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Advertising Strategic Planner Average Salary in Poland 2023

How much money does an Advertising Strategic Planner make in Poland?

Average Monthly Salary
8,150 PLN
( 97,800 PLN yearly)


A person working as an Advertising Strategic Planner in Poland typically earns around 8,150 PLN per month. Salaries range from 4,320 PLN (lowest) to 12,400 PLN (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Salary Distribution in Poland

Median and salary distribution monthly Poland Advertising Strategic Planner
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The median, the maximum, the minimum, and the range

  • Salary Range

    Advertising Strategic Planner salaries in Poland range from 4,320 PLN per month (minimum salary) to 12,400 PLN per month (maximum salary).

  • Median Salary

    The median salary is 7,660 PLN per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 7,660 PLN while the other half are earning more than 7,660 PLN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 5,390 PLN while 75% of them are earning more than 5,390 PLN. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 9,430 PLN while 25% are earning more than 9,430 PLN.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Poland Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

An Advertising Strategic Planner with less than two years of experience makes approximately 4,970 PLN per month.

While someone with an experience level between two and five years is expected to earn 6,100 PLN per month, 23% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 8,640 PLN per month, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 10,100 PLN per month, 17% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 11,100 PLN per month, 10% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 11,700 PLN per month, 6% more than people with fifteen to twenty years of experience.

Advertising Strategic Planner average salary change by experience in Poland

0 - 2 Years
4,970 PLN
2 - 5 Years+23%
6,100 PLN
5 - 10 Years+42%
8,640 PLN
10 - 15 Years+17%
10,100 PLN
15 - 20 Years+10%
11,100 PLN
20+ Years+6%
11,700 PLN
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Salary comparison by education level monthly Poland Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary of an Advertising Strategic Planner is 6,020 PLN per month.

While someone with a Certificate or Diploma gets a salary of 6,820 PLN per month, 13% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 8,920 PLN per month, 31% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 11,700 PLN per month, 32% more than someone with Bachelor's Degree.

Advertising Strategic Planner average salary difference by education level in Poland

High School
6,020 PLN
Certificate or Diploma+13%
6,820 PLN
Bachelor's Degree+31%
8,920 PLN
Master's Degree+32%
11,700 PLN
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Poland costs anywhere from 37,800 Zloty(s) to 113,000 Zloty(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Advertising Strategic Planner Salary Comparison By Gender

Salary comparison by gender monthly Poland Advertising Strategic Planner
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Poland earn 6% more than their female counterparts on average.

8,370 PLN
7,890 PLN
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Poland for all Careers

Salary comparison by gender monthly Poland
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Advertising Strategic Planner Average Annual Salary Increment Percentage in Poland

How much are annual salary increments in Poland for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in Poland are likely to observe a salary increase of approximately 11% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Poland Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Poland / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Poland is 6%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Poland for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Advertising Strategic Planner Bonus and Incentive Rates in Poland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Poland Advertising Strategic Planner
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An Advertising Strategic Planner is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

24% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Average Hourly Wage in Poland

47 PLN per hour

The average hourly wage (pay per hour) in Poland is 47 PLN. This means that the average Advertising Strategic Planner in Poland earns approximately 47 PLN for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Advertising Strategic Planner VS Other Jobs

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly Poland
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The average salary for Advertising Strategic Planner is 14% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive8,360 PLN+3%
Advertising Account Manager8,790 PLN+8%
Advertising Account Planner4,580 PLN-44%
Advertising Coordinator5,970 PLN-27%
Advertising Manager11,700 PLN+43%
Advertising Operations Manager12,500 PLN+53%
Advertising Strategic Planner8,150 PLN-0%
Advertising Team Leader6,650 PLN-18%
Animator5,510 PLN-32%
Art Director7,380 PLN-9%
Artist6,260 PLN-23%
Artworker4,550 PLN-44%
Assistant Art Director5,660 PLN-31%
Audiosual Technician4,320 PLN-47%
Broadcast Administrator7,550 PLN-7%
Catering Sales4,930 PLN-40%
Catering Trainer5,590 PLN-31%
Commercial and Industrial Designer4,440 PLN-46%
Conference Organiser5,430 PLN-33%
Content and Media Production Lead8,180 PLN+0%
CopyWriter4,720 PLN-42%
Creative Designer5,430 PLN-33%
Creative Director7,460 PLN-9%
Designer 4,180 PLN-49%
Desktop Publisher3,570 PLN-56%
Director of Graphic Design6,930 PLN-15%
Events and Promotions Manager11,600 PLN+42%
Exhibit Display Coordinator5,870 PLN-28%
Exhibit Display Manager7,620 PLN-7%
Finisher3,630 PLN-55%
Graphic Artist4,660 PLN-43%
Graphic Designer4,580 PLN-44%
Graphics Design Supervisor6,640 PLN-19%
Imagery Analyst4,380 PLN-46%
Imaging Technologist4,260 PLN-48%
Interaction Designer3,590 PLN-56%
Media Planner5,840 PLN-28%
Media Production Coordinator5,260 PLN-35%
Media Production Manager10,200 PLN+25%
Media Project Manager10,200 PLN+25%
Media Relations Representative8,620 PLN+6%
Media Sales Executive9,240 PLN+13%
Multimedia Specialist4,260 PLN-48%
Photographer4,220 PLN-48%
PPC Campaign Manager7,600 PLN-7%
Print Production Manager8,120 PLN-0%
Product and Brand Manager11,400 PLN+40%
Sales Promotion Manager11,500 PLN+41%
Sketch Artist5,100 PLN-37%
Social Media Executive9,500 PLN+17%
Technical Typist3,380 PLN-59%
User Experience UX Designer5,000 PLN-39%
UX Designer4,310 PLN-47%

Salary Comparison By City

CityAverage Salary
Gdansk7,870 PLN
Katowice7,230 PLN
Krakow8,310 PLN
Lublin6,910 PLN
Poznan7,490 PLN
Szczecin7,460 PLN
Warsaw8,730 PLN
Wroclaw7,890 PLN

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Poland earn 7% more than their private sector counterparts on average across all sectors.

Private Sector
7,250 PLN
Public Sector+7%
7,790 PLN
Percentage increase and decrease are relative to the previous value

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