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Advertising Strategic Planner Average Salary in Serbia 2023

How much money does a person working as Advertising Strategic Planner make in Serbia?

Average Monthly Salary
143,000 RSD
( 1,710,000 RSD yearly)


A person working as Advertising Strategic Planner in Serbia typically earns around 143,000 RSD per month. Salaries range from 72,700 RSD (lowest) to 220,000 RSD (highest).

This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Strategic Planner Pay Scale and Salaries in Serbia

Median and salary distribution Serbia Advertising Strategic Planner monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
130,000 RSD or more
10% of people earn
116,000 to 130,000 RSD
20% of people earn
83,600 RSD or less
65% of people earn
83,600 to 116,000 RSD
Minimum Salary
72,700 RSD
131,000 RSD
220,000 RSD

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

  • Salary Range, Minimum Wage, and Starting Salary

    Advertising Strategic Planner salaries in Serbia range from 72,700 RSD per month (starting salary) to 220,000 RSD per month (maximum salary). This is not the minimum wage as per the law, only the lowest reported number in the salary survey that had thousands of participants and professionals from all over the country.

  • Median Salary

    The median salary is 131,000 RSD per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 131,000 RSD while the other half are earning more than 131,000 RSD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles and Salary Scale

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 108,000 RSD while 75% of them are earning more than 108,000 RSD. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 149,000 RSD while 25% are earning more than 149,000 RSD.

  • Pay Scale Structure

    We grouped the most common and recurring salaries into brackets to give more insight into what salary to expect. This method is more accurate than just the average salary and gives more insights on how salaries are actually distributed. Around 65% of all reported figures are in the range 83,600 RSD to 116,000 RSD. Approximatly 20% fall under the 83,600 RSD cap. Ten percent of wages are from 116,000 RSD to 130,000 RSD. Only 5% of people grossed 130,000 RSD or more.

Advertising Strategic Planner Salary Comparison by Years of Experience

How does experience and age affect your pay?

Advertising Strategic Planner average salary change by experience in Serbia

0 - 2 Years
81,500 RSD
2 - 5 Years+31%
106,000 RSD
5 - 10 Years+40%
149,000 RSD
10 - 15 Years+20%
179,000 RSD
15 - 20 Years+9%
195,000 RSD
20+ Years+8%
210,000 RSD
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly Serbia Advertising Strategic Planner
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.

Employees with less than two years of experience makes approximately 81,500 RSD per month.

While someone with an experience level between two and five years is expected to earn 106,000 RSD per month, 31% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 149,000 RSD per month, 40% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Strategic Planner whose expertise span anywhere between ten and fifteen years get a salary equivalent to 179,000 RSD per month, 20% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 195,000 RSD per month, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 210,000 RSD per month, 8% more than people with fifteen to twenty years of experience.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Strategic Planner Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.

Advertising Strategic Planner average salary difference by education level in Serbia

High School
97,700 RSD
Certificate or Diploma+15%
112,000 RSD
Bachelor's Degree+41%
158,000 RSD
Master's Degree+29%
203,000 RSD
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly Serbia Advertising Strategic Planner
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.

When the education level is High School, the average salary is 97,700 RSD per month.

While someone with a Certificate or Diploma gets a salary of 112,000 RSD per month, 15% more than someone having a High School degree.

People with Bachelor's Degree have an average salary of 158,000 RSD per month, 41% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 203,000 RSD per month, 29% more than someone with Bachelor's Degree.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Serbia costs anywhere from 701,000 Serbian Dinar(s) to 2,100,000 Serbian Dinar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender - Advertising Strategic Planner

Salary comparison by gender Serbia Advertising Strategic Planner monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Serbia earn 6% more than their female counterparts on average.

147,000 RSD
138,000 RSD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Serbia for all Careers

Salary comparison by gender monthly Serbia
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Advertising Strategic Planner Average Annual Salary Increment Percentage in Serbia

How much are annual salary increments in Serbia for Advertising Strategic Planner(s)? How often do employees get salary raises?

Advertising Strategic Planner

Advertising Strategic Planner(s) in Serbia are likely to observe a salary increase of approximately 10% every 21 months. The national average annual increment for all professions combined is 7% granted to employees every 20 months.

