Advertising Manager Average Salary in Switzerland 2023
How much money does an Advertising Manager make in Switzerland?
LOW
98,300
CHF AVERAGE
214,000
CHF HIGH
340,000
CHF
A person working as an Advertising Manager in Switzerland typically earns around 214,000 CHF per year. Salaries range from 98,300 CHF (lowest) to 340,000 CHF (highest).
This is the average yearly salary including housing, transport, and other benefits. Advertising Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Manager Salary Distribution in Switzerland
The median, the maximum, the minimum, and the range
Salary Range
Advertising Manager salaries in Switzerland range from 98,300 CHF per year (minimum salary) to 340,000 CHF per year (maximum salary).
Median Salary
The median salary is 231,000 CHF per year, which means that half (50%) of people working as Advertising Manager(s) are earning less than 231,000 CHF while the other half are earning more than 231,000 CHF. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Percentiles
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Manager(s) are earning less than 148,000 CHF while 75% of them are earning more than 148,000 CHF. Also from the diagram, 75% of Advertising Manager(s) are earning less than 308,000 CHF while 25% are earning more than 308,000 CHF.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
Advertising Manager Salary Comparison by Years of Experience
How does experience and age affect your pay?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Manager salaries by experience level and this is what we found.
An Advertising Manager with less than two years of experience makes approximately 112,000 CHF per year.
While someone with an experience level between two and five years is expected to earn 149,000 CHF per year, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 220,000 CHF per year, 48% more than someone with two to five years of experience.
Additionally, Advertising Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 268,000 CHF per year, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 293,000 CHF per year, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 317,000 CHF per year, 8% more than people with fifteen to twenty years of experience.
Advertising Manager average salary change by experience in Switzerland
| 0 - 2 Years | 112,000 CHF | |
| 2 - 5 Years | +34% | 149,000 CHF |
| 5 - 10 Years | +48% | 220,000 CHF |
| 10 - 15 Years | +22% | 268,000 CHF |
| 15 - 20 Years | +9% | 293,000 CHF |
| 20+ Years | +8% | 317,000 CHF |
Typical Salary Progress for Most Careers
Advertising Manager Salary Comparison By Education
How do education levels affect salaries?
Displayed below is the average salary difference between different Advertising Manager(s) who have the same experience but different education levels.
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Manager salaries by education level in order to make a comparison.
When the education level is High School, the average salary of an Advertising Manager is 137,000 CHF per year.
While someone with a Certificate or Diploma gets a salary of 161,000 CHF per year, 18% more than someone having a High School degree.
A Bachelor's Degree gets its holder an average salary of 233,000 CHF per year, 45% more than someone with a Certificate or Diploma.
Professionals who hold a Master's Degree are rewarded with an average salary of 306,000 CHF per year, 31% more than someone with Bachelor's Degree.
Advertising Manager average salary difference by education level in Switzerland
| High School | 137,000 CHF | |
| Certificate or Diploma | +18% | 161,000 CHF |
| Bachelor's Degree | +45% | 233,000 CHF |
| Master's Degree | +31% | 306,000 CHF |
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Switzerland costs anywhere from 51,600 Swiss Franc(s) to 155,000 Swiss Franc(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Advertising Manager Salary Comparison By Gender
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Manager employees in Switzerland earn 4% more than their female counterparts on average.
| Male | 218,000 CHF | |
| Female | -4% | 209,000 CHF |
Salary Comparison By Gender in Switzerland for all Careers
Advertising Manager Average Annual Salary Increment Percentage in Switzerland
How much are annual salary increments in Switzerland for Advertising Manager(s)? How often do employees get salary raises?
Advertising Manager
Advertising Manager(s) in Switzerland are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
Switzerland / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
Annual Increment Rate By Industry 2022
| Banking | 3% | |
| Energy | 6% | |
| Information Technology | 9% | |
| Healthcare | 3% | |
| Travel | 6% | |
| Construction | 9% | |
| Education | 3% |
Listed above are the average annual increase rates for each industry in Switzerland for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Advertising Manager Bonus and Incentive Rates in Switzerland
How much and how often are bonuses being awarded?
