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Marketing Average Salaries in Saint Petersburg 2024

How much money does a person working in Marketing make in Saint Petersburg?


Average Monthly Salary
137,000 RUB
( 1,640,000 RUB yearly)

LOW
63,300
RUB
AVERAGE
137,000
RUB
HIGH
226,000
RUB
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Saint Petersburg typically earns around 137,000 RUB. Salaries range from 63,300 RUB (lowest average) to 226,000 RUB (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Saint Petersburg exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler92,800 RUB
Affiliate Manager130,000 RUB
Affiliate Marketing Manager177,000 RUB
Affiliate Marketing Specialist114,000 RUB
Analytics Specialist88,500 RUB
Assistant Brand Manager133,000 RUB
Assistant Product Manager138,000 RUB
Associate Marketing Manager149,000 RUB
Associate Product Manager142,000 RUB
Blockchain Marketing Specialist138,000 RUB
Brand Ambassador171,000 RUB
Brand Director224,000 RUB
Brand Executive195,000 RUB
Brand Manager197,000 RUB
Business Analytics Specialist94,100 RUB
Business Channel Manager131,000 RUB
Business Intelligence Team Leader134,000 RUB
Campaign Specialist120,000 RUB
Chief Content Officer150,000 RUB
Chief Digital Marketing Officer204,000 RUB
Chief Marketing Officer 203,000 RUB
Chief Product Officer194,000 RUB
Communications Officer65,100 RUB
Content Manager109,000 RUB
Content Marketing Strategist121,000 RUB
Copy Editer79,100 RUB
Copy Writer78,300 RUB
Creative Marketing Lead130,000 RUB
Creative Writer79,900 RUB
Digital Marketer113,000 RUB
Digital Marketing Manager152,000 RUB
Digital Marketing Specialist111,000 RUB
Digital Marketing Strategist 149,000 RUB
Digital Media Specialist138,000 RUB
Director of Marketing211,000 RUB
Director of Research154,000 RUB
Email Marketing Specialist103,000 RUB
eMarketing Manager161,000 RUB
Event Marketing154,000 RUB
Experiential Marketing Manager194,000 RUB
Gamification Marketer92,100 RUB
Head of Executive Search176,000 RUB
Internet Marketer112,000 RUB
Key Affiliate Manager145,000 RUB
Localization Manager135,000 RUB
Market Development Executive160,000 RUB
Market Development Manager162,000 RUB
Market Research Analyst131,000 RUB
Market Research Manager141,000 RUB
Market Segmentation Director160,000 RUB
Marketing Account Supervisor123,000 RUB
Marketing Administrator98,600 RUB
Marketing Advisor125,000 RUB
Marketing Analyst117,000 RUB
Marketing and Communications Officer76,000 RUB
Marketing and Sales Head215,000 RUB
Marketing Assistant70,600 RUB
Marketing Associate62,000 RUB
Marketing Automation Specialist126,000 RUB
Marketing Communications Manager142,000 RUB
Marketing Consultant146,000 RUB
Marketing Coordinator64,100 RUB
Marketing Data Analyst127,000 RUB
Marketing Director217,000 RUB
Marketing Distribution Executive164,000 RUB
Marketing Executive162,000 RUB
Marketing Manager215,000 RUB
Marketing Officer66,100 RUB
Marketing Segment Manager148,000 RUB
Marketing Specialist103,000 RUB
Marketing Supervisor121,000 RUB
Marketing Vice President160,000 RUB
Marketing Writer78,300 RUB
Mobile Marketing Specialist142,000 RUB
Online Marketing Analyst118,000 RUB
Online Marketing Manager145,000 RUB
Optimization Manager135,000 RUB
Outbound Sales92,200 RUB
Outreach Coordinator86,100 RUB
Outreach Specialist111,000 RUB
Podcast Specialist115,000 RUB
Product Development146,000 RUB
Product Manager170,000 RUB
Product Marketing Engineer84,300 RUB
Product Marketing Executive158,000 RUB
Product Marketing Manager157,000 RUB
Product Researcher79,300 RUB
Product Strategist127,000 RUB
Product Strategy Researcher118,000 RUB
Product Training Specialist99,900 RUB
Project Manager127,000 RUB
Publications Coordinator72,300 RUB
Research Executive149,000 RUB
Sales and Marketing Assistant61,600 RUB
Sales and Marketing Coordinator70,300 RUB
Sales and Marketing Director217,000 RUB
Sales Director197,000 RUB
Sales Management Support68,600 RUB
Sales Manager195,000 RUB
Search Marketing Strategist177,000 RUB
Social Media Administrator112,000 RUB
Social Media Specialist114,000 RUB
Spaceman Analyst63,500 RUB
Sponsorship Consultant102,000 RUB
Team Leader123,000 RUB
Telemarketer62,700 RUB
TikTok marketer137,000 RUB
Trade Marketing Executive152,000 RUB
Trade Marketing Manager163,000 RUB
Trade Marketing Professional120,000 RUB
Trade Marketing Specialist86,900 RUB
Video Marketing Specialist141,000 RUB
Web Analytics Manager123,000 RUB
Web Content Manager133,000 RUB
Webinar Marketing Specialist134,000 RUB


