A person working as an Advertising Strategic Planner in Sweden typically earns around 47,300 SEK per month. Salaries range from 25,100 SEK (lowest) to 71,900 SEK (highest).
This is the average monthly salary including housing, transport, and other benefits. Advertising Strategic Planner salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Strategic Planner salaries in Sweden range from 25,100 SEK per month (minimum salary) to 71,900 SEK per month (maximum salary).
The median salary is 44,500 SEK per month, which means that half (50%) of people working as Advertising Strategic Planner(s) are earning less than 44,500 SEK while the other half are earning more than 44,500 SEK. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Strategic Planner(s) are earning less than 31,300 SEK while 75% of them are earning more than 31,300 SEK. Also from the diagram, 75% of Advertising Strategic Planner(s) are earning less than 54,700 SEK while 25% are earning more than 54,700 SEK.
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Strategic Planner salaries by experience level and this is what we found.
An Advertising Strategic Planner with less than two years of experience makes approximately 28,800 SEK per month.
While someone with an experience level between two and five years is expected to earn 35,400 SEK per month, 23% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 50,100 SEK per month, 42% more than someone with two to five years of experience.
Additionally, Advertising Strategic Planner(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 58,600 SEK per month, 17% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 64,400 SEK per month, 10% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 68,200 SEK per month, 6% more than people with fifteen to twenty years of experience.
|0 - 2 Years|
|2 - 5 Years||+23%|
|5 - 10 Years||+42%|
|10 - 15 Years||+17%|
|15 - 20 Years||+10%|
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Strategic Planner salaries by education level in order to make a comparison.
When the education level is High School, the average salary of an Advertising Strategic Planner is 34,900 SEK per month.
While someone with a Certificate or Diploma gets a salary of 39,600 SEK per month, 13% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 51,800 SEK per month, 31% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 68,200 SEK per month, 32% more than someone with Bachelor's Degree.
|Certificate or Diploma||+13%|
A Master's degree program or any post-graduate program in Sweden costs anywhere from 226,000 Swedish Krona(s) to 677,000 Swedish Krona(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Strategic Planner employees in Sweden earn 5% more than their female counterparts on average.
Advertising Strategic Planner(s) in Sweden are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Listed above are the average annual increase rates for each industry in Sweden for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
An Advertising Strategic Planner is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
21% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
The most standard form of bonus where the employee is awarded based on their exceptional performance.Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.Goal-Based Bonuses
Granted upon achieving an important goal or milestone.Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The average salary for Advertising Strategic Planner is 11% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
|Job Title||Average Salary|
|Advertising Account Executive||51,300 SEK||+8%|
|Advertising Account Manager||56,000 SEK||+18%|
|Advertising Account Planner||28,600 SEK||-40%|
|Advertising Coordinator||36,800 SEK||-22%|
|Advertising Manager||75,000 SEK||+59%|
|Advertising Operations Manager||76,200 SEK||+61%|
|Advertising Strategic Planner||47,300 SEK||-0%|
|Advertising Team Leader||46,200 SEK||-2%|
|Art Director||47,500 SEK||+0%|
|Assistant Art Director||37,700 SEK||-20%|
|Audiosual Technician||26,300 SEK||-44%|
|Broadcast Administrator||47,700 SEK||+1%|
|Catering Sales||30,700 SEK||-35%|
|Catering Trainer||36,000 SEK||-24%|
|Commercial and Industrial Designer||28,800 SEK||-39%|
|Conference Organiser||34,600 SEK||-27%|
|Content and Media Production Lead||51,800 SEK||+9%|
|Creative Designer||35,100 SEK||-26%|
|Creative Director||45,800 SEK||-3%|
|Desktop Publisher||23,000 SEK||-51%|
|Director of Graphic Design||44,100 SEK||-7%|
|Events and Promotions Manager||76,300 SEK||+61%|
|Exhibit Display Coordinator||36,300 SEK||-23%|
|Exhibit Display Manager||48,900 SEK||+3%|
|Graphic Artist||28,300 SEK||-40%|
|Graphic Designer||30,500 SEK||-36%|
|Graphics Design Supervisor||41,400 SEK||-12%|
|Imagery Analyst||27,100 SEK||-43%|
|Imaging Technologist||27,400 SEK||-42%|
|Interaction Designer||24,100 SEK||-49%|
|Media Planner||40,200 SEK||-15%|
|Media Production Coordinator||34,300 SEK||-28%|
|Media Production Manager||62,400 SEK||+32%|
|Media Project Manager||60,300 SEK||+27%|
|Media Relations Representative||51,700 SEK||+9%|
|Media Sales Executive||62,700 SEK||+33%|
|Multimedia Specialist||27,400 SEK||-42%|
|PPC Campaign Manager||48,900 SEK||+3%|
|Print Production Manager||49,200 SEK||+4%|
|Product and Brand Manager||71,400 SEK||+51%|
|Sales Promotion Manager||72,700 SEK||+54%|
|Sketch Artist||31,900 SEK||-33%|
|Social Media Executive||61,200 SEK||+29%|
|Technical Typist||20,100 SEK||-58%|
|User Experience UX Designer||32,300 SEK||-32%|
|UX Designer||29,100 SEK||-38%|
Where can you get paid more, working for a private company or for the government? Public sector employees in Sweden earn 5% more than their private sector counterparts on average across all sectors.