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Marketing Average Salaries in Manila 2024

How much money does a person working in Marketing make in Manila?

Average Monthly Salary

60,000 PHP

( 720,000 PHP yearly)

LOW
27,700
PHP AVERAGE
60,000
PHP HIGH
99,000
PHP

All salary figures displayed here are per month except when noted otherwise.

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Manila typically earns around 60,000 PHP. Salaries range from 27,700 PHP (lowest average) to 99,000 PHP (highest average, actual maximum salary is higher).

Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Manila exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job Title

Average Salary

Marketing
Account Handler	44,000 PHP
Affiliate Manager	54,000 PHP
Affiliate Marketing Manager	80,500 PHP
Affiliate Marketing Specialist	51,500 PHP

Analytics Specialist	40,900 PHP
Assistant Brand Manager	58,900 PHP
Assistant Product Manager	62,500 PHP
Associate Marketing Manager	67,300 PHP
Associate Product Manager	68,300 PHP
Blockchain Marketing Specialist	55,600 PHP
Brand Ambassador	79,100 PHP
Brand Director	94,500 PHP
Brand Executive	81,800 PHP
Brand Manager	82,300 PHP
Business Analytics Specialist	42,600 PHP
Business Channel Manager	57,700 PHP
Business Intelligence Team Leader	61,900 PHP
Campaign Specialist	55,400 PHP
Chief Content Officer	69,900 PHP
Chief Digital Marketing Officer	91,600 PHP
Chief Marketing Officer	96,100 PHP
Chief Product Officer	79,200 PHP
Communications Officer	28,200 PHP
Content Manager	46,800 PHP
Content Marketing Strategist	55,200 PHP
Copy Editer	36,000 PHP
Copy Writer	35,400 PHP
Creative Marketing Lead	53,700 PHP
Creative Writer	36,200 PHP
Digital Marketer	49,900 PHP
Digital Marketing Manager	70,300 PHP
Digital Marketing Specialist	48,900 PHP
Digital Marketing Strategist	70,200 PHP
Digital Media Specialist	60,200 PHP
Director of Marketing	95,000 PHP
Director of Research	69,300 PHP
Email Marketing Specialist	47,400 PHP
eMarketing Manager	72,300 PHP
Event Marketing	68,900 PHP
Experiential Marketing Manager	78,200 PHP
Gamification Marketer	40,200 PHP
Head of Executive Search	75,100 PHP
Internet Marketer	47,300 PHP
Key Affiliate Manager	64,800 PHP
Localization Manager	59,300 PHP
Market Development Executive	72,400 PHP
Market Development Manager	72,200 PHP
Market Research Analyst	57,900 PHP
Market Research Manager	61,800 PHP
Market Segmentation Director	71,000 PHP
Marketing Account Supervisor	55,100 PHP
Marketing Administrator	44,200 PHP
Marketing Advisor	52,700 PHP
Marketing Analyst	56,500 PHP
Marketing and Communications Officer	33,600 PHP
Marketing and Sales Head	94,400 PHP
Marketing Assistant	30,600 PHP
Marketing Associate	29,900 PHP
Marketing Automation Specialist	58,300 PHP
Marketing Communications Manager	61,100 PHP
Marketing Consultant	68,300 PHP
Marketing Coordinator	29,000 PHP
Marketing Data Analyst	52,800 PHP
Marketing Director	91,400 PHP
Marketing Distribution Executive	70,400 PHP
Marketing Executive	74,400 PHP
Marketing Manager	92,600 PHP
Marketing Officer	30,400 PHP
Marketing Segment Manager	63,100 PHP
Marketing Specialist	44,000 PHP
Marketing Supervisor	56,600 PHP
Marketing Vice President	74,600 PHP
Marketing Writer	36,100 PHP
Mobile Marketing Specialist	61,900 PHP
Online Marketing Analyst	50,500 PHP
Online Marketing Manager	61,700 PHP
Optimization Manager	60,400 PHP
Outbound Sales	40,100 PHP
Outreach Coordinator	36,700 PHP
Outreach Specialist	51,900 PHP
Podcast Specialist	53,400 PHP
Product Development	62,100 PHP
Product Manager	74,800 PHP
Product Marketing Engineer	37,600 PHP
Product Marketing Executive	70,000 PHP
Product Marketing Manager	65,900 PHP
Product Researcher	36,100 PHP
Product Strategist	56,800 PHP
Product Strategy Researcher	52,600 PHP
Product Training Specialist	42,600 PHP
Project Manager	53,000 PHP
Publications Coordinator	31,200 PHP
Research Executive	61,700 PHP
Sales and Marketing Assistant	29,200 PHP
Sales and Marketing Coordinator	31,700 PHP
Sales and Marketing Director	90,500 PHP
Sales Director	88,000 PHP
Sales Management Support	30,600 PHP
Sales Manager	90,000 PHP
Search Marketing Strategist	76,100 PHP
Social Media Administrator	48,300 PHP
Social Media Specialist	50,000 PHP
Spaceman Analyst	28,700 PHP
Sponsorship Consultant	49,000 PHP
Team Leader	52,200 PHP
Telemarketer	27,300 PHP
TikTok marketer	61,500 PHP
Trade Marketing Executive	70,700 PHP
Trade Marketing Manager	67,200 PHP
Trade Marketing Professional	55,100 PHP
Trade Marketing Specialist	40,200 PHP
Video Marketing Specialist	62,100 PHP
Web Analytics Manager	59,200 PHP
Web Content Manager	57,500 PHP
Webinar Marketing Specialist	59,600 PHP

