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Digital Marketing Manager Average Salary in Switzerland 2024

How much money does a person working as Digital Marketing Manager make in Switzerland?


Average Yearly Salary
167,000 CHF
( 13,900 CHF monthly)

LOW
81,900
CHF
AVERAGE
167,000
CHF
HIGH
261,000
CHF
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working as Digital Marketing Manager in Switzerland typically earns around 167,000 CHF. Salaries range from 81,900 CHF (lowest) to 261,000 CHF (highest).


Salary Variance

This is the average salary including housing, transport, and other benefits. Digital Marketing Manager salaries in Switzerland vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.



Digital Marketing Manager Pay Scale and Salaries in Switzerland

Median and salary distribution Switzerland Digital Marketing Manager yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
155,000 CHF or more
10% of people earn
137,000 to 155,000 CHF
20% of people earn
97,200 CHF or less
65% of people earn
97,200 to 137,000 CHF
Minimum Salary
81,900 CHF
Median
156,000 CHF
Maximum
261,000 CHF




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries for the position Digital Marketing Manager in Switzerland range from 81,900 CHF (starting salary) to 261,000 CHF (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.

  • Median Salary

    With a median salary of 156,000 CHF, half of the professionals who work as Digital Marketing Manager in Switzerland earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.

  • Percentiles and Salary Scale

    The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Switzerland earn less than 128,000 CHF, while 75% earn more. Similarly, the chart shows that 75% earn less than 178,000 CHF while 25% earn more.

  • Pay Scale Structure

    To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Switzerland compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 97,200 CHF to 137,000 CHF. About 20% of salaries are below the 97,200 CHF mark, while 10% fall within the range of 137,000 CHF to 155,000 CHF. Only 5% of individuals have salaries exceeding 155,000 CHF.

Salary Comparison by Years of Experience / Digital Marketing Manager / Switzerland

How do experience and age affect pay?

0 - 2 Years
97,100 CHF
2 - 5 Years+29%
125,000 CHF
5 - 10 Years+38%
172,000 CHF
10 - 15 Years+24%
213,000 CHF
15 - 20 Years+7%
229,000 CHF
20+ Years+7%
244,000 CHF
Percentage increase and decrease are relative to the previous value
Salary comparison by years of experience yearly Switzerland Digital Marketing Manager
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.


All salary figures displayed here are per year except when noted otherwise.

Employees with less than two years of experience earn approximately 97,100 CHF.

While someone with an experience level between two and five years is expected to earn 125,000 CHF, 29% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 172,000 CHF, 38% more than someone with two to five years of experience.

Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 213,000 CHF, 24% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 229,000 CHF, 7% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 244,000 CHF, 7% more than people with fifteen to twenty years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Salary Comparison By Education / Digital Marketing Manager / Switzerland

How do education levels affect salaries?

Displayed below is the average salary variance between different education levels of professionals working as Digital Marketing Manager.

High School
121,000 CHF
Certificate or Diploma+15%
139,000 CHF
Bachelor's Degree+35%
187,000 CHF
Master's Degree+26%
236,000 CHF
Percentage increase and decrease are relative to the previous value
Salary comparison by education level yearly Switzerland Digital Marketing Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.


Level 1: High School

Employees at this education level have an average salary of 121,000 CHF.


Level 2: Certificate or Diploma

At this level, the average salary becomes 139,000 CHF, 15% more than the previous level.


Level 3: Bachelor's Degree

At this level, the average salary becomes 187,000 CHF, 35% more than the previous level.


Level 4: Master's Degree

At this level, the average salary becomes 236,000 CHF, 26% more than the previous level.



Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Switzerland costs anywhere from 51,800 CHF to 155,000 CHF and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Salary and Compensation Comparison By Gender / Digital Marketing Manager / Switzerland

Salary comparison by gender Switzerland Digital Marketing Manager yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Switzerland, the average difference between the salary of male and female employees is 4%.

Male
171,000 CHF
Female-4%
164,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Switzerland for all Careers

Salary comparison by gender yearly Switzerland
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Average Annual Salary Increment Percentage / Digital Marketing Manager / Switzerland

How much are annual salary increments in Switzerland for individuals working as Digital Marketing Manager? How often do employees get salary raises?

Individuals working as Digital Marketing Manager in Switzerland are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Switzerland Digital Marketing Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Switzerland / All Professions

Annual Salary Increment Rate Switzerland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Switzerland is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.



Bonus and Incentive Rates / Digital Marketing Manager / Switzerland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Switzerland Digital Marketing Manager
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16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
84%
No Bonus
16%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Average Hourly Wage / Digital Marketing Manager / Switzerland


80 CHF per hour

The average hourly wage (pay per hour) for individuals working as Digital Marketing Manager in Switzerland is 80 CHF.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working as Digital Marketing Manager in Switzerland is 39 CHF. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary comparison with similar jobs