Annual Salary Increment Rate Serbia Advertising Strategic Planner
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Serbia / All Professions

Annual Salary Increment Rate Serbia
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Serbia is 4%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Serbia for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Advertising Strategic Planner Bonus and Incentive Rates in Serbia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Serbia Advertising Strategic Planner
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"Advertising Strategic Planner" is considered to be a high bonus-based job. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

25% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 75% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Strategic Planner Salary Trend and Forecast in Serbia

How are Advertising Strategic Planner salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Average Salary 2019
130,000 RSD
Average Salary 2020+2%
132,000 RSD
Average Salary 2021+3%
137,000 RSD
Average Salary 2022+2%
139,000 RSD
Percentage increase and decrease are relative to the previous value

Advertising Strategic Planner salaries in Serbia are on the rise in the year 2023 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2022 are 2% higher than those of 2021. The trend suggests a slow yet continuous increase in pay in 2024 and future years. These numbers may vary from industry to another.

Salary trends and forecast monthly Serbia Advertising Strategic Planner
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Advertising Strategic Planner Average Hourly Wage in Serbia

820 RSD per hour

The average hourly wage (pay per hour) in Serbia is 820 RSD. This means that the average Advertising Strategic Planner in Serbia earns approximately 820 RSD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for 'Advertising Strategic Planner' in Serbia is 420 RSD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Advertising Strategic Planner VS Other Jobs

143,000 RSD
132,000 RSD
140,000 RSD
Average Salary
Advertising Strategic Planner
Average Salary
Advertising / Grapic Design / Events
Average Salary
All Jobs

The average salary for Advertising Strategic Planner is 8% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary Comparison Between Advertising Strategic Planner and Advertising / Grapic Design / Events monthly Serbia
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Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive149,000 RSD+5%
Advertising Account Manager160,000 RSD+12%
Advertising Account Planner83,200 RSD-42%
Advertising Coordinator104,000 RSD-27%
Advertising Manager209,000 RSD+47%
Advertising Operations Manager210,000 RSD+47%
Advertising Strategic Planner143,000 RSD+0%
Advertising Team Leader128,000 RSD-10%
Animator92,400 RSD-35%
Art Director126,000 RSD-12%
Artist114,000 RSD-20%
Artworker79,500 RSD-44%
Assistant Art Director109,000 RSD-24%
Audiosual Technician80,200 RSD-44%
Broadcast Administrator143,000 RSD+0%
Catering Sales82,800 RSD-42%
Catering Trainer95,600 RSD-33%
Commercial and Industrial Designer80,800 RSD-43%
Conference Organiser98,800 RSD-31%
Content and Media Production Lead152,000 RSD+7%
CopyWriter91,300 RSD-36%
Creative Designer101,000 RSD-29%
Creative Director133,000 RSD-7%
Designer 79,100 RSD-45%
Desktop Publisher66,100 RSD-54%
Director of Graphic Design126,000 RSD-12%
Events and Promotions Manager214,000 RSD+50%
Exhibit Display Coordinator101,000 RSD-29%
Exhibit Display Manager133,000 RSD-7%
Finisher71,600 RSD-50%
Graphic Artist86,400 RSD-39%
Graphic Designer81,600 RSD-43%
Graphics Design Supervisor121,000 RSD-15%
Imagery Analyst75,000 RSD-47%
Imaging Technologist74,400 RSD-48%
Interaction Designer68,100 RSD-52%
Media Planner106,000 RSD-26%
Media Production Coordinator104,000 RSD-27%
Media Production Manager185,000 RSD+30%
Media Project Manager178,000 RSD+25%
Media Relations Representative157,000 RSD+10%
Media Sales Executive165,000 RSD+16%
Multimedia Specialist74,400 RSD-48%
Photographer70,900 RSD-50%
PPC Campaign Manager130,000 RSD-9%
Print Production Manager139,000 RSD-3%
Product and Brand Manager219,000 RSD+54%
Sales Promotion Manager213,000 RSD+49%
Sketch Artist90,900 RSD-36%
Social Media Executive163,000 RSD+14%
Technical Typist62,600 RSD-56%
User Experience UX Designer92,700 RSD-35%
UX Designer78,400 RSD-45%

Salary Comparison By City

CityAverage Salary
Belgrade160,000 RSD
Novi Sad149,000 RSD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Serbia earn 14% more than their private sector counterparts on average across all sectors.

Private Sector
131,000 RSD
Public Sector+14%
150,000 RSD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for Advertising Strategic Planner in Serbia?

A good and competitive compensation would range anywhere between 131,000 RSD and 149,000 RSD. This is a very rough estimate and your experience and education will play a very huge part into your final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salart after tax for every career.

Base / Basic Salary

The base salary for Advertising Strategic Planner in Serbia is ranges from 108,000 RSD to 149,000 RSD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range in a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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