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Market Research Analyst Average Salary in South Africa 2024

How much money does a person working as Market Research Analyst make in South Africa?


Average Monthly Salary
36,900 ZAR
( 443,000 ZAR yearly)

LOW
17,000
ZAR
AVERAGE
36,900
ZAR
HIGH
58,700
ZAR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Market Research Analyst in South Africa typically earns around 36,900 ZAR. Salaries range from 17,000 ZAR (lowest) to 58,700 ZAR (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Market Research Analyst salaries in South Africa vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Market Research Analyst Pay Scale and Salaries in South Africa

Median and salary distribution South Africa Market Research Analyst monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
35,000 ZAR or more
10% of people earn
30,700 to 35,000 ZAR
20% of people earn
21,100 ZAR or less
65% of people earn
21,100 to 30,700 ZAR
Minimum Salary
17,000 ZAR
Median
35,300 ZAR
Maximum
58,700 ZAR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Market Research Analyst in South Africa range from 17,000 ZAR (starting salary) to 58,700 ZAR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 35,300 ZAR, half of the professionals who work as Market Research Analyst in South Africa earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Market Research Analyst in South Africa earn less than 28,500 ZAR, while 75% earn more. Similarly, the chart shows that 75% earn less than 40,700 ZAR while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Market Research Analyst in South Africa compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 21,100 ZAR to 30,700 ZAR. About 20% of salaries are below the 21,100 ZAR mark, while 10% fall within the range of 30,700 ZAR to 35,000 ZAR. Only 5% of individuals have salaries exceeding 35,000 ZAR.

Salary Comparison by Years of Experience / Market Research Analyst / South Africa

How do experience and age affect pay?

0 - 2 Years
19,300 ZAR
2 - 5 Years+34%
25,800 ZAR
5 - 10 Years+48%
38,100 ZAR
10 - 15 Years+22%
46,400 ZAR
15 - 20 Years+9%
50,600 ZAR
20+ Years+8%
54,800 ZAR
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience monthly South Africa Market Research Analyst
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Market Research Analyst and this is what we found.


All salary figures displayed here are per month except when noted otherwise.

Employees with less than two years of experience earn approximately 19,300 ZAR.

While someone with an experience level between two and five years is expected to earn 25,800 ZAR, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 38,100 ZAR, 48% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 46,400 ZAR, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 50,600 ZAR, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 54,800 ZAR, 8% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Market Research Analyst / South Africa

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Market Research Analyst.

Certificate or Diploma
22,000 ZAR
Bachelor's Degree+57%
34,500 ZAR
Master's Degree+68%
57,900 ZAR
Percentage increase and decrease are relative to the previous value
Salary comparison by education level monthly South Africa Market Research Analyst
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Market Research Analyst in order to make a comparison.


Level 1: Certificate or Diploma

Employees at this education level have an average salary of 22,000 ZAR.


Level 2: Bachelor's Degree

At this level, the average salary becomes 34,500 ZAR, 57% more than the previous level.


Level 3: Master's Degree

At this level, the average salary becomes 57,900 ZAR, 68% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in South Africa costs anywhere from 156,000 ZAR to 469,000 ZAR and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Market Research Analyst / South Africa

Salary comparison by gender South Africa Market Research Analyst monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Market Research Analyst in South Africa, the average difference between the salary of male and female employees is 12%.

Male
39,000 ZAR
Female-11%
34,900 ZAR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in South Africa for all Careers

Salary comparison by gender monthly South Africa
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Average Annual Salary Increment Percentage / Market Research Analyst / South Africa

How much are annual salary increments in South Africa for individuals working as Market Research Analyst? How often do employees get salary raises?

Individuals working as Market Research Analyst in South Africa are likely to observe a salary increase of approximately 12% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate South Africa Market Research Analyst
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

South Africa / All Professions

Annual Salary Increment Rate South Africa
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in South Africa is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Market Research Analyst / South Africa

How much and how often are bonuses being awarded?Annual Salary Bonus Rate South Africa Market Research Analyst
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16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Market Research Analyst / South Africa