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An Advertising Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 88% | |
| No Bonus | 12% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Advertising Manager Average Hourly Wage in Switzerland
100 CHF per hourThe average hourly wage (pay per hour) in Switzerland is 100 CHF. This means that the average Advertising Manager in Switzerland earns approximately 100 CHF for every worked hour.
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
Advertising Manager VS Other Jobs
The average salary for Advertising Manager is 83% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising Account Executive | 148,000 CHF |  -31% |
| Advertising Account Manager | 157,000 CHF | -27% |
| Advertising Account Planner | 78,700 CHF | -63% |
| Advertising Coordinator | 105,000 CHF | -51% |
| Advertising Manager | 214,000 CHF |  +0% |
| Advertising Operations Manager | 203,000 CHF | -5% |
| Advertising Strategic Planner | 140,000 CHF | -34% |
| Advertising Team Leader | 119,000 CHF | -44% |
| Animator | 88,500 CHF | -59% |
| Art Director | 123,000 CHF | -42% |
| Artist | 106,000 CHF | -50% |
| Artworker | 79,100 CHF | -63% |
| Assistant Art Director | 97,800 CHF | -54% |
| Audiosual Technician | 75,600 CHF | -65% |
| Broadcast Administrator | 137,000 CHF | -36% |
| Catering Sales | 79,300 CHF | -63% |
| Catering Trainer | 93,100 CHF | -56% |
| Commercial and Industrial Designer | 73,000 CHF | -66% |
| Conference Organiser | 94,800 CHF | -56% |
| Content and Media Production Lead | 147,000 CHF | -31% |
| CopyWriter | 89,000 CHF | -58% |
| Creative Designer | 97,000 CHF | -55% |
| Creative Director | 132,000 CHF | -38% |
| Designer | 74,400 CHF | -65% |
| Desktop Publisher | 59,000 CHF | -72% |
| Director of Graphic Design | 115,000 CHF | -46% |
| Events and Promotions Manager | 199,000 CHF | -7% |
| Exhibit Display Coordinator | 95,000 CHF | -56% |
| Exhibit Display Manager | 128,000 CHF | -40% |
| Finisher | 68,900 CHF | -68% |
| Graphic Artist | 81,400 CHF | -62% |
| Graphic Designer | 79,800 CHF | -63% |
| Graphics Design Supervisor | 106,000 CHF | -50% |
| Imagery Analyst | 76,400 CHF | -64% |
| Imaging Technologist | 77,100 CHF | -64% |
| Interaction Designer | 66,600 CHF | -69% |
| Media Planner | 106,000 CHF | -50% |
| Media Production Coordinator | 99,800 CHF | -53% |
| Media Production Manager | 164,000 CHF | -23% |
| Media Project Manager | 169,000 CHF | -21% |
| Media Relations Representative | 144,000 CHF | -33% |
| Media Sales Executive | 172,000 CHF | -19% |
| Multimedia Specialist | 77,100 CHF | -64% |
| Photographer | 71,800 CHF | -66% |
| PPC Campaign Manager | 127,000 CHF | -41% |
| Print Production Manager | 143,000 CHF | -33% |
| Product and Brand Manager | 208,000 CHF | -3% |
| Sales Promotion Manager | 192,000 CHF | -10% |
| Sketch Artist | 93,800 CHF | -56% |
| Social Media Executive | 158,000 CHF | -26% |
| Technical Typist | 55,300 CHF | -74% |
| User Experience UX Designer | 89,200 CHF | -58% |
| UX Designer | 73,000 CHF | -66% |
Salary Comparison By City
| City | Average Salary |
| Basel | 208,000 CHF |
| Bern | 209,000 CHF |
| Biel | 195,000 CHF |
| Geneve | 226,000 CHF |
| Lausanne | 221,000 CHF |
| Lugano | 191,000 CHF |
| Luzern | 192,000 CHF |
| St. Gallen | 200,000 CHF |
| Winterthur | 200,000 CHF |
| Zurich | 221,000 CHF |
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Switzerland earn 4% more than their private sector counterparts on average across all sectors.
| Private Sector | 121,000 CHF | |
| Public Sector | +4% | 126,000 CHF |
