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Marketing Average Salaries in Bucharest 2024

How much money does a person working in Marketing make in Bucharest?


Average Monthly Salary
11,000 RON
( 132,000 RON yearly)

LOW
5,070
RON
AVERAGE
11,000
RON
HIGH
18,100
RON
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Bucharest typically earns around 11,000 RON. Salaries range from 5,070 RON (lowest average) to 18,100 RON (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Bucharest exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler7,740 RON
Affiliate Manager9,870 RON
Affiliate Marketing Manager14,100 RON
Affiliate Marketing Specialist8,850 RON
Analytics Specialist7,780 RON
Assistant Brand Manager11,200 RON
Assistant Product Manager11,900 RON
Associate Marketing Manager11,600 RON
Associate Product Manager11,800 RON
Blockchain Marketing Specialist11,200 RON
Brand Ambassador14,200 RON
Brand Director18,700 RON
Brand Executive15,900 RON
Brand Manager16,300 RON
Business Analytics Specialist7,500 RON
Business Channel Manager10,800 RON
Business Intelligence Team Leader11,100 RON
Campaign Specialist10,300 RON
Chief Content Officer12,300 RON
Chief Digital Marketing Officer16,100 RON
Chief Marketing Officer 16,900 RON
Chief Product Officer15,700 RON
Communications Officer5,160 RON
Content Manager9,080 RON
Content Marketing Strategist10,700 RON
Copy Editer6,190 RON
Copy Writer6,600 RON
Creative Marketing Lead10,600 RON
Creative Writer6,360 RON
Digital Marketer9,110 RON
Digital Marketing Manager13,100 RON
Digital Marketing Specialist9,500 RON
Digital Marketing Strategist 13,400 RON
Digital Media Specialist11,400 RON
Director of Marketing16,300 RON
Director of Research11,900 RON
Email Marketing Specialist8,320 RON
eMarketing Manager12,900 RON
Event Marketing12,600 RON
Experiential Marketing Manager15,800 RON
Gamification Marketer7,960 RON
Head of Executive Search14,900 RON
Internet Marketer9,350 RON
Key Affiliate Manager12,600 RON
Localization Manager11,300 RON
Market Development Executive14,000 RON
Market Development Manager12,900 RON
Market Research Analyst11,200 RON
Market Research Manager11,800 RON
Market Segmentation Director12,500 RON
Marketing Account Supervisor10,300 RON
Marketing Administrator8,410 RON
Marketing Advisor9,620 RON
Marketing Analyst10,500 RON
Marketing and Communications Officer6,140 RON
Marketing and Sales Head16,900 RON
Marketing Assistant5,590 RON
Marketing Associate5,580 RON
Marketing Automation Specialist10,900 RON
Marketing Communications Manager10,900 RON
Marketing Consultant13,000 RON
Marketing Coordinator5,620 RON
Marketing Data Analyst9,640 RON
Marketing Director16,700 RON
Marketing Distribution Executive13,100 RON
Marketing Executive13,300 RON
Marketing Manager16,600 RON
Marketing Officer5,660 RON
Marketing Segment Manager12,700 RON
Marketing Specialist8,540 RON
Marketing Supervisor10,100 RON
Marketing Vice President13,100 RON
Marketing Writer6,730 RON
Mobile Marketing Specialist12,000 RON
Online Marketing Analyst9,230 RON
Online Marketing Manager11,100 RON
Optimization Manager10,600 RON
Outbound Sales7,330 RON
Outreach Coordinator7,420 RON
Outreach Specialist9,300 RON
Podcast Specialist9,370 RON
Product Development11,800 RON
Product Manager13,400 RON
Product Marketing Engineer7,000 RON
Product Marketing Executive12,800 RON
Product Marketing Manager12,300 RON
Product Researcher6,730 RON
Product Strategist10,200 RON
Product Strategy Researcher9,240 RON
Product Training Specialist8,610 RON
Project Manager10,500 RON
Publications Coordinator6,290 RON
Research Executive12,200 RON
Sales and Marketing Assistant5,140 RON
Sales and Marketing Coordinator5,450 RON
Sales and Marketing Director16,500 RON
Sales Director16,400 RON
Sales Management Support5,700 RON
Sales Manager16,500 RON
Search Marketing Strategist13,900 RON
Social Media Administrator9,740 RON
Social Media Specialist9,500 RON
Spaceman Analyst5,350 RON
Sponsorship Consultant9,130 RON
Team Leader9,930 RON
Telemarketer4,890 RON
TikTok marketer11,500 RON
Trade Marketing Executive12,400 RON
Trade Marketing Manager12,300 RON
Trade Marketing Professional10,300 RON
Trade Marketing Specialist7,640 RON
Video Marketing Specialist11,400 RON
Web Analytics Manager11,000 RON
Web Content Manager10,500 RON
Webinar Marketing Specialist10,700 RON


Marketing Jobs Pay Scale and Salaries in Bucharest

Median and salary distribution Bucharest Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
10,700 RON or more
10% of people earn
9,340 to 10,700 RON
20% of people earn
6,360 RON or less
65% of people earn
6,360 to 9,340 RON
Minimum Salary
5,070 RON
Median
10,500 RON
Maximum
18,100 RON




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Bucharest range from 5,070 RON (starting average salary) to 18,100 RON (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 10,500 RON, implying that half of the workforce in Bucharest earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Bucharest earn less than 8,470 RON, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 12,200 RON, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Bucharest. The analysis revealed that roughly 65% of all reported salaries fell within the range of 6,360 RON to 9,340 RON. Approximately 20% of salaries were below the 6,360 RON mark, while 10% ranged from 9,340 RON to 10,700 RON. Only 5% of individuals earned a gross salary of 10,700 RON or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Bucharest having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Bucharest, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Romania costs anywhere from 45,100 RON to 135,000 RON and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Bucharest

Salary comparison by gender Romania Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Romania, the average difference between the salary of male and female employees is 10%.

Male
10,600 RON
Female-9%
9,630 RON
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Romania for all Careers

Salary comparison by gender monthly Romania
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Average Annual Salary Increment Percentage / Marketing / Bucharest

How much are annual salary increments in Bucharest for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Romania are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Annual Salary Increment Rate Romania Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Romania / All Professions

Annual Salary Increment Rate Romania
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Romania is 5%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Romania

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Romania Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Bucharest


63 RON per hour

The average hourly wage (pay per hour) in Marketing in Bucharest is 63 RON.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Bucharest is 29 RON. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Brasov9,040 RON
Bucharest11,000 RON
Cluj-Napoca10,100 RON
Sibiu10,600 RON
Timisoara9,500 RON

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Romania is 7% on average across all career fields.

Private Sector
8,790 RON
Public Sector+7%
9,420 RON
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Bucharest?

A good and competitive compensation would range anywhere between 10,500 RON and 12,200 RON. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Bucharest ranges from 5,070 RON to 8,470 RON. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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