Job TitleAverage Salary
Marketing-100%
Account Handler109,000 CHF-35%
Affiliate Manager132,000 CHF-21%
Affiliate Marketing Manager188,000 CHF+12%
Affiliate Marketing Specialist124,000 CHF-26%
Analytics Specialist106,000 CHF-37%
Assistant Brand Manager144,000 CHF-14%
Assistant Product Manager165,000 CHF-1%
Associate Marketing Manager162,000 CHF-3%
Associate Product Manager170,000 CHF+2%
Blockchain Marketing Specialist140,000 CHF-16%
Brand Ambassador196,000 CHF+17%
Brand Director233,000 CHF+39%
Brand Executive207,000 CHF+24%
Brand Manager205,000 CHF+23%
Business Analytics Specialist99,700 CHF-40%
Business Channel Manager144,000 CHF-14%
Business Intelligence Team Leader153,000 CHF-8%
Campaign Specialist133,000 CHF-20%
Chief Content Officer176,000 CHF+5%
Chief Digital Marketing Officer216,000 CHF+29%
Chief Marketing Officer 237,000 CHF+42%
Chief Product Officer201,000 CHF+20%
Communications Officer66,400 CHF-60%
Content Manager116,000 CHF-31%
Content Marketing Strategist142,000 CHF-15%
Copy Editer85,500 CHF-49%
Copy Writer86,400 CHF-48%
Creative Marketing Lead135,000 CHF-19%
Creative Writer84,700 CHF-49%
Digital Marketer128,000 CHF-23%
Digital Marketing Manager167,000 CHF-0%
Digital Marketing Specialist130,000 CHF-22%
Digital Marketing Strategist 178,000 CHF+6%
Digital Media Specialist149,000 CHF-11%
Director of Marketing228,000 CHF+36%
Director of Research166,000 CHF-1%
Email Marketing Specialist121,000 CHF-28%
eMarketing Manager184,000 CHF+10%
Event Marketing173,000 CHF+3%
Experiential Marketing Manager197,000 CHF+18%
Gamification Marketer106,000 CHF-37%
Head of Executive Search202,000 CHF+21%
Internet Marketer116,000 CHF-31%
Key Affiliate Manager170,000 CHF+2%
Localization Manager161,000 CHF-4%
Market Development Executive188,000 CHF+12%
Market Development Manager186,000 CHF+11%
Market Research Analyst153,000 CHF-8%
Market Research Manager168,000 CHF+0%
Market Segmentation Director169,000 CHF+1%
Marketing Account Supervisor136,000 CHF-19%
Marketing Administrator118,000 CHF-29%
Marketing Advisor128,000 CHF-23%
Marketing Analyst129,000 CHF-23%
Marketing and Communications Officer77,400 CHF-54%
Marketing and Sales Head223,000 CHF+33%
Marketing Assistant71,900 CHF-57%
Marketing Associate68,400 CHF-59%
Marketing Automation Specialist139,000 CHF-17%
Marketing Communications Manager147,000 CHF-12%
Marketing Consultant175,000 CHF+5%
Marketing Coordinator75,100 CHF-55%
Marketing Data Analyst129,000 CHF-23%
Marketing Director221,000 CHF+32%
Marketing Distribution Executive181,000 CHF+8%
Marketing Executive186,000 CHF+11%
Marketing Manager223,000 CHF+33%
Marketing Officer73,000 CHF-56%
Marketing Segment Manager166,000 CHF-1%
Marketing Specialist109,000 CHF-35%
Marketing Supervisor139,000 CHF-17%
Marketing Vice President188,000 CHF+12%
Marketing Writer86,400 CHF-48%
Mobile Marketing Specialist151,000 CHF-10%
Online Marketing Analyst120,000 CHF-28%
Online Marketing Manager151,000 CHF-10%
Optimization Manager143,000 CHF-14%
Outbound Sales104,000 CHF-38%
Outreach Coordinator97,000 CHF-42%
Outreach Specialist127,000 CHF-24%
Podcast Specialist134,000 CHF-20%
Product Development158,000 CHF-6%
Product Manager177,000 CHF+6%
Product Marketing Engineer93,000 CHF-44%
Product Marketing Executive161,000 CHF-4%
Product Marketing Manager173,000 CHF+3%
Product Researcher87,600 CHF-48%
Product Strategist132,000 CHF-21%
Product Strategy Researcher125,000 CHF-25%
Product Training Specialist112,000 CHF-33%
Project Manager132,000 CHF-21%
Publications Coordinator81,400 CHF-51%
Research Executive155,000 CHF-7%
Sales and Marketing Assistant72,200 CHF-57%
Sales and Marketing Coordinator76,000 CHF-55%
Sales and Marketing Director221,000 CHF+32%
Sales Director217,000 CHF+30%
Sales Management Support75,700 CHF-55%
Sales Manager219,000 CHF+31%
Search Marketing Strategist181,000 CHF+8%
Social Media Administrator126,000 CHF-25%
Social Media Specialist124,000 CHF-26%
Spaceman Analyst70,100 CHF-58%
Sponsorship Consultant113,000 CHF-32%
Team Leader133,000 CHF-20%
Telemarketer65,200 CHF-61%
TikTok marketer152,000 CHF-9%
Trade Marketing Executive178,000 CHF+6%
Trade Marketing Manager166,000 CHF-1%
Trade Marketing Professional132,000 CHF-21%
Trade Marketing Specialist104,000 CHF-38%
Video Marketing Specialist159,000 CHF-5%
Web Analytics Manager135,000 CHF-19%
Web Content Manager135,000 CHF-19%
Webinar Marketing Specialist140,000 CHF-16%

Salary Comparison By City

CityAverage Salary
Zurich194,000 CHF

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Switzerland is 4% on average across all career fields.

Private Sector
122,000 CHF
Public Sector+4%
127,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary for the job title Digital Marketing Manager in Switzerland?

A good and competitive compensation would range anywhere between 156,000 CHF and 178,000 CHF. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for a careers like Digital Marketing Manager in Switzerland ranges from 81,900 CHF to 128,000 CHF. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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