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Advertising Manager Average Salary in Switzerland 2023

How much money does an Advertising Manager make in Switzerland?

Average Yearly Salary
214,000 CHF
( 17,800 CHF monthly)


A person working as an Advertising Manager in Switzerland typically earns around 214,000 CHF per year. Salaries range from 98,300 CHF (lowest) to 340,000 CHF (highest).

This is the average yearly salary including housing, transport, and other benefits. Advertising Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Advertising Manager Salary Distribution in Switzerland

Median and salary distribution yearly Switzerland Advertising Manager
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The median, the maximum, the minimum, and the range

  • Salary Range

    Advertising Manager salaries in Switzerland range from 98,300 CHF per year (minimum salary) to 340,000 CHF per year (maximum salary).

  • Median Salary

    The median salary is 231,000 CHF per year, which means that half (50%) of people working as Advertising Manager(s) are earning less than 231,000 CHF while the other half are earning more than 231,000 CHF. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Advertising Manager(s) are earning less than 148,000 CHF while 75% of them are earning more than 148,000 CHF. Also from the diagram, 75% of Advertising Manager(s) are earning less than 308,000 CHF while 25% are earning more than 308,000 CHF.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Advertising Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

Salary comparison by years of experience yearly Switzerland Advertising Manager
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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Advertising Manager salaries by experience level and this is what we found.

An Advertising Manager with less than two years of experience makes approximately 112,000 CHF per year.

While someone with an experience level between two and five years is expected to earn 149,000 CHF per year, 34% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 220,000 CHF per year, 48% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Additionally, Advertising Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 268,000 CHF per year, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 293,000 CHF per year, 9% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 317,000 CHF per year, 8% more than people with fifteen to twenty years of experience.

Advertising Manager average salary change by experience in Switzerland

0 - 2 Years
112,000 CHF
2 - 5 Years+34%
149,000 CHF
5 - 10 Years+48%
220,000 CHF
10 - 15 Years+22%
268,000 CHF
15 - 20 Years+9%
293,000 CHF
20+ Years+8%
317,000 CHF
Percentage increase and decrease are relative to the previous value

Typical Salary Progress for Most Careers

Salary Comparison By Experience Level
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Advertising Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Advertising Manager(s) who have the same experience but different education levels.

Salary comparison by education level yearly Switzerland Advertising Manager
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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Advertising Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of an Advertising Manager is 137,000 CHF per year.

While someone with a Certificate or Diploma gets a salary of 161,000 CHF per year, 18% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 233,000 CHF per year, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 306,000 CHF per year, 31% more than someone with Bachelor's Degree.

Advertising Manager average salary difference by education level in Switzerland

High School
137,000 CHF
Certificate or Diploma+18%
161,000 CHF
Bachelor's Degree+45%
233,000 CHF
Master's Degree+31%
306,000 CHF
Percentage increase and decrease are relative to the previous value

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Switzerland costs anywhere from 51,600 Swiss Franc(s) to 155,000 Swiss Franc(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

Salary Comparison By Education Level
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Advertising Manager Salary Comparison By Gender

Salary comparison by gender yearly Switzerland Advertising Manager
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Advertising Manager employees in Switzerland earn 4% more than their female counterparts on average.

218,000 CHF
209,000 CHF
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Switzerland for all Careers

Salary comparison by gender yearly Switzerland
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Advertising Manager Average Annual Salary Increment Percentage in Switzerland

How much are annual salary increments in Switzerland for Advertising Manager(s)? How often do employees get salary raises?

Advertising Manager

Advertising Manager(s) in Switzerland are likely to observe a salary increase of approximately 13% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

Annual Salary Increment Rate Switzerland Advertising Manager
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Switzerland / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Switzerland is 7%.

Annual Increment Rate By Industry 2022

Information Technology

Listed above are the average annual increase rates for each industry in Switzerland for the year 2022. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

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Advertising Manager Bonus and Incentive Rates in Switzerland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Switzerland Advertising Manager
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An Advertising Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

12% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 88% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
No Bonus

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Advertising Manager Average Hourly Wage in Switzerland

100 CHF per hour

The average hourly wage (pay per hour) in Switzerland is 100 CHF. This means that the average Advertising Manager in Switzerland earns approximately 100 CHF for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Advertising Manager VS Other Jobs

Salary Comparison Between Advertising Manager and Advertising / Grapic Design / Events yearly Switzerland
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The average salary for Advertising Manager is 83% more than that of Advertising / Grapic Design / Events. Also, Advertising / Grapic Design / Events salaries are 6% less than those of All Jobs.

Salary comparison with similar jobs

Job TitleAverage Salary
Advertising Account Executive148,000 CHF-31%
Advertising Account Manager157,000 CHF-27%
Advertising Account Planner78,700 CHF-63%
Advertising Coordinator105,000 CHF-51%
Advertising Manager214,000 CHF+0%
Advertising Operations Manager203,000 CHF-5%
Advertising Strategic Planner140,000 CHF-34%
Advertising Team Leader119,000 CHF-44%
Animator88,500 CHF-59%
Art Director123,000 CHF-42%
Artist106,000 CHF-50%
Artworker79,100 CHF-63%
Assistant Art Director97,800 CHF-54%
Audiosual Technician75,600 CHF-65%
Broadcast Administrator137,000 CHF-36%
Catering Sales79,300 CHF-63%
Catering Trainer93,100 CHF-56%
Commercial and Industrial Designer73,000 CHF-66%
Conference Organiser94,800 CHF-56%
Content and Media Production Lead147,000 CHF-31%
CopyWriter89,000 CHF-58%
Creative Designer97,000 CHF-55%
Creative Director132,000 CHF-38%
Designer 74,400 CHF-65%
Desktop Publisher59,000 CHF-72%
Director of Graphic Design115,000 CHF-46%
Events and Promotions Manager199,000 CHF-7%
Exhibit Display Coordinator95,000 CHF-56%
Exhibit Display Manager128,000 CHF-40%
Finisher68,900 CHF-68%
Graphic Artist81,400 CHF-62%
Graphic Designer79,800 CHF-63%
Graphics Design Supervisor106,000 CHF-50%
Imagery Analyst76,400 CHF-64%
Imaging Technologist77,100 CHF-64%
Interaction Designer66,600 CHF-69%
Media Planner106,000 CHF-50%
Media Production Coordinator99,800 CHF-53%
Media Production Manager164,000 CHF-23%
Media Project Manager169,000 CHF-21%
Media Relations Representative144,000 CHF-33%
Media Sales Executive172,000 CHF-19%
Multimedia Specialist77,100 CHF-64%
Photographer71,800 CHF-66%
PPC Campaign Manager127,000 CHF-41%
Print Production Manager143,000 CHF-33%
Product and Brand Manager208,000 CHF-3%
Sales Promotion Manager192,000 CHF-10%
Sketch Artist93,800 CHF-56%
Social Media Executive158,000 CHF-26%
Technical Typist55,300 CHF-74%
User Experience UX Designer89,200 CHF-58%
UX Designer73,000 CHF-66%

Salary Comparison By City

CityAverage Salary
Basel208,000 CHF
Bern209,000 CHF
Biel195,000 CHF
Geneve226,000 CHF
Lausanne221,000 CHF
Lugano191,000 CHF
Luzern192,000 CHF
St. Gallen200,000 CHF
Winterthur200,000 CHF
Zurich221,000 CHF

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Switzerland earn 4% more than their private sector counterparts on average across all sectors.

Private Sector
121,000 CHF
Public Sector+4%
126,000 CHF
Percentage increase and decrease are relative to the previous value

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