210 ZAR per hour

The average hourly wage (pay per hour) for individuals working as Market Research Analyst in South Africa is 210 ZAR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Market Research Analyst in South Africa is 98 ZAR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler25,900 ZAR-30%
Affiliate Manager35,000 ZAR-5%
Affiliate Marketing Manager48,900 ZAR+32%
Affiliate Marketing Specialist31,800 ZAR-14%
Analytics Specialist26,600 ZAR-28%
Assistant Brand Manager35,600 ZAR-4%
Assistant Product Manager39,800 ZAR+8%
Associate Marketing Manager41,600 ZAR+13%
Associate Product Manager41,800 ZAR+13%
Blockchain Marketing Specialist36,700 ZAR-1%
Brand Ambassador46,600 ZAR+26%
Brand Director63,500 ZAR+72%
Brand Executive55,900 ZAR+51%
Brand Manager52,100 ZAR+41%
Business Analytics Specialist25,900 ZAR-30%
Business Channel Manager36,600 ZAR-1%
Business Intelligence Team Leader36,500 ZAR-1%
Campaign Specialist34,200 ZAR-7%
Chief Content Officer44,600 ZAR+21%
Chief Digital Marketing Officer57,900 ZAR+57%
Chief Marketing Officer 56,600 ZAR+53%
Chief Product Officer54,300 ZAR+47%
Communications Officer17,200 ZAR-53%
Content Manager29,500 ZAR-20%
Content Marketing Strategist34,500 ZAR-7%
Copy Editer21,400 ZAR-42%
Copy Writer21,400 ZAR-42%
Creative Marketing Lead35,400 ZAR-4%
Creative Writer22,000 ZAR-40%
Digital Marketer33,200 ZAR-10%
Digital Marketing Manager44,700 ZAR+21%
Digital Marketing Specialist31,200 ZAR-16%
Digital Marketing Strategist 42,100 ZAR+14%
Digital Media Specialist37,900 ZAR+3%
Director of Marketing58,700 ZAR+59%
Director of Research42,800 ZAR+16%
Email Marketing Specialist28,500 ZAR-23%
eMarketing Manager48,000 ZAR+30%
Event Marketing42,400 ZAR+15%
Experiential Marketing Manager51,700 ZAR+40%
Gamification Marketer27,300 ZAR-26%
Head of Executive Search50,000 ZAR+35%
Internet Marketer31,700 ZAR-14%
Key Affiliate Manager43,800 ZAR+19%
Localization Manager38,600 ZAR+5%
Market Development Executive47,100 ZAR+28%
Market Development Manager45,200 ZAR+22%
Market Research Analyst36,900 ZAR-0%
Market Research Manager40,200 ZAR+9%
Market Segmentation Director42,200 ZAR+14%
Marketing Account Supervisor34,700 ZAR-6%
Marketing Administrator29,300 ZAR-21%
Marketing Advisor32,700 ZAR-11%
Marketing Analyst33,800 ZAR-8%
Marketing and Communications Officer20,900 ZAR-43%
Marketing and Sales Head59,800 ZAR+62%
Marketing Assistant18,600 ZAR-50%
Marketing Associate17,900 ZAR-52%
Marketing Automation Specialist37,000 ZAR+0%
Marketing Communications Manager37,900 ZAR+3%
Marketing Consultant42,600 ZAR+15%
Marketing Coordinator18,800 ZAR-49%
Marketing Data Analyst34,100 ZAR-8%
Marketing Director56,800 ZAR+54%
Marketing Distribution Executive47,000 ZAR+27%
Marketing Executive45,700 ZAR+24%
Marketing Manager57,400 ZAR+55%
Marketing Officer20,100 ZAR-46%
Marketing Segment Manager42,900 ZAR+16%
Marketing Specialist27,800 ZAR-25%
Marketing Supervisor35,400 ZAR-4%
Marketing Vice President47,600 ZAR+29%
Marketing Writer22,300 ZAR-40%
Mobile Marketing Specialist39,900 ZAR+8%
Online Marketing Analyst32,000 ZAR-13%
Online Marketing Manager39,900 ZAR+8%
Optimization Manager38,200 ZAR+3%
Outbound Sales25,200 ZAR-32%
Outreach Coordinator25,000 ZAR-32%
Outreach Specialist32,500 ZAR-12%
Podcast Specialist34,100 ZAR-8%
Product Development40,000 ZAR+8%
Product Manager47,300 ZAR+28%
Product Marketing Engineer25,300 ZAR-31%
Product Marketing Executive43,500 ZAR+18%
Product Marketing Manager43,200 ZAR+17%
Product Researcher22,500 ZAR-39%
Product Strategist33,200 ZAR-10%
Product Strategy Researcher31,300 ZAR-15%
Product Training Specialist29,000 ZAR-21%
Project Manager33,500 ZAR-9%
Publications Coordinator20,400 ZAR-45%
Research Executive40,700 ZAR+10%
Sales and Marketing Assistant17,200 ZAR-53%
Sales and Marketing Coordinator19,600 ZAR-47%
Sales and Marketing Director58,500 ZAR+58%
Sales Director55,300 ZAR+50%
Sales Management Support20,600 ZAR-44%
Sales Manager54,300 ZAR+47%
Search Marketing Strategist48,300 ZAR+31%
Social Media Administrator31,500 ZAR-15%
Social Media Specialist31,500 ZAR-15%
Spaceman Analyst17,300 ZAR-53%
Sponsorship Consultant30,500 ZAR-17%
Team Leader33,600 ZAR-9%
Telemarketer16,200 ZAR-56%
TikTok marketer38,700 ZAR+5%
Trade Marketing Executive45,100 ZAR+22%
Trade Marketing Manager45,200 ZAR+22%
Trade Marketing Professional36,400 ZAR-1%
Trade Marketing Specialist26,100 ZAR-29%
Video Marketing Specialist41,400 ZAR+12%
Web Analytics Manager35,400 ZAR-4%
Web Content Manager35,100 ZAR-5%
Webinar Marketing Specialist36,300 ZAR-2%

Salary Comparison By City

CityAverage Salary
Cape Town42,300 ZAR
Johannesburg37,100 ZAR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in South Africa is 7% on average across all career fields.

Private Sector
30,400 ZAR
Public Sector+7%
32,400 ZAR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Market Research Analyst in South Africa?

A good and competitive compensation would range anywhere between 35,300 ZAR and 40,700 ZAR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Market Research Analyst in South Africa ranges from 17,000 ZAR to 28,500 ZAR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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