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Digital Marketing Manager Average Salary in Singapore 2020

How much money does a Digital Marketing Manager make in Singapore?

Average Monthly Salary
10,500 SGD
( 126,000 SGD yearly)


A person working as a Digital Marketing Manager in Singapore typically earns around 10,500 SGD per month. Salaries range from 4,920 SGD (lowest) to 16,500 SGD (highest).

This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Digital Marketing Manager Salary Distribution in Singapore

Median and salary distribution monthly Singapore Digital Marketing Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Digital Marketing Manager salaries in Singapore range from 4,920 SGD per month (minimum salary) to 16,500 SGD per month (maximum salary).

  • Median Salary

    The median salary is 11,100 SGD per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 11,100 SGD while the other half are earning more than 11,100 SGD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 7,210 SGD while 75% of them are earning more than 7,210 SGD. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 14,600 SGD while 25% are earning more than 14,600 SGD.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Digital Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience monthly Singapore Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.

A Digital Marketing Manager with less than two years of experience makes approximately 5,670 SGD per month.

While someone with an experience level between two and five years is expected to earn 7,820 SGD per month, 38% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 11,100 SGD per month, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 13,600 SGD per month, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 14,300 SGD per month, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 15,600 SGD per month, 9% more than people with fifteen to twenty years of experience.

Digital Marketing Manager average salary change by experience in Singapore

0 - 2 Years
5,670 SGD
2 - 5 Years+38%
7,820 SGD
5 - 10 Years+42%
11,100 SGD
10 - 15 Years+22%
13,600 SGD
15 - 20 Years+6%
14,300 SGD
20+ Years+9%
15,600 SGD
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Digital Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Digital Marketing Manager(s) who have the same experience but different education levels.

Salary comparison by education level monthly Singapore Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Digital Marketing Manager is 7,010 SGD per month.

While someone with a Certificate or Diploma gets a salary of 8,170 SGD per month, 17% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 11,900 SGD per month, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 15,600 SGD per month, 31% more than someone with Bachelor's Degree.

Digital Marketing Manager average salary difference by education level in Singapore

High School
7,010 SGD
Certificate or Diploma+17%
8,170 SGD
Bachelor's Degree+45%
11,900 SGD
Master's Degree+31%
15,600 SGD
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Singapore costs anywhere from 42,600 Singapore Dollar(s) to 128,000 Singapore Dollar(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Digital Marketing Manager Salary Comparison By Gender

Salary comparison by gender monthly Singapore Digital Marketing Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in Singapore earn 7% more than their female counterparts.

10,100 SGD
10,800 SGD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Singapore for all Careers

Salary comparison by gender monthly Singapore
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Digital Marketing Manager Average Annual Salary Increment Percentage in Singapore

How much are annual salary increments in Singapore for Digital Marketing Manager(s)? How often do employees get salary raises?

Digital Marketing Manager

Digital Marketing Manager(s) in Singapore are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Singapore Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Singapore / All Professions

Annual Salary Increment Rate Singapore
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The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Singapore is 7%.

Annual Increment Rate By Industry 2019

Information Technology

Listed above are the average annual increase rates for each industry in Singapore for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Digital Marketing Manager Bonus and Incentive Rates in Singapore

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Singapore Digital Marketing Manager
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A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

15% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 85% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Government vs Private Sector Salary Comparison

Public vs private sector salaries monthly Singapore
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Where can you get paid more, working for a private company or for the government? Public sector Digital Marketing Manager employees in Singapore earn 5% more than their private sector counterparts.

Private Sector
8,340 SGD
Public Sector+5%
8,740 SGD
Percentage increase and decrease are relative to the previous value

Digital Marketing Manager Salary Trend and Forecast in Singapore

How are Digital Marketing Manager salaries changing over time? Listed below is a chart that shows the average salary in recent years.

Salary trends and forecast monthly Singapore Digital Marketing Manager
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Average Salary 2016
9,210 SGD
Average Salary 2017+4%
9,550 SGD
Average Salary 2018+3%
9,880 SGD
Average Salary 2019+3%
10,200 SGD
Percentage increase and decrease are relative to the previous value

Digital Marketing Manager salaries in Singapore are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 3% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.

Digital Marketing Manager Average Hourly Wage in Singapore

60 SGD per hour

The average hourly wage (pay per hour) in Singapore is 60 SGD. This means that the average Digital Marketing Manager in Singapore earns approximately 60 SGD for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Digital Marketing Manager VS Other Jobs

Salary Comparison Between Digital Marketing Manager and Marketing monthly Singapore
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The average salary for Digital Marketing Manager is 5% more than that of Marketing. Also, Marketing salaries are 17% more than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Account Handler7,250 SGD-31%
Affiliate Manager9,010 SGD-14%
Analytics Specialist7,460 SGD-29%
Assistant Brand Manager9,060 SGD-13%
Assistant Product Manager9,860 SGD-6%
Brand Ambassador12,300 SGD+18%
Brand Manager12,700 SGD+21%
Campaign Specialist8,230 SGD-21%
Chief Marketing Officer 13,400 SGD+28%
Communications Officer6,580 SGD-37%
Content Marketing Strategist8,600 SGD-18%
Creative Marketing Lead9,080 SGD-13%
Creative Writer7,170 SGD-31%
Digital Marketing Manager10,500 SGD+0%
Event Marketing11,200 SGD+7%
Localization Manager10,000 SGD-4%
Market Development Manager12,300 SGD+18%
Market Research Analyst9,670 SGD-8%
Market Research Manager10,500 SGD+0%
Market Segmentation Director10,800 SGD+3%
Marketing Advisor8,030 SGD-23%
Marketing Analyst8,770 SGD-16%
Marketing Assistant6,370 SGD-39%
Marketing Associate6,500 SGD-38%
Marketing Communications Manager9,720 SGD-7%
Marketing Consultant10,000 SGD-4%
Marketing Coordinator5,680 SGD-46%
Marketing Distribution Executive10,800 SGD+3%
Marketing Executive11,800 SGD+13%
Marketing Manager13,800 SGD+32%
Marketing Officer7,320 SGD-30%
Marketing Specialist7,750 SGD-26%
Marketing Writer6,450 SGD-38%
Online Marketing Analyst7,860 SGD-25%
Optimization Manager9,280 SGD-11%
Outbound Sales7,410 SGD-29%
Outreach Coordinator7,540 SGD-28%
Outreach Specialist8,140 SGD-22%
Product Development10,200 SGD-3%
Product Marketing Manager10,900 SGD+4%
Product Researcher6,580 SGD-37%
Product Training Specialist7,750 SGD-26%
Project Manager8,190 SGD-22%
Publications Coordinator6,000 SGD-43%
Research Executive10,400 SGD-1%
Sales and Marketing Assistant5,580 SGD-47%
Sales Management Support6,610 SGD-37%
Search Marketing Strategist12,000 SGD+15%
Social Media Specialist7,610 SGD-27%
Spaceman Analyst6,190 SGD-41%
Sponsorship Consultant7,490 SGD-28%
Team Leader8,530 SGD-19%
Telemarketer5,640 SGD-46%
Trade Marketing Manager11,000 SGD+5%
Trade Marketing Professional8,980 SGD-14%
Web Analytics Manager9,180 SGD-12%
Web Content Manager9,040 SGD-14%
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