Advertising Strategic Planner Average Salary in Singapore 2023
How much money does an Advertising Strategic Planner make in Singapore?
LOW
4,250
SGD AVERAGE
8,860
SGD HIGH
13,900
SGD
A person working as an Advertising Strategic Planner in Singapore typically earns around 8,860 SGD per month. Salaries range from 4,250 SGD (lowest) to 13,900 SGD (highest).
This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Strategic Planner Salary Distribution in Singapore
The median, the maximum, the minimum, and the range
Salary Range
Advertising Strategic Planner salaries in Singapore range from 4,250 SGD per month (minimum salary) to 13,900 SGD per month (maximum salary).
Median Salary
The median salary is 9,210 SGD per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 9,210 SGD while the other half are earning more than 9,210 SGD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 6,060 SGD while 75% of them are earning more than 6,060 SGD. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 12,000 SGD while 25% are earning more than 12,000 SGD.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
Advertising Strategic Planner Salary Comparison by Years of Experience
How does experience and age affect your pay?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.
An Advertising Strategic Planner with less than two years of experience makes approximately 4,980 SGD per month.
While someone with an experience level between two and five years is expected to earn 7,050 SGD per month, 42% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 9,270 SGD per month, 31% more than someone with two to five years of experience.
Additionally, Advertising Strategic Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 11,400 SGD per month, 23% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 12,100 SGD per month, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 13,300 SGD per month, 10% more than people with fifteen to twenty years of experience.
Advertising Strategic Planner average salary change by experience in Singapore
| 0 - 2 Years | 4,980 SGD | |
| 2 - 5 Years | +42% | 7,050 SGD |
| 5 - 10 Years | +31% | 9,270 SGD |
| 10 - 15 Years | +23% | 11,400 SGD |
| 15 - 20 Years | +6% | 12,100 SGD |
| 20+ Years | +10% | 13,300 SGD |
Typical Salary Progress for Most Careers
Advertising Strategic Planner Salary Comparison By Education
How do education levels affect salaries?
Displayed below is the average salary difference between different Advertising Strategic Planner(s) who have the same experience but different education levels.
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary of an Advertising Strategic Planner is 6,180 SGD per month.
While someone with a Certificate or Diploma gets a salary of 7,150 SGD per month, 16% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 10,400 SGD per month, 46% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 12,800 SGD per month, 23% more than someone with Bachelor's Degree.
Advertising Strategic Planner average salary difference by education level in Singapore
| High School | 6,180 SGD | |
| Certificate or Diploma | +16% | 7,150 SGD |
| Bachelor's Degree | +46% | 10,400 SGD |
| Master's Degree | +23% | 12,800 SGD |
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Singapore costs anywhere from 42,200 Singapore Dollar(s) to 127,000 Singapore Dollar(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Advertising Strategic Planner Salary Comparison By Gender
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Singapore earn 5% more than their female counterparts on average.
| Male | 9,100 SGD | |
| Female | -5% | 8,670 SGD |
Salary Comparison By Gender in Singapore for all Careers
Advertising Strategic Planner Average Annual Salary Increment Percentage in Singapore
How much are annual salary increments in Singapore for Advertising Strategic Planner(s)? How often do employees get salary raises?
Advertising Strategic Planner
Advertising Strategic Planner(s) in Singapore are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
Singapore / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 7% | |
| Energy | 5% | |
| Information Technology | 3% | |
| Healthcare | 1% | |
| Travel | 8% | |
| Construction | 6% | |
| Education | 4% |
Listed above are the average annual increase rates for each industry in Singapore for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Advertising Strategic Planner Bonus and Incentive Rates in Singapore
How much and how often are bonuses being awarded?
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An Advertising Strategic Planner is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 83% | |
| No Bonus | 17% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Advertising Strategic Planner Average Hourly Wage in Singapore
51 SGD per hourThe average hourly wage (pay per hour) in Singapore is 51 SGD. This means that the average Advertising Strategic Planner in Singapore earns approximately 51 SGD for every worked hour.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
Advertising Strategic Planner VS Other Jobs
The average salary for Advertising Strategic Planner is 11% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising Account Executive | 8,480 SGD |  -4% |
| Advertising Account Manager | 9,360 SGD |  +6% |
| Advertising Account Planner | 5,080 SGD | -43% |
| Advertising Coordinator | 6,360 SGD | -28% |
| Advertising Manager | 12,800 SGD | +45% |
| Advertising Operations Manager | 12,800 SGD | +45% |
| Advertising Strategic Planner | 8,860 SGD | +0% |
| Advertising Team Leader | 7,710 SGD | -13% |
| Animator | 5,690 SGD | -36% |
| Art Director | 7,790 SGD | -12% |
| Artist | 6,410 SGD | -28% |
| Artworker | 4,890 SGD | -45% |
| Assistant Art Director | 6,110 SGD | -31% |
| Audiosual Technician | 4,530 SGD | -49% |
| Broadcast Administrator | 8,090 SGD | -9% |
| Catering Sales | 5,100 SGD | -42% |
| Catering Trainer | 5,900 SGD | -33% |
| Commercial and Industrial Designer | 4,660 SGD | -47% |
| Conference Organiser | 5,940 SGD | -33% |
| Content and Media Production Lead | 9,190 SGD | +4% |
| CopyWriter | 5,180 SGD | -42% |
| Creative Designer | 6,170 SGD | -30% |
| Creative Director | 7,570 SGD | -15% |
| Designer | 4,580 SGD | -48% |
| Desktop Publisher | 3,950 SGD | -55% |
| Director of Graphic Design | 7,190 SGD | -19% |
| Events and Promotions Manager | 13,600 SGD | +54% |
| Exhibit Display Coordinator | 6,390 SGD | -28% |
| Exhibit Display Manager | 8,480 SGD | -4% |
| Finisher | 4,200 SGD | -53% |
| Graphic Artist | 4,880 SGD | -45% |
| Graphic Designer | 5,220 SGD | -41% |
| Graphics Design Supervisor | 7,180 SGD | -19% |
| Imagery Analyst | 4,880 SGD | -45% |
| Imaging Technologist | 4,870 SGD | -45% |
| Interaction Designer | 4,180 SGD | -53% |
| Media Planner | 6,810 SGD | -23% |
| Media Production Coordinator | 6,090 SGD | -31% |
| Media Production Manager | 10,900 SGD | +23% |
| Media Project Manager | 10,400 SGD | +17% |
| Media Relations Representative | 8,920 SGD | +1% |
| Media Sales Executive | 9,860 SGD | +11% |
| Multimedia Specialist | 4,870 SGD | -45% |
| Photographer | 4,560 SGD | -49% |
| PPC Campaign Manager | 8,030 SGD | -9% |
| Print Production Manager | 8,970 SGD | +1% |
| Product and Brand Manager | 12,800 SGD | +45% |
| Sales Promotion Manager | 12,600 SGD | +42% |
| Sketch Artist | 5,500 SGD | -38% |
| Social Media Executive | 10,000 SGD | +13% |
| Technical Typist | 3,770 SGD | -57% |
| User Experience UX Designer | 5,670 SGD | -36% |
| UX Designer | 4,860 SGD | -45% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Singapore earn 5% more than their private sector counterparts on average across all sectors.
| Private Sector | 8,270 SGD | |
| Public Sector | +5% | 8,670 SGD |
