A person working as a Brand Manager in Singapore typically earns around 12,700 SGD per month. Salaries range from 5,850 SGD (lowest) to 20,200 SGD (highest).
This is the average monthly salary including housing, transport, and other benefits. Brand Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Brand Manager salaries in Singapore range from 5,850 SGD per month (minimum salary) to 20,200 SGD per month (maximum salary).
The median salary is 13,700 SGD per month, which means that half (50%) of people working as Brand Manager(s) are earning less than 13,700 SGD while the other half are earning more than 13,700 SGD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Brand Manager(s) are earning less than 8,810 SGD while 75% of them are earning more than 8,810 SGD. Also from the diagram, 75% of Brand Manager(s) are earning less than 18,300 SGD while 25% are earning more than 18,300 SGD.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Brand Manager salaries by experience level and this is what we found.
A Brand Manager with less than two years of experience makes approximately 6,640 SGD per month.
While someone with an experience level between two and five years is expected to earn 8,870 SGD per month, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 13,100 SGD per month, 48% more than someone with two to five years of experience.
Additionally, Brand Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 16,000 SGD per month, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 17,400 SGD per month, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 18,900 SGD per month, 8% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+34%|
|5 - 10 Years||+48%|
|10 - 15 Years||+22%|
|15 - 20 Years||+9%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Brand Manager salaries by education level in order to make a comparison.
When the education level is Certificate or Diploma, the average salary of a Brand Manager is 7,580 SGD per month.
While someone with a Bachelor's Degree gets a salary of 11,900 SGD per month, 57% more than someone having a Certificate or Diploma degree.
A Master's Degree gets its holder an average salary of 19,900 SGD per month, 68% more than someone with a Bachelor's Degree.
|Certificate or Diploma|
A Master's degree program or any post-graduate program in Singapore costs anywhere from 42,600 Singapore Dollar(s) to 128,000 Singapore Dollar(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Brand Manager employees in Singapore earn 8% more than their female counterparts.
Brand Manager(s) in Singapore are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in Singapore for the year 2019. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
A Brand Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
14% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 86% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Where can you get paid more, working for a private company or for the government? Public sector Brand Manager employees in Singapore earn 5% more than their private sector counterparts.
|Average Salary 2016|
|Average Salary 2017||+4%|
|Average Salary 2018||+4%|
|Average Salary 2019||+4%|
Brand Manager salaries in Singapore are on the rise in the year 2020 based on recent submitted salaries and reports. As displayed in the chart, salaries in 2019 are 4% higher than those of 2018. The trend suggests a slow yet continuous increase in pay in 2021 and future years. These numbers may vary from industry to another.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Brand Manager is 27% more than that of Marketing. Also, Marketing salaries are 17% more than those of All Jobs.
|Job Title||Average Salary|
|Account Handler||7,250 SGD||-43%|
|Affiliate Manager||9,010 SGD||-29%|
|Analytics Specialist||7,460 SGD||-41%|
|Assistant Brand Manager||9,060 SGD||-29%|
|Assistant Product Manager||9,860 SGD||-22%|
|Brand Ambassador||12,300 SGD||-3%|
|Brand Manager||12,700 SGD||-0%|
|Campaign Specialist||8,230 SGD||-35%|
|Chief Marketing Officer||13,400 SGD||+5%|
|Communications Officer||6,580 SGD||-48%|
|Content Marketing Strategist||8,600 SGD||-32%|
|Creative Marketing Lead||9,080 SGD||-29%|
|Creative Writer||7,170 SGD||-44%|
|Digital Marketing Manager||10,500 SGD||-17%|
|Event Marketing||11,200 SGD||-12%|
|Localization Manager||10,000 SGD||-21%|
|Market Development Manager||12,300 SGD||-3%|
|Market Research Analyst||9,670 SGD||-24%|
|Market Research Manager||10,500 SGD||-17%|
|Market Segmentation Director||10,800 SGD||-15%|
|Marketing Advisor||8,030 SGD||-37%|
|Marketing Analyst||8,770 SGD||-31%|
|Marketing Assistant||6,370 SGD||-50%|
|Marketing Associate||6,500 SGD||-49%|
|Marketing Communications Manager||9,720 SGD||-24%|
|Marketing Consultant||10,000 SGD||-21%|
|Marketing Coordinator||5,680 SGD||-55%|
|Marketing Distribution Executive||10,800 SGD||-15%|
|Marketing Executive||11,800 SGD||-7%|
|Marketing Manager||13,800 SGD||+9%|
|Marketing Officer||7,320 SGD||-42%|
|Marketing Specialist||7,750 SGD||-39%|
|Marketing Writer||6,450 SGD||-49%|
|Online Marketing Analyst||7,860 SGD||-38%|
|Optimization Manager||9,280 SGD||-27%|
|Outbound Sales||7,410 SGD||-42%|
|Outreach Coordinator||7,540 SGD||-41%|
|Outreach Specialist||8,140 SGD||-36%|
|Product Development||10,200 SGD||-20%|
|Product Marketing Manager||10,900 SGD||-14%|
|Product Researcher||6,580 SGD||-48%|
|Product Training Specialist||7,750 SGD||-39%|
|Project Manager||8,190 SGD||-36%|
|Publications Coordinator||6,000 SGD||-53%|
|Research Executive||10,400 SGD||-18%|
|Sales and Marketing Assistant||5,580 SGD||-56%|
|Sales Management Support||6,610 SGD||-48%|
|Search Marketing Strategist||12,000 SGD||-6%|
|Social Media Specialist||7,610 SGD||-40%|
|Spaceman Analyst||6,190 SGD||-51%|
|Sponsorship Consultant||7,490 SGD||-41%|
|Team Leader||8,530 SGD||-33%|
|Trade Marketing Manager||11,000 SGD||-14%|
|Trade Marketing Professional||8,980 SGD||-29%|
|Web Analytics Manager||9,180 SGD||-28%|
|Web Content Manager||9,040 SGD||-29%|