Marketing Jobs Pay Scale and Salaries in Manila

Median and salary distribution Manila Marketing monthly

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Salary Structure and Pay Scale Comparison

5% of people earn
58,500 PHP or more

10% of people earn
51,100 to 58,500 PHP

20% of people earn
34,800 PHP or less

65% of people earn
34,800 to 51,100 PHP

Minimum Salary
27,700 PHP

Median
57,400 PHP

Maximum
99,000 PHP

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.

Salary Range, Minimum Wage, and Starting Salary
Salaries in Marketing in Manila range from 27,700 PHP (starting average salary) to 99,000 PHP (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
Median Salary
The median income in the field of Marketing is 57,400 PHP, implying that half of the workforce in Manila earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Percentiles and Salary Scale
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Manila earn less than 46,300 PHP, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 66,500 PHP, while 25% earn more than that.
Pay Scale Structure
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Manila. The analysis revealed that roughly 65% of all reported salaries fell within the range of 34,800 PHP to 51,100 PHP. Approximately 20% of salaries were below the 34,800 PHP mark, while 10% ranged from 51,100 PHP to 58,500 PHP. Only 5% of individuals earned a gross salary of 58,500 PHP or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Manila having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

“ On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark. ”

* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Manila, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Philippines costs anywhere from 224,000 PHP to 671,000 PHP and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Marketing / Manila

Salary comparison by gender Philippines Marketing monthly

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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Philippines, the average difference between the salary of male and female employees is 15%.

Male		53,700 PHP
Female	-13%	46,800 PHP

Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Philippines for all Careers

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43 Careers That Pay Women More Than Men!

Check The List

Average Annual Salary Increment Percentage / Marketing / Manila

How much are annual salary increments in Manila for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Philippines are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Philippines Marketing

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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Philippines / All Professions

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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

“The average salary increase in one year (12 months) in Philippines is 5%.”

Worldwide Salary Raises: All Countries and All Jobs

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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Philippines

How much and how often are bonuses being awarded?
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
Received Bonus
%
No Bonus
100%
Types of Bonuses Considered
Individual Performance-Based Bonuses
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based Bonuses
Granted upon achieving an important goal or milestone.
Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue Generators

Supporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

“Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.”

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Manila

350 PHP per hour

The average hourly wage (pay per hour) in Marketing in Manila is 350 PHP.This is the rate they get paid for every worked hour.

Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Manila is 160 PHP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

City	Average Salary

Antipolo	55,100 PHP
Cagayan de Oro	53,400 PHP
Cebu	57,100 PHP
Dasmarinas	48,200 PHP
Davao	59,200 PHP
Kalookan	58,000 PHP
Las Pinas	50,400 PHP
Makati	49,400 PHP
Manila	60,000 PHP
Paranaque	52,400 PHP
Pasig	54,200 PHP
Quezon City	61,000 PHP
Taguig	56,300 PHP
Valenzuela	51,200 PHP

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Philippines is 12% on average across all career fields.

Private Sector		42,300 PHP
Public Sector	+12%	47,300 PHP

Percentage increase and decrease are relative to the previous value

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Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Manila?

A good and competitive compensation would range anywhere between 57,400 PHP and 66,500 PHP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

Base / Basic Salary

The base salary for jobs in Marketing in Manila ranges from 27,700 PHP to 46,300 PHP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Philippines»Manila

All Jobs»Marketing