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Marketing Average Salaries in Singapore 2024

How much money does a person working in Marketing make in Singapore?


Average Monthly Salary
9,520 SGD
( 114,000 SGD yearly)

LOW
4,400
SGD
AVERAGE
9,520
SGD
HIGH
15,700
SGD
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Singapore typically earns around 9,520 SGD. Salaries range from 4,400 SGD (lowest average) to 15,700 SGD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Singapore exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler6,470 SGD
Affiliate Manager9,010 SGD
Affiliate Marketing Manager12,500 SGD
Affiliate Marketing Specialist8,080 SGD
Analytics Specialist6,590 SGD
Assistant Brand Manager9,060 SGD
Assistant Product Manager9,860 SGD
Associate Marketing Manager10,600 SGD
Associate Product Manager10,400 SGD
Blockchain Marketing Specialist9,010 SGD
Brand Ambassador12,300 SGD
Brand Director14,800 SGD
Brand Executive12,900 SGD
Brand Manager12,700 SGD
Business Analytics Specialist6,610 SGD
Business Channel Manager9,040 SGD
Business Intelligence Team Leader9,620 SGD
Campaign Specialist8,230 SGD
Chief Content Officer11,100 SGD
Chief Digital Marketing Officer14,100 SGD
Chief Marketing Officer 14,100 SGD
Chief Product Officer13,300 SGD
Communications Officer4,440 SGD
Content Manager7,550 SGD
Content Marketing Strategist8,600 SGD
Copy Editer5,160 SGD
Copy Writer5,140 SGD
Creative Marketing Lead9,080 SGD
Creative Writer5,610 SGD
Digital Marketer7,960 SGD
Digital Marketing Manager10,500 SGD
Digital Marketing Specialist8,170 SGD
Digital Marketing Strategist 10,400 SGD
Digital Media Specialist9,170 SGD
Director of Marketing14,900 SGD
Director of Research10,900 SGD
Email Marketing Specialist7,460 SGD
eMarketing Manager10,900 SGD
Event Marketing11,200 SGD
Experiential Marketing Manager12,700 SGD
Gamification Marketer6,500 SGD
Head of Executive Search11,900 SGD
Internet Marketer7,380 SGD
Key Affiliate Manager9,880 SGD
Localization Manager10,000 SGD
Market Development Executive11,200 SGD
Market Development Manager11,900 SGD
Market Research Analyst9,670 SGD
Market Research Manager10,500 SGD
Market Segmentation Director10,800 SGD
Marketing Account Supervisor8,770 SGD
Marketing Administrator6,910 SGD
Marketing Advisor8,030 SGD
Marketing Analyst8,770 SGD
Marketing and Communications Officer4,880 SGD
Marketing and Sales Head13,900 SGD
Marketing Assistant4,810 SGD
Marketing Associate4,640 SGD
Marketing Automation Specialist8,680 SGD
Marketing Communications Manager9,730 SGD
Marketing Consultant10,000 SGD
Marketing Coordinator4,470 SGD
Marketing Data Analyst8,800 SGD
Marketing Director13,900 SGD
Marketing Distribution Executive10,800 SGD
Marketing Executive11,400 SGD
Marketing Manager14,700 SGD
Marketing Officer4,950 SGD
Marketing Segment Manager10,800 SGD
Marketing Specialist7,100 SGD
Marketing Supervisor8,870 SGD
Marketing Vice President11,900 SGD
Marketing Writer5,350 SGD
Mobile Marketing Specialist9,210 SGD
Online Marketing Analyst7,860 SGD
Online Marketing Manager9,730 SGD
Optimization Manager9,280 SGD
Outbound Sales6,340 SGD
Outreach Coordinator6,290 SGD
Outreach Specialist8,140 SGD
Podcast Specialist8,480 SGD
Product Development10,200 SGD
Product Manager11,000 SGD
Product Marketing Engineer5,950 SGD
Product Marketing Executive10,200 SGD
Product Marketing Manager10,900 SGD
Product Researcher5,830 SGD
Product Strategist8,530 SGD
Product Strategy Researcher8,000 SGD
Product Training Specialist7,290 SGD
Project Manager8,190 SGD
Publications Coordinator4,880 SGD
Research Executive10,400 SGD
Sales and Marketing Assistant4,290 SGD
Sales and Marketing Coordinator4,970 SGD
Sales and Marketing Director15,100 SGD
Sales Director14,000 SGD
Sales Management Support4,840 SGD
Sales Manager13,700 SGD
Search Marketing Strategist11,800 SGD
Social Media Administrator7,550 SGD
Social Media Specialist7,610 SGD
Spaceman Analyst4,170 SGD
Sponsorship Consultant7,530 SGD
Team Leader8,530 SGD
Telemarketer4,380 SGD
TikTok marketer9,780 SGD
Trade Marketing Executive11,200 SGD
Trade Marketing Manager11,100 SGD
Trade Marketing Professional8,980 SGD
Trade Marketing Specialist6,460 SGD
Video Marketing Specialist9,920 SGD
Web Analytics Manager9,180 SGD
Web Content Manager9,040 SGD
Webinar Marketing Specialist8,850 SGD


Marketing Jobs Pay Scale and Salaries in Singapore

Median and salary distribution Singapore Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
9,280 SGD or more
10% of people earn
8,110 to 9,280 SGD
20% of people earn
5,520 SGD or less
65% of people earn
5,520 to 8,110 SGD
Minimum Salary
4,400 SGD
Median
9,100 SGD
Maximum
15,700 SGD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Singapore range from 4,400 SGD (starting average salary) to 15,700 SGD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 9,100 SGD, implying that half of the workforce in Singapore earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Singapore earn less than 7,350 SGD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 10,500 SGD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Singapore. The analysis revealed that roughly 65% of all reported salaries fell within the range of 5,520 SGD to 8,110 SGD. Approximately 20% of salaries were below the 5,520 SGD mark, while 10% ranged from 8,110 SGD to 9,280 SGD. Only 5% of individuals earned a gross salary of 9,280 SGD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Singapore having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Singapore, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Singapore costs anywhere from 42,400 SGD to 127,000 SGD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Singapore

Salary comparison by gender Singapore Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Singapore, the average difference between the salary of male and female employees is 7%.

Male
9,830 SGD
Female-6%
9,210 SGD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Singapore for all Careers

Salary comparison by gender monthly Singapore
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Average Annual Salary Increment Percentage / Marketing / Singapore

How much are annual salary increments in Singapore for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Singapore are likely to observe a salary increase of approximately 11% every 13 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Singapore Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Singapore / All Professions

Annual Salary Increment Rate Singapore
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Singapore is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Singapore

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Singapore Marketing
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17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Singapore


55 SGD per hour

The average hourly wage (pay per hour) in Marketing in Singapore is 55 SGD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Singapore is 25 SGD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Singapore is 5% on average across all career fields.

Private Sector
8,300 SGD
Public Sector+5%
8,700 SGD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Singapore?

A good and competitive compensation would range anywhere between 9,100 SGD and 10,500 SGD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Singapore ranges from 4,400 SGD to 7,350 SGD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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