Marketer40,900 PHP-32%
Digital Marketing Manager59,600 PHP-1%
Digital Marketing Specialist44,200 PHP-27%
Digital Marketing Strategist 57,900 PHP-4%
Digital Media Specialist49,600 PHP-18%
Director of Marketing76,800 PHP+27%
Director of Research56,000 PHP-7%
Email Marketing Specialist40,400 PHP-33%
eMarketing Manager63,500 PHP+5%
Event Marketing57,700 PHP-4%
Experiential Marketing Manager66,800 PHP+11%
Gamification Marketer36,000 PHP-40%
Head of Executive Search66,100 PHP+10%
Internet Marketer39,900 PHP-34%
Key Affiliate Manager56,200 PHP-7%
Localization Manager53,000 PHP-12%
Market Development Executive60,400 PHP+0%
Market Development Manager59,700 PHP-1%
Market Research Analyst52,300 PHP-13%
Market Research Manager55,200 PHP-9%
Market Segmentation Director56,900 PHP-6%
Marketing Account Supervisor44,000 PHP-27%
Marketing Administrator40,200 PHP-33%
Marketing Advisor46,800 PHP-22%
Marketing Analyst45,100 PHP-25%
Marketing and Communications Officer27,100 PHP-55%
Marketing and Sales Head75,000 PHP+24%
Marketing Assistant24,100 PHP-60%
Marketing Associate23,900 PHP-60%
Marketing Automation Specialist49,400 PHP-18%
Marketing Communications Manager52,600 PHP-13%
Marketing Consultant58,500 PHP-3%
Marketing Coordinator24,200 PHP-60%
Marketing Data Analyst44,200 PHP-27%
Marketing Director81,200 PHP+35%
Marketing Distribution Executive59,700 PHP-1%
Marketing Executive60,300 PHP-0%
Marketing Manager79,700 PHP+32%
Marketing Officer26,800 PHP-56%
Marketing Segment Manager58,400 PHP-3%
Marketing Specialist37,400 PHP-38%
Marketing Supervisor46,800 PHP-22%
Marketing Vice President61,000 PHP+1%
Marketing Writer28,200 PHP-53%
Mobile Marketing Specialist53,700 PHP-11%
Online Marketing Analyst41,400 PHP-31%
Online Marketing Manager50,000 PHP-17%
Optimization Manager51,400 PHP-15%
Outbound Sales34,300 PHP-43%
Outreach Coordinator34,000 PHP-44%
Outreach Specialist43,000 PHP-29%
Podcast Specialist43,700 PHP-28%
Product Development52,200 PHP-13%
Product Manager59,400 PHP-2%
Product Marketing Engineer33,800 PHP-44%
Product Marketing Executive56,400 PHP-7%
Product Marketing Manager60,500 PHP+0%
Product Researcher30,000 PHP-50%
Product Strategist46,100 PHP-24%
Product Strategy Researcher42,200 PHP-30%
Product Training Specialist39,400 PHP-35%
Project Manager46,600 PHP-23%
Publications Coordinator27,700 PHP-54%
Research Executive56,400 PHP-7%
Sales and Marketing Assistant24,400 PHP-60%
Sales and Marketing Coordinator25,600 PHP-58%
Sales and Marketing Director75,700 PHP+25%
Sales Director70,100 PHP+16%
Sales Management Support27,500 PHP-54%
Sales Manager73,900 PHP+22%
Search Marketing Strategist62,500 PHP+4%
Social Media Administrator42,900 PHP-29%
Social Media Specialist41,200 PHP-32%
Spaceman Analyst24,300 PHP-60%
Sponsorship Consultant40,700 PHP-33%
Team Leader43,900 PHP-27%
Telemarketer22,600 PHP-63%
TikTok marketer49,000 PHP-19%
Trade Marketing Executive57,800 PHP-4%
Trade Marketing Manager58,600 PHP-3%
Trade Marketing Professional48,500 PHP-20%
Trade Marketing Specialist32,400 PHP-46%
Video Marketing Specialist51,000 PHP-15%
Web Analytics Manager47,200 PHP-22%
Web Content Manager45,300 PHP-25%
Webinar Marketing Specialist50,300 PHP-17%

Salary Comparison By City

CityAverage Salary
Cebu68,800 PHP
Manila74,400 PHP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Philippines is 12% on average across all career fields.

Private Sector
42,300 PHP
Public Sector+12%
47,300 PHP
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Marketing Executive in Philippines?

A good and competitive compensation would range anywhere between 57,700 PHP and 66,400 PHP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Marketing Executive in Philippines ranges from 27,800 PHP to 46,500 PHP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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