Marketing Jobs Pay Scale and Salaries in Saint Petersburg

Median and salary distribution Saint Petersburg Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
134,000 RUB or more
10% of people earn
117,000 to 134,000 RUB
20% of people earn
79,400 RUB or less
65% of people earn
79,400 to 117,000 RUB
Minimum Salary
63,300 RUB
Median
131,000 RUB
Maximum
226,000 RUB




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Saint Petersburg range from 63,300 RUB (starting average salary) to 226,000 RUB (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 131,000 RUB, implying that half of the workforce in Saint Petersburg earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Saint Petersburg earn less than 106,000 RUB, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 152,000 RUB, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Saint Petersburg. The analysis revealed that roughly 65% of all reported salaries fell within the range of 79,400 RUB to 117,000 RUB. Approximately 20% of salaries were below the 79,400 RUB mark, while 10% ranged from 117,000 RUB to 134,000 RUB. Only 5% of individuals earned a gross salary of 134,000 RUB or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Saint Petersburg having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Saint Petersburg, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Russia costs anywhere from 521,000 RUB to 1,560,000 RUB and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Saint Petersburg

Salary comparison by gender Russia Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Russia, the average difference between the salary of male and female employees is 10%.

Male
122,000 RUB
Female-9%
111,000 RUB
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Russia for all Careers

Salary comparison by gender monthly Russia
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Average Annual Salary Increment Percentage / Marketing / Saint Petersburg

How much are annual salary increments in Saint Petersburg for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Russia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.

Annual Salary Increment Rate Russia Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Russia / All Professions

Annual Salary Increment Rate Russia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Russia is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Russia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Russia Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Saint Petersburg


790 RUB per hour

The average hourly wage (pay per hour) in Marketing in Saint Petersburg is 790 RUB.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Saint Petersburg is 370 RUB. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Chelyabinsk128,000 RUB
Izhevsk100,000 RUB
Kazan131,000 RUB
Krasnodar104,000 RUB
Krasnoyarsk108,000 RUB
Moscow139,000 RUB
Nizhny Novgorod133,000 RUB
Omsk126,000 RUB
Rostov-on-Don124,000 RUB
Saint Petersburg137,000 RUB
Samara121,000 RUB
Saratov102,000 RUB
Volgograd106,000 RUB
Yekaterinburg135,000 RUB

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Russia is 6% on average across all career fields.

Private Sector
101,000 RUB
Public Sector+6%
108,000 RUB
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Saint Petersburg?

A good and competitive compensation would range anywhere between 131,000 RUB and 152,000 RUB. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Saint Petersburg ranges from 63,300 RUB to 106,000 RUB. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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